MARK 460STRATEGIC MARKETING

with Duane WeaverWeek 1 - Introduction

Today’s Outline

IntroductionsOverview of Course OutlineOverview of Course TextOverview of Evaluation RequirementsDefining “Strategic Marketing”

Introductions - Instructor

Duane Weaver B.Comm., M.D.Ed. (honours), IESNA Marketing Chair, VIU

CEO, 2Birds1Stone Director of Marketing, ABSEL (Association of Business Simulation and Experiential Learning)

Marketing, Business and Computer App’s Instructor 20+ years marketing management experience

Strategic Marketing Experience (sample): CEO 2Birds1Stone Media – Marketing Consulting Business Development Manager, International Sales Manager – MPR Teltech Product Manager, Market Manger – ED TEL Corporate Re-engineering (project sponsor team lead) – ED TEL General Manger - TIR Systems

Enjoy sailing, soccer, cycling, golf and camping

Introductions - Students

Take 3 minutes to prepare to introduce yourself:

1. your name?

2. What would be the one best thing for you to learn from this class?

3. Identify your strongest (2 to 3) marketing skills .

Course Text and supplements

Required Reading:We are using an E-BOOK that is available for

purchase via the following  ISBNs at the bookstore with NOWPREPAY (NPP). Once you have purchased a pincode you may register online to access your eBOOK directly at:

https://create.mcgraw-hill.com/shop/#/catalog/details/?isbn=9781121417168

The ISBN for the MARK460 eBook FOR ORDERING (via NPP) is:10 Digit – 125902314113 Digit – 9781259023149

Course Outline This is a case-based course (both written and living) and will

involve both in class and out of class teamwork.

The top 4 teams will have the opportunity to engage with a real living challenge within the Island community.

Students should be prepared to travel to another city on Vancouver Island to meet with their client. You should be prepared to provide your own transportation to and from the client’s location.

This course will take a lecture/seminar approach. We will have: One term Test Three different team tasks:

1. First team * - Case Pitch Competition2. Final Project Team - Case Pitch Competition3. Final Project Team – Strategic Marketing Plan Project Report (several deliverables)

and One Individual Expertise Report

* The top team from the first team project will each become leaders and self select their final project team.

Course Evaluation

Term Test 1 25% Three different team tasks: 55%

1. First team - Case Pitch Competition (5%+5%)2. Final Project Team - Case Pitch Competition (10%)3. Final Project Team – Strategic Marketing Plan

Project Report (several deliverables) (35%)

Individual Expertise Report 10% Participation, External Evaluation

& Team Peer Evaluation 10%

THERE ISNO FINAL EXAM

Course Outline OVERVIEWSee Hand Out and Very Important Items

to note:(E.G.: This is a CAPSTONE course in Marketing and a high level of professionalism is expected).

Strategic Marketing Defined Please take out a sheet of paper and

provide: your first and last name on the top of the paper your student I.D.# on the top of the paper briefly answer the following question in one

paragraph:What does “Strategic Marketing” mean to you?

Please Hand in your answer before you leave today

Thanks! Please come prepared to classes having read

the required readings ahead of time. Next class:

You should prepare for the first case on your own. We will form our “First Team” that day and you will work together in class to develop yourCase and Case Pitch. Your case reportis due on January 17th.

Bruce Ballam will see you on Thursday. I will see you on Tuesday, next week.

SEE YOU NEXT CLASS