Marine Harvest – advantages in being big in aquaculture · Marine Harvest – advantages in being...
Transcript of Marine Harvest – advantages in being big in aquaculture · Marine Harvest – advantages in being...
Marine Harvest – advantages in being big in aquaculture
Per Jarle DysjalandAnalyst, Strategy & Business Development
Refsnes Gods – 21 of August 2007
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Marine Harvest in brief
• Marine Harvest is one of the world’sleading seafood companies. We offer our customers and consumers a widerange of seafood products and produceone third of the world’s farmed salmonand trout (400,000 tons)
• The company is present in 20 countriesand has 9 000 employees worldwide. Marine Harvest is listed on the Oslo Stock Exchange (:MHG) and has more than 20 000 shareholders. The head office is located in Oslo, Norway
Present in 20 countries
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A unique seafood company
Marine Harvest
5 reasons to be big
1. Be the preferred supplier for largecustomers
ask for large volumesstable supplyfood safetywish to be supplied a broader portefolio(value-added-products and origins)
2. Rationalize important elements as slaughterhouses and transportation
3. Volume for integration downstream
4. Development of spin-offsMarine Harvest Ingredients
5. Critical company sizeResources available for R&D and Business Developement
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1. Preferred supplier - A European heavy weight
• Marine Harvest is the market leader in several countries
• We are among the top three providers of a full range of seafood on the continent
• The major European retail chains are our largest customers
• Our own team in NPD develop tasty and nutritious products in cooperation with our customers
2. Clustering production
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Iceland, Ny Fiskur & Bylgia
Sourcing whitefish & primary processingScotland, FS Scotland
Farming, primary processing & smokingIreland, MH Rinmore
Primary and secondary processing
France, Ultra Frais Boulogne
Primary processing & MAP
France, Ultra Frais Lorient
Primary processing & MAP
France, FS Appéti Marine
Secondary processing, traiteur products
France, FS Rolmer
Secondary processing, traiteur products
The Netherlands, FS Sterk
Primary processing & coating
Belgium, FS Pieters
Primary & secondary processing
3. Marine Harvest has 21 plants for VAP/processing in Europe
France, PF France
SmokingFrance, Kritsen
Smoking & Delicatessen
Sources: Team analysis
France, MH Rennes
Primary & secondary processing
France, Vivier Marins (partly MH)
Secondary processing
Belgium, MH La Couronne
Smoking
Poland, MH Poland
Primary & secondary processing
France, FS LMB
Primary processing
Europe
Plants in Norway/Scotland where processing is or may take place
4. Related businesses
• Fishoil and fishmeal productionMarine Harvest IngredientsNeed crictical volume (~40 000 tonnes) to get profitable
• Other speciesCapital intensive, long build-up phaseHalibut, YellowtailNew species
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5. R&D and Business Development
A company of 20 billion NOK turnover has more resources:
For doing reseach and development which can help thecompany/industry move forward
• More humane and effective harvest method in Canada• Saving water in Chile due to a high-tech water recirculation
system• Working close to customers to develop new product
concepts
To develop the business according to the huge opportunities which are in our industry
• New farming possibiiltes like Seabass/Seabream, Tilapia, Pangasius, Cobia etc
• Have focus on the global megatrends were the future shiftin population and economic growth will affect the wholeglobal economy
• New markets
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Size matters...
• Ability to supply large, stable volumes to large clients and internalVAP
• Economies of scale in production and logistics• Financial resources
New technologyAcquisitionsR&D/business development/related business
• Competence pool and knowledge exchange
...but not always if it leads to:
• Less focus• Higher administrative costs• Negative public image