Marie Zezulkova City of Brno Head of City Strategy Office Innovations – challenge to cooperation...
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Marie Zezulkova City of Brno Head of City Strategy Office Innovations – challenge to cooperation of the city and the region City of Brno, Czech Republic
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Transcript of Marie Zezulkova City of Brno Head of City Strategy Office Innovations – challenge to cooperation...
Marie ZezulkovaCity of Brno
Head of City Strategy Office
Innovations – challenge to cooperation of the city and the region
City of Brno, Czech Republic
Basic information
•number of population – 370,000 •the metropolis of South Moravia Region – 1,13 mil.• the most important trade fair centre of the Czech Republic • city of universities, seat of courts and other national institutions• attractive tourist destination (Tugendhat Villa – UNESCO, Grand Prix of the Czech Republic)• railway, road and air transport crossroads • both historical and modern city• city with the cultural tradition• city of science and research • city of a great developing potential
Changing economy
´´Austrian Manchester´´ ´´City of …???´´
Development without any (strategic) framework
The need of formulation and updating the strategic development plan, PR and territorial marketing
Research, development, innovations and universities, strategic services
Engineering and textile industry
Brno will become the centre of research,development and innovations
MICROSCOPIC LABORATORY OF THE ACADEMY OF SCIENCES
BRNO UNIVERSITY OF TECHNOLOGYMASARYK UNIVERSITY
Courage to have the great city vision
Image and
commu-nication
Local economi
c develop-
ment
Quality of life
(with environ-ment)
Research,develop-
ment, innovation
s and education
Transportand
technicalinfrastruc
-ture
P I L L A RP I L L A R
PILLAR
VISION
PRIORITIES
Base of modern city
Th
ese
pri
ori
ties
lea
d
to t
he
(str
ateg
ic)
visi
on
Vis
ion
-
the
city
of
Brn
o i
n 2
020
Determinants of attractivity
• expanding local economy – FDI
• strong research and development potential thanks to well developed business support infrastructure (establishment of South Moravian Innovation Centre, Czech Technology Park, Regional Development Agency)
• highly educated human resources (increasing number of students)
• logo of the city, successful implementation of the corporate design
Industrial zones and Czech Technology Park
BRNOINDUSTRIAL
ZONE
CZECH TECHNOLOGY
PARK
New types of investments – administrative buildings
Revitalization of brownfields, leisure-time activities
TRANSFORMATION
OF VAŇKOVKA
Partners in cooperation
CEITEC is a joint project of Brno Universities and scientific-research
institutions:• Masaryk University in Brno • Brno University of Technology• Academy of Sciences of the Czech Republic (Institute of
Biophysics of the ASCR, Institute of Analytical Chemistry of the ASCR, Institute of Scientific Instruments of the ASCR, Institute of Physics of Materials of the ASCR, Institute of Animal Physiology and Genetics of the AS CR)
• Mendel University of Agriculture and Forestry in Brno• University of Veterinary and Pharmaceuticy Brno• Veterinary Research Institute
Cooperating partners are also
South Moravian RegionCity of Brno
Preliminary project structure
The CEITEC will consist of four closely cooperating centers of the top research in the area of life sciences, material sciences and advanced technologies and the group of information technologies
- Mendel Research Centre
- Biomedical Research Centre
- Centre for Protection of Animals and Humans
- Centre for Advanced Materials and Technologies
- Dpt. of computer and information
technologies
Mendel Research
Centre
Centre for Advanced Materials
and Technologies
Centre for
Protection of Animalsand Humans
BiomedicalResearch Centre
Computer and Information Technologies
Problems to solve
What indicates the success of the city strategy?
What indicates the successful territorial marketing?
Issues for discussion
• implementation of strategy in connection with the budget • preparation of developing projects of a high quality with the potential of EU funding• effective cooperation between municipality and private sector• communication strategy• systematic territorial (city) marketing
Brno Agglomeration
The weakness of Strategy for Brno – it
is limited by administrative
borders of the city
Big projects require cooperation
