Marie J. Thistle Project Coordinator Marketing, Public Relations & Events.
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Transcript of Marie J. Thistle Project Coordinator Marketing, Public Relations & Events.
Marie J. ThistleProject Coordinator
Marketing, Public Relations & Events
GoalsProactively become a more visible
DepartmentSimplicity & Support – I am your one contactCentral DatabaseYour professional reputation is protected
CONTACT ME
Role as the Department’s Internal Liaison
Dermatology Point Person/Internal Liaison: Marie Thistle
Back-up: Heather Wilder
•Knowledgeable of what is newsworthy and where is should be published. •Liaison with Public Relations on behalf of the department•Coordinates as appropriate with: Administrative Assistant, Site Manager, Faculty and Clinical Staff•Arrange interview prep class with our Public Relations specialists.•Recognition for you and your team; Internally•Attract patients to the best care; Externally•End product (magazine article, TV interview, etc) for future reference.
CONTACT ME
Role as the Department’s Internal Liaison
Member of the Department with an award/honor and request to be in the press
Examples: • You are awarded a research grant and would like to be recognized.• You get a request from an outside media source to appear in the news. •Department Event – Donahoe Walk, MFNE 5K•New Faculty or a New Specialty Clinic
CONTACT ME
Public Relationslooking for a specialist
Examples:• They would like a Fall Skin Expert to appear on Fox News (perky, outgoing & interested)
•Looking to interview a Mohs specialist and one of their patients for a magazine article.
Role as the Department’s Internal Liaison
CONTACT ME
Potential Newsworthy Piece Public
RelationsINTERNAL
Public Relations
EXTERNALEXTERNAL
Marie Thistle
CONTACT ME
Bottom Line-
CONTACT ME If you have something that you think is buzz worthy
CONTACT ME If a reporter or if someone outside of our organization contacts you or the person you support
CONTACT ME
Questions?
