Marie E. Zeglen, Ph.D. Assistant Provost for Institutional Planning and Research
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Transcript of Marie E. Zeglen, Ph.D. Assistant Provost for Institutional Planning and Research
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Marie E. Zeglen, Ph.D.Assistant Provost for Institutional Planning and
Research
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Survey developed by UC Berkeley Center for Studies in Higher Education for whole U California System
◦ Berkeley, Santa Cruz, Davis, Santa Barbara, Irvine, San Diego, Los Angeles, Riverside
Collaboration between academic scholars and institutional researchers to create new data sources and policy relevant analysis
Purposes :
◦ Broadening understanding of the undergraduate experience
◦ Promoting a culture of self improvement
Tailored to research universities
Administered regularly since 2003 to UC Campuses
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Invitation to AAU institutions to join the SERU Research Consortium in 2008
A pilot group of AAUs signed up:◦ University of Florida◦ University of Michigan◦ University of Minnesota◦ University of Oregon◦ Rutgers University◦ University of Pittsburgh
University of Florida will participate and survey its students in 2 of next 3 years – 2008-09 and 2010-11
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Population survey of undergraduates – NOT a sample
Target response of 50%
Results specific to academic colleges and majors
Wildcard module
Data support many uses:◦ Program review◦ College and department goal setting and tracking◦ Program improvement◦ VSA requirement
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Three basic modules◦ Time, student development, academic
engagement, campus climate, satisfaction, evaluation of the educational experience
◦ Background and personal characteristics◦ Academic experience
Two custom modules◦ Consortium agreed on common module on
globalization – multi-university team will develop◦ Our Wildcard – ideas on sustainability, arts
experiences, student services – need to develop
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Institutional data◦ FICE code◦ College code◦ Name
Student data◦ Demographics◦ Prior educational data◦ Performance data◦ Contact data
Academic program data◦ Major codes◦ Major names◦ CIP codes
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UC universities average between 40 and 50% How do they do it?
◦ Incentives – required $3K minimum◦ Seven follow ups – including summer◦ Track and analyze what has worked – prizes, email
subject lines, publicity◦ Involve the whole campus – academic
departments, colleges, advisors, student government, student affairs, news and PR groups
◦ Executive sponsors – multiple voices◦ Answer every student e-mail about the survey
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Eligibility to participate in football lottery Buy One/Get One Free coupon for Museum
of Natural History Butterfly Rainforest UF Bookstore - $50 coupons and gifts Recreation Center – personal training
sessions Gator Dining –lunch coupons
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Students eligible for survey must complete survey AND enter the lottery through UAA
SERU has to be completed before the lottery deadline
Students ineligible for SERU are NOT affected and just enter the lottery through UAA:◦ Undergraduates under 18 years of age◦ Non degree students◦ Correspondence study students◦ Graduate students◦ Professional students
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SERU results will be aggregated in reports No disclosure of any student identifiers
without student approval – for example, to publicize reward winners
Safe, secure server for survey data New SERU ID established for all
participating institutions to enable comparisons among AAU institutions
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March 16 survey launch by email
PR campaign around event – “Give Us Your 2 Bits”
Multiple follow ups – from different people◦ Executive sponsors – President, Provost, VPs◦ Undergraduate Studies leader◦ Student government leader
Summer follow up – adds 10%
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By August provide link to additional student data on campus
Analyses◦ Query and report front end from Consortium – for
instance - all English majors, specific university comparisons
◦ Develop departmental reports for each major ◦ Develop college and institutional reports◦ Develop student service and student life reports
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Academic program review and improvement Assessment – indirect measures of learning Faculty Senate review on curriculum Identification of factors affecting retention
and graduation of students Student life and student service
improvements Research – faculty publications and
graduate student dissertations
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As members of the consortium:◦ Research data from all participants available to us◦ Obligation to present at annual research
consortium meeting
Our faculty and graduate students are welcome to do active research using the SERU data
Must follow IRB rules and maintain confidentiality standards (similar to AAU)
Be part of a community of scholars from all the participating schools
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Spread the word – encourage students to take SERU◦ Deans, Associate Deans, Chairs◦ Advisers◦ Student Affairs units◦ Student Government◦ Faculty Senate
Monitor the survey results Distribute and publicize rewards Plan and carry out technical/analytic plan Plan how to use the data
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February – Module finalization
March – IRB approval
March - SERU deployment
April to July – SERU follow-ups
August – SERU data links
Fall 2009 SERU data report distribution