Subject- Research methods in businessTopic-Marie biscuit

Index

• What is Marie biscuit ?• Manufacturers• Manufacturers in India• Live research • Conclusion (Future aspects)• Bibliography

What is Marie biscuit ?

• Place of origin -England• Creator(s) -Peek Freans• Type -Biscuit• Main ingredient(s) -Wheat flour, sugar,

vegetable oil, vanilla

Britannia Industries Ltd.• History In 1892 to be precise, a biscuit company was started in a nondescript

house in Calcutta (now Kolkata) with an initial investment of Rs. 295.

• Productiona) Ingredientsb) Packaging

• Pricing• Advertisement

Britannia Industries Ltd.

• Unique selling proposition (USP)• Marketing strategies

Britannia Industries Ltd.

VIDEO OF

Parle Marie

• History• Productiona) Ingredientsb) Packaging• Pricing• Advertisement• Unique selling proposition (USP)• Marketing strategies

VIDEO OF

ITC Marie light

• History• Productiona) Ingredientsb) Packaging• Pricing• Advertisement• Unique selling proposition (USP)• Marketing strategies

VIDEO OF

Conclusion

Bibliography

• http://en.wikipedia.org/wiki/Marie_biscuit• http://bonnfoodindustries.tradeindia.com/ma

rie-1043669.html

• http://www.parleproducts.com/ • http://www.britannia.co.in/• http://www.itcportal.com/businesses/fmcg/fo

ods/sunfeast.aspx