Margo schlossberg contentmarketingpresentation_march2015
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Transcript of Margo schlossberg contentmarketingpresentation_march2015
A Little Bit About Margo Schlossberg
Travelled to 28
countries
Lived and
worked in
Malaysia and
Indonesia
Avid soccer
player
Currently
studying
Portuguese
with private
tutor
Interviewed for online articles
published in Inc, CNN Money, Harvard
Business Review, Forbes (see links to
articles in the back of this slide deck)
So Why Me?
*Degree from the Monterrey Institute of International Studies in Marketing
* Mandatory language study (Bahasa Indonesian, Spanish)
* Overseas work experience as a marketing manager
* Extensive Writing Experience B2B - US Embassy, American Chamber of Commerce, Siemens
* Ecommerce Writing/Online Writing- CPA Review for Free, European Designer Fashion,
*Experience across multiple verticals: government, international, not for profit, technology, services
What Does It Take To Be A Great Content Manager?
I’ve Got It!!!
• Great Writing Skills
• High Energy
• Keeping up with the times
• Editing skills
• Out of the box thinking
• Lead generation expertise
• A love of all that is writing and content
Lead Generation
• https://www.youtube.com/watch?v=hmswydi6_Vs
So Now That I Have Your Attention- Let’s Talk Content
Blog Content and
Editorial Calendar
User Experience and
Globalization/Localization 5
things you need to know now
Spotlight Emerging Markets-
choose an emerging
market
But they speak English too?
What you need to know - localization
into the UK and Australia
So Now That I Have Your Attention- Let’s Talk Content
Industry Spotlight: -highlight industry knowledge why,
how, who
First things about making a
good first impression-
business card etiquette.
When leaving words in English is appropriate-connotation
Lead Generation – White Papers And Videos
**A combination of white papers and videos to include a video channel. Video content will not just be unique but will also
compliment blog posts, social media, lead generation activities and correlate with where the buyer is in the sales cycle
Brand consistency and the international audience- keeping it clear but consistent a case study – read intro (bullet points of what you will
learn,findout) to download the case study please complete form.
Lead Generation – White Papers And Videos
6 things to look for when choosing a translation (localization) agency. Want to see the rest? Click here
** Global Support- 9 Best practices for ensuring your business is geared for delivering customer delight in any language
White paper/lead gen **The business case for localization
But Wait.. There’s More.. Creation of proper YouTube/Vimeo video channel with graphics, lead generation annotation, forms, and video SEO optimization.
Posting of videos with proper hashtags to Google Plus
- Get to know our translators. Meet X Language speciality/ Industry specialty
-- Content that caters towards different stages in the sales cycle-Choosing your export markets? What you need to know about
legal translation
Interview- 6 things to look for when choosing a translation (localization) agency
Accompanying video content But they speak English too? What you need to know localization into the UK and Australia…
Video Clip-Previous Work
Questions?
• Questions about my background or content ideas?
Resources And Links
Inc Magazine-
http://www.inc.com/bill-murphy-jr/5-business-gift-no-nos.html
CNN Money
http://money.cnn.com/2013/11/04/smallbusiness/google-blacklist/
Forbes
http://www.forbes.com/fdc/welcome_mjx.shtml
Harvard Business Review
https://hbr.org/2014/06/navigating-an-office-without-formal-processes/