Margaret Tabunakawai-Vakalalabure I LOVE MY TABU AREA FIJI PRIDE CAMPAIGN.

Margaret Tabunakawai-Vakalalabure

I LOVE MY TABU AREAFIJI PRIDE CAMPAIGN.

CRITICAL ANALYSIS PRESENTATION

Site: Cakaudrove and Macuata Provinces.


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8/15 districts 31/134 villages 24 MPA’s39.06 km²Cakaudrove

8/12 districts52 villages17 MPA’s40.71 km²Macuata

Campaign Site Total Target Population:13,265

The Strategy in Fiji.

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To build on the successes of established LMMAs by reducing the threats of uncontrolled opening & closing of no take zones (tabus) and poaching of local communities in their own tabu area.

BEHAVIOUR CHANGE:

Fishermen: Stop poaching in tabu areas.

Chiefs:Create a process for opening and closing tabu areas.Improve governance within communities around management of LMMA’s.


1. Fisherfolk (General Public) 2.Community Chiefs

TARGET AUDIENCES.

FIJI ISLANDS.Theory of ChangeResults & Critical Analysis


CRConservation Result

GoalA significant increase in fish biomass within the tabu area by asking 2 questions:

(i) Do fishermen catch big fish? (dates: 2008-2010)

(ii) Are caught fish getting bigger (2008-2010)?

Metrics: Average length & number, emperor fish, hand lining.

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KKnowledge



Results7.7% of fishermen say that fishing within a tabu area is the most important threat.

Baseline: 5.0%

AAttitude

KKnowledge

CRConservation Result Add relevant picture


Results92.6% of fishermen agree that tabu areas must be respected by all in the vanua.

Baseline: 95%

ICInterpersonal communications

AAttitude

KKnowledge



Results35% in the fishermen will have talked to a member of their family/friends about poaching within the tabu area.

BASELINE: 19%

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ICInterpersonal communications

AAttitude

KKnowledge



Critical Analysis: K,A,IC(i) Multi answer question, all answers were of a equal

range. No significant difference.(ii) Meetings /Workshops were events that we targetted.

Should have looked at other events like bazaars and other key influencers like women and children to help spread the message.

(iii) Materials not effective-brochures. Most impactful were the wristbands.

Barrier RemovalBRICAttitude

AAttitude

KKnowledge

CRConservation Result Add relevant picture


(i)26 women trained as Trainers for Financial Literacy Training. Trained as a whole more than 100 individuals and more than 50 households.

(ii) Booklet on Guidelines for opening and closing of tabu areas.

(iii) Chiefs attended Leadership Management & Good Governance Workshop for Cakaudrove and Macuata.

Barrier Removal Deep Dive

1. L&M Training on Good Governance. To empower the chiefs to engage in conflict resolutions on how to deal with conflicts arising from fishing related matters.

2. Financial Literacy Training-to empower fishermen to improve their financial management in households and as a community to decrease the pressure to open tabu areas.

3. Booklet on Guidelines: This is a booklet with information that is a culturally accepted process for chiefs and Qoliqoli Committees on how to make decisions on how/when/to open/close tabu areas.


BCBehavior Change

BRBarrier Removal

ICAttitude

AAttitude

KKnowledge



FISHERMEN:65% of fishermen reported that they DID NOT go to the tabu areas. BASELINE: 80%

CHIEFS:No baseline data. 65% of fishermen say that they have a seen a change in the direction of leadership regarding Natural Resource Management.

BCAttitude

TRThreat Reduction

BRBarrier Removal

ICAttitude

AAttitude

KKnowledge



(i) Uncontrolled opening and closing of tabu areas:

NO BASELINE DATA. 46% fishermen say NO, 50% fishermen are uncertain of any openings.

(ii)Poaching within tabu areas:NO BASELINE DATA.23% of fishermen say that poaching has

increased.30% are members of the community, 39% are outsiders.

BCAttitude

TRThreat Reduction

BRBarrier Removal

ICAttitude

AAttitude

KKnowledge



(i)Decrease in average number of emperor caught per person/ hour spent handlining (.79) and slight increase in mean size of emperor caught by handlining (.7) since 2007/08, however neither are statistically significant increases.

(ii) Not much data enough to test from sites to make comparison e.g: # of fishing trips, # of emperor fish caught handlining. Inconsistency of reporting from sites. CPUE appears to have decreased- though it is not a significant decrease and it is also based on low 2009/2010 sample size.

How we monitored success?

2009

Qualitative & Quantitative Results:

Constituency: with Qoliqoli Committees, communities, women monitors, chiefs/leaders, FLMMA partners.


How we monitored success?

“I think the campaign helped to strengthen the FLMMA spirit of working together which had been challenged by some events in the not-to-distant past. A number of the materials developed will be useful throught Fiji and LMMA throughout the Western Pacific. Margie will be a much more effective and confident manager for FLMMA in the future.”(B. Aalbersberg, IAS/USP)

“The greatest outcome is the behavioural change of the people towards marine conservation as we have witnessed people either asking for advice orhave done the expected things. They are respecting their Tabu Areas and its bylaws and are complying to the Fisheries Act regulations. ”(S. Waqainabete-, SFO & FLMMA Chairman)

“The greatest outcome has been the raised awareness and improved capacity of Qoliqoli Committees and leadership to take charge of the management of the network of tabu areas within Qoliqolis .“(K.Tabunakawai, WWF SPPO Representative)


Where are we and where are we going?

2010 CR Baseline


Where are your target audiences at on the Theory of Change?

What are your future goals to move them along the Theory of Change?

Replicating more Social Marketing MaterialsImplement Monitoring Protocols for Leadership ManagementExpansion of the Financial Literacy TrainingMonitoring methods for recording poaching incidences and CPUE.

K A IC BR BC TR CR

FISHERMEN CHIEFS

Margaret Tabunakawai-Vakalalabure I LOVE MY TABU AREA FIJI PRIDE CAMPAIGN.

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