Marcus Kern - Mobile Interactive Group - FBDGA

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    05-Dec-2014
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Transcript of Marcus Kern - Mobile Interactive Group - FBDGA

  • 1. Working with MIG Our robust technology has been used by major broadcasters and media clients for over 7 years Voting, Polling and Real-time Interactivity through second screen solutions Facilitate 10,000+ interactions per second as standard across our platforms Incremental revenue generating services integrated with TV productions Platform and services have been audited by Deloitte and other compliance bodies High capacity throughput for interactions, voting and transactions on a global scale Partner of choice for BBC, ITV, Channel 5, SKY, MTV, Endemol, Fremantle and more:1 | 2012 Mobile Interactive Group @ Facebook Developer Garage Amsterdam
  • 2. Track Record RTL, NL, The Voice of Holland, Facebook Voting BSKYB, UK, Got To Dance Series II, iPhone Voting & Polling Channel 5, UK, Big Brother, Facebook Voting Telecinco, Spain, Acorralados (Cornered), Facebook Voting BBC, UK, Strictly Come Dancing, Mobile internet Voting Seven (Fremantle), Australia, The X Factor, iPhone Voting BSKYB, UK, Got To Dance Series III, iPhone Voting ITV, UK, Dancing on Ice, Mobile Internet Voting2 | 2012 Mobile Interactive Group @ Facebook Developer Garage Amsterdam
  • 3. The Voice of Holland The Challenge Facebook Voting 1st FB voting app in NL Aggregation to traditional formats (IVR, SMS) Pricing FB credits vs. Votes Compliance Atomic transactions Peaks TV audiences3 | 2012 Mobile Interactive Group @ Facebook Developer Garage Amsterdam
  • 4. Extending the Conversation4 | 2012 Mobile Interactive Group @ Facebook Developer Garage Amsterdam
  • 5. UX Simple Vote Screen Standard permissions No additional sign-on required Real-time vote wallet Buy votes with FB credits in bundles5 | 2012 Mobile Interactive Group @ Facebook Developer Garage Amsterdam
  • 6. Scope What we did do Create an independent high performance interaction PLATFORM Built the FB app Use FB credits Co-branding (Vodafone) What we didnt do Social dialogue moderation Data harvesting for targeted CRM6 | 2012 Mobile Interactive Group @ Facebook Developer Garage Amsterdam
  • 7. MIG mVoy Engage What mVoy Engage does Registration, data storage Vote purchase FB credits iTunes PSMS Voting Candidate details, properties Vote windows Counting & aggregation Client Accounting Refunds, Customer Care, Reporting, 10000 votes/s7 | 2012 Mobile Interactive Group @ Facebook Developer Garage Amsterdam
  • 8. MIG Technologies Erlang RIAK & leveldb Redis Ubuntu8 | 2012 Mobile Interactive Group @ Facebook Developer Garage Amsterdam
  • 9. Review What worked well Platform performance Speed of user experience Integration with FB/RTL High repeat vote per user What could be better Promotion on air Cross-chat Richer content9 | 2012 Mobile Interactive Group @ Facebook Developer Garage Amsterdam
  • 10. Future mVoy Engage V2.0 release on 2 April Turbo voting Dedicated Reporting and Admin GUI for clients FB credits in and App-side OpenGraph actions - vote, Timeline aggregations Canned content Video streaming / Pay to view10 | 2012 Mobile Interactive Group @ Facebook Developer Garage Amsterdam
  • 11. Thank You Questions? If youd like to work with or for MIG please contact the MIG Team: Marcus Kern Lars Breukers +44 7932 661 527 +31 631 649 935 Marcus@migcan.com Lars.Breukers@migcan.com http://www.facebook.com/kernelx http://www.facebook.com/breukers11 | 2012 Mobile Interactive Group @ Facebook Developer Garage Amsterdam