MarColl Academy Digital Marketing Master Class · Mr Tommy Koh is a Search Engine Optimization...

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MarColl Academy Digital Marketing Master Class Search Engine Optimization Course Brochure

Transcript of MarColl Academy Digital Marketing Master Class · Mr Tommy Koh is a Search Engine Optimization...

Page 1: MarColl Academy Digital Marketing Master Class · Mr Tommy Koh is a Search Engine Optimization (SEO) Trainer and marketing professional who has been honing his skills since 2011 when

MarColl AcademyDigital Marketing Master Class

Search Engine OptimizationCourse Brochure

Page 2: MarColl Academy Digital Marketing Master Class · Mr Tommy Koh is a Search Engine Optimization (SEO) Trainer and marketing professional who has been honing his skills since 2011 when

What is SEO

SEO stands for Search Engine Optimization, which is the practice of increasing the

quantity and quality of traffic to your website through organic search engine results.

You might think of a search engine as a website you visit to type a question into Google to which they magically reply

with a long list of links to webpages that could potentially answer your question.

That's true. But have you ever stopped to consider what's behind those magical lists of links?

Here's how it works: Google has a crawler that goes out and gathers information about all the content they can find

on the Internet. The crawlers bring all those 1s and 0s back to the search engine to build an index. That index is then

fed through an algorithm that tries to match all that data with your query.

Page 3: MarColl Academy Digital Marketing Master Class · Mr Tommy Koh is a Search Engine Optimization (SEO) Trainer and marketing professional who has been honing his skills since 2011 when

Why Learn SEO?

Page 4: MarColl Academy Digital Marketing Master Class · Mr Tommy Koh is a Search Engine Optimization (SEO) Trainer and marketing professional who has been honing his skills since 2011 when

Course Details

This course is a 2 day/16 hour workshop28th March, Saturday 9am to 5pm 29th March, Sunday 9am to 5pm

Our workshops are interactive, instructor led classes of no more than 20 students with teaching assistants that integrate engaging case studies within the curriculum

This course is accredited by SkillsFuture Singapore (SSG) and students above 25 years old are eligible for a fully subsidized tuition fee.

Nett S$0 after SkillsFuture Funding

Nett S$199 after SkillsFuture Funding

Early Bird Price Original Price

Page 5: MarColl Academy Digital Marketing Master Class · Mr Tommy Koh is a Search Engine Optimization (SEO) Trainer and marketing professional who has been honing his skills since 2011 when

Course Curriculum

• What is SEO and Google works

• Google Market Share of Singapore Search Market

• Why Google SEO skill is one of the top skills to acquire

• How do Search Engines work SEO vs PPC

• Latest Google Updates (Penguin, Panda, Hummingbird etc.)

• Understanding Google Keyword Planner Tool

• Keyword selection: Short-tail vs Long-tail

• What is On-Page optimization and how it affects ranking

• Types of signals

• Link Strategies

• Internal, External and Permalink Building

• Site Architecture

• Content optimization

• Meta tag and meta description

• Case studies

Page 6: MarColl Academy Digital Marketing Master Class · Mr Tommy Koh is a Search Engine Optimization (SEO) Trainer and marketing professional who has been honing his skills since 2011 when

• What is Off-Page optimization and how it affects ranking

• Link building strategies

• Case studies

• What is Google Webmaster Too

• Google indexing in Webmaster tools

• How to create XML Sitemap

• Instructor Q&A Session

• Online forum access

Page 7: MarColl Academy Digital Marketing Master Class · Mr Tommy Koh is a Search Engine Optimization (SEO) Trainer and marketing professional who has been honing his skills since 2011 when

Our Instructor

Tommy KohFounder,SEO Geek

Mr Tommy Koh is a Search Engine Optimization (SEO) Trainer and marketing professional who has been honing his skills since 2011 when he founded a tuition agency. A marketing company wanted to charge him $2,000 a month for ranking his tuition agency on the first page of Google, and with no guarantee! This made him decide to pick up this invaluable skill himself, and since then he hasn't looked back.

After first working on his own projects and subsequently taking on more than 30 commercial projects and successfully ranking them on the first page og Google, Tommy decided to share his knowledge by taking on clients and students. He has since developed a name for himself in the industry and has brought SEO expertise to all who want to know how to rank their businesses on Google.

Tommy has been invited to conduct classes for the marketing departments of MNCs and SMEs in Singapore to equip them with skills to enhance their marketing outreach, and has spoken at various Amazon, Microsoft, and WordPress events. He enjoys using local examples to give a fun and entertaining twist to his lessons, taking the difficulty out of understanding SEO and making it easy to grasp and implement. Tommy has partnered with MarColl to design a special Singapore SEO MasterClass. Join us to learn the secrets of ranking well on Google and getting an edge over your competitors!

Mr Tommy Koh graduated with a Degree in Information Systems Management from Singapore Management University.

Page 8: MarColl Academy Digital Marketing Master Class · Mr Tommy Koh is a Search Engine Optimization (SEO) Trainer and marketing professional who has been honing his skills since 2011 when

Who is the Course for?

Marketing personnel who wish to understand more about Search Engine Optimization skills and strategy that they can then blend in with their integrated marketing strategies

Entrepreneurs who wish to learn more about how to optimize their websites and strengthen their digital brand presence to increase sales and conversion

Aspiring Marketing Students trying to pick up relevant skills to succeed in their marketing careers. SEO is pivotal in the foundation of a strong web presence and is therefore the spine of digital marketing.

Its suitable for any individual looking to pick up a “top 10 skill of the decade” and stay relevant moving into this digital era where web presence is vital to the success of any brand.

Page 9: MarColl Academy Digital Marketing Master Class · Mr Tommy Koh is a Search Engine Optimization (SEO) Trainer and marketing professional who has been honing his skills since 2011 when

Why MarColl?

MarColl is the one stop shop for all your Digital Marketing needs whether it’s education, employment or anything related to

Digital Marketing. We are building a online community of Digital Marketing professionals and our support does not end after

the course ends.

Click here

Have questions even after the

course ends? Ask your questions on

our online forum and get expert

replies from our community

mentors and instructors

Want to put to practice what you’ve learnt in our workshops?

Apply online for a freelance opportunity to hone your skills with

a real life business and earn some cash on the side

Click here

Page 10: MarColl Academy Digital Marketing Master Class · Mr Tommy Koh is a Search Engine Optimization (SEO) Trainer and marketing professional who has been honing his skills since 2011 when

Skills Future

This Course is fully subsidized if course participants use their Skills Future Credits.

(Yes, the course will cost absolutely nothing if using Skills Future)

SkillsFuture Credit aims to encourage individuals to take ownership of their skills development and

lifelong learning.

All Singaporeans aged 25 and above will receive an opening credit of S$500 from January 2016. Your credit will not expire and the government will provide periodic top-ups, so you may accumulate your credit.

Must be Aged 25 years old and above

Singaporean Citizen

Available Skills Future Credits

*Check by logging onto

your Skills Future account using SingPass here.

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How to Claim your Skills Future Credits

Skills Future

User Guide

Fill up our Skills Future registration form

Login to Skills Future via SingPass

Search for the Course on Offer

Pay Skills Future Credit directly to Course Provider (Us)

*within 60 days before the

course start date (date inclusive)

Click here for more

information on the Skills

Future claim process

Our staff are more than happy to

help you with this process should

you require assistance.

Page 12: MarColl Academy Digital Marketing Master Class · Mr Tommy Koh is a Search Engine Optimization (SEO) Trainer and marketing professional who has been honing his skills since 2011 when

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Master Class : Search Engine Optimization