MarColl Academy Digital Marketing Master Class · Mr Tommy Koh is a Search Engine Optimization...
Transcript of MarColl Academy Digital Marketing Master Class · Mr Tommy Koh is a Search Engine Optimization...
MarColl AcademyDigital Marketing Master Class
Search Engine OptimizationCourse Brochure
What is SEO
SEO stands for Search Engine Optimization, which is the practice of increasing the
quantity and quality of traffic to your website through organic search engine results.
You might think of a search engine as a website you visit to type a question into Google to which they magically reply
with a long list of links to webpages that could potentially answer your question.
That's true. But have you ever stopped to consider what's behind those magical lists of links?
Here's how it works: Google has a crawler that goes out and gathers information about all the content they can find
on the Internet. The crawlers bring all those 1s and 0s back to the search engine to build an index. That index is then
fed through an algorithm that tries to match all that data with your query.
Why Learn SEO?
Course Details
This course is a 2 day/16 hour workshop28th March, Saturday 9am to 5pm 29th March, Sunday 9am to 5pm
Our workshops are interactive, instructor led classes of no more than 20 students with teaching assistants that integrate engaging case studies within the curriculum
This course is accredited by SkillsFuture Singapore (SSG) and students above 25 years old are eligible for a fully subsidized tuition fee.
Nett S$0 after SkillsFuture Funding
Nett S$199 after SkillsFuture Funding
Early Bird Price Original Price
Course Curriculum
• What is SEO and Google works
• Google Market Share of Singapore Search Market
• Why Google SEO skill is one of the top skills to acquire
• How do Search Engines work SEO vs PPC
• Latest Google Updates (Penguin, Panda, Hummingbird etc.)
• Understanding Google Keyword Planner Tool
• Keyword selection: Short-tail vs Long-tail
• What is On-Page optimization and how it affects ranking
• Types of signals
• Link Strategies
• Internal, External and Permalink Building
• Site Architecture
• Content optimization
• Meta tag and meta description
• Case studies
• What is Off-Page optimization and how it affects ranking
• Link building strategies
• Case studies
• What is Google Webmaster Too
• Google indexing in Webmaster tools
• How to create XML Sitemap
• Instructor Q&A Session
• Online forum access
Our Instructor
Tommy KohFounder,SEO Geek
Mr Tommy Koh is a Search Engine Optimization (SEO) Trainer and marketing professional who has been honing his skills since 2011 when he founded a tuition agency. A marketing company wanted to charge him $2,000 a month for ranking his tuition agency on the first page of Google, and with no guarantee! This made him decide to pick up this invaluable skill himself, and since then he hasn't looked back.
After first working on his own projects and subsequently taking on more than 30 commercial projects and successfully ranking them on the first page og Google, Tommy decided to share his knowledge by taking on clients and students. He has since developed a name for himself in the industry and has brought SEO expertise to all who want to know how to rank their businesses on Google.
Tommy has been invited to conduct classes for the marketing departments of MNCs and SMEs in Singapore to equip them with skills to enhance their marketing outreach, and has spoken at various Amazon, Microsoft, and WordPress events. He enjoys using local examples to give a fun and entertaining twist to his lessons, taking the difficulty out of understanding SEO and making it easy to grasp and implement. Tommy has partnered with MarColl to design a special Singapore SEO MasterClass. Join us to learn the secrets of ranking well on Google and getting an edge over your competitors!
Mr Tommy Koh graduated with a Degree in Information Systems Management from Singapore Management University.
Who is the Course for?
Marketing personnel who wish to understand more about Search Engine Optimization skills and strategy that they can then blend in with their integrated marketing strategies
Entrepreneurs who wish to learn more about how to optimize their websites and strengthen their digital brand presence to increase sales and conversion
Aspiring Marketing Students trying to pick up relevant skills to succeed in their marketing careers. SEO is pivotal in the foundation of a strong web presence and is therefore the spine of digital marketing.
Its suitable for any individual looking to pick up a “top 10 skill of the decade” and stay relevant moving into this digital era where web presence is vital to the success of any brand.
Why MarColl?
MarColl is the one stop shop for all your Digital Marketing needs whether it’s education, employment or anything related to
Digital Marketing. We are building a online community of Digital Marketing professionals and our support does not end after
the course ends.
Click here
Have questions even after the
course ends? Ask your questions on
our online forum and get expert
replies from our community
mentors and instructors
Want to put to practice what you’ve learnt in our workshops?
Apply online for a freelance opportunity to hone your skills with
a real life business and earn some cash on the side
Click here
Skills Future
This Course is fully subsidized if course participants use their Skills Future Credits.
(Yes, the course will cost absolutely nothing if using Skills Future)
SkillsFuture Credit aims to encourage individuals to take ownership of their skills development and
lifelong learning.
All Singaporeans aged 25 and above will receive an opening credit of S$500 from January 2016. Your credit will not expire and the government will provide periodic top-ups, so you may accumulate your credit.
Must be Aged 25 years old and above
Singaporean Citizen
Available Skills Future Credits
*Check by logging onto
your Skills Future account using SingPass here.
How to Claim your Skills Future Credits
Skills Future
User Guide
Fill up our Skills Future registration form
Login to Skills Future via SingPass
Search for the Course on Offer
Pay Skills Future Credit directly to Course Provider (Us)
*within 60 days before the
course start date (date inclusive)
Click here for more
information on the Skills
Future claim process
Our staff are more than happy to
help you with this process should
you require assistance.
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A C A D E M Y
Master Class : Search Engine Optimization