Marco Cestari _ 4jul2014
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Transcript of Marco Cestari _ 4jul2014
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Fund Rising, Looking Beyond the Locals
(think different)
We communicate your value
Towards 2020 – Adria.c Sea, Ionian Sea and the “Aichi” targets Torre del Cerrano Marine Protected Area -‐ Pineto (Te), Italy
June 4th, 2014
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We can’t change the past, neither can we avoid crea.ng the future!
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“Who do you know out of your area who might be suppor.ve?”
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Tourists!
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How?
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And how many tourists do we need?
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Business Idea
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VALUE What makes the difference?
Think !
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Fundraisers working on local causes face a number of unique challenges
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fewer services, higher costs, less advanced technology
(for example, limited high-‐speed Internet access)
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…. in many areas, jobs are few , wages are low.
For fundraisers, however, the biggest problem is the most obvious: fewer people to ask for contribu.ons
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…BUT
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…What is your Fund Rising Plan?
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In fund rising plan there is a lot of stuff to manage:
…annual fundrising ac.vity, campaign feasibility, planning the campaign, campaign organiza.on / principles, communica.ng and networking, pre campaing efforts, professional skills, technology,
volunteers, consultants, leadership…
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WHAT MAKES THE DIFFERENCE?
(in a successful fund rising plan)
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nr. 1 is the VALUE of your “Concept”
Make the difference
Building Dis.nc.on
(in communication)!
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Nr. 2: What Marke.ng Approach?
(style, numbers, working approach,…)!
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CROWDFUNDING
Trend: Nr. 3: the Crowdfunding Approach
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Crowdfunding is the collec.on of finance from backers —the "crowd"—to fund an ini.a.ve and usually
occurs on Internet plaMorms.
The ini.a.ve could be: • a nonprofit campaign, • a charitable campaign (e.g. emergency funds for a cri9cal opera9on), • a commercial campaign (e.g. to create and sell a new product), • a financing campaign for a startup, • a poli.cal campaign, • etc.
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Reward-‐based crowdfunding: entrepreneurs pre-‐sell a product or service to launch a business concept without incurring debt or sacrificing equity/shares. Equity-‐based crowdfunding: the backer receives unlisted shares of a company, usually in its early stages, in exchange for the money pledged. The success is determined by how successfully it can demonstrate its viability.
Types of Crowdfunding:
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Types of Crowdfunding:
Start accep.ng dona.ons
Connect to all your project
Make people happy when pay
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Why do tourists believe in a project?
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Because they fall in love for it!
Each “idea” has a target, but you need to build the consistent add value in order to communicate and
gain a successful fundrising
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BUILDING difference
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CommunicaSon, MarkeSng Strategies & BoUom up Approaches to Sustainable Tourism
We communicate your value
Via Nazionale 6 – 39040 Ora (BZ) – Italy www..me-‐project.com [email protected]‐project.com Mob. +39 348 2642400 / +39 348 259 8859
Since 1995!
Thank you!
Board Member of:
Marco Cestari