March-April 2014 issue of Design Matrix

March-April 2014VOL. 4 • ISSUE 3 • `100

PEOPLE • L I FESTYLE • DES IGN • INTER IORS

E D I F I C EOur Vision is to keep our designs Sensitive to

the context, client and environment

Design Matrix_Mar-Apr14.indb 1 2/27/2014 4:05:06 PM

10 DESIGN MATRIX • JANUARY-FEBRUARY 2014

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EDITORIAL

Editor : Marilyn Madathil

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ART

Deputy National Art Director : Pramod Jadhav

Designing : Sachin Bhandalkar, Brijesh Gajjar

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Production : Harish Suvarna, Mangesh Salvi,

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A & venture


12 DESIGN MATRIX • MARCH-APRIL 2014

Now follow us on www.facebook.com/DesignMatrix.DM

Now follow us on http://twitter.com/DesignMatrixMag

I enjoy basking in nature’s glory; glaring at the twinkling stars; the enchanting mountains

kissing the blue skies; the lovely butterfl ies; chirping birds; fl owers in varied hues; the

green trees – the list is endless. Life will indeed be blessed and beautiful, if we all come

together and strive to make our universe a better place to live in.

Recently, I met a charismatic person, who established his own fi rm with this vision.

Guess who? He is none other than the young and dynamic Ar. Ravi Sarangan. A walk

through with Ravi opened my eyes to the fact that even a simple change in our lifestyle

can bring about a big diff erence. I am sure all the readers of Design Matrix will learn the

small but big lessons of life through our cover story on Edifi ce Consultants Pvt Ltd.

Flipping through the cover story, you will come across a new style bringing out a

strong essence from the world of architecture. When I asked Ravi to pose for Design

Matrix with a gentle smile, he revealed that he believes in celebrating design as a team,

and your spirits will be high to see the cheerful Edifi ce Team.

Celebration is always a part of our lives. I am thrilled to celebrate the upcoming

International Women’s Day and I am sure the women folk would love the conversation

with Bollywood’s favourite trousseau designers – the mother and daughter duo Neeta

Lulla and Nishka, exploring their design for a luxurious brand Portico New York.

The beautiful residential spaces, the intellectually designed employee-friendly

offi ce spaces, the luxurious restaurants covered in this issue will defi nitely cast a magical

spell on you.

We are sure you will enjoy the new style in which the cover story is presented in

this edition.

Chao

Marilyn Madathilwww.designmatrix.co

N O T EEDITOR’S



CONTENTS


MARCH-APRIL 2014 • DESIGN MATRIX 19

22 12444

COVER PHOTO: SYNTEL LTD.

COVER STORYDesign Matrix recently entered the

world of Edifi ce, a fi rm believing in doing

everything in a diff erent style. Curious to

know more…. Read. pg 22

GLOBAL EYEHome and Offi ce… Get away in to the

third space and rock in. pg 44

CORPORATE DESIGNGinza an intellectual work space boosting

the work power. pg 50

PRODUCT DESIGN Feel the unusual furniture design with

designer Lekha Washington. pg 56

RESIDENTIAL DESIGNCreating a fusion in the world of interior

design. Look into their design world and

invoke our senses. pg 58

DESIGN PEDAGOGY Design Optimization with MIT ID. pg 64

FUTURISTIC DESIGN Chitrakoot a dwell for three diff erent

generations. pg 68

DESIGN ASPECTCreating mind blowing designs with

minimalism. pg 72

ARTY TECHTUREExperiencing heavenly bliss at home.

pg 80

CONVERSATIONSWe venture in to their new world of

design at Portico New York, a leading

home fashion brand. with mother and

daughter duo- Neeta Lulla & Nishka Lulla.

pg 84

DESIGN FOCUSWeaving spaces and infusing a sense

of exploration into them in the

Ashwathnarayana residence by Maya

Architects. pg 90

CREATIVE IDEASBead curtain adding aesthetic to any

décor , Looking for the same, then MOAB

is your right destination. pg 96

DESIGN CORNER Ar. Amritha Karnakar designs an oasis

of escape and modernity in busy bee

Mumbai. pg 100

ROVING EYEDiamond Spell – Ar. Paras Shah designs

the magnifi cent offi ce for Kiran Gems Pvt

Ltd. pg 104

DIMENSIONSCreative and Nifty residential space by Ar.

Milind Pai & his dynamic team. pg 110

LUXURY DESIGNEat well and be happy …. mouth-

watering designs by Zeppelin. pg 114

TREND CORNERPallate now in new look & feel. pg 120

PRODUCT FEATUREindiacircus.com, the user-friendly online

store by the much acclaimed designer

Krsna Mehta, off ers design centric lifestyle

products. pg 122

NEW PRODUCTS Alluring Products ... pg 124



We would love to have your views, comments and/or suggestions on what you would like to see or read in our pages.

Please email to: [email protected] or write to Design Matrix, MRJ Creations Pvt. Ltd.,

C-201 Shyam Kamal Agarwal Market, Vile Parle (E), Mumbai-400 057 or Call on 022-26187132.

January-February 2014VOL. 4 • ISSUE 2 • `100


Zarir Mullan & Seema Puri

Good Design is one in which, both the interiors and

exteriors blend together

Design Matrix_Jan-Feb14.indb 1 12/26/2013 5:28:30 PM



Exploring Design with Architects Seema

and Zarir was an expressive piece. I like the

unique Design Matrix style of interviews

and this makes the magazine more

interactive. All the best!

Roshni Sehgal

Mumbai

I thoroughly enjoy reading Design Matrix; all

the articles are well written and presented

in superb style.

Prof. Rajan Iyer

Pune

First and foremost I would like to

congratulate Design Matrix for completing

three successful years in the Design world.

The InFocus piece on Portico New York had

a great pictorial value and great flavour. I

could sense the real passion of entering a

world of fashion in the furnishings segment.

This kind of pieces upgrades the readers on

the latest trends and new products.

Jyothi Kulkarni

Hyderabad

Delight in Dombivli, the article on RR

Boutique was very attention-grabbing. I

really feel there is a need for such budget

hotel with modern amenities in the central

suburbs, as in the recent times a lot of

township is splurging in these areas. Thank

you Design Matrix for entering this spaces

and bringing out the delightful changes.

Arpita Karnik

Dombivli

The article on Tropical Leaf House was very

interesting. The images were catchy and

mind blowing. I feel Design Matrix should

bring in more of these kinds of interesting

articles across the world. I look forward for

the same in the future issues.

Sumeet Kumar

Bengaluru

I am a student pursuing interior designing.

I like the articles on MIT ID College; I loved

the furniture designs presented in the last

issue of Design Matrix. Waiting eagerly for

the next issues.

Priti Kandelwal

Nashik

All the articles carried in the last issue of

Design Matrix were worth reading. My

personal interest lies in residential projects

and I liked the Vadodra project and the

futuristic design article. All the images in

both the articles were a visual treat.

Priya Raman

Chennai

The article on Buddha and interiors was

amazing. The images were glaring and the

piece was a well researched presentation.

I have rarely seen such informative articles

on artefacts carried in other design

magazines and this is what makes Desgin

Matrix, a complete design magazine.

Varsha Somaya

Rajkot INBOX



Architecture is coming together of art, science and diverse creative minds; with this ideology the young and passionate professionals at Edi ce create ecological designs with ef ciency, distinctiveness

and practicality.

Words: Marilyn Madathil

I ndeed our world will be a beautiful place to live in, if each one of us strives for it. With a bright vision to

design a better world, Ravi Sarangan and Sanjay Srinivasan, both alumni of Sir JJ College of Architecture,

set up a design practice fi rm in 1987. Today with its presence in 7 cities in India - Mumbai, Hyderabad,

Bengaluru, Kolkata, Pune, Chennai and New Delhi; Edifi ce Consultants Pvt Ltd, have grown into a leading

design consultancy fi rm in the country. Ar. Ravi Sarangan, Founder Director, Edifi ce Consultants Pvt Ltd,

shares the inspiring and interesting legend of ECPL with Design Matrix. Excerpts...

DM: We would like to know about your fi rst project...

RS: It was a kitchen unit at Chembur Colony done for INR 6000, and that included the cost of the unit.

Coverstory

Edi cation ofSUSTAINABLEDESIGNS

Ar. Ravi Sarangan Ar. Sanjay Srinivasan



After establishing ourselves as Edifi ce, we completed the

secretariat project for Indo American Chamber of Commerce,

Churchgate. They had about 800 members and most of them

trusted our design methodologies and approached us. With

this kick start, we got opportunity to work with few compa-

nies that had American tie ups.

DM: You experienced a turning point in your career with Infosys. Your journey as a beginner...RS: Imagine a time span with no computer or an email sys-

tem and a scenario in which one has to promote a budding

establishment!

I fi rmly believed in direct marketing and power of writing.

I wrote a letter to Mr N. R. Narayana Murthy, the co-founder

of Infosys. To my surprise, within just 10 days, I got a positive

response to meet him. It was a stunning moment and turning

point of my life.

We were chosen to expand one of the Infosys building

and Mr Murthy expressed his interest to visit our 16’x 8’ offi ce;

indeed a garage at Chembur.

We bought our fi rst computer – an assembled PC in 1995.

I recollect, the guy who assembled ours was assembling, the

Bollywood stardom–the tech freak, Shah Rukh Khan’s Pc at

the same time. We hardly knew CAD, but we slowly learnt

the same. In the recent times, we are known as one of the

most tech savvy fi rms, having invested quite a large sum in

technology . We have our Data Server in our Mumbai offi ce

and other designers from any of our branches can access this

service and work on the same drawings in real time.

We were fortunate enough to be surrounded by great

clientele, since the time Infosys became our customer; there

has been no looking back. Soon we secured some great

jobs off ered by IT giants– Wipro, Cognizent and Tata Con-

sultancy Services (TCS). The time span from 1998-2000 was

a great boom period for our career. We established ourselves

as architects for large fl oor plates, mainly the IT segment.

Later the BPO’s and the banks approached us. IDBI bank and

Standard Chartered Bank were our fi rst valued customers. To

diversify, we went in to retail; Shoppers Stop became our cli-

ent, we designed some of the McDonald’s outlets in South

India.

Thanks to the “Father of the Indian Economic Reforms”–

late P V Narasimha Rao; the ninth Prime Minister of our

country for bringing in the economic liberalisation. The

journey then was great and we diversifi ed to various verticals.

DM: Which are the diff erent verticals, Edifi ce is into?RS: Starting with corporate interiors, we have expanded into

Architecture & Master Planning across IT, Residential, Health-

care, Retail and Hospitality verticals. With two decades of

expertise, we are proud to share a healthy relationship with

our clients and more than 70% of our business comes from

existing clients.

DM: Edifi ce strength lies in...RS: Our strength lies in our ability to retain customers. Right

from the beginning, we have decided that we will run our

fi rm ethically. That being our foundation, no customers have

SYNTEL



ever got a chance to point a fi nger on

us. Another factor, which has resulted in

our growth is in our ability to retain tal-

ent with in our fi rm. Our attrition rate is

one of the lowest in the industry.

The team at Edifi ce believes in seri-

ous introspection of the design and

delivery process. We have highest levels

of transparency within the system. We

are an extension of the client because

they can trust us completely. Our entire

brand Edifi ce has been built on trust.

DM: How would you defi ne team spirit within your organisation?RS: If you have mutual respect, under-

standing and a strong value system,

the team aligns immediately and works

together. It is important to set goals and

work with a vision.

DM: So, what is the vision of Edifi ce?RS: Our vision is to keep our designs

sensitive to the context; client and the

environment .We don’t preach sustain-

ability but practice it in our designs

and we are proud of every project, we

deliver. The design approach of ECPL is

to achieve the most ideal design solu-

tions possible without compromising

on functionality; to infuse creativity

and lateral thinking in order to achieve

design innovation within the confi nes

of the brief. In 2008, we started Chloro-

phyll, the sustainable initiative of Edifi ce.

TATA CONSULTANCY SERVICES

L-R Standing - Sanjay Srinivasan,Ravi Sarangan& Sanjay Naik,Sitting (Row 1) Sachin Bhatt, Ramji Sarangan & Rahul Kadam, (Row 2) Prashant Manjeshwar, Manoj Choudhury,

Laxmi Menon & Sangeetha Shennai



DM: Can you explain the Chlorophyll initiative in detail?RS: Our profession allows us the enviable power and

opportunity to Create!

Chlorophyll was initiated for design review and inter-

nal audit process of all projects within the offi ce. Green

guidelines were developed to ensure that a cost-eff ective

sustainable solution is delivered to the client, irrespective

of the client’s inclination to go for a formal green rating

system. Though it does not exist in the current Edifi ce sys-

tem, we are proud to say that 70% of our projects are truly

sustainable. We have to walk an extra mile to make 100 %

but we are assertive about the same.

DM: Which are the construction materials that you are fond of using?RS: The minute you have likes, you are not doing justice to

your profession. One should use the materials that go well

with the environment and that which refl ects the client’s

image. Edifi ce has a specifi cation section with in the offi ce

to channelize the products durability before use.

In Edifi ce, for example ,we make use of fl y ash bricks,

it is ecologically a good product. We are sensitive towards

misusing natural resources and also assess the embodied

energy prior to specifying a product. Let me give you an

example – In every offi ce, we design, we insist not to use

paper napkins in the wash basin area; isn’t it sensible to use

the handkerchief to serve the purpose. Save paper, save

trees; try and make our earth green.

DM: Apart from Design, how is your firm different?RS: We conduct lectures in our office and most of our

competitors attend the same. Another thing that we do

differently is, if any architectural firm face any problem;

be it accounting or sharing the wealth; our doors are

open to seek consultation.

DM: Charity begins at home, your insights for a better world with Edifice FoundationRS: Edifice charitable foundation is a non profit

organization established in order to provide education

to the underprivileged. It is a charitable foundation run

by the employees of this firm with no external funding.

We thought it is high time to do something good for the

society. We believe that this foundation will help build

our nation in a small way and we would be happier to

see other firms come forward and take similar steps to

attain this goal.

DM: Your message to next gen architects RS: Architecture is a valued profession, which needs

to be respected and has to be practised diligently. The

basic necessity of our life is food, clothing and shelter,

and an architect is a person who takes care of one basic

need. It is important to be conscious of this fact while

adhering to the fundamentals of architecture.

[email protected]

TATA CONSULTANCY SERVICES



Exploring the Software World T his project was envisaged as a

high-tech software development

centre with a contemporary feel to

act as a brand vehicle for the company. This

aspiration is realized by adopting distinct

dynamic curvilinear built forms rather than

a regular gridiron planning approach.

The site is a green fi eld, a composite site

of two land parcels with a minor connection.

The master plan unifi ed these parcels in the

form of a contiguous landscape armature.

The design of all the Software Devel-

opment Blocks is modular in nature, with

slender curvilinear fl oor plates planned

around an oval, open to sky landscaped

court. These blocks get proliferated over the

site, responding to the climatically appropri-

ate orientation and to the desired view and

access of the central landscape feature as

well. The working zone derives diff used nat-

ural day light along the linear facades. The

heart of the site is marked by the presence

of a plaza bounded by the café and the wel-

come block. The welcome block is designed

as a kiosk immersing the occupant in the

lush landscape.

Syntel Ltd.Project: Global Software

Development Campus

Location: SIPCOT IT Park,

Siruseri, Chennai

Land Parcel: 29 acres

BUA: Ph I - 800,000 sqft,

Ph II - 1,400,000 sqft



Aricent Technologies LtdProject: Software Development Centre

Location: Gurgaon, NCR

Floor Area: 10,000 sqft.



Aricent desired to explore the

feasibility of the more spacious

option of hot-desking vis-a-vis

the existing L shaped user dedicated

hierarchal workspaces. This would off er

more spacious workspace units along with

larger number of interactive spaces. The

ambience was to be of a futuristic fl exible

working envelope.

Edifi ce set up a tailor-made interactive

and transparent approach to the archi-

tectural, design and construction process

to meet the tight time and budget con-

straints while endorsing a very broad par-

ticipatory design methodology, with an

aim to assist Aricent migrate to the next

level of offi ce facility. This included the

direct participation of the end users in the

existing facility under the guidance of the

Aricent project team and in turn helped

the transition from smaller individual work

spaces to larger rotational common work

spaces and combined ownership of the

staff for the same.

With research and analysis opportuni-

ties and challenges posed by the existing

setup and the emotional and practical

requirements of the users were mapped.

After various permutations and combina-

tions functional and neutral workspaces

with a high degree of space effi ciency

and shared areas with strong visual and

aesthetically appealing qualities were

designed to stimulate creativity and col-

laboration.

To tackle the requirements for dif-

ferent user groups, easily transformable

spaces were designed for multiple usages.

Modularity of spaces was incorporated for

transposition between cabins, four seat

meeting and video conferencing rooms.

The furniture was customized to switch

between these needs smoothly. All offi ce

enclosures use glass partition systems to

maintain transparency, optimizing day-

light, reducing noise and achieving the

required degree of privacy.

The open offi ce was designed in



lighter colours with low height partitions,

interspersed locker units, for a more spa-

cious feel and personal storage. Apart

from meeting rooms, informal meeting

areas have been designed, which have

a more relaxed atmosphere for teams to

have group discussion. While collabora-

tive work was encouraged; quiet rooms

were provided for single users for private

focused work. These smaller enclosures

were carved out of corner spaces and put

to eff ective use. The outcome was all in all

a very effi cient, fl exible and budget friend-

ly work envelope.



Tata Consultancy ServicesProject: Software Development Campus

Location: Synergy Park, Gachibowli, Hyderabad


BUA: Ph I - 350,000 sqft, Ph II - 850,000 sqft



T his offi ce campus for Tata

Consultancy Services is set in a 51

acre campus that is designed in

two phases to house approximately 10,000

software professionals.

The fi rst phase design scheme primar-

ily comprises 3 Software Development

Blocks and Associated Facilities Block. The

structures have been restricted to a height

of 3 fl oors, keeping them immersed in the

abundant tree canopy existing on the site.

The fl oor plates of the structures



comprise primarily a linear work space, the

longer side oriented in the North South

direction. Service and meeting spaces are

planned along the length on the Southern

side, in a way acting as a heat buff er. The

work plates stagger outwards towards the

exceptional glare free light that percolates

into a substantial portion of the offi ce

space and hence artifi cial light is kept to

a minimum along the central strip of the

fl oor plate. This quality of light combined

with reduced heat results in substantially

lesser power consumption.

A catchment reservoir / mini lake was

designed in the low lying area of the site

for rain water harvesting. The harvested

water can be used in the water cooled

system and for irrigation. Its perimeter was

designed with informal sit-outs, green

pockets and formed a vital landscape

element with work areas overlooking the

space.

The second phase of the campus

development is housing 6500

professionals, set in a bow tie shaped

parcel of 13 acres, out of the 51 acre

earmarked for this project.

The primary modules comprises two

buildings unifi ed by a plaza, evolved

from underlying geometry of the parcel,

optimized work plate depth and the

climatic context. The primary work areas

are lifted off the gently sloping terrain,

evolving as they ascend in a lattice

pattern, forming a spatial network of

well lit enclosed work spaces, shaded

community decks, voids that function as

courts and with intersections planned as

cores anchoring to the terrain.

The lower level embracing the

terrain is set aside for common facilities

like reception, cafes and library defi ned

in transparent enclosures, occupying

minimal foot print, set in generous free

fl owing landscape, preserving many of

the existing trees.

North glazed face, resulting in a long triple

height atrium. The building is covered in

a vaulted roof, which incorporates North

facing sky lights, which pour light into

the atrium, eliminating direct ingress of

light from the South. The building has an


An existing building of Meghalaya Urban

Development Authority was leased by

the client and they proposed to build a

mall and a hotel by utilizing the extra fsi of the

adjacent plot. The challenge of the project was

that the site was in the heart of Shillong (Police

Bazaar) which attracts both locals and tourists.

Our role as the architect was to create a distinct

identity at Shillong, which would be contextual

while being aesthetically pleasant. As a result of

this, we wanted to use wood as the same is locally

available and used widely. But due to Fire Rating

Issues we went in for High Pressure Laminate in

wood fi nish - Century Exteria, for the project.

Relaxing Orb


Marbaniang EnterpriseProject: Mall and Hotel

Scope: Architectural

Built-up Area: 80,000 Sq. ft.

Location: Shillong.



KGA - Crowne PlazaProject: 5 Star Hotels

Location: Kochi, Kerala


BUA: 350,000 sqft



T his 5 star Hotel by the KGA group

at scenic Kochi in Kerala, had been

designed for the sharp business

and vacationing traveller who appreciates

sophistication & simplicity, combined with

the convenience of the latest features and

value for money.

The client requirement revolved

around the making of a luxury hotel,

conforming to Crowne Plaza Standards.

Crowne plaza is an upscale brand in major

urban centres, gateway cities and resort

destinations off ering business travellers

high levels of comfort, service and

amenities.

The orientation and dynamic form

created by Edifi ce are responses to the

location that boasts of prominent front-

age to the highway in one direction, and

the view of the backwaters on the other.

The arrangement of the guest rooms are

defi ned by the view and the highway. The

public areas are raised on a podium so as

to be level with the main road which is

elevated along the frontage. Landscape

A Memorable Stay



atop the podium seamlessly continues

down to ground level, extending up to

the river/backwater which it meets as

a promenade.

Achievements• WAN AWARDS 2009 for Commercial

Head Quarters

• Design Excellence in Corporate

Architecture – 2010

• Artists in Concrete Award for SYNTEL

IT Park – 2011

• Ar. Ravi Sarangan bags the iGEN 50

award – 2012

• Indian Concrete Institute awards

PBEL City ( Andra Pradesh) with Ultra

Tech Endowment Award – 2012.



Having worked in the Of ce Interiors industry for more than 15 years, I have seen many a trend come and go. But the current trend of having a ‘third space’ in of ces seems to have stayed for long enough to capture my fancy.

Words & Images: Harsha Kotak

THE THIRDSPACE!

Globaleye

Pho

to c

our

tesy

: Vis

hal C

haud

hary

A Pan Shop in Mumbai is a typical Third Place – a place for social gathering



W hat is a ‘Third Space’?

Traditionally the ‘Third

Place’ was defi ned as a

place between home (personal) – fi rst

place and offi ce (work) – second place.

For example a pan shop in India where

people meet after dinner is the (social)

third place. But in this modern day and

time a more suitable example of the third

place/social environment is a coff ee shop

where people can take their laptops to

work and socialise both.

This social space between the home

and the offi ce is now brought inside the

offi ce and is generally an area between

workstations and formal meeting rooms.

This area is named as ‘Third Space’.

As technology is changing so rap-

idly, the way we work changes with it. To

keep up with this change in our lifestyle

and work style, the offi ce environment

needs to change too. And thanks to the

advanced technology we no longer need

to be tied down to one spot and there is

less need for a fi xed desk. What we need

is fl exible working environment and this

is where the third space comes into the

picture.

A third space can accommodate a

mix of functions allowing the user to

decide how best to use the space on any

particular day.

Now the question comes where

and how was the ‘Third Space’ born? My

guess is that one day a designer coined

this term and the next day all the offi ce

product manufacturers went in a tizzy

and started researching and developing

products for this. The concept has spread

like fi re and over a time this concept

has developed a lot from being break-

out areas in Tech and Media companies

where Snooker tables were added along

with a coff ee machine for the young

minds to foster. Today the third space

can be a place to hold informal meet-

ings, a place to collaborate or just a per-

sonal pod to take a nap and wake up with

some fresh ideas.

And this boom of third space con-

cept has led to an overfl ow of products

and ideas in the market. Products rang-

ing from seating to media units and from

highly effi cient acoustical ceilings to

fl oorings – all trying to fi t into this trend.

Here are some samples....

Pho

to c

our

tesy

: Vis

hal C

haud

hary

A coffee shop is a ‘hang-out’ place for the young and savvy



Pho

to C

our

tesy

: Pe

ter W

urm

li



Paszcza (Meaning: The Mouth) Sofa Chair



This space is defi ned by the character of the company, its work-

ings, age group of the staff , the direction of growth desired etc.

Many companies only have a small area dedicated as a break-

out are which can be used by mobile staff that only come into the

offi ce once in a while and need some place to plug and play or as

the name suggests – to take a break. Whereas, some companies

have an elaborate break-out or collaboration area where people

can make a private call or enjoy a chat with their co-workers (all in

the name of the game).

This connected social / work environment is not only about

redefi ning our mind-set about what furniture we need and how

our space needs to be reconfi gured to be eff ective, it requires

new appraisal of how people and technology interact for the

benefi t of employer and employee. The technology revolution

off ers new potential that will require all of us to embrace fl ex-

ibility and change how we work and collaborate. And this will

keep changing.

But the bigger question is – does this third space really help

in combining the social environment with the working environ-

ment. Does it satisfy the social needs of the busy worker and in

turn makes the working environment more desirable? Or is it just

a passing Fad? What do you think?

About Author

Harsha Kotak, an alumni of Savannah Col-

lege of Art & Design, Georgia, graduated

with an MFA in Commercial Interior Design,

and for the last 17 years has practiced in the

US, UK and India. She has worked on many

prestigious projects for the White House

and Pentagon in the US, as well as for the

US Embassy in New Delhi, India. Currently

based in London, she handles projects

across UK & Europe.

Harsha’s hobby of writing took her to

the prestigious Oxford University and that’s

where the journey of Global Eye began.

Her passion to explore the world of design

and share her views gave birth to this regu-

lar column. She also regularly writes about

‘Global Trends in Design’ for various Ameri-

can publications.

Contact: [email protected]

Pho

to C

our

tesy

: Pe

ter W

urm

li



designCorporate

Ar. Tanmay Mukherjee, a pro cient architect and interior designer offers a balanced design approach with Ginza; understanding the project economics, functional use of space, and exibility for future needs.

Photo courtesy: Dinesh Mehta

S imple, clean lines define any

modern office space and Ar. Tanmay

and his young dynamic team

moulded a clean corporate look for Ginza

Industries, Mumbai. The designers added

a touch of splendour in the ambience by

using all the materials in a unique style;

exuberating warmth and professionalism

for a family owned business, stepping

into the big leagues. Understanding all

the fundamentals of a corporate office,

the designers within a span of 7 months,

crafted this space. “All different spaces

have been designed in such a way that

they harmoniously gel with each other

as well they stand out with their own

individualistic identity,” adds Ar. Tanmay.

Let us take a look in this office space....

OPTIMALWORK SPACE

PROJECT DETAILS Project: Ginza Industries

Location: Lotus Business

Park, Jogeshwari East

Size: 9,000.00 sq ft



RECEPTION AREA It is rightly said that the fi rst impression is the last

impression. The reception area is the heart of any

offi ce, as it plays a pivotal role in welcoming the

visitors. Entering Ginza, one would surely notice

a unique composition of composite materials on

the back drop of the reception wall rendering an

immediate visual impact. The reception table is

constructed in a stark combination of black and

white Italian marble to bring out a contrast ratio

in the back ground. The rich black and silver Ital-

ian marble acts as a unique canvas to this tubular

shaped space.

MEETING ROOMS The visitor’s meeting rooms, although abutted into the vicinity of the reception area is built completely in glass, to allow complete transpar-

ency. This supported the reception with a much larger volume of space.

The material used in the meeting rooms provides a warmly ambience, which renders an individualistic identity to each space without

breaking the continuity of the one seamless continuous space.



CORRIDORS A corridor is a still path way, leading one towards the

various other areas of an offi ce space. With a unique

addition of a curve in the form of a bend glass, the

designers successfully added volumes to the quality

of space of the foyer area, before one enters into the

main offi ce space. All passages and corridors carry

all the essential electrical and HVAC ducting of the

offi ce, there by achieving more height in the general

workspace area and all cabins. Elaborating on the

prime challenges faced while working on this project,

Ar. Tanmay states, “ For maximizing the height of the

workstations and the cabins , the HVAC ducting has

been carried out through the passages and corridors,

which was perhaps the most challenging part in this

project management and execution.”

CONFERENCE ROOM The beauty of any space lies in its attention to detail. Adhering to this ideology, the ceiling border lined with veneer and modular tile is a

perfect example of an ideal blend of a classy corporate space. The table designed in veneer and Italian marble and the walls dressed with

veneer impart richness to the overall space.



WORK STATION Considering the prime importance of abundant

storage for each individual, the designers put this

mantra into practice. The vibrant colours used on

the table tops impart freshness and vibrancy in to

the space.

EXECUTIVE CABINS Natural light fl ows in; all the peripheral cabins are

constructed in glass. The Executive Cabins are kept

small, yet functional with enough storage space.



LOUNGE AREA & EATING ZONESStimulating colours and artwork will surely

keep workers mind-set alert. A comfortable

atmosphere allows them to take their minds

off work and refresh their outlooks. A lounge

is a special place to get away from your desk

for a few moments, grab a cup of coff ee and

relax your senses. Understanding this need,

the designers of Ginza created a lounge area

with glass on all sides; sitting here one can

enjoy excellent view of the Western Express

high way. The usage of Black veneer adds

drama to the sense of space and customized

abstract art work by Himanshu Dabral, adds

colour and vibrancy to the space.

The pantry houses all the indoor AC Units

and inbuilt storages. This area is kept dedicat-

ed wet and dry and from here one can enjoy

a unique visual connection of the reception .



DIRECTOR’S AND CHAIRMAN’S CABIN The director’s and Chairman cabin is built by adding timeless quality to the space. The fl awless balance of veneers, white composite materi-

als and wall papers adds volume to these spaces. Ginza is nothing but a creative work environment stimulating and inspiring innovation.

About Tanmay Mukherjee ArchitectsThe fi rm’s architects and designers

have a strong background as project

architects and are responsible for design

development, client relations, and

supervision on highly visible projects. The

scope of their work revolves around

• Understanding the client requirements

they create the layouts and designs.

• Preparation of all presentation ,working

drawings, sample boards and providing

fi nishing schedule

• Scheduling appointment of contractors

and sub agencies

• Assisting in procuring of all raw materials

for site execution

• Procuring all kinds of fi nishing materials

• Complete site execution, handling and

supervision.

[email protected]



A sense of sinking into a cloud, a visual mirage, trepidation and payoff that’s well worth it- all of that and more are wrapped up in the sink collection for Ajji, the odd product company by Lekha Washington an actress, artist and product designer.

COMFORT CLOUD OFProduct

design



L ekha Washington founded “Ajji- The

Odd Product Company” in 2013 to

constantly support innovation and

original design. The Sink Collection has an

unusual line of furniture that combined art,

design and technology.

Every piece is repeatedly prototyped

to give it not just the perfect visual fi nish

and comfort, but to keep in mind porta-

bility, ways to easily pack and store it, and

replace covers with no fuss.

The Pink SinkDesigned by Lekha Washington and pro-

totyped over six years, The Pink Sink col-

lection, a standalone piece got a great

response at Pallate, Mumbai. Soon this

product will mark its presence, across India

in select high end interior design stores. If

one carefully examines the design of this

product, it looks like there’s no way you

can sit on it... until one realize it’s a very

comfortable seating. This range is available

not only in pink but also in other shades

with removable covers, can be folded for

transportation and storage.

The DropThe Drop uses patented Sink mechanics,

have a slight swing, and are custom built

to any space. It is foldable, very lightweight

and all it needs is a regular fan-hook to

latch on to. The cover is removable, wash-

able and can be replaced with a new one,

when required. This piece will instantly

change any space, creating a dramatic and

futuristic eff ect.

The SquairThe Squair chair is solid and grounded, yet

it doesn’t lose the inherent play of the Sink

collection. It has extra plush cushioning

on the inside, allowing it to be ridiculously

comfortable while at the same time having

its tongue fi rmly in its cheek.

The DotThe Dot is an exercise in drama and sim-

plicity, subtlety and precision. Originally

designed in a vivid crimson hue, it trans-

forms a space completely. It easily hinges

on the wall, much like a fl at- screen televi-

sion, and is very comfortable to sit on. The

Dot is a visual mirage, channelizing several

references, from the bindi to the circle of

the sun.

About Lekha WashingtonLekha is a self-taught sculptor and innova-

tor who used materials like fabric-infused

resin in her creations, far before her gen-

eration did.

Armed with a dual degree of lifestyle

product design and fi lm direction, Lekha

graduated with honors from the presti-

gious National Institute of Design, (NID)

Ahmedabad .Keenly interested in being

on the other side of the camera, Lekha’s

acting career took off soon after, with lead

roles in several languages. Lekha’s passions

were two-fold and continued to evolve as

she created several pieces of art and design

parallel to her busy acting schedule.

Lekha recently set up her new studio:

a hundred and fi fty year old bungalow in

Bandra completely renovated to accom-

modate high-end art and design. The

sculptor, actor, product designer and sto-

ryteller all in one, is constantly ideating,

innovating and bringing to life pieces that

are absolutely unique.

She is currently working on unusual

lighting and lighting forms for her second

collection “Bent Light”. She has patents

pending on this collection, too!

[email protected]



designResidential

DRAWING MODERN LINESLineage Interior designer headed by Kanu Mewada is known for creating a fusion in the world of interior design. Let’s step in to their design world and invoke our senses.

Palatial Home Client Name: Bhimraj SuranaLocation: Shrimoni Tower, Parel, MumbaiEntrance of the house brings in foremost

energy, so it is necessary to blend in

beauty in this space. Designer Kanu and

his team, in order to spell a cast over the

guests entering this residence, decorated

this area with ‘S’ shaped ceiling, tinted

with light fi xtures. The safety door of this

house is crafted with hand cut designs

by famous artist Gaurav Bharadwaj. The

entrance lobby is tinted with mirror

works. The console unit will marvel one

with its arch design and lighting eff ect.



Every Living room is special, as it is the

space for the guests and family to share

their joy. It is necessary to create a comfort

zone in this place and as per the require-

ment of the client, the designers kept this

space, spacious with a good view of the

balcony. Dark colours dominate this space.

The sofa, single seater and champagne

fi nished TV unit with appropriate lighting

creates freshness to this space. An informal

seating space with a black and wooden

carving swing blends the traditional

and contemporary look to the house.

A dining room is meant to be a place to

gather with family and friends for everyday

meals and special occasions. The Swarovs-

ki glass dining in fusion glass and matching

chairs in American acrylic, the side board;

the Wall Art queen spoon and king frock of

natural wood will give one a great dining

experience.

Kitchen is always the heart of the

women folks in the family but in urban

lifestyle, a compact space is assigned for a

kitchen. The Lineage team were instructed

by the client to design a huge kitchen.

The island platform, glass chimney with

light in the centre of the kitchen; Corian

ceiling, a focal crockery unit makes this

kitchen – a complete functional space.

It is an ideology that an individual’s bed-

room is the refl ection of one’s personality

and is unique to each one. Apart from the

other bedrooms, one will be bewitched

by the Son’s bedroom. Understanding the

mindset of the teenager boy fond of cars,

his room is a combination of black and grey



colour. The head board is fi nished with

Swarovski; the bed is crafted with black

and pearl marble fi nish. The same marble

is used to place the TV unit. The other strik-

ing elements are the Jacuzzi bath tub with

wall hanging car and designer tiles with

inlay stripes on it.

The daughter of the house wanted a

bedroom that is completely diff erent with

a modern look. The designers planned it

in such a way that the Wardrobe is hidden

behind the art of design. The white back

painted glass wardrobe shutter and other

shutter with magic mirror, sourced from

a well known company creates a magic.

Sliding this shutter, one will be entertained

with a LED TV.

The Bed and ceiling concept replicates

as water drop waves. An American folding

acrylic fan with light look like a fancy chan-

delier gleam the entire look.

The big mirror and the cosmetic unit

are very special to this girl. The mirror

makes the room look big in size. The bath-

room is designed in white marble. To break

the monotony, a stone sparrow abstract

inlay in horizontal panel with deep groove

is used. The basin in this space is a photo

basin portraying young dancing girls.

The shower cubicle, multi functional rain

shower, the side ceiling with mood light-

ing, hidden music system, the vertical on

built body jet enhances a great bathing

experience.

The Bhimraj Surana residence is not

only a thoughtful design but also a lavish

residence.



Prestige SymbolClient Name: Ashok Bafna Location: Lodha Bellissimo, Lower ParelDesigner Kanu sets a benchmark with

a prestigious Luxury Apartment in a

comfy tower by Lodha group; located

in pristine landscaped environs, incred-

ibly in the heart of South Mumbai. This

residence is located on the top floor with

an open balcony similar to a terrace area.

From here, one will be enchanted by the

outside, eye catching panoramic view of

Race Course and the Haji Ali sea face and

surroundings, up to the view of Bandra

sea link.

Ashok Bafna’s residence is the per-

fect space with rich materials and sober

colours. The leaf shaped dining table,

the console unit in full oval shape with

antique knobs, the background wall with

semi arch Kalpavrush embossed tree and

the whole area finished with champagne

foiling makes the entrance area vibrant.



The centre ceiling chandelier matches

with the flower leaf pattern of this space.

In the guest room, the leather fi nished

bed, the wardrobe panel in embossed

leather adds to affl uent ambience. White

and dark grey combination rules this space.

Master bedroom being the rest and

the dream room; big king size bed resem-

bling the alphabet ‘C’ is fl oating from fl oor

level, supporting the wall and ceiling. The

head board in laser cutting with mood

lights, both side table walls with rustic sil-

ver wall paper matching with the curtain,

creates an alluring decor.

The children in the house being teen-

agers; their room is created in bright colour

with modern theme. The study table is

designed as a big book hanging on the

wall with artwork like pages, converted in

to a bird wall panel with miniature Ferrari

car . The ceiling looks like a white race road.

The fl ow of lights creates a car race feel.

[email protected]



DesignPedagogy



At MIT ID ‘Interior Spaces & Equipment Design department,’ The buzzword is “design optimization.” Guided by their mentor, the department is dotted with eye catching prototypes created by students.

MITID HANDS-ON APPROACH WITH



A s part of their “Structures & Joinery course,” the students of ISED

semester 5 designed ‘display stands’ for a varied range of products.

The prototypes were displayed and validated in the context of space,

ergonomics and the audience movement around the freestanding displays.

As explained by the course faculty Prof Rajan Iyer; the students were giv-

en the constraint of working with MS fl ats which is challenging to work with.

The students internalise the concepts of strength, stability and joinery with a

hands-on approach.

The display of varied products from books to trophies, ornamental brass-

ware to laptops each student came up with a distinctly diff erent approach.

The students experienced, working with tubular metal sections is easier com-

pared to MS fl ats, which tends to oscillate like a steel ruler!

Each student explores and discovers the concept of strength and stabil-

ity to come out with a stable confi guration. The use

of appropriate joinery with rubber wood panels in

combination with steel was explored from concep-

tual sketches to prototypes.

It is fulfi lling for a faculty to give direction and

shape to the student’s individual thought process in

order to realize their concepts.

www.mitid.edu.in



Futuristicdesign

A n increased awareness about

global trends and changing

aspiration has given birth to a new

kind of home. It is a delicate task to achieve

a balance on the fragile border between

the freshness of the new language and the

solemnity of the old without succumbing

to nostalgia or an excessive desire to make

a mark. Architecture asks questions and

set challenges.

Chitrakoot Design“Contemporary architecture conceives

Ar. Nikhil Kant Founder, eSpaces Architects; designs Chitrakoot in the plush area of Jaipur Three different generations of different families reside in this contemporary setting.

TOUCHRegal

Photo courtesy: John Abner Andrew



space as continuity with variations, as

expansiveness with diff erence. This

translate into possibility of experiencing

a house in its entirety, of moving through

it the way life fl ows, enjoying the

combination as well as the details, the

hidden corner, intimate spaces, and open

views. Stairs divide, connect, modulate

and move space and house itself becomes

a dance,” adds Ar. Nikhil.

The ground fl oor is designed as

recreational area with home theatre,

bar, lounge and an offi ce; connected

with separate staircase as duplex for the

residents.

The second fl oor is also designed in

such way that it is connected from inside

as duplex for exclusive 1250 sq ft. terrace

area.

The public and private living spaces

are arranged within the fi xed building

envelope, thus the living room is designed

to facilitate diff erent moods for conversa-

tion and togetherness. The soothing furni-

ture and furnishing and the right choice of

lights adds to a royal ambience.

The family room connects all the pri-

vate living quarter with each other as well

as the rest of the house via staircase. The

role of staircase to connect between the

upper and lower levels as well as to enable

vertical line of traffi c is becoming increas-

ingly important in an architectural space in

accordance with their position and detail

of shape. The staircase leads to dining area.

The dining room uses a formal yet rich aes-

thetic to set a tone for meals that might be

then just convivial. The central music sys-

tem in this area will revive the senses.



The hallways connecting between

kitchen and living room (horizontal line

of movement) and staircase connecting

above floors (vertical line of movement)

are situated in a single place to avoid

crowdedness and provide a relaxing and

comfortable atmosphere based on the

overall charm of blankness. The minimal

space in the kitchen is well utilized.

The bedroom extrudes a sense of

richness with their clean lines and leath-

er touch. The new rooms have essentially

been carved from the original terrace

house, permitting the rear courtyard to

remain and the rooms to engage actively

with it. The purpose of the design of the

courtyard is to have the privacy while it

is situated in the urban area. The court-

yard reveals itself as a kind of plaza on a

micro-urban scale ideal for entertaining.

It meets green design as it utilizes pas-

sive strategies of climatic control offer-

ing benefits to the client and reduced

ecological footprint to the community.

Catchy Element

The spaces are sequences that flow

and break, suggest and promise, while

inviting one to continue the journey as

eyes anticipate. Light joins in with its

own rhythm and its own reflections,

pointing out the start of staircase, which

leads to the heart of the house, and

where every footstep is accompanied

by the echo of the floor. The window

is much more than an opening to let

in the sun and air; it is presence of life

and the rush of beauty.Furniture serves

as an intrinsic element in the creation of

atmospheres that define each space and



serve to express who their inhabitants

are. Without them, house falls silent. The

interior features furniture in a diversity of

style, which complement each other due

to the refinement of their material and

finishes. The good old writing desk of

former times has been transformed into

an element of the homogeneous office

equipment.

The bar area is dramatic as horizontal

meets the vertical in the basement leav-

ing it with a royal look. Bar area is filled

with artificial light. The bar has a trapped

ceiling and slits in wooden panels as

design elements. The home theatre

room with comfortable chair and fabric

optic lighting set the mood for enter-

tainment .

About Ar.NikhilAr. Nikhil Kant with a deep interest in

modern architecture and structural

design. He established Espaces in 1999,

with a mission of creating sensible and

functional designs. His extensive hard-

work and eye for balance and propor-

tion is clearly reflected in the success-

ful completion of numerous projects.

For him, interior designing is a refuge.

It’s responsive, it’s meditative and it

surely beats everything in his life. Gifted

designers like Nikhil have a way of bring-

ing mélange of sensibilities in every proj-

ect. Styles, substance, sophistication &

serenity are the forces that intermingle

in all his work.

www.espaces-architects.com



OUTLOOKMIN IMAL I S T ICDesignaspect



JJ design, a Pune based interior designing and architecture rm has been successfully handling residential and commercial projects in the city. The rm is headed by the two brothers– Jitesh and Jayesh Makwana.

Photo Courtesy: Anand Diwadkar

Designing with Personal TouchThe concepts of minimalism and transparency will strike

one after entering JJ Design. With minimum use of colour

and material, this offi ce space with an area of 650 sq. ft, is

segregated into reception, work studio, conference and a

common cabin for both designers. Rather than reducing the

overall fl oor area in each section, by providing two diff erent

cabins, the designers Jitesh and Jayesh decided to club their

work space and enjoy working together.

The designing and detailingThe extensive use of glass partitions in this space, stresses the

designers’ philosophy of transparency. It also signifi es their

clarity of vision, while approaching a design. Connectivity

of spaces is achieved by matching the grooves on the fl oor-

ing and theme in the ceiling. Beauty of the glass panels is

enhanced by avoiding patch fi ttings for the same, aiding the

designers to keep an eye over all the corners of the offi ce and

remain approachable to the staff and visitors.

The predominant theme being white and grey, a con-

trast is created by using Mango onyx marble for the recep-

tion table, colourful picture frames in the offi ce cabin and

Client Name:Jitesh & Jayesh Makwana

Project Name:JJ Design Offi ce

Location:Ashok Nagar, Pune

Area:650 sq. ft.



conference area; the RGB globes are

placed rightfully in the studio area.

The designers work desk is made

from Corian and the main table is a

combination of Silver Porto black Ital-

ian marble and white Corian. Great

attention to detailing is refl ected

in every piece in the offi ce – be it

the interesting mural in white at the

reception counter or the storage unit

in the conference area or the man-

ner of matching the exact shade of

the soft board in the studio with the

shade of the wall paint or be it the

positioning of the LED professional

screen in the reception area to high-

light their projects.

While keeping the requirements

of a design studio in mind, the two

designers Jitesh and Jayesh have



accomplished in creating a soothing area

by keeping the elements to the minimum

and selecting a neutral colour palette.

Entering this offi ce, one will sense an

artistic touch with a welcoming gesture.



The Shades of NatureThe entire offi ce of Kuber Properties is

divided into smaller units as per the func-

tional requirements, avoiding the room-

wise diff erentiation. The spaces simply

fl ow from one to another. The separation

is often visual rather than physical. The

Accounts department is divided from the

rest by a low height partly glazed partition.

Design methodology Located in the verdant area, the design-

ers successfully brought in the greenery

inside the offi ce with minor civil changes.

Windows were enlarged – height was

increased and minimum sill level was

maintained. In order to incorporate nature

into the design, a matching brown veneer

was introduced for the furniture.

One challenging aspect was that

two external walls were not exactly per-

pendicular to each other. To counter this

drawback, two mock solid surfaces were

created – one clad with honey gold Italian

marble and the other with black tile with

stone fi nish. The tiles are fi tted in a seem-

ingly continuous mass, without grooves.

The reception area has a professional

LED screen, installed to display the ongo-

ing projects – an interesting and eff ective

way of advertising the same. Glass pan-

els are used in the entrance passage to

increase the feeling of space. To nullify the

unequal depths of the beams, a distinct



stepped treatment is given to the ceiling.

The main cabin has interesting fea-

tures. The fl ooring is a continuation of

the honey gold Italian marble on the

wall. The main table is made using white

Corian. Another striking feature is a mural

adorning the wall.. The continuity in the

fl ooring and ceiling pattern, in almost the

entire area of the offi ce, irrespective of the

various functions, the designers created a

homogeneous eff ect.

Client Name:Vikas Bhalgat

Project Name:Kuber Properties

Location:Prabhat Road, Pune

Area:1,040 sq. ft.



Delectable ExperienceAr. Jitesh and Ar. Jayesh faced many chal-

lenges while designing the marvellous

outlet of Tara Hardware. The designers

fi rmly believe that each project has dif-

ferent requirements and challenges. If

the functionality and the aesthetics of

the design blend together, the end result

is refreshingly diff erent, as evident at the

Tara Hardware Showroom.

Smart Planning Understanding the prime need for more

space, required for a hardware showroom

to display a wide array of product lines,

a mezzanine fl oor was added and clev-

erly integrated in the design. The display

was segregated as per the functions of

the products. The door handles, knobs,

mortise locks, cabinet handles, night

latches, drawer locks, were all displayed

at separate sections. The kitchen and

bathroom accessories were given their

own rightful corner, on the mezzanine

fl oor. The wooden fl ooring options, be

it the laminated kind or the engineered

types, as well as the range of wallpapers

were displayed on the mezzanine level

alongside a personal cabin cum offi ce

space for the owner. The mezzanine fl oor

also houses actual demo area for sliding

tracks and hinges for glass shutters. The

pillars supporting the upper deck are

incorporated,into the design of the dis-

play unit below.

A staircase leads the visitors to the

upper deck, a display centre for the steel

railings and glass solutions.

The CNC cut panels of Jali work in

acrylic; Corian is also integrated in the

design. Another interesting feature is the

exclusive handle lounge–set on a slightly

elevated platform with laminated wood-

en fl ooring; this has a display of exclusive

handles. Catering to a diff erent clientele,

the area is set apart by the use of red

colour, symbolic of the red colour in the

logo of Tara hardware. An 11’ long single

white Corian piece with Italian marble is

used for the cash counter, set against a

wall clad with natural stone.

All in all, without forgetting the func-

tional utility of the space, and at the same

time, retaining the hallmark philosophy of

minimalism and complementary colour

scheme, JJ Design has made sure that

Tara Hardware would provide a visitor

with a comprehensive solution for all the

hardware needs.

www.jjdesign.co.in

Project Name:Tara Hardware

Location:PCMC

Area:2500 sq ft



Arty-Techture

S I M P L I C I T YBeauty with



Kamat & Rozario Architecture, headed by Smruti Kamat and Lester Rozario recently created clean and contemporary interiors for the Penthouse Hazel; with a floor area

of 3,800 sq ft at Bengaluru.

Photo Courtesy: Lester Rozario



Set up in 2007 Kamat & Rozario

Architecture, Bengaluru; specializes

in architecture, interiors and furniture

design. “Our work is an expression of our beliefs.

We believe in strong ideas that are native to

their context,” says Ar. Lester explaining the

design ideologies followed by this fi rm. The

designer duo believes in reacting instinctively

to a design problem without adhering to any

formula or style. Be simple is their mantra and

with this, they have successfully designed this

abode in a unique style. One will experience a

classy and elegant feel entering this house.

The designers created a fenestration

between the exterior and interior of this house

in such a way that it could be moved out of

the way completely, blurring the boundary it

inhabits and making the terrace a part of the



living room. The living space on the lower fl oor crafted with

a cutout opens out to be a family room on the upper fl oor.

Light emitted from the bespoke light fi xture becomes the

tying element between the two spaces.

Design contrastThe main areas of this house are rather kept deep with the

source of light at one end, creating dark and dimly lit corners.

The fl ooring was conceived as a white refl ective surface to

carry maximum possible incident light deep into the space.

The plain white walls also play the same role. The rusty

brown slate used for the terrace stands in sharp contrast to

the white interiors. The furniture and ceiling elements were

a combination of white with dark wood veneer.

“Our endeavor is always to put forward simple, yet

strong ideas. We believe that each project and each cli-

ent is unique and for this reason, each design must also be

unique,” says Ar. Smruti sharing her experiences while work-

ing over this splendor home.

www.kamatrozario.com



Conversation

Design Matrix celebrates the approaching International

World Women’s Day 2014 with Bollywood’s favourite trousseau designer – Neeta Lulla and her free spirited daughter Nishka.

We venture in to their new world of design at Portico New

York, a home fashion brand.

REALM OF FASHION



“Fashion to me is the interpretation of

mysticism that lies beneath the woven

threads into excellent art manifested on

the body; Style is the contouring of fashion,” says

Neeta Lulla. Design Matrix looks at the Bridal Bed

Ensembles by her for Portico New York.

The Beauty of Seven Lifetimes, Captured In One CollectionNeeta Lulla’s wedding trousseau Saat Phere collection

for Portico New York is an ideal gift for the wedding

couple. She gets style to marry opulence for creating a

dream room. Invite the glitter and the glamour of Bol-

lywood into your bedroom; imagine the awe inspir-

ing backdrops of popular fi lms like Hum Dil De Chuke

Sanam, Devdas and Jodha Akbar, now your bedroom

refl ecting the same regal feel on your special day.

The latest bridal home fashion ensembles draw

inspiration from traditional aesthetics boasting her sig-

nature style and craft. Neeta’s collection brings to light,

centuries of Indian culture and tradition, with classic

Baroque re-interpreted to exhibit a modern style, a

recurring theme in the line. The collection reveals an

understated drama using techniques that allow for a

sensual interpretation of femininity. The attention to

detail that is apparent through the entire catalogue of

linen emphasizes the mysterious and powerful appeal

it holds for true connoisseurs of luxury.

Priced INR 6999 onwards, the collection compris-

es bed linen sets with 2 pillow covers ,duvet covers,

comforters and bed covers available in combinations

of gold with deep burgundy and elegant blue. Lend

a little mystery and romance to your room with this

modern interpretation of the bygone era of baroque.

Neeta shares her experiences with Design Matrix...DM: Elaborate designing requires styling and

research

Neeta: It’s very important to have elementary factors

and fundamentals right from the beginning stage

of any design, if a designer is well-versed, then it will

surely lead to expert design.

DM: We would like to know your experience with

Portico in the world of home fashion.

Neeta: It was superb to work with a professional con-

cern like Portico. They were enthusiastic, dedicated

and focused on getting the right creative that I aspired

for.

DM: Anything special for this woman’s day...

Neeta: Today’s women have progressed and devel-

oped an ability to handle multiple situation with ease

and presence of mind. They have developed the cali-

bre to take on a profession and succeed on every front

at work and yet have the substance of a warm and lov-

ing heart to handle their family with aff ection. I salute

every women of today in their ability, dedication and

passion that makes us holistic.

DM: The experience behind designing the Saat

Phere collection

Neeta: The new collection for Portico New York is a

perfect blend of classic styles with a contemporary

touch. I’ve tried to play with colours and light to cater

to a wide range of preferences. Hopefully this collec-

tion will help fashion-conscious consumers, have their

home refl ect an extension of themselves. It involved

a lot of sensibilities, it was like customising a garment

for a bride, understand what she requires, her sensibili-

ties. It was an exciting experience. The emotions, hope

and mood of a newly wed have been translated with

creativity into constructing this range.

Portico New York also teams up with Neeta’s daughter,

Nishka Lulla; one of India’s youngest and most prom-

ising designers. Let’s take a quick look at her alluring

Bohemian styles.

Nishka Lulla for Portico designs spell vibrancy and

have a fresh touch of modernity in them. Her collec-

tion plays creatively with unique vintage hues and

eclectic prints that off er spirited comfort.

Drawing inspiration from Bohemian styles, she

created a holistically unique set of designs that will def-

initely do away with any bedding blues one may have.

The collection draws from the rawness and unfi nished

quality, which is coupled with the simplicity of every-

day life. It embodies the nomadic essence of the gypsy

spirit for the home linen collection, made up of layers

that make the collection versatile and mostly easy to

mix and match with various co-ordinates.

The uniqueness of this collection lies in its vin-

tage hues, spirited ease and eclectic prints that off er

a plethora of options for easy and stylish living and

travel. The collection is priced INR 2499 onwards.



A free spirited conversation with Nishka...

DM: Whether your mom being in fashion design-

ing inspired you to chose the same as your career?

Nishka: Yes, she has inspired me in some way since I

developed the passion for designing while accompa-

nying her at work, that’s how I developed the interest

since childhood itself.

DM: What is your style mantra? Do you love

amalgamating western & Indian aesthetics in

your creations?

Nishka: Style should be an honest extension of

oneself . I like working on comfortable easy to wear

silhouettes that are inspired by everyday travel and



living fused with vintage Indian arts and

crafts such as kalamkari, ikat or even fab-

rics like muslin and silk.

DM: We would like to know the thrill-

ing experience of bagging Creative

Award for the Barbie all Doll up show

at Lakme fashion week....

Nishka: Being the cute-little-girl I have

been, it was like her dream come true of

fantasy. I was on cloud 9 to receive this

award accomplishing the 1st step of my

wonderland.

DM: What is so special about the Bohe-

mian fi nery collection for Portico?

Nishka: It was a lot of fun designing the

collection for Portico New York and all the

designs in this collection shows a sense of

modern luxury that is elegant but still fun

and relaxed. I am personally very partial

to the Bohemian style and I think the new

collection is perfect for the young fash-

ion conscious home-maker. Whenever

I’m designing, I look at something that I

would realistically use. This line needed

to be something that would act as a

focal point, rather than overpowering the

house.

D M: My dreams are my world....

Nishka: My dreams are my world that

shape my reality.

Both the eye catchy collections by Neeta

and Nishka are available at all leading

home furnishings & lifestyle stores and

online : www.porticoindia.com

About Portico New York

Creative Portico Pvt. Ltd is a leading player

in bed & bath soft furnishing industry in

India. Portico New York’s wide product

range encompassing bed sheets, , duvet

covers, mattress protectors and bath lin-

en is designed around one philosophy.–

Everyone is diff erent. So is their sense of

style, be it growing kids, restless youth,

quintessential fashionistas, brides-to-be

or health-conscious individuals, there’s a

Portico New York for everyone.



Weaving spaces and infusing a sense of exploration into them in the Ashwathnarayana residence, Bengaluru-based Maya Architects set out to rede ne their distinct vocabulary of residences.

Words: Ar Apurva Bose Dutta Photo Courtesy: Maya Architects

STRATEGISINGS P A C E S

Designfocus



B engaluru-based Maya Architects

have over their last 13 years of

architectural practice developed

a distinct vocabulary of the quintessential

‘nuclear family residence’ that while adhering to

contemporary styles of living, bears the imprint

of an innate sense of tradition and culture.

Implementing this design philosophy in the

Ashwathnarayana residence may have been

a little diff erent - catering to the programme

requirement for a joint family of four brothers’

and their aged parents; nevertheless the

architects convey a similar allegiance to design

by ensuring an eff ortless harmony of space,

materials, form, textures and light.

The fi rm led by its principal architects Ar Naveen Kumar Deshpande and Ar Dev Kumar has over the years dealt with diverse

typology of projects; however, the affi nity

with single dwellings stays conspicuous - the

simple, elegant, contemporary, aesthetic and

functional spaces that are thread together in

the milieu of a fascinating play of geometry.

The Ashwathnarayana residence, com-

pleted two years back on a site of 66’x88’

located in Channarayapatna (on the Bangalore

– Mangalore National Highway), a semi-urban

settlement had to respond to a certain degree

of homogeneity and an overall order; as the

principal architects of the fi rm state. The semi-

urban context had minimal constraints (due to

the availability of all resources) which further

inspired the designers to incorporate essential

passive energy effi cient techniques suitable to

the existent climate which gets refl ected in the

planning, orientation, structure and materials

of the house.

The layout of the house (built-up area -

12,150 sqft), which assumes the most emphatic

and creditable aspect of the design spans

along four fl oors - a basement (parking), and

the higher levels incorporating the seven bed-

rooms; public, private areas on the ground

fl oor plus a pool in a courtyard setting; private

areas plus terrace/roof gardens on the upper



fl oors. All the levels are connected through

an interactive plan that establishes them

sensitively in their own individual context,

while being integrated in a captivating spa-

tial confi guration.

This intelligent play of levels (that suc-

cessfully balances privacy and public views)

takes into account the diverse programme

requirements of an extended family. While

at one end it gives way to spaces which

encourage communications, each space is

marked by a noteworthy juxtaposition of

materials complimented with a svelte pick of

furniture (sourced by the clients from China)

and use of light (natural/artifi cial) in diff erent

formats (direct/indirect).

Notably, the expressions have also had

to follow the protocol of the basic concepts

of a traditional Vaastu-compliant design (a

regular in homes in South India). The design

also aptly adapts to the courtyard (varia-

tion) planning, where the courtyard besides

being a binding space for the family also

behaves as a climate controller. The design

thus responds to these expectations of tra-

dition and culture in an inimitable manner.

A traditional exterior entrance around

a tulasi plant leading into a foyer is greeted

with a triple height water body in a small

landscaped-court setting making a charis-

matic presence in front of a surreal vertical

long and narrow volume cladded in dressed

sira stone. On stepping inside the foyer, this

volume that forms the focus element apart

from camoufl aging at large the interior fami-

ly spaces at all levels, also acts as a pre-cursor

to the explosion of space that’s unwinding

itself on the other side. The natural texture

of this stone stands out in the interior con-

temporary materials like granite, marble and

veneers.

The living (with views of the exterior

garden) has been very skilfully conceptual-

ised near this foyer area as a separate room

which not only makes it’s a separate formal

space but also maintains the privacy of the

interior family spaces. As you walk past the

vertical long cladded volume in the foyer,

your gaze is pulled in diff erent directions

through the diff erent range of spaces fl ow-



ing/cutting into each other across various

architectural proportions; however, keeping

it simple, and evading a cluttered and com-

plicated semblance. Surprisingly, though the

exterior also incorporates a play of diff erent

geometry through materials, voids, frames,

sleek railings and grilling in wood and stone,

emphasizing on horizontality; it is hard to

anticipate the sequencing and treatment of

spaces inside.

The triple height family space beyond

the foyer off ers views of the double height

tv room/upper family space on a mid-level

landing, a pool-cum-deck, and the dining

in a long linear stretch of space continu-

ing from the family and ending in a hori-

zontal traditionally designed puja space

(marked by a grand teak wood door with

an overlay work of brass). Myriad views of

diff erent spaces at the upper levels and the

fi rst fl oor staircase tucking a storage space

underneath are the many other elements

that create the rhythm. The dining, kitchen,

bedrooms on this fl oor have been concep-

tualised as a ‘series of linked pavilions’ to the

family space.

The ceiling heights between these dif-

ferent spaces keeps on meandering thus

inducing inquisitiveness and maintaining an

ideal balance between the vistas it should

control/withhold. Add to it, the veneers

surging in the partial false ceiling in the

rooms at certain spaces emphasize on the

height variations. In its all-white palette,

distinguishing colours (highlighted by wall-

papers in some places) frame the diff erent

interior levels as well as the bedrooms.

Glass at length plays an all binding fea-

ture - fl owing the communication through

spaces and ensuring a visually connective

design - it features in the staircase balus-

trades and the full length glasses in the

family area and in the higher levels; it lets

the puja space maintain a connect with the

house; and on the ground fl oor, it off ers sce-

nic views of the courtyard.

The pristine blue pool bearing the

beautiful interplay of light and shadow of



the pergolas above brings a sense of reju-

venation as well as a sense of calm. The sira

stone wall (albeit in a diff erent pattern than

the foyer vertical volume) encloses this court-

yard space and continues its run to enclose

the puja space. The pool views are extended

upto the fi rst fl oor, conveying the ambience

of an outdoor pool, while still retaining its

privacy. The architects explain that the resi-

dence context being that of a ‘semi-urban

space’, the services of pools or spa are mini-

mal; more the reason why this sort of a pool

features in the house design.

Circulation along the three levels also has

a certain dynamics and a break in the monot-

ony. There are two separate fl ights of stair-

cases - one to reach the fi rst level and another

from the fi rst level above. A lift opening into

the dining area however maintains the con-

nection through the four levels completely.

Topping the second staircase (from the fi rst

level upwards) is a long narrow skylight that

ensures an entire umbrella of natural light fall-

ing and hitting the puja space on the ground

level. The presence of two staircases and the

horizontal walk between them creates vis-

tas of an altering space quality with varied

expressions, that are encountered a long way.



The various pieces of furniture and

accessories articulate the design further.

They are chic, lovely pieces - all suited to the

spaces they are catering to. While the formal

living has straight line furniture, the family

area has some artistic and contemporary

furniture that due to their curvy semblance

compliment the linearity of the entire space.

The furniture in the TV room is more snug;

while the upper living on the fi rst fl oor has

modish and casual furniture with interesting

tables and stools.

Lighting makes a statement in the house

- it is used to highlight nuances, respond to

functionality and defi ne the ambience of the

room by its sheer/reduced luminance and all

through LED powered lighting! Signifi cant

lighting accessories make their presence -

an interesting off set is created by the two 15’

chandeliers hanging from the fi rst fl oor (into

the family area) and the second fl oor (into

the fi rst fl oor) which throw up the verticality

of the spaces. Ceiling embedded lights

accentuate the play of levels, lovely pendant

lights hanging from the fi rst fl oor make for a

beautiful refl ection in the shining fl oors, an

optical fi bre light and concealed lighting in

the ceiling in the bar space feature in the fi rst

fl oor, and an interesting set of lights feature

in the dining area.

Adequate natural light also streams in

whether through the triple height multiple

skylights in the family area ceiling or the

horizontal slit windows at the higher levels

or naturally through the full length glasses in

the family area. The bathrooms too ensure

suffi cient natural light with skylights planted

in the bath area. Nature makes its presence

felt throughout the house - whether it’s

through the pool where a scenic ambience

is created through pebbles, pink plants and

green habitation; the landscaping in the

foyer or the terrace and roof garden on the

upper fl oors.

Quoting the great master Frank Llyod

Wright who once stated - “The space

within becomes the reality of the building”

- it is true that ‘space’ in design keeps on

reinventing itself to explore new possibilities,

new discoveries and new ways of living .The

Ashwathnarayana residence makes great

use of this very element of design in a subtle

manner.

[email protected]



Creativeideas



E very space needs to be tackled

with its own distinct design and

lifestyle requirements, with this

mantra, Sreeti Mondol, Director and

Principal Designer, MOAB believe in

customizing every piece of her work

with architects, interior designers,

builders and individual home owners.

All the unique products are handmade

and designed to suit the clients’ lifestyle

and functional decoration needs.

Memories of a Butterfly is a phrase that

has stuck with me since I was a child,

inspiring vivid, mystifying thought and

image. Today, this is the essence of my

company,” says, Sreeti.

Although making bead curtains

turned out to be the most important

step for this creative firm in terms of

business; it all started with sheer pas-

sion for Sreeti. Bead Curtains play with

colour, light and texture of a breathing

space and enable to create natural con-

nectors between the spaces. It is indeed

a unique spell enabling one to create

privacy without disconnecting an area

from the rest and that is why this has

become a leading trend – right from a

home, office, bar, hotel, or a restaurant.

“It is the uniqueness of the bead cur-

tain that allows me to create an edge by

exploring extensively, in style, material,

dimensions and design. The reward is in

having happy customers who wouldn’t

have imaged the joy a spectacular bead

curtain can give them”, adds Sreeti.

Eye Catchy RangeSourcing is really the backbone of any

company and for MOAB– it’s mostly

the beads. As India is proud of its glass

work, the designer is inspired to use the

beautiful glass beads that are individu-

ally handmade. She source from abroad

and use a variety of other bead materials

including shell, acrylic and glass crystal,

bone, wood, textured PVC and stone.

One will be certainly bewildered

entering the world of MOAB. The Acrylic

White Crystal Beads in various shapes

and sizes will definitely create a stunning

effect. A bold and dramatic appeal will

follow with Champagne Green Acrylic

Crystal Bead Curtains. If anyone wants to

create a rain drop ambience, then Cham-

pagne Gold Acrylic Crystal Bead will

be a perfect choice and that is not the

end, one can pick a Red Acrylic Crystal

Gold Bead Curtain, Sea Blue Green Aztek

Beaded Curtain, Glass White Hexago-

nal Crystal Beaded one and many more

unique patterns.

The essence of this firm lies in evolu-

tion of various design sensibilities. Elab-

orating further, Sreeti explains, “Some

bead curtain designs have survived and

BEADINGCRAZEMemories of a Butterfly specialize in creating high-end fashionable customized bead curtains and screens in a modern, dynamic and more eclectic avatar.

Photo courtesy: Memories of a Butter y



blossomed through the test of time.

The Pomegranate Gold bead curtain

that has now been replicated into

Champagne Gold Bead Curtain, Purple

Silver and many other derivatives is one

design special to me and our clients. It’s

one of the first few designs I created and

this one I had done for our portfolio.

I love rain and waterfalls and perhaps

that might explain why I got into mak-

ing bead curtains to begin with.The

inspiration behind “pomegranate gold”,

and many other curtains, was and is rain

and descending waterfalls and the joy

and light and luminescence they bring.

Nature has always been an inspiration for

my creation.”

Vivid feelA bead in any form is always a centre

of attraction and colourful beads have

always remained an important part of the

fashion industry. In the recent times the

beaded curtains has become a unique

lifestyle and a true fashion statement. It

is a simple and malleable concept, with

the right creative treatment; it can make

dramatic or subtle, albeit either way, very

effective statements in interiors and

architecture. If anyone is keen on setting

up their space with a consideration not

only the aesthetics but also practicality,

then one can use bead curtains in home

as a decor in living rooms, as separators

in kitchen and dining areas, as hanging

units for walk-in closets and dividers for

temple rooms and sitting areas. In res-

taurants and hotels, these curtains can

be used to separate seating spaces and

tables, as entrance decor and dividers.

Similarly one can use this fine range in

Club Houses, SPA and Car Museums.

The beaded curtains by MOAB are

exported across the globe. Sreeti–the

creative butterfly takes pride in com-

pleting international projects, over the

years, she and her creative team have

lured the design world with beaded

curtains across most states in India.

Visit memoriesofabutterfly.com

[email protected]



Designcorner



SERENITYBuilt in the midst of Lokhandwala; the sleepless

city of Mumbai, Banka residence had to become an oasis of escape and modernity.

Photo courtesy: Kunal Bhatia

SHADES OF



T he client brief was to have a sober

yet modern look and feel. The

other prime need was to have

ample storage space. The deft balance of

form and feel was achieved by keeping

everything from the get go simple.

Elaborating on the challenges faced, while

designing this project, Ar. Amritha Karnakar

adds, “It was a real challenge for us to make

this a clutter free space; knocking off a lot

the walls to create a sense of openness and

omit waste spaces.”

Adding a dazzling touchThe colour white is the residing deity of this

residential project. It is critical to the proj-

ect’s casual feel and warmth, and also for its

sense of spaciousness. The living room is a

plush warm space that is devoid of unnec-

essary frills. The sofa seating is kept simple

but is luxurious in white leather with a burst

of bright coloured cushions. In spite of the

expressed preference for white, this home

has managed to retain an air of informality.

The whiteness is often punctuated by bril-

liant dark wood detailing. The Turkish beige

Italian marble fl ooring in the living room

has a patch of contrasting wooden fl oor-

ing, which carpets the dining table and

spills out into the balcony. All furniture right

from the sofa to the centre table, the dining

table and chairs has been designed specifi -

cally to the needs and comfort of the client.

The dining table was given a twist by

using a bench concept on side amidst the

chairs. The dining table has been high-

lighted by the use of a copper stone pellets

sandwiched in a resin sheet. The back-drop

of the dining table from the main seating

is highlighted by the glossy white bar with

the contrasting rose petals sandwiched

in resin panels. “We have always tried to

search and use new materials for every

project,” says Ar. Amritha

The identity of the clients has been

creatively carved on the doors in order to

avoid name plates and the carving gave a

sense of existence to every member.

A very big challenge was to do away

with the banal look of the powder basin,

which could be seen from the main sofa

seating. At the same time this open pow-

der room area was an entry point into the

three bedrooms. “We designed our basin

to look like a vase and have a mixer that

comes from the ceiling to give it an innova-

tive yet classy feel. Instead of giving one big

mirror behind the vase basin, we made all

the fl ushed white glossy doors merge with

the walls ,embedded lotus cut outs in mir-

rors and mother of pearls in them. The mir-

rors refl ecting images gave a very calm and

composed space,” says Ar. Amritha.

Diff erential DesignIn every room storage has been given

uttermost importance. The main idea was

to not have them visible to the eye. Full

height storages have been tucked away

behind walls acting as surprise element on

being pulled out.

The concept of the white has been fol-

lowed into all the room but giving a twist

to each room in its own way. The master

bedroom has the concept of continuity



where the fl ooring turns into the headboard and the ceiling .The

glossy white ribbon stands out against the beige fl ooring and the

wall papered ceiling, giving a sense of unique importance to the bed.

At every given space there has been a remarkable subtle play

of contrasts, may it be the versatility of the composite stone to the

marble, or the glossy duco white against the refl ective mirrors, which

break the monotony of colour in the house. Carefully placing the

veneers of oak brought in a solid sense of purpose. “The home is in

one of the iconic Mumbai buildings so there were limitations to what

we could do. We kept whatever we had to, and still built a visual iden-

tity that was light, modern, fresh and cool,” says Ar. Amritha

About Amritha KarnakarAn architect graduated from KRVIA, Mumbai

with an exchange programme degree from

Bern University, Switzerland, she has special-

ised in Interior designs for hotels from Domus,

Milan. Her fi rm Architexture Buro started in

2010, works on various architectural, interior,

landscaping and product design projects. The designs are a con-

coction of symmetry and elegance with a dash of quirkiness. She

believes she is a dreamer, an artist, a part time teacher and a full time

student.

[email protected]


Roving Eye

There was a lot of effort, meticulous planning and quality workmanship, which has gone into making of Kiran Gems Pvt Ltd. Ar. Paras Shah is behind creating this magnificent work space.

Words: Hitesh Mistry

SettingBenchmarks


T here’s an adage, which says “Having money is one thing, spending it

well is something else.” How true!

“Have money, will fl aunt money” is something that our

generation fi rmly believes in. But this generation of ours is very par-

ticular about which labels they use, which brands they endorse and

what aesthetic appeal it carries. So it’s not that easy to fool this gen-

eration of ours, which lives by its belief, in every sphere of their life.

The sign of this attitude is pretty much evident as you enter the reception

area of Kiran Gems. The very fi rst thing that strikes you is the opulence of



space and the décor. The material used is

very diverse yet it has combined to such

an extent that nothing feels out of place.

Located in very affl uent offi ce realty

in Bandra Kurla Complex; Mumbai; it is

a 14,000 sq ft huge offi ce space and the

brain behind this opulence is Mavji Patel,

MD - Kiran Gems Pvt. Ltd. It’s the world’s

largest manufacturer of diamonds and

has presence all over the globe. Ar. Paras

Shah & Associates is the fi rm who master-

minded and plotted this grandeur.

The initial brief of the project to the

architect was very simple “Nothing but

the very BEST.” Being the world’s pre-

mier diamond manufacturer the ambi-

ence of the offi ce needed to portray

lavishness. It had to represent luxury, be

employee friendly and give out posi-

tive vibes with pride. After all to be best,

one needs to have best working space.

And to design best working space –

money is not the only criteria. Oh, one

more thing, this offi ce space was meant

to be visited by international clients all

the time, so it had to exceed interna-

tional standards. Now, that’s a tall order!

To start the transformation, Ar. Paras

shortlisted various materials such as

Veneer, Glass, Marble etc. based on the

architectural vision - in the form of offi ce

space, inclusion of plush materials, selec-

tion of awe inspiring colour palette and

above all most modern lights.

Although, the entire theme is based

on an earthy brown palette, each one

is uniquely diff erent from the other – in

shade, texture, design & pattern - each

one combination is appropriate for its

intended use. e.g. the conference hall

makes use of a darker palette, and lighter

colour scheme is used for the most part

but in varying degree of shade and in dif-

ferent combination. But the most intrigu-

ing aspect – all forming a part of big fam-

ily and yet maintaining a unique identity.

Let’s examine the nitty-gritty of the

design in detail, to understand the art

behind it. Yes, it’s an Art, although people

consider architecture more as a science.

The whole project took about 135

days for completion because of the cur-

few imposed, to work only after 6pm, as

the premises is abuzz with offi ces during

Mavjibhai Patel



daytime. Work proceeded smoothly only

after an assurance was issued that all the

noisy part of construction cycle will be

conducted overnight.

LBT agitation played its part in

increasing diffi culty quotient, as much

of the material was sourced from Surat,

Gujarat. Placing orders for the right quan-

tities was very essential as any re-ordering

meant a whole new set of problems. Well

enough of setbacks, time for real gem to

shine brightly.

If you look closely, the lights used

are soft, rich, elegant and always of right

luminance yet fi nding the source of light

requires some eff ort. The light fi tting

actually magnifi es the ambience hun-

dredfold.

The design theme is roughly divided

in many sub thematic looks, based on

the utility of the area. The reception area,

CEO Cabin, Conference Rooms, Passage

and the Entrance Lobby shares same light

beige dominated texture, balanced well

with appropriate coloured panels.

Assembly Hall, Conference Room,

Account Executive Cabin, Assortment

Cabin, Executive Wash Rooms, General

Wash Rooms, Pantry & Kitchen all carry

independent theme from each other.

The inventory must have been very

exhaustive.

But a good Interior Design does not

consist only of diff erent colour palette

and proper lighting. The layout plays a

very important role in maximising the



available fl oor plan and resulting area.

Any interior designer worth his salt initi-

ates his project with an innovative use of

the carpet area. And here I’m referring to

someone with extraordinary design skills,

so it will be.

The place is divided based on the work-

fl ow as: Accounts department, Assortment

section, Conference hall and special area

reserved for CEO usage. Account section

is well separated from others & everyone

is assigned separate cabins. The passage

itself is decorated with rich panels and

some well-placed paintings which lends

the place its unique identity.

The marketing department is locat-

ed strategically from where it can have

free access to conference hall, IT section,



Accounts & even to the assortment area.

The accounts department is equipped

with modern modular fi ling cabinets that

can store at least 3,000 fi les.

The assortment area is fi tted with a

separate entrance and capable to house

more than 150 assorters at one time, and

that’s a huge number. The area is given

extra room by strategic use of mirrors.

An innovative method is approached to

aff ord extra space required for achiev-

ing this. Instead of erecting regular walls,

marbles are used which saves on critical

passage width and creates an aura of con-

summate vastness.

The washrooms bore an immaculate

and clean cut look which gets superseded

only by washrooms reserved for CEO. This

has been specifi cally developed keeping

in mind the number of overseas visitors

visiting it on regular basis.

But the one area that deserves a spe-

cial note is the conference hall. It’s made to

cater for 32 people at any given time. This

can be utilised either for in-house meet-

ings or for Video conferencing to outer as

well as in-house agencies. The theme is

very dark & is outstanding in its implemen-

tation. Elaborating the experience, Mavji

bhai says, “The experience had been good

while working with Ar. Paras. He had been

capable of capturing a vision to the reality.

He is knowledgeable, well equipped and

deft at his work.“

[email protected]



Dimensions



E X O T I C and WELCOMING

A r. Milind Pai and his team recently conceptualized

a dream home for an extremely design conscious

NRI client, who wanted an unusual home by using

many unique materials. The design team specially crafted

this project into a functional, modern and effi cient design

with a fl amboyant look.

Modern Classy InteriorsCovering an area of 2800 sq. ft, the entire house is the bal-

ance of clean-lined and contemporary design. The team in

line with its vision to merge its strengths with the client’s

aspirations and achieve great heights of excellence; concep-

tualized a residence that survives the test of time.

The entrance of house with serene statue of Buddha fi lls

the place with sacredness and transforms the whole con-

text from a ‘Modern’ to an ‘Oriental Fusion Ambience’. The

The Gosavis’ Residence located in a prestigious tower at Khar, Mumbai; is a perfect balance of an aesthetical design and re ned luxury, re ecting the client’s luxurious lifestyle.



naturalness of the Rustic Marble adds to

this feel.

The living room is crafted with a mod-

ern accent; catering to the youthfully opu-

lent taste of the client. The use of marble

for TV Unit adds an element of the natural

grandiosity. The dining table stands out

as one of the stunning elements of the

redefi ned luxury; a seamless part of living

room. The ceiling design plays the pivotal

and a defi ning role to divide the two areas.

The wooden bands on ceiling add to the

richness, obliterating the monotony of

simplicity. The theme is complete with the

incorporation of the Grand Fan Lamp to

balance the style with comfort of the cool

breeze; creating a proper fi ne dining expe-

rience. The soft elements play a vital role

in striking the balance between the tradi-

tional and contemporary interiors. Sofas

and the curtains evoke feeling of warmth

and solidity.

Look & feelThe passage designed to complement the

existing area leads to Guest, Master and

daughter’s bedroom.

The Guest Room introduces itself into

a well-refi ned personal ambience, which

is in line with whole theme. The bed back

and wardrobe design detailed in Mosaics

Motifs, breaks the monotony. The tones

of dark brown coupled with black book

design dominate the room. To suit the

design sensibilities and client require-

ments, the ceiling pattern is kept simple.

The interplay of ceiling in fabric accentu-

ated with the cove lighting adds to the

splendid feeling of the room.

‘Relaxing in Luxury and Privacy’ is what

most of us look for in a Master Suit and the

Master Bedroom of the client is the perfect

blend of both with added aesthetics and

lavishness. The use of textured Gold fabric

for bed back adds to the elegance. The

touch of sparkle is provided by the gold

leafi ng on bed back giving a distinct iden-

tity to the room. The extensive use of mir-

ror in this room adds to the spaciousness.



The lavatory in brown and cream,

which gets pop of colour in the form of

golden washbasin and distinct pattern on

wall, give an overall lively touch.

In the daughter’s bedroom, the use

of cork sheet, which fl ows from bed back

to ceiling with the studs, gives a unique

touch in a picture perfect setting. The

leather fi nish laminate on the TV wall gives

subtle backdrop to the overall vibrant

design and adds to the success recipe of

the design.

The attached rest room with brown

and copper theme, comprising Hi-end

sanitary fi xtures and the mosaics; add to

the elegance of the design.

Kitchen is the area where series of task

based work centres. The playful combina-

tion of black and white colour dominates

the whole theme of kitchen wherein the

travertine marble fi nish wall tiles provide

further splashes.Explaining the satisfac-

tion and delight the client says, “Every

human being has a dream to own not only

a house but a well designed home where

a family can live happily and healthily and

can connect aesthetically and functionally

to enhance the family living environment.

Ar.Milind Pai and his team has facilitated

this into a reality with creative and nifty

designing and valuable inputs.”

About usEstablished in 1987, Milind Pai - Architects

& Interior designers craft various spheres

of design from architecture to interiors of

residential, corporate, hospitality, retail,

institutional and health care. The fi rm has

evolved into a dedicated team of profes-

sionals committed to designing excel-

lence. The result is an ’Outstandingblend

of sophistication and beauty. The custom-

ized spaces created by Ar. Milind and his

team respond to the clients’ needs and

the anticipated future trends in the cur-

rent International Design Trends.

www.milindpai.com



designLuxury


Craving for good food? We take you to different food lands, relish over a sumptuous meal with fun. Enjoying great food is more than just the taste. Experience it!

Words : Marilyn MadathilPhoto Courtesy : Som Sengupta & Tanmay. J

W e all are lovers of good food and will certainly enjoy eating out at

our favorite restaurants. Dining out is not just about the food, but

an experience that we tend to make unforgettable. Appetizing

food, excellent service, and an authentic ambience of any restaurant makes the

guests linger around.

Zeppelin has marked its presence in the design world, by creating designer

furniture, restaurants, interactive spaces and brands with a singular focus on

the client’s objectives and user aspirations. They add a classical sense in all their

designs. Spearheaded by Som Sengupta and Rahat Perverz, the core strength

of Zeppelin has been the integration of interior design and graphic design

capabilities to deliver client and consumer delight.

Let’s enter the ecstasy of food designed by Zeppelin.

MESMERIZINGEXPERIENCE

Rahat Pervez Som Sengupta



Culinary HistoryMade in Punjab, the name itself signifi es that

this will be the perfect place of dining for the

lovers of North Indian cuisine

The designers coined a dinning concept

that recreates the experience and grandeur

of the erstwhile Sikh Empire with the seam-

less amalgamation of the cuisine of the

region with its rich cultural past.

The designers successfully created a

fusion of Indian and post modern elements

to achieve a sense of harmony and under-

stated elegance. The bi-chromatic colour

palette of the walls is sharply contrasted

with teakwood and William grey stone fur-

niture. Muted gold accents are used in the

Indian lattice work as well as the lighting

schemes to divide spaces and create visual

tapestries.

Made in Punjab is nothing but an

endeavour to revive the rich culinary history

of the Kingdom of Punjab; off ering its patron

a rich experience with the wonderful diver-

sity of food.

Project Name:Made in Punjab

Location:DLF Cyber Hub , Gurgaon



Frontier Food Destination The ambience, décor and food at this restaurant, no doubt will surpass

all your expectations.

The Hiatus was conceived as a fi ne dine concept for the urban elite,

the connoisseur of the bling. A place to unwind, lounge and have an

unmatched dining experience, the designers divided the space into

four zones: the lounge bar, the dining area, the wine cellar and the out-

door areas. Each of these spaces delivers a cohesive but distinguishable

choice of ambience to the guests.

Located at South Delhi’s chic hotel Qutab; The Hiatus is a successful

attempt of elegant space planning. It is a repository of great experien-

tial concepts, for example eating at the chefs table is a unique experi-

ence that is unparalleled. The cellar reveals a magical and ultra luxurious

space in an unexpected location. The design at all levels attempted to

be simple and eff ective to deliver a great ambience, all the while man-

aging to get the maximum out of the space.

A combination of gypsum and lacquered glass is used on the ceil-

ing. The Engineered Wood used for fl ooring both in the indoors and

outdoors with a combination of natural slate adds warmth in this space.

The bathroom and the cellar area gleam with the Italian marble. The

dark mirror, natural dholpur stone, the wine displays on the walls will

draw one’s attention.

One will be awestricken entering this subtly stunning architectural

space with a scintillating menu that bridges the gap between Asia and

the West; The Hiatus is a shining star in the city’s lifestyle sky cape.

Project Name:The Hiatus - Clarion Collection

Location:Qutab Institutional Area



Project Name:Turquoise Cottage

Location:DLF Place Restaurant Block, Saket



Feeling FreshTurquoise Cottage has been a much loved brand for rock lovers in the capital.

However the brand needed a fresh infusion of ideas and there was this

opportunity to reinvent the concept. Zeppelin was given the responsibility

to reposition the interior look of the space and introduce a new format for its

new fl agship store at DLF Saket. The designers created a fresh new format for all

furniture and designed the interior to be rugged and yet aspiring. A large stage

was positioned strategically to make in visible from most angles and enable the

restaurant to transform into a fantastic venue when needed.

Primary materials like cement plaster, slate and wood dovetailed beautifully

with the original TC brickwork gives the space its unique look.

Pretty cozy ambience of TC invites you to chill out with friends or a romantic

candle-light dinner with your special one.

www.zeppelindesign.net



Pallate, the lifestyle store, re-opens at a new location,Mahalaxmi, Mumbai. The lines are clean, the materials simple, the lighting functional and the overall feel inviting.

Trendcorner

A CUTTING EDGE NEW LOOK



Designed by Ar. Chetan Shah of

Coloured Pencil, this modern

retail gallery is fashioned to

give context to the collections on

display rather than overshadow them

with unnecessary frills. Pallate houses

everything from furniture and home

accessories to upholstery, curtains and

wallpaper sourced from some of the

most noted brands worldwide.

These pieces are aff ordable and

always on trend without compromis-

ing on quality or style. The vision is to

provide customers access to a range of

coveted products that have the ability

to inspire and change the way they

design their spaces, both personal and

commercial. The store has constantly

focused on quality and innovation and

over the years managed to distinguish

itself as an exciting nexus of interest-

ing design and contemporary living.

Pallate Trends A collection conceptualized by the

versatile designer Rajesh Balachan-

dran, makes an entry with a new

range of items that combine design

with functionality and affordability.

Focus on textures and finishes, play on

shapes and colour defines these trend-

setting ensembles from Pallate. What

is remarkable about each piece is its

possibility for deconstruction and

separation to create diff erent options

within a single piece. “These are fun

forms that redefi ne design. We are

extremely proud to present Pallate

Trends, creations of the Pallate Design

Studio which stand for creativity and

functional art in design” says Rajesh

Balachandran.

A visually refreshing display of

beds, sofas, coff ee tables, occasional

chairs, consoles, dining tables and

chairs accessorized with the latest col-

lections from Mukul Goyal, Indi Store,

Klove Studio, Alex Davis and eclectic

mix of pieces from South East Asia

makes Pallate a ‘must visit’ destination.

Pallate at this new address, con-

tinues to integrate contemporary

design with the traditional to create a

supremely versatile collection of furni-

ture, accessories, lighting, soft furnish-

ings and upholstery having partnered

with some of the world’s best known

design led brands in furniture, lighting

and accessories like Edra, Kartell, Ken-

neth Cobonpue, Santoreni, Dedon,

Cassina, Ceccotti, Verdesign, JC Pas-

sion, Moooi, Piet Boon Zone, Brand

van Egmond, Christopher Guy, LSA,

Detalia Aurora to name just a few.

www.pallate.com

Rajesh Balachandran & Chetan Shah



Productfeature

indiacircus.com, the user-friendly online store by the much acclaimed designer Krsna Mehta, offers design centric lifestyle products and solu-tions with a deeper palette, opu-lent darker shades and gem-tones.

India Circus presents a line of Floor Cushions, a wall art range titled “Bombay

Deco” and a collection of Premium Crockery and Tableware.

With exquisite designs ranging from galloping horses to peacocks, the fl oor

cushions are unique and perfect to make a living room look cozy and warm.

The Bombay Deco collection has exquisite art works, which highlight the

grand old days of Mumbai by featuring some of the most iconic art deco-style

architecture in the city.

The premium crockery dinnerware is a line of fi ne dining tableware. The

collection comprises various designs and colourful motifs. These dinner sets are

perfect for sophisticated, elegant evenings providing a setting for inventive and

inspiring food presentations that leave a lasting impression. Each piece is delicately

crafted and extremely well detailed in Krsna’s signature style.

India Circus off ers contemporary-chic, sophisticated, and aff ordable style for

various areas of your life, from home décor to personal accessories. Inspired by

life in India today, India Circus appropriates this rich eff ervescent, historic, and

idiosyncratic experience into its designs. Under the leadership of internationally

renowned and award-winning artist and designer Krsna Mehta, India Circus prod-

ucts manifest his artistic vision in various lifestyle and personal accessories.

www.indiacircus.com

DESIGNSTYLETOUCH OF

and




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January-February 2014VOL. 4 • ISSUE 2 • `100


Zarir Mullan & Seema Puri

Good Design is one in which, both the interiors and

exteriors blend together

_ - .



LAUNCHPRODUCT

Recreate the magic with SonearSonear’s latest exotic stone veneers are a perfect amalgamation of natural beauty and style. Brown Rhinestone with its

tougher looking texture promises to give the interiors a whole new meaning. The Amber Woods would aptly capture the

romance of outdoors with the colour and look it creates. Ochre Grove adds to a classy touch and Timber Russet, being

lightweight can be used in many exotic ways. The Glazed Auburn is a sustainable, aff ordable, stylish interior solution and

Cocoa Bars blends well the interior and exterior needs.

www.sonearply. com



H

The magnifi cent and striking designs of C A Console tables introduced by Living in Style have been intricately crafted and designed to create its own assent niche. These tables are great for adding vases, lamps, ceramic shaped accessories, candle stand at any room. These Console tables are not only classic and stylish but also enhances elegant and contemporary feel. The smooth and solid fi nish of these console tables are very durable and multifunctional and very eye-catching.

www.livinginstyle.in

Enduring Elegance with the Great Eastern Home

The exclusive range of Leather sofas from The Great Eastern Home embodies a harmonious blend of style, sophistication

and comfort. These sofas are elegant in design and fi nish; swathed with top-grain leather, hand crafted with top quality

wood and a high gloss polish. The sofas refl ect meticulous and artistic craftsmanship, and set an enduring standard for

comfort and elegance.

www.thegreateasternhome.com

Stunning C A console tables at Living in Style



Spring summer 2014 Collection by Hands CarpetsHands, India’s leading carpet store, have introduced its Spring Summer 2014 collection of Hand Knotted Carpets & Rugs. This

luxurious collection of carpets is infl uenced by timeless and elegant Persian designs juxtaposed with chic contemporary patterns.

These hand knotted carpets with their skilful use of weaving techniques showcase the excellence, tradition, innovation and design

sensibilities synonymous with Hands carpets. Available in soothing pastel colors and warm earthy tones. The collection is available at all exclusive Hands stores in Delhi, Ahmedabad, Mumbai, Bangalore & Chennai.

Tel: 022-26320609 / 011-26503239/48

The latest furnishing options from America’s high in

style and high value brand – “Caracole”, comes to India,

with Space Design Collective – an interior design

solutions group, creating and exclusively off ering world

famous interior design solutions in the country. Caracole

furniture is available in three style categories: Classic

Contemporary, Naturally Casual, and New Traditional,

ranging from dining chairs, closed storage units in diff erent

sizes, sectional sofas, chairs, and desks at Space Design

Collective

www.spacedesigncollective.com

Caracole comes to India


Ravissant unveils Silver Lapis Lazuli collectionRavissant unveils Silver Lapis Lazuli collection which consist of Silver nut bowl, bar set, Jug set, fruit platter, tea set, rice and vegetable

dish, centerpiece and soup tureen. These products are crafted from sterling silver and lapis lazuli stone, which adds luxurious accent

in any kitchen. This collection is designed in a contemporary style with unique concepts and shapes of the Art Nouveau into today’s

times. Knobs, handles, stands and shapes of the products are designed very elegantly to give it a very unique touch.

www.ravissant.in

Linen Collection by World Baazar

The linen collection of sofas and chairs under the label World Bazaar Originals is designed keeping the Indian Climate in

mind. The Oakwood in white wash color give it a classy look. The look is casual yet Colonial French and lights colour woods

are used to make even the smaller room look bigger in appearance. The earthly colours of beige, browns, natural linen and

greys add a perfect look. Each piece is upholstered in 100% Italian Linen and have Duck feather fi lling in the seat and back

cushions for utmost comfort..

www.worldbazaarindia.com



IFC: ExteriaCentury Plyboards (I) Limited

6, Lyons Range,

Kolkata – 700 001.

Tel: (033) 3940 3950

Email: [email protected]

www.centuryply.com

Pg. 1: Ebco Pvt. Ltd. 402-3, Hyde Park,

Saki Vihar Road, Mumbai 400072

Tel: (022) 67837777


www.ebco.in

Pg. 2: Concept DekorSurface Dekor (India) Pvt. Ltd.

Abdul Satar Lakdawala Comp.,

Jogeshwari-Vikhroli Link Road,

Jogeshwari-East, Mumbai – 400 060

Tel: (022) 28242424/28362424


Pg. 3: CeraCera Sanitaryware Ltd.

Madhusudan House,

Navrangpura, Ahmedabad 380 006.

Tel.: (079) 26449781/26449789


www.cera-india.com

Pg. 4 & 5: Durian Office FurnitureDurian Industries Ltd.

401, The Summit, Western Express Highway,

Vile Parle (E), Mumbai 400057

Tel: (022) 26269000


www.durian.in

Pg. 6: FINfloor Laminated flooring MRJ Trading Pvt. Ltd.

201, Shyam Kamal ‘C’ Bldg., Agarwal Market,

Vile Parle (E), Mumbai – 400057.

Tel : (022) 26187132 / 26131442

Email: fl [email protected]

Pg. 7: Geeta Corporate Ad. Geeta Aluminium Company Pvt. Ltd.

D/4, Ansa Industrial Estate,

Saki Vihar Road, Saki Naka,

Andheri (East), Mumbai – 400072.

(M) : 09930806685

www.geetaaluminium.com

Pg. 8: CLS IndustriesCLS Industries Pvt.LTd.

Plot no.38, 43, 44 & 45, Survey No.89,

Meghpar Borichi, Anjar, Gujarat, India.

Tel: 09711192810 / 09099052288


Pg. 9: Lunawood Exterior Cladding & Decking• 935, Bhagwandas Wadi,

Behind Kismat Talkies, off V.S. Marg,

Prabhadevi, Mumbai 400 025

Tel: (022) 24318222


• 9/B & 9/K, Laxmi Ind. Estate,

New Link Road, Versova,

Andheri (W), Mumbai – 400 053

Tel: (022) 26327733 / 34


Pg. 11: KiTEC FlexibilityKiTEC Industries (India) Limited

C-18/11, Jeevan Bima Nagar,

Borivali (W), Mumbai – 400 103.

Tel.: (022) 2895 1144


www.kitecindia.com

Pg. 13: Jalaram Flooring• 935, Bhagwandas Wadi,

Behind Kismat Talkies, off V.S. Marg,

Prabhadevi, Mumbai 400 025

Tel: (022) 24318222


• 9/B & 9/K, Laxmi Ind. Estate,

New Link Road, Versova,

Andheri (W), Mumbai – 400053

Tel: (022) 26327733 / 34


Pg. 14: LG Hi-MacsNew Patel Sawmill Group

204/B, Vertex Vikas, Sir M V Road,

Andheri (East), Mumbai – 400069

Tel: (022) 26833377/0952


Pg. 15: Birla White Wallcare PuttyUltratech Cement Ltd.

Ground Floor, Ahura Centre,

82, Mahakali Caves Road,

Andheri (E) Mumbai 400093

Toll Free: 1800111717

www.birlawhite.com

Pg. 16 & 17: Uniply Elementz Decorative VeneersUniply Industries Ltd.

#52, Harleys Road, Kilpauk,

Chennai – 600 010.

Tel: (044) 26605995


Pg. 40 & 41: Le CdeorMRJ Trading Pvt. Ltd.



Tel : (022) 26187132 / 26131442


Pg. 42 & 43: Uniply ATS PlywoodUniply Industries Ltd.

#52, Harleys Road, Kilpauk,

Chennai – 600 010.

Tel: (044) 2660 5995


Pg. 67: UBM-INDEX Trade [email protected]

www.ubmindexfairs.com

Pg. 99: Travette flooring MRJ Trading Pvt. Ltd.



Tel : (022) 26187132 / 26131442

Email: fl [email protected]

IBC: Sleek KitchenSleek International

224-227, Blue Rose Ind. Estate,

Western Exp. Highway, Next to Maruti Showroom,

Borivali (E), Mumbai – 400 066.

Tel: (022) 64527616


www.sleekworld.com

BC: Durian Office Furniture Durian Industries Ltd.

401, The Summit, Western Express Highway,

Vile Parle (E), Mumbai 400057

Tel: (022) 26269000


www.durian.in

GLOSSARY

FORM IV

Statement of Ownership and other par ticulars about magazine entitled –Design Matrix to be published in the first issue every year af ter the last day of February.1. Place of Publicatiosn : MRJ Creations Pvt. Ltd., 201, Shyam Kamal ‘C’ Building, Agarwal Market, Vile Parle (E), Mumbai - 4000572. Periodicity of its publication : Bi-Monthly3. Printer’s Name : Mr. Karan Jhunjhunwala, Nationality : Indian, Address :MRJ Creations Pvt. Ltd., 201,Shyam Kamal ‘C’ Building Agarwal Market, Vile Parle (E), Mumbai -4000574. Publisher’s Name : Mr. Karan Jhunjhunwala, Nationality : Indian, Address : MRJ Creations Pvt. Ltd., 201,Shyam Kamal ‘C’ Building Agarwal Market, Vile Parle (E),Mumbai -4000575. Editor’s Name : Ms. Marilyn Madathil, Nationality : Indian, Address : MRJ Creations Pvt. Ltd., 201,Shyam Kamal ‘C’ Building Agarwal Market, Vile Parle (E),Mumbai -4000576. Names and addresses of individuals who own the newspaper and par tners or shareholders holding more than one per cent of the total capital. a) Karan Jhunjhunwala , MRJ Creations Pvt. Ltd. 201, Shyam Kamal ‘C’ Building, Agarwal Market, Vile Parle (E), Mumbai – 400057 b) Manohar Jhunjhunwala , MRJ Creations Pvt. Ltd. 201, Shyam Kamal ‘C’ Building, Agarwal Market, Vile Parle (E), Mumbai – 400057

I, Karan Jhunjhunwala – Publisher ( Design Matrix), herby declare that the par ticulars given above are true to the best of my knowledge and belief.Date: 1st March, 2014

Sd/-

Mr. Karan Jhunjhunwala Publisher


March-April 2014 issue of Design Matrix

Documents

Transcript of March-April 2014 issue of Design Matrix