March 2016 - Amazon Simple Storage Services3.amazonaws.com/kcmcontent/2016/03.16/KCM-03-16.pdf ·...

93
MARCH 2016

Transcript of March 2016 - Amazon Simple Storage Services3.amazonaws.com/kcmcontent/2016/03.16/KCM-03-16.pdf ·...

  • MARCH 2016

  • Inman News

    Are you optimistic about the 2016

    housing market?

    73.7%

    Chart1

    0.319

    0.418

    0.2

    0.049

    0.006

    Series 1

    < 1%

    Sheet1

    Series 1

    Extremely Optimistic31.9%

    Somewhat Optimistic41.8%

    Neither20.0%

    Somewhat Pessimistic4.9%

    Extremely Pessimistic0.6%

    To resize chart data range, drag lower right corner of range.

  • Y-O-Y by region

    EXISTINGHome Sales

    NAR 2/2016

    Chart1

    0.11

    0.057

    0.083

    0.206

    0.182

    Series 1

    11.0%

    5.7%

    8.3%

    20.6%

    18.2%

    Sheet1

    Series 1

    U.S.11.0%

    South5.7%

    West8.3%West0.064

    Northeast20.6%Midwest0.13

    Midwest18.2%South0.036

    To resize chart data range, drag lower right corner of range.

  • Urban Land InstituteEmerging Trends in Real Estate 2016

    You can never forget about cycles, but the next 24 months look doggone good for real estate.

  • HOUSEHOLDSin the U.S.*

    2016-2018123.9MCurrent Households in the United States

    4.8%Projected Growth over

    the Next 3 Years

    *Urban Land Institutes 2016

    Emerging Trends in Real Estate

    5.95MAdditional Households

    to be Formed

  • It appears that in a majority of markets, housing has indeed stabilized and ispoised to begin a sustained upwardtrajectory. Another 2015 trend was thatpeak levels of millennials and baby boomerswould be making housing decisionsin the next five years.

    This could have a significantly positive impact on housing: millennials buying their first homes and baby boomers either downsizing or retiring to a new home or perhaps purchasing a second home.

    Urban Land InstituteEmerging Trends in Real Estate 2016

  • Louise KeelyPresident of The Demand Institute

    We expect new household formation to be robust over thenext decade as the largemillennial generation agesand forms new householdsof their own.

  • Demand for for-sale housing will grow and will continue to be dominated by older millennials, aged25 to 34. This demographic hasthe potential to claim a third of home sales in 2016 and represent 2 million home purchases.

    Jonathan Smoke Chief Economist at realtor.com

  • % Who Associate Homeownership with the American Dream

    by age by race

    Zillow

    Chart1

    0.653

    0.584

    0.569

    0.639

    Series 1

    Sheet1

    Series 1Series 2Series 3

    18-3465.3%

    35-4958.4%

    50-6056.9%

    65+63.9%

    To resize chart data range, drag lower right corner of range.

    Chart1

    0.697

    0.637

    0.629

    0.576

    Series 1

    Sheet1

    Series 1Series 2Series 3

    Hispanics69.7%

    Asians63.7%

    Blacks62.9%

    Whites57.6%

    To resize chart data range, drag lower right corner of range.

  • The most important housing market trend in 2016 will be the developing housing shortage.

    New housing construction haspicked up in recent years, but it remainswell below that needed to meet demandfrom newly formed households, secondhome buyers, and obsolescence of the existing stock of homes.

    Mark ZandiChief Economist, Moodys Analytics

  • Lawrence YunNARs Chief Economist

    The spring buying season is right around the corner and current supply levels aren't even close to what's needed to accommodate the subsequent growth in housing demand.

  • NAR 2/2016

    Last 12 Months

    HOUSINGSUPPLY

    March May June

    Chart1

    -0.005

    0.02

    -0.009

    0.018

    0.004

    -0.047

    -0.017

    -0.031

    -0.045

    -0.019

    -0.038

    -0.022

    %

    -0.50%

    2%

    -0.90%

    0.40%

    -4.7%

    -1.7%

    -3.1%

    -2.2%

    Sheet1

    %

    Feb-0.5%

    March2.0%

    April-0.9%

    May1.8%

    June0.4%

    July-4.7%

    August-1.7%

    Sept-3.1%

    Oct-4.5%

    Nov-1.9%

    Dec-3.8%

    Jan-2.2%

  • Months Inventory of HOMES FOR SALE

    NAR 1/2016

    Chart1

    4.6

    4.7

    4.6

    5.2

    5.1

    5

    4.8

    5.1

    4.8

    4.8

    5.1

    3.9

    4

    Series 1

    4.9

    Sheet1

    Series 1

    Jan4.6

    Feb4.7

    Mar4.6

    Apr5.2

    May5.1

    Jun5.0

    Jul4.8

    Aug5.1

    Sep4.8

    Oct4.8

    Nov5.1

    Dec3.9

    Jan4.0

  • Home Prices

  • The Impact of Monthly Housing Inventory on Home Prices

    LESS THAN 6 MONTHS

    BETWEEN6-7 MONTHS

    GREATER THAN7 MONTHS

    SELLERS MARKET

    Home prices will appreciate

    NEUTRAL MARKET

    Home prices will only appreciate

    with inflation

    BUYERS MARKET

    Home prices will depreciate

    Chart1

    6

    7

    8

    Series 1

    Sheet1

    Series 1

    Category 16

    Category 27

    Category 38

    To resize chart data range, drag lower right corner of range.

  • NAR

    Quarter-Over-Quarter

    % Change in U.S.Median Home Price

    Chart1

    0.055

    0.069

    Series 1

    Sheet1

    Series 1

    %Change Q3 2014-Q3 20155.5%

    %Change Q4 2014-Q4 20156.9%

    To resize chart data range, drag lower right corner of range.

  • FHFA

    Year-Over-Year Percent Change in Price by Region

  • FHFA

    Year-Over-Year Percent Change in Price by State

  • FHFA

    Quarter-Over-Quarter Percent Change in Price by State

  • Year-Over-Year PRICE CHANGES20 City Composite

    Case Shiller

    S&P Case Shiller 2/2016

    Chart1

    0.132

    0.129

    0.124

    0.108

    0.093

    0.081

    0.067

    0.056

    0.048

    0.045

    0.043

    0.044

    0.046

    0.05

    0.05

    0.049

    0.049

    0.05

    0.05

    0.047

    0.054

    0.055

    0.057

    0.057

    Year-over-Year Change in Prices

    4.8%

    4.3%

    4.5%

    4.6%

    5.0%

    4.7%

    5.4%

    5.5%

    Sheet1

    Year-over-Year Change in Prices

    Jan 201413.2%

    Feb12.9%

    Mar12.4%

    Apr10.8%

    May9.3%

    Jun8.1%

    Jul6.7%

    Aug5.6%

    Sep4.8%

    Oct4.5%

    Nov4.3%

    Dec4.4%

    Jan 20154.6%

    Feb5.0%

    Mar5.0%

    Apr4.9%

    May4.9%

    Jun5.0%

    Jul5.0%

    Aug4.7%

    Sep5.4%

    Oct5.5%

    Nov5.7%

    Dec5.7%

  • Home Price Expectation

    Survey

    A nationwide panel of over one hundred

    economists, real estate experts and investment

    & market strategists.

  • Average Annual % APPRECIATION

    Pre-Bubble

    Bubble

    Bust

    RecoveryTo Date

    Home Price Expectation Survey 2016 1Q

    Chart1

    3.6

    6.9

    -5.2

    4.5

    Series 1

    Sheet1

    Series 1

    1987 - 19993.6

    Jan 2000 - May 20076.9

    Jun 2007 - Dec 2011-5.2

    Jan 2012 - Dec 20154.5

  • PROJECTEDMean Percentage Appreciation

    Home Price Expectation Survey 2016 1Q

    Chart1

    3.7

    3.3

    3.2

    3.2

    3.1

    Series 1

    3.7

    Sheet1

    Series 1201520162017201820192020

    20163.73.93.43.13.13.13.1

    20173.33.73.33.23.23.1

    20183.2

    20193.2

    20203.1

    3.65% 3.30% 3.16% 3.24% 3.13%

  • Cumulative House Appreciation

    by 2020

    Bulls All Projections Bears

    Home Price Expectation Survey 2016 1Q

    Chart1

    0.25

    0.177

    0.109

    Series 1

    Sheet1

    Series 1

    Bulls25.0%

    All Projections17.7%

    Bears10.9%

    To resize chart data range, drag lower right corner of range.

  • CoreLogic 2/2016

    Forecasted Year-Over-Year % Change in Price by State

  • Is another

    HOUSING

    about to take place?

  • Mortgage Credit Availability

    YES NO MAYBE

  • Mortgage Credit Availability Index (MCAI), a report from the Mortgage Bankers Association

    Mortgage Credit Availability

    Chart1

    108.6

    108.9

    109.8

    112.3

    111.5

    110.7

    111.5

    110.2

    110.9

    113

    113.5

    114

    113.8

    115.1

    115.8

    116.4

    116.1

    116.1

    113.4

    114.6

    115.7

    117.8

    118.6

    121.4

    122

    122.6

    122

    125.5

    126.1

    126.5

    128.4

    127.4

    124.3

    123.8

    Series 1

    Sheet1

    Series 1

    April 2013108.6

    108.9

    109.8

    112.3

    111.5

    110.7

    111.5

    110.2

    110.9

    Jan 2014113

    113.5

    114

    113.8

    115.1

    115.8

    116.4

    116.1

    116.1

    113.4

    114.6

    115.7

    Jan 2015117.8

    118.6

    121.4

    122

    122.6

    122

    125.5

    126.1

    126.5

    128.4

    127.4

    124.3

    Jan 2016123.8

  • Historic Data for the MORTGAGE CREDIT AVAILABILITY INDEX (a report from the Mortgage Bankers Association)

    MBA

    Chart1

    390

    800

    860

    550

    110

    120

    105

    110

    105

    110

    115

    122

    123.8

    Series 1

    Sheet1

    Series 1Series 2Series 3

    June 2004390

    June 2005800

    June 2006860

    June 2007550

    June 2008110

    June 2009120

    June 2010105

    June 2011110

    June 2012105

    June 2013110

    June 2014115

    June 2015122

    January 2016123.8

  • Housing was one of the few bright spots in the economy last year, and we expect continued improvement in 2016.The imbalance between demand for housing and the supply of both houses and apartments has supported rapid growth in both house prices and rents. The gap between demand and supply willnot be closed any time soon, thus we project continued house price appreciation in 2016. Rent growth will remain above long-term averages this year.

    Freddie Mac

  • The Challenge

  • Our Responsibility

  • Quicken Loans

    Appraiser Home Value Opinions Compared to Homeowner Estimates

    Last 12 Months

    Chart1

    -0.13

    -0.4

    -0.69

    -1.15

    -1.4

    -2.33

    -2.65

    -2

    -1.98

    -1.87

    -1.8

    -1.75

    %

    Sheet1

    %

    Mar-0.13

    Apr-0.4

    May-0.69

    Jun-1.15

    Jul-1.4

    Aug-2.33

    Sep-2.65

    Oct-2

    Nov-1.98

    Dec-1.87

    Jan-16-1.8

    Feb-1.75

  • Homeowners who bought during the housing boom are regaining equity many thought was lost forever, yet too many are not aware of the equity they have gained or they are unclear about how to determine changes in their equity.

    Bryan Sullivan CFO of loanDepot

  • Median Asking

    RENTsince 1988

    Census

    Chart1

    343

    346

    371

    398

    411

    430

    429

    438

    444

    442

    461

    461

    483

    518

    568

    589

    615

    605

    633

    665

    696

    708

    698

    694

    717

    734

    762

    850

    Rent

    Sheet1

    YearRent

    1988$ 343

    1989$ 346

    1990$ 371

    1991$ 398

    1992$ 411

    1993$ 430

    1994$ 429

    1995$ 438

    1996$ 444

    1997$ 442

    1998$ 461

    1999$ 461

    2000$ 483

    2001$ 518

    2002$ 568

    2003$ 589

    2004$ 615

    2005$ 605

    2006$ 633

    2007$ 665

    2008$ 696

    2009$ 708

    2010$ 698

    2011$ 694

    2012$ 717

    2013$ 734

    2014$ 762

    2015$ 850

  • $44,061

    Increased home equity based on price appreciation projected by the Home Price Expectation Survey

    potential growth in family wealth over the next five years based solely on increased home equity

    Home Price Expectation Survey 2016 1Q

  • Marietta RodriguezVice President of National Homeownership ProgramsNeighborWorks America

    "A lot of people make assumptions that they can't afford to buy based on just some perceptions, and many have not taken thestep to figure out how mortgage-ready they are.

  • Bankrate Money Pulse Survey

    What size down payment is necessary?

    Chart1

    0.04

    0.09

    0.17

    0.18

    0.21

    0.24

    Series 1

    Sheet1

    Series 1

    0%4%

    1-5%9%

    6-10%17%

    11-20%18%

    > 20%21%

    Don't Know24%

    To resize chart data range, drag lower right corner of range.

  • Apparently, consumers find buying a home even more complicated and confusing than we thought...The bottom line-consumers need more education on qualifying for mortgages, and agents canplay a key role in that effort.

    Fannie Mae

  • FICO Score Requirements

    inching downward

    All closed loans as per Ellie Mae

    Chart1

    731

    732

    731

    729

    730

    727

    725

    724

    723

    722

    721

    722

    719

    Series 1

    Sheet1

    Series 1

    Jan-15731

    Feb732

    Mar731

    Apr729

    May730

    Jun727

    Jul725

    Aug724

    Sep723

    Oct722

    Nov721

    Dec722

    Jan-16719

  • Our study also showed that consumers are very confused about pretty much all the criteria to qualify for a mortgage

    Only 5-16% percent of respondents chose the right criteria, with almost half of consumers answering, "Don't know".

    Educating consumers and addressingmisconceptions about the purchase and mortgage processis critical to responsibly expand the pool of homebuyers

    and agents are key to this process.

    Fannie Mae

  • INTERESTRATES

  • Inman News

    Will Mortgage Rates Go Up or Down in 2016?

    Chart1

    0.699

    0.288

    0.012

    Series 1

    69.9%

    Sheet1

    Series 1

    Up69.9%

    Won't Move Noticeably28.8%

    Down1.2%

    To resize chart data range, drag lower right corner of range.

  • Freddie Mac 3/2016

    30 Year FixedRate Mortgages

    from Freddie Mac

    Chart1

    4.01

    3.97

    3.92

    3.81

    3.79

    3.72

    3.65

    3.65

    3.62

    3.64

    Series 1

    Sheet1

    Series 1

    12/31/154.01

    1/7/163.97

    1/143.92

    1/213.81

    1/283.79

    2/43.72

    2/113.65

    2/183.65

    2/253.62

    3/33.64

  • Quarter Fannie MaeFreddie

    Mac MBA NARAverage

    of all four

    2016 2Q 3.8% 3.9% 4.0% 4.0% 3.93%

    2016 3Q 3.8% 4.2% 4.1% 4.2% 4.08%

    2016 4Q 3.8% 4.4% 4.3% 4.4% 4.23%

    2017 1Q 3.9% 4.5% 4.4% 4.5% 4.33%

    Mortgage Rate Projections

    2/2016

  • Freddie Mac

    Mortgage RatesFreddie Mac 30 Year Fixed Rate

    - Actual- Projected2015

    2016

    2017

    Chart1

    3.7

    3.8

    4

    3.9

    3.8

    3.9

    4.2

    4.4

    4.5

    4.7

    4.9

    5.1

    Rate

    Sheet1

    Rate

    2015 Q13.7

    2015 Q23.8

    2015 Q34

    2015 Q43.9

    2016 Q13.8

    2016 Q23.9

    2016 Q34.2

    2016 Q44.4

    2017 Q14.5

    2017 Q24.7

    2017 Q34.9

    2017 Q45.1

  • Average DaysTo Close A Loan50 days is the longest time needed to close a loan since February 2013

    All closed loans as per Ellie Mae

    Chart1

    48

    48

    47

    46

    46

    49

    49

    50

    Series 1

    Sheet1

    Series 1

    June48

    July48

    August47

    September46

    October46

    November49

    December49

    January50

  • from May 2011 until Today

    HPSI

    Fannie Maes Home Purchase Sentiment Index(HPSI)

    The HPSI distills results from Fannie Maes consumer-focused National Housing Survey into a single, monthly, predictive indicator.

    Fannie Mae

    Chart1

    60

    62.5

    60.3

    61

    60

    59.3

    60.2

    61.2

    61.7

    63.5

    66.2

    66.3

    66.2

    68.2

    69.3

    68.5

    69.5

    68

    71.8

    72.3

    71.7

    72.8

    73.5

    73.7

    74.2

    77.3

    82.2

    79.3

    77.7

    78.3

    78.3

    72.5

    72.8

    72.7

    76.5

    75

    77.7

    82.7

    81.5

    79.8

    79

    75.5

    80.2

    82.5

    81

    81.3

    82.8

    81.5

    81.7

    82.3

    84.3

    84.7

    81.3

    80.8

    83.8

    83.2

    80.8

    83.2

    81.5

    Series 1

    Sheet1

    Series 1

    Mar-1160.0

    Apr-1162.5

    May-1160.3

    Jun-1161.0

    Jul-1160.0

    Aug-1159.3

    Sep-1160.2

    Oct-1161.2

    Nov-1161.7

    Dec-1163.5

    Jan-1266.2

    Feb-1266.3

    Mar-1266.2

    Apr-1268.2

    May-1269.3

    Jun-1268.5

    Jul-1269.5

    Aug-1268.0

    Sep-1271.8

    Oct-1272.3

    Nov-1271.7

    Dec-1272.8

    Jan-1373.5

    Feb-1373.7

    Mar-1374.2

    Apr-1377.3

    May-1382.2

    Jun-1379.3

    Jul-1377.7

    Aug-1378.3

    Sep-1378.3

    Oct-1372.5

    Nov-1372.8

    Dec-1372.7

    Jan-1476.5

    Feb-1475.0

    Mar-1477.7

    Apr-1482.7

    May-1481.5

    Jun-1479.8

    Jul-1479.0

    Aug-1475.5

    Sep-1480.2

    Oct-1482.5

    Nov-1481.0

    Dec-1481.3

    Jan-1582.8

    Feb-1581.5

    Mar-1581.7

    Apr-1582.3

    May-1584.3

    Jun-1584.7

    Jul-1581.3

    Aug-1580.8

    Sep-1583.8

    Oct-1583.2

    Nov-1580.8

    Dec-1583.2

    Jan-1681.5

  • NAR 2/2016

    EXISTINGHome Sales

    Since January 2014

    Chart1

    4620000

    4600000

    4590000

    4660000

    4910000

    5030000

    5140000

    5050000

    5180000

    5250000

    4930000

    5070000

    4930000

    4970000

    5250000

    5140000

    5290000

    5410000

    5480000

    5290000

    5440000

    5290000

    4860000

    5450000

    5470000

    Series 1

    Sheet1

    Series 1

    Jan 20144,620,000

    Feb4,600,000

    Mar4,590,000

    Apr4,660,000

    May4,910,000

    Jun5,030,000

    July5,140,000

    Aug5,050,000

    Sept5,180,000

    Oct5,250,000

    Nov4,930,000

    Dec5,070,000

    Jan 20154,930,000

    Feb4,970,000

    Mar5,250,000

    Apr5,140,000

    May5,290,000

    Jun5,410,000

    Jul5,480,000

    Aug5,290,000

    Sep5,440,000

    Oct5,290,000

    Nov4,860,000

    Dec5,450,000

    Jan 20165,470,000

  • NAR 2/2016

    EXISTINGHome Sales

    Since January 2012

    Chart1

    4510000

    4520000

    4460000

    4530000

    4590000

    4410000

    4600000

    4840000

    4780000

    4830000

    4960000

    4900000

    4940000

    4950000

    4940000

    4970000

    5140000

    5060000

    5390000

    5390000

    5290000

    5120000

    4820000

    4870000

    4620000

    4600000

    4590000

    4660000

    4910000

    5030000

    5140000

    5050000

    5180000

    5250000

    4930000

    5070000

    4930000

    4970000

    5250000

    5140000

    5290000

    5410000

    5480000

    5290000

    5440000

    5290000

    4860000

    5450000

    5470000

    Series 1

    Sheet1

    Series 1

    Jan 20124,510,000

    4,520,000

    4,460,000

    4,530,000

    4,590,000

    4,410,000

    4,600,000

    4,840,000

    4,780,000

    4,830,000

    4,960,000

    4,900,000

    Jan 20134,940,000

    4,950,000

    4,940,000

    4,970,000

    5,140,000

    5,060,000

    5,390,000

    5,390,000

    5,290,000

    5,120,000

    4,820,000

    4,870,000

    Jan 20144,620,000

    4,600,000

    4,590,000

    4,660,000

    4,910,000

    5,030,000

    5,140,000

    5,050,000

    5,180,000

    5,250,000

    4,930,000

    5,070,000

    Jan 20154,930,000

    4,970,000

    5,250,000

    5,140,000

    5,290,000

    5,410,000

    5,480,000

    5,290,000

    5,440,000

    5,290,000

    4,860,000

    5,450,000

    Jan 20165,470,000

  • 100 = Historically Healthy Level

    PENDING Home Salessince 2012

    NAR 1/2016

    Chart1

    96.6859743435

    96.6345105627

    98.82151027

    95.5249637759

    100.1966054194

    100.0200268269

    102.6317368513

    101.8134295223

    102.8090451717

    103.7771729578

    103.3187353492

    101.3

    105.2

    104.1

    105.7

    105.2

    111.3

    110.9

    109.4

    107.6

    102.7

    101.5

    101.2

    94.9

    94.7

    94.2

    97.4

    97.8

    101.9

    101.8

    103.2

    103

    103.8

    103.8

    104

    102.5

    103.7

    107.4

    108.7

    111.6

    112.6

    110.4

    110.9

    109.3

    107.5

    107.9

    106.7

    108.7

    106

    Series 1

    Sheet1

    Series 1

    January 201296.7

    96.6

    98.8

    95.5

    100.2

    100.0

    102.6

    101.8

    102.8

    103.8

    103.3

    101.3

    January 2013105.2

    104.1

    105.7

    105.2

    111.3

    110.9

    109.4

    107.6

    102.7

    101.5

    101.2

    94.9

    January 201494.7

    94.2

    97.4

    97.8

    101.9

    101.8

    103.2

    103.0

    103.8

    103.8

    104.0

    102.5

    January 2015103.7

    107.4

    108.7

    111.6

    112.6

    110.4

    110.9

    109.3

    107.5

    107.9

    106.7

    108.7

    January 2016106.0

  • 100 = Historically Healthy Level

    NAR 1/2016

    PENDINGHome Salessince 2014

    Chart1

    94.7

    94.2

    97.4

    97.8

    101.9

    101.8

    103.2

    103

    103.8

    103.8

    104

    102.5

    103.7

    107.4

    108.7

    111.6

    112.6

    110.4

    110.9

    109.3

    107.5

    107.9

    107.5

    107.9

    106.7

    108.7

    106

    Series 1

    Sheet1

    Series 1

    January 201494.7

    94.2

    97.4

    97.8

    101.9

    101.8

    103.2

    103.0

    103.8

    103.8

    104.0

    102.5

    January 2015103.7

    107.4

    108.7

    111.6

    112.6

    110.4

    110.9

    109.3

    107.5

    107.9

    107.5

    107.9

    106.7

    108.7

    January 2016106.0

  • PENDINGHome Sales

    Year-over-Year by region

    NAR 2/2016

    Chart1

    0.014

    0.109

    0.014

    -0.013

    0.004

    Series 1

    1.4%

    10.9%

    1.4%

    -1.3%

    0.4%

    Sheet1

    Series 1

    U.S.1.4%

    Northeast10.9%

    Midwest1.4%

    South-1.3%

    West0.4%

    To resize chart data range, drag lower right corner of range.

    13

  • % Change in Sales from last yearby Price Range

    NAR 2/2016

    Chart1

    -0.08

    0.097

    0.218

    0.208

    0.176

    0.184

    %

    9.7%

    21.8%

    20.8%

    17.6%

    18.4%

    Sheet1

    %

    $0-100K-8.0%

    $100-250K9.7%

    $250-500K21.8%

    $500-750K20.8%

    $750K-1M17.6%

    $1M+18.4%

    To resize chart data range, drag lower right corner of range.

  • Percentage of Distressed Property

    Sales

    35%

    9%11%

    NAR 2/2016

    January 2012 - Today

    Chart1

    0.35

    0.34

    0.29

    0.28

    0.25

    0.25

    0.24

    0.22

    0.24

    0.24

    0.22

    0.24

    0.23

    0.25

    0.21

    0.18

    0.18

    0.15

    0.15

    0.12

    0.14

    0.14

    0.14

    0.14

    0.15

    0.16

    0.14

    0.15

    0.11

    0.11

    0.09

    0.08

    0.1

    0.09

    0.09

    0.11

    0.11

    0.11

    0.1

    0.1

    0.1

    0.08

    0.07

    0.07

    0.07

    0.06

    0.09

    0.08

    0.09

    Series 1

    Sheet1

    Series 1

    Jan 201235%

    34%

    29%

    28%

    25%

    25%

    24%

    22%

    24%

    24%

    22%

    24%

    Jan 201323%

    25%

    21%

    18%

    18%

    15%

    15%

    12%

    14%

    14%

    14%

    14%

    Jan 201415%

    16%

    14%

    15%

    11%

    11%

    9%

    8%

    10%

    9%

    9%

    11%

    Jan 201511%

    11%

    10%

    10%

    10%

    8%

    7%

    7%

    7%

    6%

    9%

    8%

    Jan 20169%

  • Months Inventory of HOMES FOR SALE

    NAR 2/2016

    2011 - Today

    Chart1

    7.5

    8.6

    8.3

    9

    9.1

    9.2

    9.5

    8.4

    8.3

    7.7

    7

    6.2

    6

    6.4

    6.2

    6.5

    6.4

    6.5

    6.4

    6

    5.6

    5.4

    4.8

    4.4

    4.3

    4.7

    4.6

    5.2

    5

    5.1

    5.1

    4.9

    5

    4.9

    5.1

    4.6

    4.9

    5

    5.2

    5.7

    5.5

    5.5

    5.5

    5.5

    5.3

    5.1

    5.1

    4.4

    4.6

    4.7

    4.6

    5.2

    5.1

    5

    4.8

    5.1

    4.8

    4.8

    5.1

    3.9

    4

    Series 1

    Sheet1

    Series 1

    January 20117.5

    8.6

    8.3

    9.0

    9.1

    9.2

    9.5

    8.4

    8.3

    7.7

    7.0

    6.2

    January 20126.0

    6.4

    6.2

    6.5

    6.4

    6.5

    6.4

    6.0

    5.6

    5.4

    4.8

    4.4

    January 20134.3

    4.7

    4.6

    5.2

    5.0

    5.1

    5.1

    4.9

    5.0

    4.9

    5.1

    4.6

    January 20144.9

    5.0

    5.2

    5.7

    5.5

    5.5

    5.5

    5.5

    5.3

    5.1

    5.1

    4.4

    January 20154.6

    4.7

    4.6

    5.2

    5.1

    5.0

    4.8

    5.1

    4.8

    4.8

    5.1

    3.9

    January 20164.0

  • Months Inventory of HOMES FOR SALE

    NAR 2/2016

    last 2 years

    Chart1

    4.9

    5

    5.2

    5.7

    5.5

    5.5

    5.5

    5.5

    5.3

    5.1

    5.1

    4.4

    4.6

    4.7

    4.6

    5.2

    5.1

    5

    4.9

    5.1

    4.8

    4.8

    5.1

    3.9

    4

    Series 1

    Sheet1

    Series 1

    Jan-144.9

    Feb5.0

    Mar5.2

    Apr5.7

    May5.5

    Jun5.5

    Jul5.5

    Aug5.5

    Sep5.3

    Oct5.1

    Nov5.1

    Dec4.4

    Jan-154.6

    Feb4.7

    Mar4.6

    Apr5.2

    May5.1

    Jun5.0

    July4.9

    Aug5.1

    Sep4.8

    Oct4.8

    Nov5.1

    Dec3.9

    16-Jan4.0

  • Months Inventory of HOMES FOR SALE

    NAR 2/2016

    Chart1

    4.6

    4.7

    4.6

    5.2

    5.1

    5

    4.8

    5.1

    4.8

    4.8

    5.1

    3.9

    4

    Series 1

    4.9

    Sheet1

    Series 1

    Jan4.6

    Feb4.7

    Mar4.6

    Apr5.2

    May5.1

    Jun5.0

    Jul4.8

    Aug5.1

    Sep4.8

    Oct4.8

    Nov5.1

    Dec3.9

    Jan4.0

  • NAR 2/2016

    Year-over-Year Inventory Levels

    Chart1

    -0.24

    -0.208

    -0.168

    -0.14

    -0.13

    -0.076

    -0.05

    -0.062

    0.018

    0.009

    0.05

    0.016

    0.073

    0.053

    0.032

    0.065

    0.06

    0.055

    0.058

    0.045

    0.06

    0.052

    0.05

    -0.005

    -0.005

    -0.005

    0.02

    -0.009

    0.018

    0.004

    -0.047

    -0.017

    -0.031

    -0.045

    -0.019

    -0.038

    -0.022

    %

    Sheet1

    %

    Jan-24%

    Feb-20.8%

    Mar-16.8%

    Apr-14%

    May-13%

    June-7.6%

    July-5%

    Aug-6.2%

    Sept1.8%

    Oct0.9%

    Nov5.0%

    Dec1.6%

    Jan7.3%

    Feb5.3%

    Mar3.2%

    Apr6.5%

    May6%

    Jun5.5%

    Jul5.8%

    Aug4.5%

    Sep6%

    Oct5.2%

    Nov5%

    Dec-0.50%

    Jan-0.50%

    Feb-0.50%

    Mar2%

    Apr-0.90%

    May1.80%

    Jun0.40%

    Jul-4.70%

    Aug-1.70%

    Sep-3.10%

    Oct-4.50%

    Nov-1.90%

    Dec-3.80%

    Jan-2.20%

  • Foot Traffic

    NAR 3/2016

    indicator of future sales

    Chart1

    50.6

    51.2

    50

    50.6

    47.8

    27.7

    19.3

    26.2

    43.9

    46.1

    44.5

    42.5

    54.8

    57

    65.7

    61

    42.2

    62

    59.3

    51

    61

    61

    59

    68.8

    69

    72.4

    53.7

    57.1

    59.7

    40.9

    47.1

    Series 1

    Sheet1

    Series 1

    Jul 201350.6

    51.2

    50

    50.6

    47.8

    27.7

    Jan 201419.3

    26.2

    43.9

    46.1

    44.5

    42.5

    54.8

    57

    65.7

    61

    42.2

    62

    Jan 201559.3

    51

    61

    61

    59

    68.8

    69

    72.4

    53.7

    57.1

    59.7

    40.9

    Jan 201647.1

  • Foot Traffic

    NAR 2/2016

    indicator of future sales

    Chart1

    59.3

    51

    61

    61

    59

    68.8

    69

    72.4

    53.7

    57.1

    59.7

    40.9

    47.1

    Series 1

    Sheet1

    Series 1

    January 201559.3

    February51

    March61

    April61

    May59

    June68.8

    July69

    August72.4

    September53.7

    October57.1

    November59.7

    December40.9

    January 201647.1

  • Foot Traffic

    NAR 2/2016

    indicator of future sales

    Chart1

    53.7

    57.1

    59.7

    40.9

    47.1

    Series 1

    Sheet1

    Series 1

    September53.7

    October57.1

    November59.7

    December40.9

    January47.1

  • S&P Case Shiller 2/2016

    Year-Over-Year

    PRICECHANGES

    Case Shiller

    Chart1

    0.006

    0.011

    0.02

    0.036

    0.043

    0.055

    0.068

    0.081

    0.093

    0.102

    0.121

    0.122

    0.121

    0.124

    0.128

    0.133

    0.136

    0.137

    0.136

    0.132

    0.129

    0.124

    0.108

    0.093

    0.081

    0.067

    0.056

    0.048

    0.045

    0.043

    0.044

    0.046

    0.05

    0.05

    0.049

    0.049

    0.05

    0.05

    0.047

    0.054

    0.055

    0.057

    0.057

    Year-over-Year Change in Prices

    Sheet1

    Year-over-Year Change in Prices

    June 20120.6%

    1.1%

    2.0%

    3.6%

    4.3%

    5.5%

    6.8%

    January 20138.1%

    9.3%

    10.2%

    12.1%

    12.2%

    12.1%

    12.4%

    12.8%

    13.3%

    13.6%

    13.7%

    13.6%

    January 201413.2%

    12.9%

    12.4%

    10.8%

    9.3%

    8.1%

    6.7%

    5.6%

    4.8%

    4.5%

    4.3%

    4.4%

    Jan 20154.6%

    5.0%

    5.0%

    4.9%

    4.9%

    5.0%

    5.0%

    4.7%

    5.4%

    5.5%

    5.7%

    December5.7%

  • Y-O-Y by regionEXISTING Home Prices

    NAR 1/2016

    Chart1

    0.082

    0.009

    0.074

    0.085

    0.087

    Series 1

    8.2%

    0.9%

    7.4%

    8.5%

    8.7%

    Sheet1

    Series 1

    U.S.8.2%

    Northeast0.9%

    West7.4%

    South8.5%

    Midwest8.7%

    To resize chart data range, drag lower right corner of range.

  • Existing Home Sales in thousands

    Freddie Mac

    Chart1

    281281

    282295

    355405

    422449

    473495

    506572

    494551

    479504

    436471

    443444

    351351

    413438

    2014

    2015

    Sheet1

    20142015

    January281281

    February282295

    March355405

    April422449

    May473495

    June506572

    July494551

    August479504

    September436471

    October443444

    November351351

    December413438

  • New Home Sales Annualizedin thousands

    Chart1

    408

    403

    454

    459

    472

    449

    495

    521

    545

    485

    508

    513

    469

    500

    507

    442

    470

    490

    544

    494

    Column1

    Sheet1

    Column1

    Jun-14408

    Jul403

    Aug454

    Sep459

    Oct472

    Nov449

    Dec495

    Jan-15521

    Feb545

    Mar485

    Apr508

    May513

    Jun469

    Jul500

    Aug507

    Sept442

    Oct470

    Nov490

    Dec544

    Jan-16494

  • New Home Sales in thousands

    Freddie Mac

    Chart1

    3339

    3545

    3946

    3950

    4348

    3845

    3543

    3643

    3736

    3838

    3134

    3538

    2014

    2015

    Sheet1

    20142015

    January3339

    February3545

    March3946

    April3950

    May4348

    June3845

    July3543

    August3643

    September3736

    October3838

    November3134

    December3538

  • % of sales by price range

    New Home Sales

    Chart1

    0.07

    0.16

    0.32

    0.2

    0.11

    0.09

    0.05

    Column1

    Sheet1

    Column1

    Under $150K7%

    $150-$199K16%

    $200-$299K32%

    $300-$399K20%

    $400-$499K11%

    $500-$749K9%

    Over $750K5%

  • New Homes Selling Fast(median months from completion to sold)

    Census

    Chart1

    3

    3.2

    3.3

    3.8

    4

    3.9

    4

    3.5

    3.5

    3.2

    2.9

    3

    2.9

    3.4

    Column1

    Sheet1

    Column1

    Dec3.0

    Jan-153.2

    Feb3.3

    Mar3.8

    Apr4.0

    May3.9

    Jun4.0

    Jul3.5

    Aug3.5

    Sep3.2

    Oct2.9

    Nov3.0

    Dec2.9

    Jan-163.4

  • New Home Inventory months supply

    Census

    Chart1

    5.8

    6.1

    5.4

    5.5

    5.3

    5.6

    5.1

    4.8

    4.5

    5.1

    4.9

    4.9

    5.6

    5.2

    5.1

    6.1

    5.8

    5.7

    5.2

    5.8

    Column1

    Sheet1

    Column1

    Jun-145.8

    Jul6.1

    Aug5.4

    Sep5.5

    Oct5.3

    Nov5.6

    Dec5.1

    Jan-154.8

    Feb4.5

    Mar5.1

    Apr4.9

    May4.9

    Jun5.6

    Jul5.2

    Aug5.1

    Sep6.1

    Oct5.8

    Nov5.7

    Dec5.2

    Jan-165.8

  • according to the First-Time Buyer Mortgage Share Index by AEIs International Center on Housing Risk

    % of all buyers were first time

    buyers this month

    AEIs International Center on Housing Risk

    First Time Home Buyers

  • Resources

    KEEPINGCURRENTMATTERS.COM

    Slide Slide Title Link

    4 Inman News http://www.inman.com/special-report/whats-next-2016-industry-outlook-report/

    5 Existing Home Sales http://www.realtor.org/

    6-8 Urban Land Institute Study http://uli.org/research/centers-initiatives/center-for-capital-markets/emerging-trends-in-real-estate/americas/

    9 Louise Keely https://www.conference-board.org/press/pressdetail.cfm?pressid=6670

    10, 12, Jonathan Smoke & Mark ZandiQuote http://www.inman.com/2016/02/02/6-economists-forecast-2016-housing-market/

    11 Zillow Study Homeownership http://zillow.mediaroom.com/index.php?s=28775&item=137217

    13 Lawrence Yun Quote http://www.bankrate.com/finance/consumer-index/money-pulse-0216.aspx

    14, 15, 18 Housing Supply, Months Inventory, % Change in Price http://www.realtor.org

    19-21 Y-O-Y Price Change Regional, by State, Q-O-Q Change http://www.fhfa.gov/DataTools/Tools/Pages/House-Price-Index-(HPI).aspx

    22, 67 Case Shiller Y-O-Y https://www.spice-indices.com/idpfiles/spice-assets/resources/public/documents/308145_cshomeprice-release-0223.pdf

    23-26, 38 Home Price Expectation Survey Results https://pulsenomics.com/Q1_2016_HPE_Survey.php

    27 Forecasted Y-O-Y http://www.corelogic.com/about-us/researchtrends/corelogic-home-price-insights.aspx#

    30 Mortgage Credit Availability http://www.mba.org/ResearchandForecasts/MCAI.htm

    31 Mortgage Credit over Time https://www.mba.org/news-research-and-resources/forecasts-data-and-reports/single-family-research/mortgage-credit-availability-index

    32 Freddie Mac Quote http://www.freddiemac.com/finance/pdf/feb_2016_public_outlook.pdf

    35 Appraiser vs Home Owner http://www.quickenloans.com/press-room/2016/02/09/homeowner-expectation-of-value-nearing-appraiser-valuation/

    36 Bryan Sullivan Quote http://www.prnewswire.com/news-releases/nearly-half-of-all-us-homeowners-expect-equity-gains-in-2016-despite-strong-increases-since-2013-300223529.html

    http://www.inman.com/special-report/whats-next-2016-industry-outlook-report/http://www.realtor.org/http://uli.org/research/centers-initiatives/center-for-capital-markets/emerging-trends-in-real-estate/americas/https://www.conference-board.org/press/pressdetail.cfm?pressid=6670http://www.inman.com/2016/02/02/6-economists-forecast-2016-housing-market/http://zillow.mediaroom.com/index.php?s=28775&item=137217http://www.bankrate.com/finance/consumer-index/money-pulse-0216.aspxhttp://www.realtor.org/http://www.fhfa.gov/DataTools/Tools/Pages/House-Price-Index-(HPI).aspxhttps://www.spice-indices.com/idpfiles/spice-assets/resources/public/documents/308145_cshomeprice-release-0223.pdfhttps://pulsenomics.com/Q1_2016_HPE_Survey.phphttp://www.corelogic.com/about-us/researchtrends/corelogic-home-price-insights.aspxhttp://www.mba.org/ResearchandForecasts/MCAI.htmhttps://www.mba.org/news-research-and-resources/forecasts-data-and-reports/single-family-research/mortgage-credit-availability-indexhttp://www.freddiemac.com/finance/pdf/feb_2016_public_outlook.pdfhttp://www.quickenloans.com/press-room/2016/02/09/homeowner-expectation-of-value-nearing-appraiser-valuation/http://www.prnewswire.com/news-releases/nearly-half-of-all-us-homeowners-expect-equity-gains-in-2016-despite-strong-increases-since-2013-300223529.html

  • Resources

    KEEPINGCURRENTMATTERS.COM

    Slide Slide Title Link

    37 Median Asking Rent http://www.census.gov/housing/hvs/data/histtabs.html

    39, 40 Bankrate Study http://www.bankrate.com/finance/consumer-index/money-pulse-0216.aspx

    41, 43 Fannie Mae Quotes http://pages.exacttarget.com/page.aspx?QS=5c591a8916642e73f9602939b8b6886e83a1aabd8dbab4c885ea7a0b8760057d#bookmark1-2

    42 Ellie Mae FICO Scores http://www.elliemae.com/origination-insight-reports/Ellie_Mae_OIR_JANUARY2016.pdf

    45 Will Mortgage Rates Go? http://www.inman.com/special-report/whats-next-2016-industry-outlook-report/

    46 30-Year Fixed Rate http://www.freddiemac.com/pmms

    47 Mortgage Rate Projectionshttp://www.freddiemac.com/finance/pdf/feb_2016_public_outlook.pdfhttp://http://www.fanniemae.com/resources/file/research/emma/pdf/Housing_Forecast_021716.pdfhttp://www.realtor.org/sites/default/files/reports/2016/embargoes/phs-2-29/forecast-02-2016-us-economic-outlook-02-29-2016.pdfhttps://www.mba.org/Documents/Mtg%20Fin%20Forecast%20Feb%202016.pdf

    48 Freddie Mac http://www.freddiemac.com/finance/ehforecast.html

    50 Ellie Mae Closing Times http://elliemae.com/origination-insight-reports/Ellie_Mae_OIR_JANUARY2016.pdf

    51 HPSI Update http://www.fanniemae.com/portal/about-us/media/corporate-news/2016/6346.html

    53-54, 55-57, 58, 59, 60-63, 64-66, 68

    EHS, Pending Home Sales, % Change in Sales, % Distressed Properties, Inventory Levels, Foot Traffic, Existing Home Prices

    http://www.realtor.org

    69 & 70 Existing & New Homes Sales http://www.freddiemac.com/blog/research_and_analysis/

    70, 72-74 New Home Sales http://www.census.gov/construction/nrs/pdf/newressales.pdf

    75 First Time Homebuyers http://www.housingrisk.org/

    79 Gallup Poll http://www.gallup.com/poll/1654/honesty-ethics-professions.aspx

    80 Sale Lion Quote http://www.shweiki.com/blog/2016/01/content-marketing-where-do-i-start/

    http://www.census.gov/housing/hvs/data/histtabs.htmlhttp://www.bankrate.com/finance/consumer-index/money-pulse-0216.aspxhttp://pages.exacttarget.com/page.aspx?QS=5c591a8916642e73f9602939b8b6886e83a1aabd8dbab4c885ea7a0b8760057d#bookmark1-2http://www.elliemae.com/origination-insight-reports/Ellie_Mae_OIR_JANUARY2016.pdfhttp://www.inman.com/special-report/whats-next-2016-industry-outlook-report/http://www.freddiemac.com/pmmshttp://www.freddiemac.com/finance/pdf/feb_2016_public_outlook.pdfhttp://http/www.fanniemae.com/resources/file/research/emma/pdf/Housing_Forecast_021716.pdfhttp://www.realtor.org/sites/default/files/reports/2016/embargoes/phs-2-29/forecast-02-2016-us-economic-outlook-02-29-2016.pdfhttps://www.mba.org/Documents/Mtg%20Fin%20Forecast%20Feb%202016.pdfhttp://www.freddiemac.com/finance/ehforecast.htmlhttp://elliemae.com/origination-insight-reports/Ellie_Mae_OIR_JANUARY2016.pdfhttp://www.fanniemae.com/portal/about-us/media/corporate-news/2016/6346.htmlhttp://www.realtor.org/http://www.freddiemac.com/blog/research_and_analysis/http://www.census.gov/construction/nrs/pdf/newressales.pdfhttp://www.housingrisk.org/http://www.gallup.com/poll/1654/honesty-ethics-professions.aspxhttp://www.shweiki.com/blog/2016/01/content-marketing-where-do-i-start/

  • Gallup

    How would you rate thehonesty & ethical standards

    of people in real estate?

    Chart1

    0.53

    0.02

    0.18

    0.2

    0.05

    0.02

    Series 1

    Sheet1

    Series 1

    Average53%

    Very High2%

    High18%

    Low20%

    Very Low5%

    No Opinion2%

    To resize chart data range, drag lower right corner of range.

  • Everyone gets tired of someone who is constantly talking about themselves...

    When approaching digital marketing, companies should approach it from a teaching perspective

    because the moment they try to sound intellectually superior, they will lose their audiences trust.

    Marcus Sheridan, The Sales Lion

  • You don't market at people, or even to peopleWe market for them.Seth Godin

  • The Sellers Guide

  • The Buyers Guide

  • Email it to your DATABASE

  • Offer it on Social Media

    Thinking about buying a home in 2016? Here is a great guide to help you

  • Print your contact

    information to make sure

    you get your copy this

    afternoon.

  • The PERFECT Pre-Listing Package

  • MYKCM.COM

  • MARCH 2016

    Slide Number 1Slide Number 2Slide Number 3Slide Number 4Slide Number 5Slide Number 6Slide Number 7Slide Number 8Slide Number 9Slide Number 10Slide Number 11Slide Number 12Slide Number 13Slide Number 14Slide Number 15Slide Number 16Slide Number 17Slide Number 18Slide Number 19Slide Number 20Slide Number 21Slide Number 22Slide Number 23Slide Number 24Slide Number 25Slide Number 26Slide Number 27Slide Number 28Slide Number 29Slide Number 30Slide Number 31Slide Number 32Slide Number 33Slide Number 34Slide Number 35Slide Number 36Slide Number 37Slide Number 38Slide Number 39Slide Number 40Slide Number 41Slide Number 42Slide Number 43Slide Number 44Slide Number 45Slide Number 46Slide Number 47Slide Number 48Slide Number 49Slide Number 50Slide Number 51Slide Number 52Slide Number 53Slide Number 54Slide Number 55Slide Number 56Slide Number 57Slide Number 58Slide Number 59Slide Number 60Slide Number 61Slide Number 62Slide Number 63Slide Number 64Slide Number 65Slide Number 66Slide Number 67Slide Number 68Slide Number 69Slide Number 70Slide Number 71Slide Number 72Slide Number 73Slide Number 74Slide Number 75Slide Number 76Slide Number 77Slide Number 78Slide Number 79Slide Number 80Slide Number 81Slide Number 82Slide Number 83Slide Number 84Slide Number 85Slide Number 86Slide Number 87Slide Number 88Slide Number 89Slide Number 90Slide Number 91Slide Number 92Slide Number 93