March 2012
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Transcript of March 2012
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Communications Working GroupPNC-PCG Benchmarking Survey
March 2012
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• Joint PNC-PCG effort approved in June• Recruitment and design reviewed at PNC meeting
in November• PNC members identified target respondents• Web-based survey distributed in January• Qualitative results suggest areas for engagement
Engaging PNC member countries
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Meeting our project objectives
• Reconnected PNC working group members • Identified post-Fukushima outreach trends:
o Continued reliance on print media o Growing use of social mediao Emphasis on correcting misinformationo Safety and waste remain top public concerns
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Communicators look for broad reach
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Audiences responded to Fukushima
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Top concerns remain unchanged
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Success for one is success for all
• 68% rated counteracting misleading information as vital to maintain public confidence.
• Fukushima highlighted the need to implement effective crisis plan in an emergency.
• Local support for specific projects also needs to be fostered.
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A teachable moment for nuclear
• Events in Japan created receptive audiences• Making technical information understandable is
the greatest challenge
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New communication tools emerging
• New attitudes about online communicationso 36% indicated they do not use social media,
but 32% intend to this year. o Organizational blogs and forum increasing in
popularity as outreach tool.o Factsheets, brochures and events less
frequently used
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Survey Update to the PNC from the Communications Working Group
Mimi [email protected]
Laura [email protected] id: lilaurah