NCREIF PRESENTATION MARCH 2011. NCREIF Presentation March 10, 2011.
March 2011
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Your Fundraising Strategy March 2011 Your Fundraising Strategy
description
Your Fundraising Strategy. March 2011. Giving USA 2009. Giving USA Foundation. 2. Giving USA 2009. 33% - Religion 13% - Education 10% - Grantmaking Fdns 9% - Human Services 8% - Public-society benefit 7% - Health 4% - Arts/culture/humanities 3% - International affairs - PowerPoint PPT Presentation
Transcript of March 2011
Your Fundraising Strategy
March 2011
Your Fundraising Strategy
Your Fundraising Strategy
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Giving USA 2009
Giving USA Foundation
Your Fundraising StrategyGiving USA 2009
33% - Religion13% - Education10% - Grantmaking Fdns 9% - Human Services 8% - Public-society benefit 7% - Health 4% - Arts/culture/humanities 3% - International affairs 2% - Environmental/animals 1% - Individuals10% - Unallocated giving
Your Fundraising StrategyThe Fundraising Team
Your Fundraising StrategyFundraising Cycle
IDENTIFY
STRATEGIZE
CULTIVATE
SOLICIT
CLOSE
STEWARD
Your Fundraising Strategy
Fundraising Activity/Method
James Greenfield Average Cost to Raise One Dollar
AFP Average Cost to Raise One Dollar
Capital Campaign/Major Gifts
$0.05 to $0.10 per dollar raised
$0.05 to $0.10 per dollar raised.
Grant Writing $0.20 per dollar raised $0.20 per dollar raisedDirect Mail Acquisition
$1.00 to $1.25 per dollar raised
$ 1.25 to $1.50 per dollar raised.
Direct Mail Renewal $0.20 per dollar raised $0.25 per dollar raised.Planned Giving $0.25 per dollar raised $0.25 per dollar raisedBenefit/ Special Events
$0.50 of gross proceeds $0.50 of gross proceeds.
How Much Does Fundraising Cost?
Your Fundraising Strategy
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Grants
• Strategic Goal: Secure significant gifts
• Pros• High return on investment• Easier to renew and upgrade• Multi-year gifts• Requires limited stewardship• Specific guidelines
• Cons• Usually funding is restricted• Funding priorities can change• Issues with mission creep• Application and reporting can be burdensome
Your Fundraising Strategy
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Direct Mail
• Strategic Goal: Build a broad base of annual/regular donors for unrestricted operating funds
• Pros• Able to reach a lot of people in a short amount of time
with limited resources• Establish a base of annual givers• Low fundraiser to donor ratio
• Cons• Not very personal• Constant need for list growth and expansion
Your Fundraising Strategy
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Monthly Giving
• Strategic Goal: Regularize donations, build a group of loyal donors who might become major investors
• Pros• Regular cash flow• Donor loyalty• Great prospecting for planned giving
• Cons • Need a system to accept• Prompt and acknowledge monthly donations – cost
of processing
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Major Gifts
• Strategic Goal: Secure significant gifts
• Pros• High return on investment• Very little paperwork• Develop long-term relationships• Philanthropy at its best
• Cons• Difficult to get personal meetings• Longer gift cycle• Labor intensive• Need relationship managers
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Online Giving
• Strategic Goal: Raise money in a cost effective manner
• Pros• It’s easy for donors to give• Immediate acknowledgement with automated
response• Ability to capture donor emails
• Cons• Must work hard to market and drive people to your
website• Credit card fees
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Special Events
• Strategic Goal: Face time with donors and community building
• Pros• Stewardship and cultivation of donors/prospects• Raise awareness• Showcase programs and impact• Showcase partnerships• Community building
• Cons• Labor intensive• Expensive• Significant portion of proceeds go to overhead• Lost Opportunity Cost
Your Fundraising StrategySpecial Events Examples
Cultivation/ Stewardship Event• Donor House Parties, Event hosted at your facility• Free to attend• Cost depends on the event• Audience: donors and prospects
Ask Event:• Ask Lunch/Breakfast• Free to attend• Table host invite prospects with the intent they will give• Organization needs to motivate prospects to give• Audience: donors, prospects
Ticketed Fundraising Event• Golf Tournament, Auction, Gala• Ticket price to attend• Meal, program, sponsorship• High cost to produce- low ROI • Audience: corporations, individuals , clients and all staff
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Other Fundraising Resources
Association of Fundraising Professionals Silicon Valley Chapter: http://afpsiliconvalley.afpnet.org/ National Website: www.afpnet.org
The Foundation CenterWebsite: www.foundationcenter.org
Compass Point Nonprofit Services Website: www.compasspoint.org
Your Fundraising Strategy
Step 1: Break out into groups according to the size of your agency
Step 2: Introduce yourself: Name, title and organization (pass out business cards)
Step 3: Each person presents a specific area of fundraising you would like advice.
Break-Out Discussions
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Recommended Reading
The Foundation Center’s Guide to Proposal Writing, 5th Edition.
Demystifying Grant Seeking: What You REALLY Need to Do to Get Grants, by Larissa Golden Brown and Martin John Brown
How to Write Successful Fundraising Letters by Mal Warwick
How to Write Fundraising Materials that Raise More Money by Tom Ahern
Open Immediately! Straight Talk on Direct Mail Fundraising: What Works, What Doesn't and Why by Stephen Hitchcock
Hidden Gold: How monthly giving will build donor loyalty, boost your organization's income, and increase financial stability by Mal Warwick
Special Events: Proven Strategies for Nonprofit Fundraising by Alan L. Wendroff
Mega Gifts: Who Gives Them, Who Gets Them? By Jerold Panas
Donor Centered Fundraising by Penelope Burk
Nonprofit Essentials: Major Gifts by Julia Ingraham Walker
Fund-Raising: Evaluating and Managing the Fund Development Process (1999), by James Greenfield
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Contact the Presenters
• Alisa Tantraphol, Corporate & Foundation Relations Manager• [email protected]
• Kelly Hardesty, Individual Giving Officer• [email protected]
