March 11, 2006 Dilip M. Sarwate 1

Made in India – Creating Indian Multinational Corporations

National Convention IMCIMarch 11, 2006

Dilip M. Sarwate Ph.D. CMC

March 11, 2006 Dilip M. Sarwate 2

Top Ten Brands in the World Cocoa-cola McDonald Nike IBM Mercedes Benz Micro soft Pepsi Singapore airlines Windows Hewlett Packard (HP)

March 11, 2006 Dilip M. Sarwate 3

Why India lacks in Global Branding Indian companies operated in protected

markets for a long time Customer oriented approach was missing Local competition was meager and known Marketing of India Inc. started late. No systematic effort in Brand Positioning Marketing was treated as an expense

March 11, 2006 Dilip M. Sarwate 4

What is Globalization? World is your market Economies of scale Flexibility in sourcing Total Quality Management Competitive positioning Business intelligence Planning for future Strategic alliances

March 11, 2006 Dilip M. Sarwate 5

How to enter Global Markets? Exports Joint venturing Licensing Sub-contracting Technology transfer Equity participation Management contracting

Creating MNC’s

March 11, 2006 Dilip M. Sarwate 6

What is a MNC?

Global manufacturing facilities Direct foreign investment Global market share Global brands

March 11, 2006 Dilip M. Sarwate 7

Some Indian MNC’s Asian Paints Bharat Forge Essel Propack Hindalco ICICI bank Infosys Tata Motors TCS Larson & Toubro Aptech / NIIT

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How to create Indian MNC’s Preparation of a strategic plan for next

ten years Study of other MNC’s to do benchmarking Develop organizational culture World class manufacturing capacities Global competitive intelligence Mergers & acquisitions Strategic alliances in other countries

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How management consultants can help? Spot opportunities through global network Identify strategic partners Conduct credit evaluation Prepare MOU’s Negotiations Due diligence for acquisitions Preparation of strategic plans, monitoring Training of personnel in cross culture

operations

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Indian companies have the capabilities to become true MNC’s

They have to think big Plan well

Execute with speed

March 11, 2006 Dilip M. Sarwate 11

Let us resolve that by 2010

We will have at least 100 Indian MNC’s

March 11, 2006 Dilip M. Sarwate 12

Thank you