Live-­‐Reporting  on  a  (hyper-­‐)local  level  

 

Marc  Springer,  Russmedia  Digital  

Editor  in  Chief,  vienna.at  +  VOL.AT  

@SpringerMa  

Who  we  are?  •  We  belong  to  Russmedia  ,  an  international  media  company,  based  in  Austria!  

•  The  Name  is  from  the  founder  Eugen  Russ  (1877-­‐1962)  

•  Headquarter:  Schwarzach  

 

Our  Digital  Flagship  

•  VOL.AT:  70  %  reach  

•  Main  Market:  Vorarlberg  

–  380.000  Inhabitants  

Out  of  this  we  generate:  

•  60+  Mio.  PI/month  

•  More  than  1  Million  UC/month  

•  More  than  8  Million  Visits/month  

•  +40  %  Mobile  Traffic  (increasing)  

We  work  on  ...    

Why?  

We  try  to  think  and  work  –  in  a  lot  of  ways  –  like  blogger!  

 

It‘s  open  source  

-­‐  Continously  development  to  

cover  our  needs  in  the  newsroom  

Newsroom  Organization  

•  1  Editor  in  Chief  

•   3  Video  Journalists  

•  6  FTE:  VOL.AT-­‐Newsportal    

•  1  FTE  „Data  &  Social“  

•  1.5  FTE:  Hyperlocal-­‐Project  gemeinde.vol.at  

 -­‐>  96  communities  

We  call  our  VJs  ...  

MoJo  

What‘s  a  MoJo?  

Out  in  the  field  ...  

MoJo  =  „Mobile  Journalist“  

Fully  equiped:  

 iPhone  

Semi-­‐Pro-­‐Camera  

Canon  70D  

Laptop  

„Mini  Cooper“  

Live-­‐Coverage  

MoJo  

•  Breaking  News  

•  Press  Conferences  

•  Special  Events  like  

Elections  

•  Live-­‐Blogging  

•  Unique  Content  

Newsroom-­‐Staff  

•  Live-­‐Blogging  

•  News-­‐Push  Notifications  

•  Social  Media  

•  Background  

•  Curating  Articles/Agency  

Content  

Live-­‐Reporting  in  the  past  on  a  (hyper-­‐)local  level  

Liveblogging  worked  

Livestreaming:    

too  expensive  and  

complicated  

Live-­‐Reporting  1.0  (for  us)  

-­‐  Mini  Cooper  equiped:  

Mobile  Data  Transfer  

Technology  System  

-­‐  Laptop  needed  

-­‐  Special  Streaming    

Software  needed  

Live-­‐Reporting  1.0  

Too  much  steps  for  the  MoJo  and  Newsroom-­‐Staff  

-­‐  Calling  the  newsroom  

-­‐  Taking  pictures,  recording  and  cutting  1st  video  

-­‐  Installing  Semi-­‐Pro-­‐Cam  and  booting  Laptop  for  

livestreaming  

-­‐  Livestreams  wasn‘t  available  on  demand  

Live-­‐Reporting  2.0  (for  us)  

•  First  video:  Vine  –  directly  pushed    

on  our  starting  page  

•  Live-­‐Blogging  out  of  the  field  

Live-­‐Reporting  2.0  

Livestreaming  by  iPhone    

– Livestream.com  

– On  demand  available  

Live-­‐Reporting  2.0  Hangout  Newsroom  &  MoJo  

Live-­‐Reporting  2.0  •  Drone-­‐Videos  and  pictures  

Live-­‐Reporting:  Local  Elections  

Live-­‐Reporting:  Local  Elections  

Live-­‐Reporting:  Local  Elections  

•  YouTube  Hangouts  

•  Live-­‐Interviews  

•  Live-­‐Discussions  with  Polls  

Live-­‐Reporting:  Datacenter  •  Election-­‐Results  live:  mobile  &  desktop  

Live-­‐Reporting:  Local  elections  

•  Using  Social  Media  

•  SoMe-­‐Liveblogs/Wall  

Measuring  &  optimizing  content  

•  Live-­‐Statistics  in  Real-­‐Time  

•  A/B-­‐Testing  

Thank  you  for  

your  attention  

 

Marc  Springer,  Russmedia  Digital  

Editor  in  Chief,  vienna.at  +  VOL.AT  

@SpringerMa  

marc.springer@russmedia.com