eGain Digital Day 2016 - Transforming Digital Journeys: It's a Sprint and a Marathon!
Marathon Digital Strategy
7
A Digital Marketing Strategy By: Chelsea Griffin
Transcript of Marathon Digital Strategy
A Digital Marketing StrategyBy: Chelsea GriffinADV 420 Fall 2013
Target Audience:-18-24 year old male and females-Socially involved-Receptive to digital media
The Big Idea – Tools & Tactics-Create brand awareness through various social media platforms
-Increase connectivity between the consumer and Marathon
Tools & Tactics – How:Create connectivity through Twitter “persona” that is relatable to the target age group.
Contests & giveaways
Google Adwords
Key Performance Indicators
Monitor success and goals:
:Control and maintain all different social media sites
BudgetTime Frame: six months
Cost per hour: $250
Therefore: 8 hours per day/for six months X $250= $360,000
SummaryCreate brand awareness through various social media platforms
Increase the connectivity between Marathon and the consumer
-Twitter persona-Large media presence
Follow-up success through multiple key performance indicators
