Mapping the Path to Purchase
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Transcript of Mapping the Path to Purchase
FRECKLE:MAPPING THE PATH TO PURCHASE
FRECKLE HELPS BRANDS UNCOVER TRUE ATTRIBUTION THROUGH THE USE OF SOFTWARE & BEACONS
INTRODUCTION
World’s Largest Futures Market
Programmatic RTB
Location & data company focused on attribution and fine grain location
THIS LACKS SCALE
BORDERLINE SPAM
#1. BEACONS ARE NOT ABOUT
‘PUSH’
#2. THEY ARE NOT ABOUT HARDWARE
THEY ARE 100% ABOUT DATA
FINE GRAIN LOCATION
CLOSED LOOP ATTRIBUTION
IDFA’S ARE THE
NEW DIGITAL CURRENCY
=
3 FACTS
#1: $100b
Location = #1
#3: 70%
REAL DEVICESREAL LOCATIONREAL PEOPLE
REAL ATTRIBUTION
RTB
RTB
PROBABLISTIC ID
HOW MANY PEOPLE DID
YOU REALLY DRIVE IN STORE?
IF YOU ARE ACQUIRING (OR BUYING) LOCATION FROM
BID STREAM DATA, YOUR LOCATION IS
INFERRED AND INHERENTLY FLAWED
PROBABLISTIC ID
?
DETERMINISTIC ID
FRECKLE: THE
DETERMINSTIC ID FOR
ATTRIBUTION
THANK YOU NEIL [email protected]