Mapping the New Zealand Great Walks - Roger Smith - IMIA Asia Pacific Conference
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Transcript of Mapping the New Zealand Great Walks - Roger Smith - IMIA Asia Pacific Conference
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MAPPING NEW ZEALAND'S GREAT WALKS
Roger SmithGeographx
IMIA – Asia PacificMelbourne, 19 August 2014
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IMIA – Asia PacificMelbourne, 19 August 2014
Routeburn Track – one of the 9 New Zealand Great Walks
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The Plan
1. Identify the target market2. Design product to meet the needs of the target market3. Differentiate product from competition4. Ensure product is fit for purpose5. Find a partner to look after marketing, distribution & sales
IMIA – Asia PacificMelbourne, 19 August 2014
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The Plan
1. Identify the target market – Who does the Great Walks?
Δ Soft outdoor adventureΔ Both domestic and international FIT visitorsΔ Likely to be reasonably fit, health and environment consciousΔ All ages
IMIA – Asia PacificMelbourne, 19 August 2014
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The Plan
2. Design product to meet the needs of the target market
Δ Pre-walk - planning & motivationalΔ On the journey - Δ Post-walk – memories, a tangible souvenir
Δ The “Yellow Brick Road” approach
IMIA – Asia PacificMelbourne, 19 August 2014
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The Plan
3. Differentiate product from competition
Δ bold, natural coloursΔ emphasised reliefΔ 40k scaleΔ 3D orthographic oblique map on reverse side
IMIA – Asia PacificMelbourne, 19 August 2014
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The Plan
4. Ensure product is “fit for purpose”
Δ “Rockstock” waterproof, tear-resistant, photo-degradable,moth/insect proof, freeze grade, grease proof, recyclable, environmentally safe and friendly, tree-free, food-grade paper
IMIA – Asia PacificMelbourne, 19 August 2014
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Welcome to the Stone Age
IMIA – Asia PacificMelbourne, 19 August 2014
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The Plan
5. Find a partner to look after marketing, distribution & sales
Δ Craig Potton Publishing
IMIA – Asia PacificMelbourne, 19 August 2014
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IMIA – Asia PacificMelbourne, 19 August 2014
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Cover Design
Δ Milford Track Δ Heaphy TrackΔ Routeburn Track Δ Lake Waikaremoana TrackΔ Rakiura Track Δ Tongariro CircuitΔ Kepler Track Δ Abel Tasman TrackΔ Whanganui Journey
IMIA – Asia PacificMelbourne, 19 August 2014
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Software
Δ Blue Marble Global MapperΔ ESRI ArcView GIS 3.2 Δ Manifold SystemsΔ Natural Scene DesignerΔ Adobe PhotoshopΔ Adobe IllustratorΔ Map Publisher
IMIA – Asia PacificMelbourne, 19 August 2014
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Data
Δ LINZ (Land Information NZ)Δ Landcare ResearchΔ GNS (Geological & Nuclear Sciences)Δ NIWA (National Institute of Water & Atmosphere)Δ DOC (Department of Conservation)Δ GeographxΔ crowd sourced
IMIA – Asia PacificMelbourne, 19 August 2014
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Conclusions
Δ Data issuesΔ “Rockstock” issuesΔ Financial viability? - too early to judge
IMIA – Asia PacificMelbourne, 19 August 2014
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