Mappdom | Tony Nelson Case Study Another Success...

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Mappdom | Tony Nelson Case Study Another Success Story

Another Success Story

Partnership and Coaching Program

CLIENT HIRES MAPPDOM

The Client approaches MAPPDOM to assist in their mobile solution, and later retains

Mappdom to manage their Facebook account based on Mappdom’s award winning, proprietary reinforcement marketing

strategies.




Success Summary Tony Nelson King of Philly Cheesesteak took advantage of Mappdom’s Social-Mobile Marketing Reinforcement Strategy

RESULTS: March 2017 to March of 2018


240 Mobile app downloads 14.7% Year over year increase in Facebook likes 6.68% Year over year increase in Facebook followers $8,411 Average increase in monthly revenues $102,834 In additional annual revenue



Marketing Tasks Executed For The Client


Branding Website Redesign Reputation Management & Reviews Social Media Management Mobile Application


Partnership and Coaching Program Branding

BRAND BOOK - Created brand book for Tony for easy duplication, replication and franchising. Determined consistent color theme/codes, images, font style, language, images, sound


NEW OFFICIAL FONTS.

Logo and Headline font: Copper Penny DTP Font: Avenir Next Demi Bold Pricing Font: Avenir Next Heavy Colour codes RED: #ed1a22 YELLOW: #ffdc00 BLACK: #232020

CREATED HASHTAGS - #snubthesub #tonynelsonkingofsteaks

Problem: Client had no brand doc resulting in poorly designed website and social media branding posts. Mappdom fixed this.



Website


Revamped old website Added video testimony to front page for increased ranking Updated menu, added order page, featured catering and loyalty rewards sign up, added download app to front page



Tony’s Website Before




Reputation Management


Created several Review Video highlight reels (high viewership, engagement and likes) Strategically placed reviews and check-ins on the opening screen of app to promote engagement (it worked!) Increased the number of reviews received by 23% 5-star review increased by 12.39% for better reputation marketing



Our Social Media Strategy Sessions Had AMAZING Results


Facebook Likes

March 2017 – 1914 March 2018 – 2244 14.7% Growth

Facebook Follows

March 2017 – 2053 March 2018 – 2200 6.68% Growth



Social Media Banners for the Client


Each banner size was optimized for individual social media platforms and mobile device responsiveness

Ourpostdescriptionsare:

Varied, catchy, engaging, responsive, up to date with latest best practices, inviting, include CTA, tagged with local events, schools, clubs for increased exposure



Social Media Videos for the Client




Mobile App


Announced: March 20, 2017 Sixty-Two Downloads in First Month Alone Mobile app installs as of March 2018

240 (129 iOS 111 Android)

34% increase year over year



Additional Income Generated as a Direct Result of Mappdom’s Strategies and Tactics


$8,411 average increase in monthly revenues Additional $102,834 simply by using Mappdom’s Proprietary Reinforcement Momentum and Business Synergy principals



Intake Experience Tony Nelson Business Intake Questions


History and background What are we doing now that are driving results? What’s working and what’s not? What needs immediate improvement? What are your short and long-term business and marketing objectives?



History


Tony Nelson Business History

Tony shares how he foster changes that continue to grow his business and allowed him to open his forth location.

Personnel Darlene – The Store Manager whom has worked with Tony for 5 years after retiring as an Air Force Medic. Share some personal stories of how she met Tony.

Demographic What’s the target demographic? 18–35 year olds 50%



Marketing Questions


How can we grow Tony Nelson’s Philly Cheese Steak? How can we make this store into a big franchise and follow the steps of big corporations?

Customers Ideas Developing a reward or loyalty program for repeat customers. Creating a database that tells you how often a specific customer visits can help create creative ways to help target your regular customers.

Ideas Loyalty Program - 75% - Sign up, buy one get one half off. Point for every dollar you spend. 75 points get a 12-inch. Sometimes they call ahead of time. Don’t always have card so they say, look it up, here’s my number. Cashiers forget to ask (**Notes, mobile app can help with this. Just show phone card)



In-App Advertising


Create a list of surrounding companies that Tony can include In app for additional revenues

What’s Your Unique, Competitive EDGE? It’s REAL cheesesteak. Not Subway & not processed meat

Vision What’s the long-term vision for the company? Want to open more locations and get a food truck.



Financials 2017 2017 - Ramp up mobile app strategy with social media reinforcement management. Trial budget - $500. Mappdom’s starting rate - $625. Reduced-rate 6-month trial to Sept 2017 - $497 Agreement

Mappdom Gets Results!

If growth demonstrated in both mobile app and SM, client to honor Mappdom's regular rates - $97 for mobile app & $25 each week (which is 1.5 orders at $15) plus SM posting = $625 Break even at 6 sales, everything else is profit.




Jan 16 $97 Feb 6 $97 March 15 $497 April 5 $497 May 2 $497 June 1 $497 July 2 $497

Aug 22 $497 Sept 8 $128

Initial Client Investment - Mappdom 2017

Sept 21 $497 Oct 21 $625 Nov 21 $625 Dec 20 $625 Jan 20 $625 Feb 20 $405 Feb 21 $625 March 20 $625

Total one year spend

$7,535

Direct annual revenue result

$102,895

Rate of Mappdom Return

1265 %

Total Profit

$95,360




First announced app: March 20 2017 9 installs initially, 62 installs by April 2017 Mobile app installs March 2018 240 (129 iOS 111 Android) That is a 34% increase over last year. 10% growth is considered good. (Mobile app growth is amazing!!) See some of our promo assets below

MOBILE APP RESULTS

Check-in promoted through app when they check in through Facebook, it shows up in their Facebook feed (organic advertising) for their friends to see. "Hey, why is Stephanie always checking in at this place Tony's? Maybe I should check it out.” Plus we offer the "Check In" incentive on FB.

People spend an average of 2.1 minutes in the app

TIME SPENT IN APP

Order, Menu - 114 people use Delivery tab - 15% of users "Check in" 36 have checked in. 15% of users Reviews - 43 people (18% of users)

MOST POPULAR FEATURES




Facebook Likes March 2017 - 1914 March 2018 - 2244 Growth of 14.7% YOY Facebook Follows March 2017 - 2053 March 2018 - 2200 Growth of 6.68% YOY

SOCIAL MEDIA RESULTS




2017

September - $26,597.60 October - $29,342.23 November - $27,994.78 December - $28,629.43 January - $30,113.99 February - $29,342.23

CLIENT INCOME GREW BY AN AVERAGE OF $8,419 MONTHLY

2016 November - $26,488.63 December - $30,995.51

Mappdom begins to manage Social Media, revenues grow by av. $8k+

monthly March- $40,116.66

April - $36,728.71 May - $37,662.16 June - $39,833.25 July - $39,745.91 August - $40,795.95 September - $37,822.43 October - $37,401.84 November - $33,674.51 December - $34,096.96

2018 January - $33,552.50 February- $32,676.13




We've posted 34 videos over the last 12 months

including 4 video covers, 2 piping hot steaming

food pics, 6 review videos, 2 personal staff

132 minutes of video

watched so far in March (over 2 hours) 668 video

views so far in March

134 posts over the last 12 months

POSTINGS




Success Summary Tony Nelson King of Philly Cheesesteak became a client of Mappdom in the March 2017. By March of 2018 . . .

240 mobile app downloads 14.7% YoY increase in Facebook likes 6.68% YoY increase in Facebook followers $8,411 average increase in monthly revenues $102,834 in additional profits

See Video Version of Case Study https://www.youtube.com/watch?

v=0MhPP1xOR8E




Sample of marketing assets we created for the client




Tony’s Testimonial and Mappdom Review Another Success Story


THAT’S IT FOR NOW. THANKS FOR WATCHING. BE SURE TO CHECK OUT THE FOLLOWING…


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About Mappdom Empowered Marketing At It’s Finest

Mappdom is an internationally recognized, award-winning Digital Marketing and Mobile Application Development company. We serve to empower you - the small business owner - with the proper tools you need to market your business better. We help you get more attention, attract more customers, make more money and live more of your #freedomlifestyle. Based on over 20 years of solid education, experience and expertise, Mappdom provides Wall Street marketing solutions to hard-working Main Street Entrepreneurs. We’re about you winning. It’s the reason our Mappdom family of happy clients trust us to get a 10x return or more on their marketing investment. We look forward to you joining our team of successful clients. Thanks for choosing Mappdom and your referrals too!

We’re happy to serve you! We do so with pride.



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Website http://tonyskingofsteaks.com/

Facebook https://www.facebook.com/TonyNelsonsKingofPhillyCheeseSteaks

YouTube:https://www.youtube.com/watch?v=0MhPP1xOR8E

Want Results Like Mine? What are you waiting for? Just call to get started with Mappdom today. Check me out with all of our success with Mappdom at the following





Contact Our Support Team [email protected] www.Mappdom.com

@Mappdom | #Mappdom 1.866.826.1126

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