Breaking new ground in the Swedish ICT ecosystem

Björn Ekelund Interim Director MAPCI

Source: www.worldinternetstats.com

The backbone of modern society

2003 2013

2003 2013

Software that communicates

“Maslov’s media ladder”

Text Images Video Sound Sensor data

Voice and music

Soundcloud: 660h of music uploaded per hour

Tencent WeChat: 400M users, quadrupled traffic in 12 months

Pictures

Source: KPCB Internet Trends may 2013

500,000,000 photos uploaded/shared per day

Video

Source: KPCB Internet Trends may 2013

6,000 hours’ worth uploaded per hour

8,000,000 hours/hour watched = 1.2B people watching 10min per day

Data

Waze: 44,000,000 users 1,000,000,000 miles driven per month

Jawbone UP: >1,000,000,000 steps recorded per day >700,000h of sleep recorded per day

Yelp: 102,000,000 users 39,000,000 user reviews Grows 40% per year

Source: KPCB Internet Trends may 2013

14,000,000,000,000 mobile megabytes per month…

Source: Ericsson Mobility Report June 2013 1 Terabyte = 1,000,000,000,000 bytes

Terabytes per Month

A leader in digital products and services

A leader in many industry segments

Tomorrow?

A leader in public sector efficiency

Market Technology

Applications

Users

Unique conditions

However

Search

Social Media

Microblog

Positioning

A few 100,000 jobs?

No – all jobs

Any industry or sector

Communications Software

“The Mobile Revolution is Just Beginning”

Building momentum

No sector goes unaffected

Source: Ericsson 50 billion vision 2009

Nothing changes faster than the future

Industry vision 2009 : 50 billion connected devices 2020

Update July 2013 : 500 billion connected devices 2030

Source: blog.3g4g.co.uk

Company logotypes used for illustrative purposes only

Broad industry consensus

Skåne

The Skåne mobile history

80’s

90’s

00’s 10’s Next

A transforming competitive arena

80’s

90’s

00’s

Skåne ICT ecosystem

80’s

Early days Ericsson IDEON

ABB Gambro Philips

90’s

Ericsson Axis

Nokia Microsoft

00’s

Sony Ericsson Ericsson

Axis QlikTech

Nokia Renesas

Microsoft

10’s

Sony Ericsson

Nokia Microsoft Huawei

Qualcomm Marvell

Axis QlikTech

Blackberry ESS

MAX IV

Next

…

Software that communicates

“It takes all the running you can do, to keep in the same place”

Innovate or die

Industry disruption every 5-8 years

90’s 00’s 10’s 20’s

Industry disruption every 5-8 years

90’s 00’s 10’s 20’s

Brutal history

0%

10%

20%

30%

40%

50%

Year 1 Year 5 Year 10

Palm OS

Microsoft Pocket PC / WM / WP

Blackberry OS

Symbian

Android ???

Source: Strategy Analytics December 2012

Technology pendulum

IBM370

PC & Mac

Cen

tral

izat

ion

The big questions for Sweden

How to support our world leading companies?

How to support creation of new world leading companies?

How to stay in the frontline in ICT research?

Mobile and Pervasive Computing Institute

Triple Helix

Laying the foundation for a truly connected world through

world-class research,

disruptive innovation, and

industry collaboration

Strong foundation

Chip design, advanced radio technology

Embedded software and design methodology

Internet of things and mobile services

Pole position

M A P C I

Mobile …

NMT GSM EDGE WCDMA HSPA LTE

… and Pervasive Computing …

… Institute at Lund University

MAPCI

Member companies

Universities

Partners

SMEs

Overall Objectives

• Develop original knowledge

• Nurture new competence within members

• Drive innovation through cross-disciplinary projects

• Easy access to competence for industrial members

• Bridge research, innovation and industry

Activities

• Research projects

• Prototype projects

• Education

• Innovation

Software that communicates

Summary

• Region Skåne, Lund University and Sony shows true leadership with the creation of MAPCI

• MAPCI demonstrates the power of a joint industrial, academic and public agenda

Thank you

Any industry or sector

Communications Software