MAP Museum Practice: Marketing, Grants, and FundraisingNational Wool Museum, GeelongTuesday 22 November, 2016

@laura_miles www.slideshare.com/lauramiles

National Standards for Australian Museums & Galleries: www.mavic.asn.au/resources

National Standards for Australian Museums & Galleries: www.mavic.asn.au/resources

Getting organised

• Application + guidelines • Eligibility / Suitability• Fit• Costs of applying

Getting organised

• Application + guidelines • Eligibility / Suitability• Fit• Costs of applying

Common questions – 1/3

What are the outputs?What are the outcomes?What will be the impact?

Common questions – 2/3

What will you do?How will you do it?Where will you do it?Who will benefit?Why is this an important project?Why should your organisation do it?

Common questions – 3/3

How does your project fit our strategic objectives?

Getting organised

• Application + guidelines • Eligibility / Suitability• Fit• Costs of applying

Getting organised

• Application + guidelines • Eligibility / Suitability• Fit• Costs of applying

Fit and ‘tone of voice’

Fit – a worked example

“Summarise your proposed project and what you will do with the grant/ sponsorship funds”

(50 words max)

We have a toy museum and would like to install new showcases in our exhibition. The museum is not funded by our local

council and we are asking for this money to help us improve the space. Our

current showcases are very old and not very nice to look at.

We have a toy museum and would like to install new showcases in our exhibition. The museum is not funded by our local

council and we are asking for this money to help us improve the space. Our

current showcases are very old and not very nice to look at.

Try again?

We will improve our toy exhibition with a vibrant new display in three showcases. The grant would fund the purchase of three new showcases, and leverage in-kind contributions from the installers.

Our volunteers will redesign and interpret the collection for the first time since

1992.

We will improve our toy exhibition with a vibrant new display in three showcases. The grant would fund the purchase of three new showcases, and leverage in-kind contributions from the installers.

Our volunteers will redesign and interpret the collection for the first time since

1992.

Try again?

We will improve our toy exhibition for our family and schoolgroup visitors, with a

vibrant new display in three showcases, purchased at a not-for-profit rate. The

grant would also leverage in-kind expert installation valued at $1,500. Our

volunteers will redesign the exhibition according to museum standards.

We will improve our toy exhibition for our family and schoolgroup visitors, with a

vibrant new display in three showcases, purchased at a not-for-profit rate. The

grant would also leverage in-kind expert installation valued at $1,500. Our

volunteers will redesign the exhibition according to museum standards.

Getting organised

• Application + guidelines • Eligibility / Suitability• Fit• Costs of applying

Costs of applying – before

• Credentials• Endorsements• Images• Financials

Costs of applying – after

• Acknowledgements• Entitlements

www.mavic.asn.au/about_us/partnerships

Excerpt from MA (Vic) sponsorship brochure (2015)

Summary

• Be thorough and organised• Understand the costs• Be trustworthy• Build relationships

Takeaways:Download these slides at:www.slideshare.com/lauramiles

More resources:www.mavic.asn.auwww.youtube.com/MuseumsAustraliaVic