Manual de Implementación de Estacionamiento Medido - San Francisco (CA, USA) SFPark

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    SFpark:Putting Theory Into Practice

    Post-launch implementation summary and lessons learned

    August 2

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    SFpark: Ptting Theo

    SFpark: Ptting Theor Into PracticePost-launch implementation summary and lessons learned

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    gements SF park: Ptting Theo

    OKCANCEL

    01:5 0

    INSERT COINSORCA RD TO START

    T IM E -+

    Hello,Meter.Acnowledgementshan o

    FMTA

    unching the SFpark pilot project depended on the

    dication o a multidisciplinary team within the San

    ancisco Municipal Transportation Agency (SFMTA).

    roject partners

    e SFMTA has worked closely with various partners to

    liver the SFpark pilot project. Below is a summary o

    ese companies, organizations, and individuals.

    rganizational partners

    e SFpark projects would not have been possible without

    e generous nancial support o the United States

    partment o Transportation (USDOT) and Federal

    ghway Administration as part o the Urban Partnership

    ogram.

    Fparkacademic advisory team

    e ollowing people ormed the academic advisory team

    the project that oered early guidance and support or

    e design o this demonstration and how it could oer the

    ost valuable data possible or evaluation.

    Donald Shop, University o Caliornia, Los Angeles

    Robert Hampshire, Carnegie Mellon University

    Adam Millard-Ball, Stanord University

    Rachel Weinberger, University o Pennsylvania

    e academic work and writing o Dr. Shoup requires

    ecial acknowledgement as it provided the intellectual

    undations o the approach to parking management used

    the SFpark project.

    Program partners

    The ollowing companies were major partners with the

    SFpark project.

    Serco Inc. Serco acted as the prime contractor that led

    procurements and administered subcontracts.

    Oracle. The SFpark project utilized Oracle data

    warehouse and business intelligence sotware and a

    development team rom Oracle Consulting Services.

    Aliated Compter Soltions (ACS). ACS was a

    subcontractor to Serco or parking sensors and a lsoworked, under an existing SFMTA contract, on updating

    the handheld devices used by Parking Control Ocers.

    StreetSmart Technolog, LLC. StreetSmart provided

    parking sensors in partnership with ACS.

    IPS Grop, Inc. IPS provided single-space parking

    meters.

    Dncan Soltions. Duncan provided multi-space

    parking meters.

    Words Pictres Ideas. WPI, with vs.Goliath as a partner,

    provided communications strategy, marketing, and

    design.

    Program contributors

    The ollowing companies made important contributions to

    the SFpark pilot project.

    DataPar. Parking garage revenue control system

    programming and price changes

    Ewald & Wasserman Research Consltants. Data

    collection

    Mobile Commons. Text messaging service and

    integration

    Nelson\Ngaard Conslting Associates. Data collection,evaluation, and policy analysis

    OpenGeo. Mapping technical support and development

    Phoenix Electric Compan. Roadway sensors installation

    and maintenance

    Pictoorm. Parking garage signage

    Senss Networs. Roadway sensors

    Verrs. Service provider or payment by cell phone

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    SF park: Ptting Theo

    5. Paring technologMeters and meter management systems 76

    Technology overview 76

    Contracting or meters: lessons learned 77

    Other meter documents 80

    Garage occupancy and payment data tools 81

    Technology overview 81

    Parking sensors

    84

    Technology overview 84

    Technological opportunities and limitations 86

    Parking sensor perormance standards and

    measurements 86

    Contracting or sensors: lessons learned 87

    Roadway sensors 87

    Real-time data acquisition, data warehousing,

    and business intelligence tool 88

    Technology overview 88

    Business intelligence tool automated report

    example 89

    Data ow diagram 90

    Parking availability data eed/API documentation 91

    Parking availability applications code 91

    Web application 92

    Mobile applications 94

    Text message 96

    Parking guidance 98

    Variable message signs 98

    Wayfnding signs 98

    6. CommnicationsCommunicating SFpark

    Framing and messaging

    Branding and design

    Outreach

    Steps taken

    Press relations

    SFparkmedia activities

    Advertising

    Signage and decals

    Web, social media, and apps

    ContentsWhats inside

    Introdction & overview

    . Paring management policEnabling policy 20

    Enabling legislation 20

    On-street pricing 23

    On-street pricing 23

    Using payment data to iner parking occupancy

    29

    Special event 31

    Motorcycle 31

    Tour bus 31

    Time limits 32

    Expanded meter time limits 32

    Broken meter time limits 32

    Meter hours o operation 34

    Extended parking meter hours study 34

    City and SFMTA employee parking 36

    City employee parking proposal 36

    SFMTA employee parking management 38

    O-street pricing 42

    Parking garages 42

    O-street metered lots 50

    3.Administration &contract managementImplementation approach 54

    SFparkcontracting approach 54

    Project stafng 56

    Roles and responsibilities 56

    Contracts 57

    Contract management considerations

    57

    4. Data collection & evalationSupply data: parking census 62

    Reasons to collect a parking census 62

    Parking census summary: publicly available

    parking in San Francisco 64

    Data collection plan 66

    Data collection 66

    SFparkstudy design 67

    Evaluation plan 68

    USDOT evaluation 68

    SFMTA evaluation: project goals and

    evaluation plan 69

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    ntrodction & overview SF park: Ptting Theo

    1.

    INTRODuCTION &

    OVERVIEWMan cities have expressed an interest in learning more

    abot SFpark. This boo is an attempt to provide an initial

    gide as other cities consider similar paring initiatives.

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    Introdction & overview SF park: Ptting Theor

    were the same all day, every day, regardless o demand.

    Meter rates were usually set lower than the rates at

    municipal garages, which gave drivers nancial incentive

    to circle to nd on-street parking.

    The historical approach to parking management has

    been reasonably eective but is not convenient or drivers,

    nor does it explicitly manage towards creating parking

    availability. This sometimes results in issues or the overall

    transportation system. For example, when parking is

    hard to nd, people either double-park or circle the block

    looking or parking. Circling drivers are di stracted drivers

    who make lots o right and let turns trying to nd a place

    to park, causing saety issues or other drivers, cyclists,

    and pedestrians. Circling also wastes time and uel.

    Consequently, everyone experiences the burden o

    unnecessary greenhouse gas emissions and less sae,

    more congested roads. Store owners are oten unhappy

    because it can be dicult or their driving customers tond a place to park. Muni must navigate its way around

    double-parked cars or drivers waiting to make right or let

    turns, which slows transit and makes the

    less reliable.

    Project goals and benefts

    Simply stated, the primary goal o SFpark

    it easy to nd a parking space. In other wo

    aims to manage demand or existing park

    availability targets so that drivers, when t

    drive, rarely circle to nd parking or doub

    extent the right level o parking availabili

    everyone benets. The principle elements

    SFpark include:

    Demand-responsive pricing to mae it ea

    paring space. SFpark uses gradual an

    (i.e., no more oten than every thirty d

    responsive rate adjustments to nd thpossible to achieve availability targets

    increases rates when parking is hard t

    them when demand is low.

    San Francisco Maor Lapham operating the rst paring meter installed in San Francisco in 1947

    SAN FRANCISCO HISTORy CENTER, SA

    ntrodction & overviewshort overview o the project

    his chapter provides an overview o the goals, context, scope,

    chedle, and contents o the SFparkpilot project as well as its

    elevance and lessons to date or other cities.

    oal o the book

    a ederally-unded demonstration, the SFMTAll pur poseully and openly share inormation about

    plementing the SFpark pilot project that other cities

    ght nd useul as they consider how to manage

    rking. This book summarizes SFpark pilot project

    cuments and lessons learned during project planning

    d implementation. It was written in August 2011,

    mediately ater the rst demand-responsive rate

    ustment.

    In 2012, the SFMTA plans to produce an expanded

    rsion o this document that includes a summary o the

    ot project evaluation. I additional unding is identied,

    e SFMTA will produce a comprehensive guide, in

    rticular or the technical aspects o the project, to make

    easier or other cities to understand and improve upon

    hat has happened in San Francisco.

    roject context

    e SFpark pilot project was implemented within San

    anciscos unique context. The SFMTA is the agency

    San Francisco that plans, manages, and operates the

    ys transportation system, including local public transit

    uni), walking, biking, roads, on-street parking, parking

    enorcement, and a signicant portion o the citys o-

    street parking supply (see SFMTA.com to learn more).

    In San Francisco, the SFMTA sets parking rates or on-street meters and or the 20 garages and 21 lots managed

    by the SFMTA. In November 2008, the SFMTA Board o

    Directors approved the legislation that enabled the SFpark

    pilot project. It dened the SFpark pilot areas and policies,

    and empowered the SFMTA Director o Transportation

    to set rateswithin ranges determined by the SFMTA

    Boardor on-street metered and SFMTA-managed lots

    and garages in SFpark pilot areas.

    For the SFpark pilot project, the SFMTA has also

    worked closely with the Port o San Francisco, which has

    jurisdictionthrough state legislationor the over 1,000

    metered on-street spaces along the citys waterront. The

    Port has contracted the SFMTA to operate, maintain,

    and enorce its parking operation and has adopted the

    SFpark enabling legislative language to dene its parking

    management policies.

    Prior to the SFpark pilot project, the San Francisco

    Board o Supervisors managed paid parking much like it

    is managed in most other North American cities. Parking

    rates and nes were used to achieve turnover goals

    through short time limits as well as, oten, to increase

    revenues to balance budgets. Rate setting was not tied to

    transportation policy goals, and rates at on-street meters

    http://www.sfmta.com/http://www.sfmta.com/
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    Introdction & overview SF park: Ptting TheorSFparklegall dened pilot and control areas

    BAY

    CASTRO

    STANYAN

    ARGUELLO

    DOLORES

    LOMBARD

    GEARY

    OAKFELL

    MARKE

    T

    TOWNSEN

    D

    16TH

    FIFTH

    THEEMBARCADERO

    PARK

    P R

    ESID

    IO

    OCTAVIA

    CALIFORNIA

    MASONI C

    LINCOLN

    VANNESS

    DIVISADERO

    BROADWAY

    COLUMBU

    S

    POWELL

    JUDAH

    S

    ECOND

    MARK

    ET

    CASTRO

    T

    PORT

    OLA

    TARAVAL

    THIRD

    CESAR CHAVEZ

    24TH

    Fillmore

    Downtown

    Mission

    Inner Richmond Civic

    Center

    Union Street

    South

    Embarcadero

    MarinaFisherman's

    Wharf

    West

    Portal

    Pilot area

    Control area

    SFparkpilot and control areasEasier pament methods. New parking meters accept

    coin, credit card, parking smart card, and cell phone

    payments.

    Longer time limits. Time limits in SFpark pilot

    areas were extended to our hours and in some

    areas eliminated altogether. This shits rom using

    inconvenient time li mits to achieve turnover to

    emphasizing smart rates as the primary tool or

    creating parking availability, which is the ultimate goal

    o turnover.

    Fewer paring ticets. By making it easy to pay and

    extending parking time limits, it is easy or drivers to

    avoid parking tickets. SFpark will increase meter revenue

    by making it easy to pay or parking, which is expected

    to compensate or reduced parking citation revenue.

    Better paring inormation. SFpark helps drivers nd

    spaces with a combination o real-time and static

    inormation. Parking waynding signage directsdrivers to lots and garages; variable message signs and

    text messages show which garages have availability;

    mobile web apps and the regions 511 system show on-

    and o-street parking availability; and an open data

    eed enables others to display the data as well.

    Redced congestion and improve trac fow. More

    parking availability means that drivers should spend

    less time circling to nd parking. Less circling will

    reduce congestion and greenhouse gas emissions and

    improve quality o lie.

    Improved Mni speed and reliabilit. Less circling and

    double-parking should help Muni become aster and

    more reliable, especially on busy commercial corridors.

    Redced illegal paring. More parking availability means

    that ewer drivers should be tempted to double-park or

    park illegally in bus zones, on sidewalks, or in ront o

    re hydrants or driveways.

    Improved saet or all road sers. The right level o

    parking availability reduces double-parking and

    circling, both o which present hazards or pedestrians,

    bicyclists, and other drivers.

    Better air qalit. Approximately hal o San Franciscos

    greenhouse gas emissions are transportation-related.

    Less congestion and circling, as well as helping Muni

    to become a more ecient, should reduce greenhouse

    gas emissions and other pollutants. Increasing San Franciscos economic vitalit and

    competitiveness. Improving access to commercial areas,

    whether by oot, bicycle, transit, or car (by making it

    easier to park), should oster economic activity in San

    Franciscos downtown and neighborhood commercial

    districts. This will help to change local and regional

    perceptions about parking in San Francisco and

    improve San Franciscos economic competitiveness.

    chedule

    2009 2010 2011 2012 2013

    Planning and

    development

    Meter and sensor

    installation

    Real-time parking

    data in pilot areas

    Demand-responsivepricing in pilot areas

    Evaluation

    and citywidelaunch

    BUILD PILOT EXPAND

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    Introdction & overview SF park: Ptting Theor

    Institutional

    SFMTAs role. The act that the SFMTA manages on-

    street parking, the citys parking garages and lots, and

    parking enorcement allowed the SFMTA to ocus more

    resources on project delivery instead o interagency

    coordination and communication. In some cities,

    various parking unctions are managed by separate

    agencies, which may pose signicant challenges.

    Internal consenss and cltral change. Even with the

    SFMTAs advantageous organizational authority and

    oversight, building internal consensus and cooperation

    or SFparks signicant policy, organizational, and tech-

    nological changes required signicant time and eort.

    The SFMTA Meter Shop was critical. SFpark was only

    possible because o the Meter Shops strong support

    o the program. One oundation or the SFpark pilot

    project was the Meter Shops existing meter data

    and conguration management system. Without it,the SFpark project team likely would have had to

    undertake that separate, and sizeable, development

    eort. The existing system also meant that the Meter

    Shop was already accustomed to using inormation

    systems to manage meters and could help guide the

    SFpark development team.

    Communications

    Paring management as powerl tool. With the

    SFpark pilot project, the SFMTA has shited towards

    recognizing parking management as a powerul tool

    or achieving transportation goals. Being able to

    communicate that promise with our customers and

    stakeholders, and then ollowing through by lowering

    parking rates where merited, was important. These

    actions help to establish more trust and credibility

    in SFMTA parking management. Many people have

    been skeptical o the SFMTAs goals or parking

    management and ear that SFpark is simply a way to

    raise parking rates.

    Destination o revene. In San Francisco, revenue rom

    parking meters, citations, and garages is returned

    to the SFMTA to support transit services. It wasimportant to have a clear explanation o how parking

    revenue rom SFpark (or SFMTA parking management)

    is used, and relating parking management revenues to

    unding transit and the overall transportation system is

    typically well-received.

    Eective commnications. Having a skil

    communications and design team that

    about the project was part o the succ

    the project.

    Condcting extensive otreach. Outrea

    hundreds o one-on-one meetings with

    leaders rom the start o the project, w

    the projects reception. Through this o

    leaders in the community came to und

    project and were then able to explain

    or SFpark to constituents who trust t

    Project outreach to customers, stakeh

    within the SFMTA required a l arge am

    passion, and advocacy.

    Transparenc. It has helped to be open

    SFparks goals, policies, and methods

    when prices are adjusted, it is clear wh

    are made to raise rates, lower them, orsame.

    Contracting and administration

    Procrement approach. It was importan

    a fexible contracting and procuremen

    so that we could move quickly in an un

    environment.

    uncertaint and discover. Because o t

    degree o uncertainty and immaturity

    a signicant amount o discovery was

    the development o the backend SFpa

    collaborative and interactive Agile me

    than the more traditional process-base

    to project management was more appr

    project plan had to be continuously ad

    uncertainty was also introduced by di

    considerations.

    Permitting and reglations. Permitting a

    (e.g., poles, street installation, power,

    contract negotiations or new technolo

    more time than expected.

    Procrement logistics. The logistics o p

    much new equipment itsel presentedchallenges, and required resources, su

    and staging areas, people to receive an

    goods, accounting, and so on.

    cope

    80 percent ederally unded by the USDOT Urban

    Partnership Program (a competitive grant process)

    8 pilot areas with new policies, technology, and

    signicant data collection

    3 control areas with no new policies or technology but

    signicant data collection

    7,000 metered spaces, or 25 percent o the citys total

    12,250 o-street spaces, or 75 percent o o-street

    spaces managed by the SFMTA

    elevance or other cities

    ies around the world are interested in the common

    d urgent goals o reducing trac congestion and

    nsportation-related greenhouse gas emissions.

    SFpark is the rst demonstration o a parking-basedproach to congestion management. Parking availability

    d price are two o the most important actors when

    ople chose whether or not to make a trip by car. The

    mbination o time-o-day demand-responsive pricing

    d o-peak discounts at garages is expected to reduce

    cling and double-parking, as well as infuence when and

    w people choose to travel.

    To the extent that SFpark successully manages

    rking demand to achieve broader goals, it is relevant

    other cities because it is easily replicable. Every major

    y already has parking management inrastructure (e.g.,

    rking meters and garages) and people are accustomed

    paying or parking. While parking-based strategies

    mplement other congestion management strategies

    themselves, they oer a promising approach because

    ey are relatively low cost, do not present privacy issues,

    d require only local approvals in most cases (rather

    an state approvals, which can be the case or some

    proaches such as congestion pricing).

    The SFpark pilot project is also relevant or other cities

    cause it will:

    Demonstrate how parking policy and technology maybe used as tools to achieve transportation goals rather

    than strictly as a source o revenue.

    Cultivate new parking technologies and the market or

    them.

    Showcase how powerul data management tools can be

    applied in the public sector.

    Lessons learned to date

    This book was produced in August 2011 in the midst o

    the rst demand-responsive rate change or both on- and

    o-street parking. This period represents the nal stage o

    the launch o the SFpark pilot project, which was initiated

    in April 2011 with the lengthening o time li mits and the

    release o real-time parking availability inormation.

    The ollowing observations and overall lessons learned

    are, thereore, only those gathered during pilot project

    planning and implementation. At the end o the pilot

    project, the lessons rom the operation, evolution, and

    evaluation o the project should expand this section.

    Project planning

    Scope o wor. It is easy to underestimate the scope,

    magnitude, and technological sophistication necessary

    to oer real-time parking data and provide demand-responsive pricing.

    Exective leadership. Many challenges accompanied

    planning and implementing a ground-breaking project

    with complex technology, signicant policy changes,

    and a large amount o discovery and uncertainty. The

    support o a dedicated executive at the agency was

    critical, as was having appropriate nancial resources.

    understanding the paring sppl. For reasons explained

    in Chapter 4, understanding the existing parking

    supply was a critical rst step in the planning and

    implementation o the SFpark pilot project and will be

    just as important or its evaluation.

    Strong and coherent intellectal ondations. This

    parking management approach was based on the

    pioneering academic work o Proessor Donald Shoup

    rom UCLA. Those oundations made it easier to

    develop policies, goals, and tools that were easily

    communicated and understood by our customers.

    Striing the right balance between complexit and

    simplicit. We have had to balance the potential

    complexity o managing parking eectively with

    the need to have something simple enough to be

    communicated clearly and quickly to customers. Wehad to strike a similar technological balance between

    what is desirable and what is easible.

    Emphasizing data collection and project evalation. We

    have been able to commit to stakeholders that we

    are gathering the data that is necessary to rigorously

    evaluate this project. This improved the projects

    credibility.

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    Introdction & overview SF park: Ptting Theor

    Implementation and operation

    Enorcement. Parking policies require eective

    enorcement. Without it, the benet o any policy

    changes is likely to be low.

    urgenc. Federal project deadlines created an urgency

    that is uncommon in public projects and gave us

    aggressive goals to work towards.

    Cstom technolog. The technology used in SFpark

    is not plug and play. Implementing SFpark required

    a lot o hand coding or dierent technologies to

    work together. As this eld and market matures, this

    problem will likely diminish, but or now this will

    remain an issue or any city.

    Organizational changes and challenges. Creating the

    SFpark data management system and then preparing

    to run a real-time inormation service required several

    signicant changes within SFMTA as an organization.

    From a technical perspective, it has challenged the

    SFMTA to determine the best ways to

    and maintain that system with the rig

    required or providing a h igh-availabi

    Most technolog sed did not meet or i

    In particular, the accuracy and reliabi

    sensors is not perect, which limits th

    o what can be done with that data. Ho

    unlikely that a city with a high and/or

    degree o non-payment can do deman

    pricing or oer real-time parking avail

    without parking sensors.

    Paring sensor data is new, sbtle, and c

    the next several years parking manage

    establishing new ways to understand a

    Prsing SFparkon a pilot basis was a s

    To have attempted this change all at o

    would have had an u nacceptably high

    Doble-paring clogs the streets and slows Mni

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    2: Paring management polic SF park: Ptting Theor

    2.

    PARkING

    MANAGEMENTPOLICy

    This chapter smmarizes the polic that enabled SFpark,

    the detailed policies or setting rates, and other related

    policies. A tre version o this docment will smmarize

    policies or related areas o paring management, sch as

    residential, disabled paring, and commercial loading.

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    2: Paring management polic SF park: Ptting Theor

    rates within SFparkParing Pilot Project Areas and Paring Pilot ProjectSpecial Event Areas or the approximate 18 month dration o the SFparkparing pilot projects; and, be it rther

    RESOLVED, That paring within the areas specied in Attachment A,incorporated b reerence into this resoltion, are designated as SFpark

    Paring Pilot Project Areas; and, be it rther

    RESOLVED, That paring within the areas specied in Attachment B,

    incorporated b reerence into this resoltion, are designated as SFparkParing Pilot Project Special Event Areas; and, be it rther

    RESOLVED, That the San Francisco Mnicipal Transportation Agenc

    Board o Directors athorizes the Exective Director/CEO to adjstparing rates within SFparkParing Pilot Project Areas as oten as ever

    30 calendar das2 or the dration o the SFparkparing pilot projects;and, be it rther

    RESOLVED, That the San Francisco Mnicipal Transportation Agenc

    Board o Directors athorizes the Exective Director/CEO to adjstmetered paring rates within SFparkParing Pilot Project Areas in

    increments o no more than $0.50 per hor and in increments o no morethan $0.50 per hor or paring garages and lots; and, be it rther3

    RESOLVED, That the San Francisco Mnicipal Transportation Agenc

    Board o Directors athorizes the Exective Director/CEO to varmetered paring rates within SFparkParing Pilot Project Areas in as

    small increments as the bloc level (i.e., two opposing bloc-aces orboth sides o one street between two cross streets); and, be it rther

    RESOLVED, That the rate strctre or all paring meters, paring

    garages, and paring lots in SFparkParing Pilot Project Areas ma beeither fat rates (same price per hor all da), or ma be based on time

    o da (variable price b time o da), length o sta (variable price bhow long a vehicle has been pared), or a combination o those pricingstrctres 4; and, be it rther

    RESOLVED, That the rates or paring meters and metered lots in theSFparkParing Pilot Project Areas, inclding all tpes and inds oparing, inclding bt not limited to atomobile, commercial loading, and

    motorccle, paring meters, shall be between $0.25 per hor and $6.00per hor; and, be it rther

    RESOLVED, That the horl rates or paring garages in the SFparkParing Pilot Project Areas shall be between $1.00 per hor and $10.00per hor; and, be it rther

    RESOLVED, That or on-street paring rates in the SFparkParing PilotProject Special Event Area shall be between $0.25 per hor and $18.00

    per hor dring or p to or hors beore special events; and, be itrther5

    2 A minor renement will be to reduce this to at least every 28 days to enable

    monthly changes.

    3 The Executive Director/CEO is able to assign this ability to a sta-leveldesignee. The intent is to make the setting o parking rates into a more

    technical data-driven process guided by rules and policies set by the SFMTABoard.

    4 As seen in the more detailed pricing policy documents, the pilot projectis using time o day pricing. The rationale is that time o day pricing moreeectively infuences when people drive, and thereore congestion. More

    complex pricing structures were considered, but were not adopted becauseo the necessity to readily communicate (and understand) them at the meter orgarage.

    5 City law requires that upper and lower bounds be set. For on-street parking,$6.00/hr was set as the theoretical maximum that could be reached duringthe pilot projects, however unlikely or rare that might be. For garage parking,

    $10.00/hr was set $3.00 higher than the highest hourly rate at that time.

    RESOLVED, That the Exective Director/CEO is athorithose drivers who pa an horl rate or at least three hogarages in SFparkParing Pilot Project Areas a disco

    $0.50 and $2.50 or entering garages dring o-pea tiavailabilit and congestion targets) and/or a discont o

    and $2.50 or exiting garages dring o-pea times, wireqired to provide this discont or those drivers who pmonthl, or other xed time period or special rate strct

    rther

    RESOLVED, That or paring garages in SFparkParing

    Areas, dring the SFparkparing pilot period the Execis athorized to speci the times when earl bird parappl, so long as those times are restricted to those driv

    a garage between 5:00 AM and 10:00 AM and exit the 3:00 PM and 8:00 PM; and, be it rther6

    RESOLVED, That or paring garages in SFparkParingAreas, dring the SFparkparing pilot period the Execis athorized to adjst the cost o all tpes o dail, mon

    and all other non-horl paring rates in garages in SFp

    areas b p to 50 percent compared to those rates as o2008; and, be it rther7

    RESOLVED, That an paring price or rate changes orgarages, and lots that are within the ranges specied in

    mst be posted on the SFMTA website no less than sevin advance o the price change; and be it rther

    RESOLVED, That an paring price or rate changes or

    in paring garages that are within the ranges specied mst be posted on the SFMTA website and at the spec

    where price is changed no later than 30 calendar das commencement o the revised pricing; and, be it rthe

    RESOLVED, That the initial availabilit standards or SFp

    areas are 10 to 35 percent or metered on-street parin10 to 35 percent or metered on-street paring (motorc

    percent or metered on-street commercial loading par10 to 35 percent or metered on-street short-term pariand 10 to 35 percent or paring garages and lots; and,

    RESOLVED, That the initial availabilit target or the SFpareas is to achieve the availabilit standards 80 percent

    paring is priced; and, be it rther 9

    RESOLVED, That the Exective Director/CEO is athoriavailabilit standards and targets dring the pilot projec

    achieve the goals o SFpark.

    6 Subsequent policy documents dene the o-peak and etime periods as beore 7:30am and ater 7:00pm.

    7 This rate range was too narrow and, or several garages,

    be adjusted during the course o the project.

    8 Setting availability standards or each type o parking wa

    more detailed analysis could be completed. These standardmore detailed pricing policy documents.

    9 This concept (a target o achieving the availability standar

    time) was abandoned during the development o the detailepolicies because availability is being calculated or averagedperiod o time (e.g., three hours), which already allows or th

    exceeding the standard part o the time. The intent o accepo time where parking availability standards are exceeded ismanage or over price parking by too rigorously trying to ach

    standard at all times.

    Enabling poliche policies that enable and dene the SFparkpilot project

    November 2008, the SFMTA Board o Directors approved legislation

    hat enabled the SFparkpilot project. It dened the SFparkpilot areas

    nd specied, as reqired b cit law, the ranges and limits or rates

    nd time limits, as well as paring availabilit targets. The polic set b

    his legislation was elaborated and rened b sbseqent pricing polic

    ocments.

    nabling legislation

    e SFpark pilot project required several legislative

    anges, with the November 18, 2008, enabling legislation

    ing the most important. That legislation was intended to

    detailed enough to dene how the pilot project would

    operate, while being fexible enough to rene and adjust

    policies during detailed plannin g and implementation.

    The enabling legislation is annotated with comments

    and planned renements, ollowed by excerpts rom

    subsequent policy documents that provide more detail.

    MUNICIPAL TRANSPORTATION AGENCY

    BOARD OF DIRECTORS

    RESOLUTION No. 08-192

    WHEREAS, On November 6, 2006, the San Francisco Mnicipal

    Transportation Agenc (SFMTA) Board o Directors approved Resoltion07-169, which athorized the acceptance and expenditre o variosnds associated with the urban Partnership Program (uPP) in

    anticipation o establishing the SFparkprogram and approved variablepricing reqired or the acceptance o these nds; and,

    WHEREAS, On April 15, 2008, the SFMTA Board received a report onSFpark, a program to evalate new paring management approachesand technolog in order to manage San Franciscos paring sppl and

    demand to spport the SFMTAs overall transportation goals; and,WHEREAS, The SFMTA Board approved Resoltion 08-086 on April 15,

    2008, approving two contracts reqired to implement SFparkand theassociated pilot projects; and,

    WHEREAS, Pricing ranges and strategies as well as occpanc

    standards or se in association with SFparkhave been developed sincepresentations on those sbjects were made to the Board; and,

    WHEREAS, A pblic hearing on these pilot program paring pricingmodications was noticed in compliance with reqirements o Charter

    4.104 and 16.112; and,

    WHEREAS, The Port o San Francisco approved on October 28, 2008

    Resoltion No. 08-68, approving paring pricing and managementchanges consistent with those contained in this Resoltion, and therebadopting a consistent approach to paring management or the metered

    on-street paring in its jrisdiction, inclding areas along the Embarcaderothat are adjacent to the SFparkPilot Project Areas; and,

    WHEREAS, The SFparkParing Pilot Project received environmentalclearance nder the Caliornia Environmental Qalit Act 1 as a Class 6Categorical Exemption rom the San Francisco Planning Department on

    Ma 19, 2008; now, thereore, be it

    RESOLVED, That the San Francisco Mnicipal Transportation Agenc

    Board o Directors athorizes the Exective Director/CEO to set paring

    1 As a ederally unded project, the SFMTA also received ederal

    environmental (NEPA) clearance.

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    2: Paring management polic SF park: Ptting Theor

    On-street pricingDemand-responsive pricing to achieve paring availabi

    This section excerpts large sections o the specic rate-setting

    sed in the SFparkpilot project (with some minor pdates or

    boo). These docments are available in their entiret online a

    a transparent, rles-based approach to setting rates. These p

    be rened as the pilot project contines.

    On-street pricing

    This section excerpts the SFpark on-street rate adjustment

    policy that outlines how the SFMTA uses occupancy data

    to make demand-responsive rate adjustments at on-street

    parking meters.

    The San Francisco Municipal Transportation Agency

    (SFMTA), as part o the SFpark pilot project, uses a

    demand-based approach to adjusting parking rates at

    metered parking spaces in the SFpark pilot areas. The

    goals include:

    Having a consistent, simple, and transparent approach

    or setting meter rates.

    Using those rates, including demand-responsive

    pricing and o-peak discounts, to help manage

    congestion, improve Muni speed and reliability, and

    achieve other transportation-related benets.

    Achieving parking availability targets to reduce the

    number o drivers who double-park or circle while

    looking or parking.

    This document contains a summary o the

    Pre-SFpark parking meter policies.

    Plan or improving the management o

    parking spaces in SFpark pilot areas.

    Pre-SFparkparking meter policies

    Rates

    Prior to SFpark, parking meters in San Fr

    a single hourly rate regardless o the time

    Meter rates varied by zone, with the most

    rates downtown, and the cheapest in the

    commercial districts:

    Zone Price

    Downtown $3.50

    Downtown peripher $3.00

    Fishermans Whar $3.00

    Neighborhood commercial districts $2.00

    Graphic explaining demand-responsive pricing

    CITYCLEAN

    ERS

    FMAIN

    STREET

    2525

    25252525

    25252525

    25252525

    25252525

    25252525

    25252525

    25252525

    2525

    2525

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    2: Paring management polic SF park: Ptting Theor

    SFparkon-street pricing plan

    In SFpark pilot areas, meter rates vary based on time o

    day and day o week, and rates are adjusted over time in

    response to demand. Rates are adjusted on a block-by-

    block basis, using occupancy data rom parking sensors

    installed in most on-street parking spaces in the SFpark

    pilot areas.

    Adjusting rates

    1. Meter operational hors are split into distinct rate periods

    In order to help ensure that parking is available in metered

    parking spaces, SFpark meters charge dierent rates

    based on the time o day. To acilitate this demand-

    responsive time-o-day pricing, the meter operational

    hours are split into distinct rate periods throughout the day.

    Most meters in the city operate on a 9am to 6pm schedule.Those meters are split into the ollowing rate periods:

    7am

    8am

    9am

    10am

    11am

    noon

    1pm

    2pm

    3pm

    4pm

    5pm

    6pm

    7pm

    8pm

    9pm

    10pm

    9 am Noo n Noo n3pm 3 pm 6pm

    Meters operating on a 7am to 6pm schedule are split into

    the ollowing rate periods:

    7am

    8am

    9am

    10am

    11am

    noon

    1pm

    2pm

    3pm

    4pm

    5pm

    6pm

    7pm

    8pm

    9pm

    10pm

    7amNoon Noon 3pm 3pm 6pm

    Meters in Fishermans Whar operate every day rom 7am

    to 7pm. For those meters, the rate periods are:

    7am

    8am

    9am

    10am

    11am

    noon

    1pm

    2pm

    3pm

    4pm

    5pm

    6pm

    7pm

    8pm

    9pm

    10pm

    7amNoon Noon3pm 3pm7pm

    Meters in the areas o the city overseen by the Port o San

    Francisco (generally along the Embarcadero), operate

    every day rom 7am to 11pm. For Port meters, the rate

    periods are:

    7am

    8am

    9am

    10am

    11am

    noon

    1pm

    2pm

    3pm

    4pm

    5pm

    7am7pm

    The SFMTA has proposed that the Port o

    adopt the ollowing rate periods when it m

    adjustment at its meters:

    7am

    8am

    9am

    10am

    11am

    noon

    1pm

    2pm

    3pm

    4pm

    5pm

    7amNoon Noon3pm 3pm7pm

    These rate periods are as consistent as po

    meters, which increases ease o use or drmeters in dierent parts o the city. Becau

    meters charge dierent hourly rates at di

    day, i a driver arrives at a meter during o

    but leaves during another, he must pay th

    rates or each rate period in which he park

    who arrives at a meter at 11am and parks

    pay or one hour at the 9amNoon rate, an

    the Noon3pm rate.

    2. Weeend rates dier

    Because weekend parking trends dier sig

    rom weekday parking trends, demand-re

    adjustments separate weekdays rom week

    ensure that parking is available in metere

    3. Rates respond to demand over time

    Rates or parking meters change graduall

    periodically based on demand. Changes to

    made no more oten than once per month.

    the SFpark program, rates at meters resp

    as shown by occupancy in the previous mo

    continues to collect occupancy data rom

    sensors, however, occupancy data rom eayears will be considered in making pricing

    and, i necessary, possible adjustments to

    occupancy to correct or concentrated use

    parking placards on particular blocks.

    In order to achieve the goal o at least o

    parking space per block, meter rates are a

    goal o maintaining no more than 80 perce

    ethod o rate-setting

    ior to SFpark, the San Francisco Board o Supervisors

    t meter rates via periodic price changes based on

    commendations made by the SFMTA, mainly during

    e budget-planning process. There was no set ormula or

    proach or setting meter rates, and changing meter rates

    s oten a contentious process.

    Hours and days o operation

    Most parking meters in the city are operational rom

    Monday through Saturday, rom 7am to 6pm or 9am to

    6pm depending on location. Meters in Fishermans Whar

    are operational every day rom 7am to 7pm and meters in

    areas administered by the Port o San Francisco (mostly

    along the Embarcadero) are operational every day rom

    7am to 11pm.

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    2: Paring management polic SF park: Ptting Theor

    VALENCIA

    DOLORES

    MI SSION

    FOLSOM

    23rdST

    18thST

    19th ST

    15th ST

    S

    SO.VANNESS

    24th ST

    17th ST

    16thST

    20thST

    21stST

    22nd ST

    0.25 mi

    MondayFriday Noon to 3pm

    VALENCI A

    DOLORES

    23rdST

    18thST

    19th ST

    15th ST

    24th ST

    17th ST

    16thST

    20thST

    21stST

    22nd ST

    VALENCI A

    DOLORES

    MISSI ON

    FOLSOM

    23rdST

    18thST

    19th ST

    15th ST

    SO.VANNESS

    24th ST

    17th ST

    16thST

    20thST

    21stST

    22nd ST

    0.25 mi

    VALENCI A

    DOLORES

    23rdST

    18thST

    19th ST

    15th ST

    S

    24th ST

    17th ST

    16thST

    20thST

    21stST

    22nd ST

    Saturday

    VALENCIA

    DOLORES

    MISSI ON

    FOLSOM

    23rdST

    18thST

    19th ST

    15th ST

    SO.VANNESS

    24th ST

    17th ST

    16thST

    20thST

    21stST

    22nd ST

    0.25 mi

    Saturday Noon to 3pmSaturday 9am to noon

    VALENCI A

    DOLORES

    MISSI ON

    FOLSOM

    23rdST

    18thST

    19th ST

    15th ST

    S

    SO.VANNESS

    24th ST

    17th ST

    16thST

    20thST

    21stST

    22nd ST

    0.25 mi

    MondayFriday 9am to noon MondayFriday

    Increase $0.25 Decrease $0.25

    No change Decrease $0.50**** No rates were lowered $0.50 in this pil

    July 2011 rate changes: Missionany given block. Rates are adjusted using the ollowing

    mula:

    When occupancy is 80100 percent, the hourly rate is

    raised by $0.25.

    When occupancy is 6080 percent, the hourly rate is

    not changed.

    When occupancy is 3060 percent, the hourly rate is

    lowered by $0.25.

    When occupancy is less than 30 percent, the hourly

    rate is lowered by $0.50.

    accordance with the SFpark enabling legislation

    proved by the SFMTA Board o Directors in November

    08, the SFMTA noties the public o price changes no

    s than seven calendar days beore the change in prices

    a the SFMTA and SFpark websites.

    Rates are adjsted on a bloc-b-bloc basis

    ce changes made to meters will be made on a per-

    ock basis. Larger areas were considered but blocks

    re chosen to allow parking rates to respond to rapidly

    anging parking demand patterns that sometimes

    it block to block in San Francisco. Pricing changes

    a block-by-block basis is also expected to more

    ectively help to redistribute parking demand withi n a

    ighborhood to better achieve availability targets and

    ereore the larger parking management goals o SFpark.

    5. Special event pricing

    The SFMTA Board resolution that enabled the SFpark

    program designated three special event areas, or

    areas that tend to host large, well-publicized events

    that generate a signicant, short-term demand or

    parking. Special events include baseball games,

    concerts, conventions, major parades and street estivals,

    entertainment/cultural shows, exhibitions, and other

    similar events.

    The SFpark special event areas or on-street parking are:

    South Embarcadero

    Civic Center

    Fillmore

    In these special event areas, meter rates can range rom

    $0.25 to $18.00 per hour. Rates are set according to

    anticipated demand or each event and include surveys orates a nearby, private o-street parking acilities.

    Download ull document at:

    SFpark.org/docs_onstreetpricing

    The frst rate adjustment

    In July and August 2011, the SFMTA executed the rst

    SFpark pilot project demand-responsive rate adjustment

    or on- and o-street parking. As a result o that rst

    adjustment, on-street rates increased by $0.25 per hour

    at 32 percent o metered block time bands, decreased by

    $0.25 or $0.50 per hour at 31 percent, and stayed the same

    at the remaining 37 percent.

    Download rate adjustment maps at:

    SFpark.org/rates

    http://www.sfpark.org/docs_onstreetpricinghttp://www.sfpark.org/docs_onstreetpricinghttp://www.sfpark.org/rateshttp://www.sfpark.org/rateshttp://www.sfpark.org/rateshttp://www.sfpark.org/docs_onstreetpricing
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    Using payment data to iner parkingoccupancy

    This section contains an excerpt o a drat document that

    outlines how the SFMTA may use meter payment data, rather

    than sensor data, to iner parking occupancy rates to make

    demand-responsive rate adjustments at spaces that do not

    have parking sensors. The method compensates or non-

    payment o parking meters. This approach is still under

    consideration but is shared in case helpul or other cities

    contemplating how demand-responsive pricing could be

    done without parking sensors.

    Overview

    Parking occupancy is used to determine demand-

    responsive parking rates under SFpark. In the rst phase

    o the SFpark pilot program, sensors were installed atparking spaces in pilot areas to record parking occupancy.

    However, or parking spaces that do not have parking

    sensors, meters can also provide inormation to iner

    parking occupancy. The sensor-derived occupancy data

    has provided an opportunity to better understand the

    relationship between paid time on meters and actual

    parking occupancy.

    The purpose o this document is to summarize how

    inormation rom parking meters could be used at spaces

    without sensors to iner parking occupancy and adjust

    rates according to the on-street pricing policy document.

    Using time purchased as a proxy or occupancy

    Time purchased at meters can be used to approximate

    parking occupancy during meter operational hours.

    With ull compliance (i.e., when drivers pay or all o the

    time they occupy a parking space), the payment-based

    occupancy rate nearly matches the parking occupancy

    rate. However, several actors result in lower levels o

    purchased time relative to parking occupancy. Some o the

    reasons include non-payment or parking, underpayment

    or parking, non-unctioning meters, and parking permits

    (such as disabled placards and city ocial permits) thatexempt drivers rom paying the meter. Overpayment o

    parking meters to ensure against citations at expired

    meters is a actor than acts positively on inerred

    occupancy levels.

    Analysis o parking sensor and meter p

    compliance data rom over 3,600 SFpark

    metered spaces shows that a corrective oc

    adjustment actor o 24 percent can be use

    approximate parking occupancy rom met

    To arrive at this value, meter transactio

    translated into periods o paid meter time

    hours were separated into multiple hour-l

    and the ratio o paid time to total available

    aggregated at the block-level or each hou

    The percentage o paid time at the block le

    compared to the sensor-derived occupanc

    same SFpark blocks which use the equiva

    units to evaluate parking demand or rate

    For example, i a block has 10 general p

    and our o them are paid or rom 10am to

    each paid or thirty minutes between 10am

    our o them are not paid or during that sanumber o paid-or hours is 5 hours out o

    hours or the block (50 percent). We would

    correction actor o 24 percent to estimate

    occupancy rate o 74 percent.

    Calibrating the occupancy rate adju

    Analysis o the meter and parking sensor

    that there are trends in parking complianc

    which infuence parking. Time o day, neig

    length o stay, and hourly rate are infuent

    are explored in Appendix A, and an analy

    the infuence o meter type (credit card ac

    existing parking demand on the block, and

    weekend behavior is pending.

    These trends suggest that the RAF valu

    evaluated periodically to ensure it accura

    parking behavior on the street. This re-ca

    occur periodically using data rom sensor

    parking spaces. A variable RAF, such as a

    RAF or dierent days or times o day, ma

    depending on the signicance o those ac

    Download ull document at:

    SFpark.org/docs_paymentdata

    http://www.sfpark.org/rateshttp://www.sfpark.org/rateshttp://www.sfpark.org/rateshttp://www.sfpark.org/rateshttp://www.sfpark.org/rateshttp://www.sfpark.org/rateshttp://www.sfpark.org/rateshttp://www.sfpark.org/rateshttp://www.sfpark.org/rateshttp://www.sfpark.org/rateshttp://www.sfpark.org/rateshttp://www.sfpark.org/rateshttp://www.sfpark.org/rateshttp://www.sfpark.org/rateshttp://www.sfpark.org/rateshttp://www.sfpark.org/rateshttp://www.sfpark.org/rateshttp://www.sfpark.org/rateshttp://www.sfpark.org/rateshttp://www.sfpark.org/rateshttp://www.sfpark.org/rateshttp://www.sfpark.org/rateshttp://www.sfpark.org/rateshttp://www.sfpark.org/rateshttp://www.sfpark.org/rateshttp://www.sfpark.org/rateshttp://www.sfpark.org/rateshttp://www.sfpark.org/rateshttp://www.sfpark.org/rateshttp://www.sfpark.org/rateshttp://www.sfpark.org/rateshttp://www.sfpark.org/rateshttp://www.sfpark.org/rateshttp://www.sfpark.org/rateshttp://www.sfpark.org/rateshttp://www.sfpark.org/rateshttp://www.sfpark.org/rateshttp://www.sfpark.org/rateshttp://www.sfpark.org/rateshttp://www.sfpark.org/rateshttp://www.sfpark.org/rateshttp://www.sfpark.org/rateshttp://www.sfpark.org/rateshttp://www.sfpark.org/rateshttp://www.sfpark.org/rateshttp://www.sfpark.org/rateshttp://www.sfpark.org/rateshttp://www.sfpark.org/rateshttp://www.sfpark.org/rateshttp://www.sfpark.org/rateshttp://www.sfpark.org/rateshttp://www.sfpark.org/rateshttp://www.sfpark.org/rateshttp://www.sfpark.org/rateshttp://www.sfpark.org/rateshttp://www.sfpark.org/rateshttp://www.sfpark.org/rateshttp://www.sfpark.org/rateshttp://www.sfpark.org/rateshttp://www.sfpark.org/rateshttp://www.sfpark.org/rateshttp://www.sfpark.org/rateshttp://www.sfpark.org/rateshttp://www.sfpark.org/rateshttp://www.sfpark.org/rateshttp://www.sfpark.org/rateshttp://www.sfpark.org/rateshttp://www.sfpark.org/rateshttp://www.sfpark.org/rateshttp://www.sfpark.org/rateshttp://www.sfpark.org/rateshttp://www.sfpark.org/rateshttp://www.sfpark.org/rateshttp://www.sfpark.org/rateshttp://www.sfpark.org/rateshttp://www.sfpark.org/rateshttp://www.sfpark.org/rateshttp://www.sfpark.org/rateshttp://www.sfpark.org/rateshttp://www.sfpark.org/rateshttp://www.sfpark.org/rateshttp://www.sfpark.org/rateshttp://www.sfpark.org/rateshttp://www.sfpark.org/rateshttp://www.sfpark.org/rateshttp://www.sfpark.org/rateshttp://www.sfpark.org/rateshttp://www.sfpark.org/rateshttp://www.sfpark.org/rateshttp://www.sfpark.org/rateshttp://www.sfpark.org/rateshttp://www.sfpark.org/docs_paymentdatahttp://www.sfpark.org/docs_paymentdatahttp://www.sfpark.org/docs_paymentdata
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    Special event

    This section describes how the SFMTA will adjust parking

    meter rates or special events in SFpark special event pricing

    areas during the pilot period.

    As part o SFpark, the SFMTA w ill use demand-responsive

    pricing or special event parking to better achieve parking

    space availability targets during special events such as

    baseball games. SFparks enabling legislation allows

    special event pricing in three SFpark pilot areas: South

    Embarcadero, Civic Center and Fillmore. In these areas,

    special event pricing will apply only to parking spaces

    managed by SFpark.

    In order to achieve availability targets o 10 to 35

    percent, the SFMTA will periodically evaluate parking

    availability during special events to determine how to

    adjust special event rates and time periods. In evaluatingthe parking sensor data, the ollowing guidelines

    determine special events price changes:

    When availability is less than 10 percent, the hourly

    rate will be raised by $0.50.

    When availability is 1035 percent, the hourly rate wi ll

    not be changed.

    When availability is greater than 35 percent, the hourly

    rate will be lowered by $0.50.

    Depending on the demand or parking, as determined by

    parking sensor data, parking rates may vary by block. This

    means that some blocks may have dierent parking rates

    than others during special events.

    Download ull document at:

    SFpark.org/docs_events

    Motorcycle

    As part o the SFpark pilot project the SFMTA

    responsive pricing or metered motorcycle p

    to achieve availability targets.

    The SFMTA uses manual surveys rather th

    parking sensors to obtain parking occupan

    metered on-street motorcycle parking spac

    metered motorcycle spaces are adjusted on

    basis to achieve the target availability rate

    percent at peak hours. Prices at motorcycle

    are changed less requently (approximately

    a year) than normal on-street metered spac

    gathering occupancy data and changing pr

    motorcycle spaces is labor intensive.

    Download ull document at:

    SFpark.org/docs_motorcycles

    Tour bus

    This section describes how the SFMTA adjusts

    tour bus parking in SFpark areas during the

    As with other paid on- and o-street park

    o the SFpark pilot project the SFMTA us

    responsive pricing or metered tour bus pa

    achieve availability targets.

    The SFMTA uses quarterly manual surv

    in-ground parking sensors to gather parki

    data or metered on-street tour bus parkin

    at metered tour bus spaces are adjusted on

    basis to achieve the target availability rate

    percent. Due to the seasonal nature o tou

    or tour bus parking, the prices at these sp

    less requently than normal on-street park

    demand is more constant throughout the y

    Download ull document at:

    SFpark.org/docs_tourbus

    http://www.sfpark.org/docs_paymentdatahttp://www.sfpark.org/docs_paymentdatahttp://www.sfpark.org/docs_paymentdatahttp://www.sfpark.org/docs_paymentdatahttp://www.sfpark.org/docs_paymentdatahttp://www.sfpark.org/docs_paymentdatahttp://www.sfpark.org/docs_paymentdatahttp://www.sfpark.org/docs_paymentdatahttp://www.sfpark.org/docs_paymentdatahttp://www.sfpark.org/docs_paymentdatahttp://www.sfpark.org/docs_paymentdatahttp://www.sfpark.org/docs_paymentdatahttp://www.sfpark.org/docs_paymentdatahttp://www.sfpark.org/docs_paymentdatahttp://www.sfpark.org/docs_paymentdatahttp://www.sfpark.org/docs_paymentdatahttp://www.sfpark.org/docs_paymentdatahttp://www.sfpark.org/docs_paymentdatahttp://www.sfpark.org/docs_paymentdatahttp://www.sfpark.org/docs_paymentdatahttp://www.sfpark.org/docs_paymentdatahttp://www.sfpark.org/docs_paymentdatahttp://www.sfpark.org/docs_paymentdatahttp://www.sfpark.org/docs_paymentdatahttp://www.sfpark.org/docs_paymentdatahttp://www.sfpark.org/docs_paymentdatahttp://www.sfpark.org/docs_paymentdatahttp://www.sfpark.org/docs_paymentdatahttp://www.sfpark.org/docs_paymentdatahttp://www.sfpark.org/docs_paymentdatahttp://www.sfpark.org/docs_paymentdatahttp://www.sfpark.org/docs_paymentdatahttp://www.sfpark.org/docs_paymentdatahttp://www.sfpark.org/docs_paymentdatahttp://www.sfpark.org/docs_paymentdatahttp://www.sfpark.org/docs_paymentdatahttp://www.sfpark.org/docs_paymentdatahttp://www.sfpark.org/docs_paymentdatahttp://www.sfpark.org/docs_paymentdatahttp://www.sfpark.org/docs_paymentdatahttp://www.sfpark.org/docs_paymentdatahttp://www.sfpark.org/docs_paymentdatahttp://www.sfpark.org/docs_paymentdatahttp://www.sfpark.org/docs_paymentdatahttp://www.sfpark.org/docs_paymentdatahttp://www.sfpark.org/docs_eventshttp://www.sfpark.org/docs_eventshttp://www.sfpark.org/docs_motorcycleshttp://www.sfpark.org/docs_motorcycleshttp://www.sfpark.org/docs_tourbushttp://www.sfpark.org/docs_tourbushttp://www.sfpark.org/docs_eventshttp://www.sfpark.org/docs_tourbushttp://www.sfpark.org/docs_motorcycles
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    http://www.sfpark.org/docs_brokenmetertimelimitshttp://www.sfpark.org/docs_expandedtimelimits
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    A plurality o residents supports metering in the

    evenings and on Sundays i meter revenues are used

    to improve pedestrian and bicycle acilities and Muni

    service. Residents who never drive or drive rarely are

    more likely to support extending the hours than those

    who drive requently.

    Using this study, the SFMTA has rened the original April

    2009 proposal or extending metering hours when and

    where warranted. We recommend that the operation o

    parking meters be extended as ollows:

    Sndas: Establish metering hours rom 11am to 6pm

    citywide (instead o 10am).

    Mondas throgh Satrdas: Operate parking meters

    until 6pm, 9pm, or midnight when and where parking

    demand warrants (rather than 10pm citywide):

    o Extend meter hours until 9pm Monday throughThursday and until midnight Friday through

    Saturday at 68 percent o metered spaces.

    o Extend meter hours until 9pm on Friday and

    Saturday at 20 percent o metered spaces (leaving

    Monday through Thursday until 6pm).

    o Extend meter hours until midnight Monday

    through Saturday in areas where parking

    availability is low throughout the week, which is 11

    percent o metered spaces.

    o Operate meters Monday through Saturday until

    6pm at one percent o metered spaces.

    Rates: Retain current rates (but use demand-

    responsive pricing i n SFpark pilot areas).

    Time limits: Establish 4-hour parking time limits ater

    6pm and all day on Sundays.

    We make the ollowing additional recommendations,

    based primarily on the eedback we gathered in intercept

    surveys and stakeholder interviews:

    Improve the availability and marketing o SFMTA

    parking cards to make it easier or drivers to pay or

    parking and avoid parking tickets.Oer residents who live adjacent to commercial

    corridors the option to extend Residential Permit

    Parking (RPP) enorcement hours to reduce potential

    parking spillover in their neighborhoods. Hours o

    RPP enorcement could either match or extend beyond

    metering hours.

    Review metering hours at least every

    85 percent occupancy as the criteria a

    metering hours as necessary to achiev

    goals.

    Reduce hourly meter rates in SFMTA

    when and where parking occupancy do

    60 percent and consider lengthening t

    those lots to improve driver convenien

    Accelerate the implementation o two

    in metered commercial areas.

    Download ull document at:

    SFpark.org/docs_hours

    Meter hors o operationxpanding when on-street paring spaces are managed

    aring meters are simpl tools to manage paring demand to achieve

    ertain goals, whether or transportation or economic vitalit. Paring

    meters exist or bsiness: meters were rst introdced as a wa to

    crease trnover and availabilit on bs commercial streets. In 2009,

    he SFMTA proposed expanding the hors when paring meters are

    norced to better match times o high demand when stores are open.his section contains a summary o that proposal, which was tabled

    nd not implemented. The SFMTA will revisit this issue in the uture.

    xtended parking meter hours study

    e SFMTA currently uses parking meters to manage

    proximately 28,500 on-street parking spaces, most o

    hich are operated rom 9am to 6pm Mondays through

    turdays. The SFMTA uses parking pricing and time

    mits to:

    Achieve desirable levels o parking availability

    Reduce congestion and illegal parking

    Improve Munis speed and reliability

    Increase overall saety or all road users

    Increase economic vitality

    May 2009, the SFMTA initiated a study to rene an

    ril 2009 proposal to extend the hours o meter operation10pm citywide Mondays through Saturdays, and to

    erate parking meters rom 10am to 6pm on Sundays.

    e study was intended to better match when and where

    eter hours are extended with when and where parking i s

    cult to nd i n commercial areas. This study includes

    urvey o other jurisdictions practices, a review o

    evious reports on parking in the city, and the collection

    o new data on parking occupancy levels, business hours o

    operation, stakeholder concerns, and residents opinions.

    The study ound:

    Demand or on-street parking is high in the evenings

    and on Sundays, which results in parking occupancies

    that are oten higher than 100 percent due to illegal

    parking. It is hardest to nd available parking spaces

    ater 6pm and on Sundays, when parking at meters is

    currently ree and unrestricted.

    When San Franciscos meters were rst introduced in

    1947, many businesses kept traditional hours, usually

    rom 9am to 5pm, Mondays through Saturdays. Today,

    many businesses are open late in the evening and all

    day on Sundays, which creates demand or parking at

    times when parking meters do not currently operate.Many cities and towns around the country operate

    their parking meters Monday through Saturday until

    10pm, midnight, or 2am, as well as on Sundays.

    Parking availability is the aspect o parking that San

    Francisco residents value most highly. Cost, though

    not unimportant, ranked th (out o nine) as a

    concern.

    http://www.sfpark.org/docs_tourbushttp://www.sfpark.org/docs_tourbushttp://www.sfpark.org/docs_tourbushttp://www.sfpark.org/docs_tourbushttp://www.sfpark.org/docs_tourbushttp://www.sfpark.org/docs_tourbushttp://www.sfpark.org/docs_tourbushttp://www.sfpark.org/docs_tourbushttp://www.sfpark.org/docs_tourbushttp://www.sfpark.org/docs_tourbushttp://www.sfpark.org/docs_tourbushttp://www.sfpark.org/docs_tourbushttp://www.sfpark.org/docs_tourbushttp://www.sfpark.org/docs_tourbushttp://www.sfpark.org/docs_tourbushttp://www.sfpark.org/docs_tourbushttp://www.sfpark.org/docs_tourbushttp://www.sfpark.org/docs_tourbushttp://www.sfpark.org/docs_tourbushttp://www.sfpark.org/docs_tourbushttp://www.sfpark.org/docs_tourbushttp://www.sfpark.org/docs_tourbushttp://www.sfpark.org/docs_tourbushttp://www.sfpark.org/docs_tourbushttp://www.sfpark.org/docs_tourbushttp://www.sfpark.org/docs_tourbushttp://www.sfpark.org/docs_tourbushttp://www.sfpark.org/docs_tourbushttp://www.sfpark.org/docs_tourbushttp://www.sfpark.org/docs_tourbushttp://www.sfpark.org/docs_tourbushttp://www.sfpark.org/docs_tourbushttp://www.sfpark.org/docs_tourbushttp://www.sfpark.org/docs_tourbushttp://www.sfpark.org/docs_tourbushttp://www.sfpark.org/docs_tourbushttp://www.sfpark.org/docs_tourbushttp://www.sfpark.org/docs_tourbushttp://www.sfpark.org/docs_tourbushttp://www.sfpark.org/docs_tourbushttp://www.sfpark.org/docs_tourbushttp://www.sfpark.org/docs_tourbushttp://www.sfpark.org/docs_tourbushttp://www.sfpark.org/docs_tourbushttp://www.sfpark.org/docs_tourbushttp://www.sfpark.org/docs_tourbushttp://www.sfpark.org/docs_tourbushttp://www.sfpark.org/docs_tourbushttp://www.sfpark.org/docs_tourbushttp://www.sfpark.org/docs_tourbushttp://www.sfpark.org/docs_tourbushttp://www.sfpark.org/docs_tourbushttp://www.sfpark.org/docs_tourbushttp://www.sfpark.org/docs_tourbushttp://www.sfpark.org/docs_tourbushttp://www.sfpark.org/docs_tourbushttp://www.sfpark.org/docs_tourbushttp://www.sfpark.org/docs_tourbushttp://www.sfpark.org/docs_tourbushttp://www.sfpark.org/docs_tourbushttp://www.sfpark.org/docs_tourbushttp://www.sfpark.org/docs_tourbushttp://www.sfpark.org/docs_tourbushttp://www.sfpark.org/docs_tourbushttp://www.sfpark.org/docs_tourbushttp://www.sfpark.org/docs_tourbushttp://www.sfpark.org/docs_tourbushttp://www.sfpark.org/docs_tourbushttp://www.sfpark.org/docs_tourbushttp://www.sfpark.org/docs_tourbushttp://www.sfpark.org/docs_tourbushttp://www.sfpark.org/docs_tourbushttp://www.sfpark.org/docs_tourbushttp://www.sfpark.org/docs_tourbushttp://www.sfpark.org/docs_tourbushttp://www.sfpark.org/docs_tourbushttp://www.sfpark.org/docs_tourbushttp://www.sfpark.org/docs_tourbushttp://www.sfpark.org/docs_tourbushttp://www.sfpark.org/docs_tourbushttp://www.sfpark.org/docs_tourbushttp://www.sfpark.org/docs_hourshttp://www.sfpark.org/docs_hourshttp://www.sfpark.org/docs_hours
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    2: Paring management polic SF park: Ptting Theor

    parking spaces are unavailable or public use, typically

    clustered around city and government acilities, reducing

    access or all to government services and nearby businesses.

    The various parking privileges or government

    employees undermine the citys parking management and

    overall transportation goals. Parking price and availability

    are two o the primary actors in how people decide to

    travel, whether by car or a more sustainable mode. While

    some types o parking exemptions may be sensible, such

    as parking o vehicles related to public saety, ree or

    subsidized parking at work encourages pe

    and these trips contribute to trac conge

    greenhouse gas emissions. Although some

    pay or parking every day, ree parking or

    rightully be perceived as unair.

    A 2005 survey o Bay Area commuters

    by the Metropolitan Transportation Comm

    large dierences in travel behavior betwee

    commuters that had access to ree parkin

    without access to ree parking. The survey

    0%

    10%

    20%

    30%

    40%

    50%

    60%

    70%

    80%

    90%

    With free parking Without free parking

    Drive alone

    Transit

    Transit

    Drive alone

    Bay Area commute decisionsAugust 2005

    Percentofsurveyedcommuters

    Source: Commute Profile 2005, a Survey of San Francisco Bay Area Commute Patt erns. RIDES for Bay Area Commuters, Inc. August 20Region-wide telephone survey of 3,600 commuters sponsored by the Metropolitan Transportation Commission (MTC).

    Drive alone

    Transit

    With free parking

    75%

    5%

    Without free parking

    37%

    43%

    Cit and SFMTA emploee paringppling paring management rles eqitabl

    he eectiveness o demand-responsive pricing to manage paring

    elies on drivers being sbject to those prices. In preparation or

    Fpark, the SFMTA implemented in earl 2011 new policies to better

    manage paring b cit vehicles, as well as to better manage paring

    emand rom SFMTAs own 5,000 emploees. While the were

    ot approved in their entiret, these proposals were important orverall paring management, and increased the SFMTAs paring

    management credibilit.

    ty employee parking proposal

    is section summarizes the original 2010 proposal to better

    anage city vehicle parking. In this proposal, rather than

    ng exempt rom paying parking meters, all city vehicles

    xcept emergency vehicles with lights fashing), including

    SFMTA vehicles, would have had to pay to park either via

    prepaid annual permit or via prepaid parking cards. The

    proved version o the policy applies only to sedans and

    her passenger vehicles, which are approximately hal o

    citys vehicle feet. The majority o the remainder o the

    oposal, such as removing the majority o ree reserved on-

    eet parking spaces in ront o city acilities, was approved

    the SFMTA Board and implemented in summer 2011.

    ere are many types o parking privileges or governmentmployees and ocials in San Francisco, both ormal

    d inormal, amounting to at least 3,000 ree on-street

    aces. The SFMTA issues some o these permits, and

    ansportation Code allows some city departments to

    ue an unlimited number o their own parking permits

    at give employees ree parking without time li mits.

    cause there is no standard permit and no limit on

    quantities, these permits are easy to abuse and dicult or

    SFMTA to enorce.

    Currently, a variety o parking privileges or

    government employees and ocials exist, including:

    Free on-street reserved spaces around some

    government acilities.

    Free parking placards printed by some city

    departments and government agencies.

    Areas o non-enorcement o parking violations around

    government acilities.

    Free and reserved parking spaces in city garages or

    some city employees and ocials.

    Free parking included in some collective bargaining

    agreements with unionized employees.

    Together, these privileges, exemptions, and permits

    encourage city and government employees to drive rather

    than utilize transit and other orms o transportation,

    undermining the citys goals or transportation. Because

    current policy allows many departments to print their own

    placards or ree parking, the precise number o placards

    circulating is unknown and uncontrollable. At least 3,000

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    2: Paring management polic SF park: Ptting Theor

    already drive, there is no reason that paid parking would

    slow down operations or make parking more dicult or

    employees. Parking supply is very limited at most SFMTA

    acilities. Pricing parking appropriately can serve as

    a parking management strategy to encourage some to

    carpool or use other modes o transportation, and thereby

    make it easier or others to nd a parking space.

    To address these issues, the SFMTA proposes to

    improve how it manages SFMTA employee parking

    privileges. The goal o this proposal is to apply the same

    parking management principles and policies to SFMTA

    employees that are applied to residents, business owners,and visitors. To achieve this goal and make it easier or

    those who do drive to nd a space, the SFMTA proposes to:

    Require all SFMTA employees to pay to park at all

    o-street parking acilities, including SFMTA yards,

    garages, and lots.

    Place parking meters and/or time limit

    appropriate.

    Establish an employee parking permit

    operation and maintenance divisions.

    Facilitate carpooling.

    Convert the Scott Parking Garage (18

    Street) into a paid public parking gara

    For mid-term implementation, the SFMTA

    policy proposals or these additional areas

    Remove parking benets rom uture lagreements.

    Improve bicycle inrastructure at SFT

    Download ull document at:

    SFpark.org/docs_SFMTAemplo

    Cit emploee paring permits

    proximately 75 percent o commuters drove alone when

    e parking is available, but only 37 percent drove alone

    hen ree parking is not available. Less than 5 percent o

    mmuters with ree parking commuted by transit, versus

    percent o commuters without ree parking. Although

    e survey did not control or outside actors that infuence

    mmute decisions, the contrast suggests to what extent

    e parking plays a role in commute decisions.

    To address these issues, the SFMTA proposes to

    prove how it manages city and government employee

    rking privileges. The goal o this proposal is to apply

    e same parking management principles and policies to

    vernment employees that we apply to residents, business

    wners, and visitors. To achieve these goals, the SFMTA

    oposes to:

    Issue all parking permits. Other city departments and

    other governmental agencies would no longer be ableto issue their own permits. The SFMTA would provide

    convenient ways to pay or parking via work order or a

    SFMTA City Business permit or SFMTA parking cards.

    Eliminate ree on-street reserved spaces or

    government employees (e.g., around City Hall).

    Eliminate areas o de-acto non-enorcement around

    some government acilities (e.g., around Hall o

    Justice).

    Eliminate ree and reserved parking or government

    employees and ocials in city-owned garages.

    Equalize rates or existing SFMTA-issued permits, so

    that no group receives ree parking.

    Assume management o press parking passes rom the

    Police Department to consolidate all parking permits

    under the SFMTA.

    r mid-term implementation, the SFMTA is developing

    licy proposals or these additional areas:

    Remove parking benets rom uture labor agreements

    Oer better city employee transit benets

    Improve management o disabled parking placards

    Improve management o residential parkingEnorce existing ordinance that regulates pricing o

    o-street parking

    Download ull document at:

    SFpark.org/docs_employeeparking

    SFMTA employee parking management

    This section summarizes a proposed parking management

    policy or o-street parking or SFMTA employees. Prior to

    this change, a large portion o SFMTA employees had ree

    o-street parking at their work site (e.g., within bus yards).

    The intent o this proposal was to hold SFMTA employees to

    the same or higher standards or parking management as

    the people we serve, while also using parking management

    to discourage single occupant work trips by car or a small

    portion o the people who work in San Francisco. The

    original proposal would have required all 5,000 SFMTA

    employees to pay or o-street parking at SFMTA acilities

    i they drive, but existing labor agreements exempted

    approximately 800 people rom the policy that was adopted.

    SFMTA employees at many o the SFMTAs yards and

    acilities currently receive ree parking.Parking provisions vary signicantly at each site. They

    include:

    Free parking in the bus and rail vehicle yards.

    Free o-street parking in dedicated (i.e., not publicly

    available) lots or garages.

    These privileges and ree parking provisions encourage

    SFMTA employees to drive alone rather than utilize

    other orms o transportation such as public transit

    or carpooling, undermini ng the SFMTAs goals or

    transportation as well as the citys Transit First policy.

    Parking price and availability are two o the primary

    actors in how people decide to travel, whether by car or a

    more sustainable mode. Free or subsidized parking at work

    encourages people to drive, and these trips contribute

    to trac congestion and greenhouse gas emissions.

    Although some SFMTA employees pay or parking every

    day, ree parking or others can be perceived as unair. As

    a transportation agency in a Transit First city, the SFMTA

    should lead by example by reducing parking subsidies or

    employees at SFMTA acilities.

    Free parking or SFMTA employees, particularly ortransit operators, has previously been justied by the

    need to have easy access to parking in order to get transit

    vehicles out on schedule. The early morning and late night

    hours o operation and security o vehicles on-street have

    also been cited as reasons or providing ree parking or

    employees at division yards. Whi le providing parking

    or SFMTA employees may be helpul or employees who

    ,

    , , ,

    ,

    , , ,

    ,

    , , ,

    ,

    http://www.sfpark.org/docs_SFMTAemployeehttp://www.sfpark.org/docs_SFMTAemployeehttp://www.sfpark.org/docs_employeeparkinghttp://www.sfpark.org/docs_employeeparkinghttp://www.sfpark.org/docs_SFMTAemployeehttp://www.sfpark.org/docs_employeeparking
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    2: Paring management polic SF park: Ptting Theor

    To determine the rate periods, an analysis o utilization

    data or the last year (November 2009 to October 2010)

    was conducted or hal o the garages in the SFpark

    program: Golden Gateway, Moscone Center, Union

    Square, Ellis-OFarrell, Civic Center, Perorming A rts

    and Japan Center. This sample provided an eective

    cross-section o the parking habits o the people who park

    in San Francisco: downtown commuters, c

    goers, shoppers, government workers and

    courts, perorming arts attendees, and vis

    neighborhood commercial districts.

    Utilization o these garages, averaged o

    12-month period, was as ollows:

    The garages all into three basic usage categories:

    The vast majority o parking happens during

    traditional workday hours, likely due to business

    commuters (Golden Gateway and Moscone Center);

    The vast majority o parking is shited approximately

    two hours later than traditional workday hours, likely

    due to the infuence o tourists and shoppers (UnionSquare and Ellis-OFarrell); and

    A considerable number (usually the majority) o cars

    are parked during traditional workday hours, but with

    a distinct infux in the evening hours, likely due to

    attendance at arts perormances or movies, or going

    to dinner in a neighborhood commercial district (Civic

    Center, Perorming Arts and Japan Center).

    To accommodate these distinct, but not d

    trends, the rate periods to be used in SFp

    set as ollows:

    midnight

    1am

    2am

    3am

    4am

    5am

    6am

    7am

    8am

    9am

    10am

    11am

    noon

    1pm

    2pm

    3pm

    4pm

    Midnight9am 9amNoon

    Noon3pm

    3pm6pm

    The daytime rate periods (9am to Noon, N

    3pm to 6pm) are each three hours long, w

    the rate structure or customers and garag

    The rate periods switch between the end o

    the beginning o the next (i.e., midnight),

    10%

    20%

    30%

    40%

    50%

    60%

    70%

    80%

    90%

    100%

    110%

    120%

    9PM

    8PM

    7PM

    6PM

    5PM

    4PM

    3PM

    2PM

    1PM

    12PM

    11AM

    10AM

    9AM

    8AM

    7AM

    6AM

    5AM

    4AM

    3AM

    2AM

    1AM

    Garageoccupancy

    Time of day

    Weekday SFparkparking garage occupancy*November 2009 October 2010

    Moscone Center

    Civic Center

    Japan Center

    Golden Gateway

    * Valet parking enables garages to exceed 100 perc

    O-street pricingDemand-responsive pricing to achieve paring availabilit goals

    his section excerpts large sections o the specic rate-setting policies

    sed in the SFparkpilot project (with some minor pdates or this

    oo) or o-street garages and lots. These docments are available

    their entiret online as part o a transparent, rles-based approach

    o setting rates in order to achieve certain goals. These policies will be

    ened as the pilot project contines.

    arking garages

    is section contains large excerpts o the policy that outlines

    w the SFMTA uses occupancy data to make demand-

    ponsive rate adjustments at SFpark parking garages.

    SFpark garages, prices or all rate types are based on

    e hourly rates, which gradually respond to demand. This

    mand-responsive pricing is at the heart o the SFpark

    ot project and nds the lowest rates possible that

    hieve parking availability targets. While hourly rates

    ry rom garage to garage (as some garages see higher

    mand than others), the hourly time rames, types o

    es, and ratios used to calculate the rates are the same

    all garages.

    ourly rates

    Rates var based on time o da

    order to help ensure that parkin g is always available ine garages, encourage drivers to use the garages rather

    an on-street parking, provide incentives to drive and

    rk at o-peak times, and thereby reduce congestion on

    n Franciscos streets, SFpark garagesjust like meters

    on-street parking spacescharge dierent rates based

    the time o day in which a car is parked. Where parking

    demand patterns vary signicantly, prices dier based on

    the day o week (e.g., weekday v. weekend).

    The SFpark approach relies on demand-responsive

    time-o-day pricing, whereby the day is divided into

    distinct time periods during which dierent parking rates

    may be charged. The past single-hourly-rate approach to

    pricing at SFMTA garages does not allow prices to respond

    to demand. Periodic and gradual changes to parking

    prices give people time to learn new price signals and,

    potentially, adjust their travel choices about when and how

    to make trips.

    One goal o the SFpark program is to improve the

    customer experience by simpliying and uniy ing the

    policies, branding, and signage or SFMTA-administered

    parking garages. To help achieve that goal, the SFMTA

    implemented a single set o rate periods. Rate periods

    are bands o time during which the same hourly rate is

    charged. These rate periods are consistent across all

    garagesrates vary by garage w ithin the rate periods.

    Consistency in rate periods also allows garage rates to beeasily comparable with on-street metered rates that use

    the same rate periods. These rate periods are set broadly

    around workday commuter parking demand patterns

    so that rates can respond to demand and thereby, in

    conjunction with an o-peak discount, help to manage

    congestion.

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    2: Paring management polic SF park: Ptting Theor

    The vendor retained to print signs.

    The garage operators, who are responsible or

    replacing all rate signs in their garages at each rate

    change.

    3. O-pea disconts encorages cstomers to drive and

    par at times o lower demand

    SFpark oers o-peak discounts to drivers who enter

    or exit the garages at times o day with low demand or

    parking and roadway space. O-peak discounts are most

    directly aimed at encouraging commuters to arrive beore

    the morning and/or leave ater the evening rush hours,

    to reduce trac congestion, which slows other drivers

    and, most importantly, Muni surace vehicles. In order to

    receive the discount, a driver must park or at least three

    hours. This requirement prevents short-term parkers

    rom receiving ree parking; time-o-day pri