Resist the usual

Less is more

Keep It Stupid Simple

How difficult it is to be simple

Vincent van Gogh

5 rules for effective speechwriting (Winston Churchill)

Begin strongly

Have one theme

Use simple language

Leave a picture in the listener’s mind

End dramatically

If you are a hammer, every problem looks like a nail

If you don ’t create change,change will create you

Fire, ready, aim !

Don ’t think. Act !

Actor ’s Studio

Good enough is not enough

Good is the enemy of great

Do you want to win or do you want to be right ?

It ’s better to ask for forgiveness than for permission

If you can ’t be good, be fast

The map is not the territory

Il vaut mieux laisser à penser que tout dire

Loi du reliquat non résolu

Choisir, c ’est renoncer

La vente commence quand le client a dit non

E = MC2

A. Einstein

La meilleure manière de prédire ce que sera demain, c ’est encore de l ’inventer

Xerox

Only the paranoid survive

A. Grove (Intel)

Business is fun

R. Branson (Virgin)

La forme, c ’est le fond qui remonte à la surface

Décrire, c ’est détruireSuggérer, c ’est créer

R. Doisneau

Information will be the currency of the third

millennium

Alvin Toeffler

Creativity is the defeat of habitby originality

A. Koestler

An idea is nothing more or less than a new combination

of old elements.

Connais l ’adversaire et surtout connais-toi toi même

et, en cent batailles, tu n ’encourreras nul danger

Sun Tzu

Je ne suis pas difficile, je me contente du meilleur

Winston Churchill

Nations will wither, knowledge will triumph

A. Toffler

The following sentence is false

The preceeding sentence is true

L ’avenir n ’est plus ce qu ’il était

Paul Valery

Apart from common sense, the most important business asset is a sense of humour

Mc Cormack

Once you ’ve sold, shut up !

Mc Cormack

Never be afraid of saying : « I don ’t know », « I need help » and « I was wrong »

Mc Cormack

Most successful businessmen are one giant ego

with a couple of arms and legs sticking out.

Mc Cormack

If fashion were so great,why does it have to change so

much ?

Oscar Wilde

The devil hides in the detail

Unless your advertising is built on a big idea, it will pass like a

ship in the night

D. Ogilvy

Get rid of sad dogs who spread gloom

D. Ogilvy

If your advertising goes unnoticed, everything else is

academic

Bill Bernbach

When everybody zigs, zag

Bill Bernbach

You don ’t make sheep any fatter by weighing them

Old Scottish proverb

It ’s better to be noticed once than ignored twice

Good advertising costs no more than bad advertising, but

in the end it may prove priceless

Toutes les guerres perdues se résument en deux mots :

trop tard

Général Mac Arthur

La règle, c ’est qu ’il n ’y a pas de règles

Quand le sage montre la lune,l ’imbécile regarde le doigt

Lao-Tseu

When you are in a hole, quit digging !

Think like a person of action,act like a person of thought

The ultimate measure of man is not where he stands in moment of comfort and

convenience, but where he stands at times of challenge

and controversy

(Martin Luther King)

We judge ourselves by what we feel capable of doing,

while others judge us by what we have already done

(Henry Wadsworth Longfellow)

Some men see things as they are and say « Why? »

I dream things that never were, and say « Why not? »

George Bernard Shaw

(et souvent cité par J.F. Kennedy)

One of the fundamental aspects of leadership is the ability to instill confidence in others when you yourself are

feeling insecure.

H. Schultz (Starbucks)

Success should not be measured in dollars: It ’s

about how you conduct the journey, and how big your

heart is at the end of it.

H. Schultz (Starbucks)

La plus coûteuse des dépenses c ’est la perte de

temps

Théophraste

On ne possède rien,jamais qu ’un peu de temps

E. Guillevic

Il ne peut y avoir de crise la semaine prochaine

Mon agenda est déjà plein

H. Kissinger

A leader is someone who can take a group of people to a

place they don ’t want to go or to a place they don ’t thik they

can go.

Bob Eaton-Chrysler

Si tu ne viens pas samedi, ce n ’est pas la peine de

revenir dimanche

Devise de Chiat Day

Allez lentement, je suis pressé

Lyautey à son chauffeur

Puisque ces mysteres me depassent, feignons d’en etre

l’instigateur

Jean Cocteau

Seuls les imbeciles ne jugent pas d’après les apparences

Oscar Wilde

La meilleure facon de resister a la tentation, c’est d’y ceder

Oscar Wilde

Soyons realistesDemandons l’impossible

Che Guevara

Sans la liberte de blamer il n’est point d’eloge flatteur

Beaumarchais

Ask not what your country can do for you,

ask what you can do for your country

John F. Kennedy

Ce que tu as de différent, cultive le

Jean Cocteau

Je ne cherche pas, je trouve

Pablo Picasso

Imagination is more important than knowledge

Albert Einstein

A problem well-put is a problem half-solved

John Devey

Strategy is the art of sacrifice

Throw someone one tennis ball and they ’ll catch it.

Throw them six, and they ’ll drop them all.

Frank Lowe

It ’s better to die on your feet than live on your knees

Emilio Zapata

If you take an infinite number of monkeys and an infinite

number of typewriters, eventually they will type the

works of Shakespeare

You can take a risk and run the safe campaign

or you can play it safe and run the risky campaign

Pour vaincre, il faut avoir un moral de

vainqueur

A. Malraux

La première impression est toujours la bonne, surtout quand elle est mauvaise

Sacha Guitry

Creativity : the sudden cessation of

stupidity

E.H. Land (Polaroid camera inventor)

You learn a lot more about poker when you play for money and not

for matchsticks.

John Matthews (copywriter)

The definition of success is simply getting up

one more time than you fall.

You’re lucky to be talented,lucky to get into the business.

Stay humble

Luke Sullivan

(« Whipple, squeeze this »)