The first shot establishes the soap trailer, as there is a flag that shows where the soap is set, which is England. The location that a soap is set can affect its relatability for the audience, as different countries have different lifestyles. The fact that this soap is set in England means that more people from that country will have a similar life, but this will differ from their income and socioeconomic grouping.

There are also panning shots used throughout the trailer which help the audience to follow the action. It also shows what the main object of the shot is and what the audience should be looking at, building up suspense as they don’t know who is going to get out the car. This shot is conventional for a soap opera as the genre is very dramatic and suspense building.

Close up shots are used to show the characters face at the end of the trailer, Throughout the trailer, the characters identity has stayed concealed, which makes the soap more dramatic, but at the end of the trailer the characters face is finally revealed, and it is understood by the audience why the characters in the pub look so fearful when they see her through the bottle. The close up shows the characters facial expression and the fact that they have done something to her in the past because she has blood on her face. This makes the audience want to watch the soap because they want to know what happened and what she is going to do now she is back.

The POV shot used in the bottle scene also helps to build up suspense as the audience don’t know who it is going to land on as they are following it round. The POV makes the audience feel as though they are right in the centre of the action and can see everything from the view of the bottle. A POV shot is not a shot usually used in a soap, but in this one it makes the shot feel more realistic as the audience think they are in the scene.

There is a wide shot used in the trailer to show the range of characters included in the soap trailer. This also shows the multi strand narrative which is a conventional feature of soap operas. There is a high angle shot used in the trailer which can be seen in the top left picture, which is used to help the audience see what the characters are looking at. It makes them look powerful in comparison to the girl laying on the floor. The low angle shot seen to the right shows the character on the floor looking at the characters staring down at her, looking threatening. These shots help to portray the semantic elements of the soap, such as the relationships between characters and their character type.

The main characters clothing tells the audience some information about who they are and what class they are from. She is wearing grey leggings and fake ugg boots, which do not cost a lot of money and look worn. This connotes that she does not have a lot of money, however she does appear to be employed and earning as she can afford to drive a car. This type of character also shows the type of location they are in by how much money they make.

There are a number of pretty, female characters included in the soap, with long dark hair. They dress like normal, everyday teens from the social economic grouping DE. This is connoted through the use of plain colours clothes and fake leather jacket, as well as the setting very plainly painted with next to no decorations.

The villains used in the shot are all dressed in dark colours, one wearing a hat to conceal his identity. The characters are of different ethnicities, which also helps to make the soap more culturally relatable to their characters. It is conventional for soaps to appear realistic in a modern age in order to relate to their audiences lifestyles and personalities, so by adding a number of different character types it makes it easier for the audience to find someone they can relate to easily. According to the uses and gratifications theory, this is one of the reasons that audiences watch films, as they can personally identify with characters.

The footage is arranged in the trailer so that there is a title at the end of the soap. This is narrated by someone saying “what goes around comes around” which is used to introduce the name of the soap and the time it is on so that the audience know when to tune in and watch it. This is a conventional style for BBC Three which the programme is on, and the soap also includes an original logo for the soap name.

A flash back is used In the trailer after the shot where the main character is seen by the other characters to develop a history in the narrative and help the audience to understand what has happened before the drama in the trailer. Without saying everything, the audience understand that she has been hurt by the other characters. This editing also helps to show the audience the narrative of the soap, where they thought they had got rid of the main character for good until she surprisingly shows up again.

There is a cross cutting technique used in the trailer, which shows that the characters are unaware that the main character is on her way to the pub. This creates drama for the audience as they know that something is going to happen.

Jump cuts are used to move the storyline along, which begins by showing a car pulling up in a car park before someone appears to be getting out of the car. The jump cut also develops detail by showing the props that are used and the setting around the character to help build a background and portray the character in a certain way. For example, this character seems to be of low class because of the fake shoes she is wearing, but the fact that she owns an expensive car makes her appear more successful and skilful as she can drive.

The settings used in the soap are conventional locations from a town, neighbourhood and park. This is similar to locations used in EastEnders and Coronation Street, and connote the type of area the characters live in by the look of a local pub. It has plain walls with little to no furniture, making it appear as though it is in a poorer area.

The footage is arranged in the trailer so that there is a title at the end of the soap. This is narrated by someone saying “what goes around comes around” which is used to introduce the name of the soap and the time it is on so that the audience know when to tune in and watch it. This is a conventional style for BBC Three which the programme is on, and the soap also includes an original logo for the soap name.

There is a slow, dramatic soundtrack used in the trailer which matches the slow paced action happening on screen. There is a slow singing as the character is walking slowly through the park, which adds to the dramatic tone of the trailer as they audience know that what happened to the character was very serious and that it is a big surprise to the characters that she is back.