Blending Strategy and Creativity to Build Brands

M a n n M a r k e t i n g L L CMark eting and Br anding

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Mann Marketing LLCMarketing and Branding

Welcome

Founded in 2002, Mann Marketing LLC provides marketing services to businesses from start-ups to Fortune® 500s. We support both business-to-business and business-to-consumer type marketing. Whether local, national or international, Mann Marketing has the expertise to blend strategy and creativity to build your brand… and increase your sales.

Mission Mann Marketing LLC assists small and mid-size companies with developing and/or improving the results of their market-ing plans and programs through gathering intelligence, developing strategies, creating communications, marketing management and measurement. The ultimate goal for marketing is to integrate and collaborate closely with the sales team to maintain or increase sales.

Industry Experience

• Industrial Real Estate/Supply Chain• Real Estate Investment Trusts• Sporting Goods Manufacturers• Distribution/Supply Chain• Technology• Health Care and Wellness• Financial ServicesMarketing is the

“demand generator” and sales “closes the deal”.

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• Market Research – Market, Competition, Customer

• Market Strategy – Product, Pricing, Positioning, Packaging, Promotion

• Sales Strategy• Brand Research• Brand Strategy• Communications and

Website Audits• Website Strategy• Social Media Analysis

• Website Development• Print and Online Advertising• Printed or Electronic

Brochures• White Papers• Public Relations• Direct Mail• Events and Speaking

Engagements• PowerPoint Presentations• Video, FLASH, Multimedia • Podcasts• Proposals• Blogs• Social Media

• Employee Branding• Employee Training• Brand and Graphic

Standards• Fulfillment Programs• Content Management• Blog Management• Social Media Management

• Marketing Communications Dashboard

• Search Engine Marketing and Web Analytics

• Return on Investment

Intelligence and Strategy Communications and Graphic Services

Maintenance Measurement

Services

Our broad list of services offer a menu of options just right for your business and budget.

“Marketing and innovation make money, — everything else is a cost.”

— Peter Drucker, Management Consultant

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Business Case: Develop a new brand strategy and deploy it to 15,000 employees in 300 offices.Results: Pre and post-surveys indicated that after the launch of the new brand strategy and brand promise, 90% of employees had more confidence in management, improved moral and they supported the company’s growth strategy.

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Business Case: Prepare a 3D, direct marketing campaign with custom website to redeem discount offers.Results: Campaign re-engaged old customers and converted several new customers with total campaign sales close to $3 million.

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Business Case: Create an online white paper program to build brand awareness and position ProLogis as a Thought Leader.Results: Program utilized various forms of online marketing including online ads, pay-per-click and search tactics. This program logged 10,000 registrants with 22,000 white paper downloads and achieved an industry low ROI during a 2.5 year period.

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Business Case: Update the branded look and feel of ProLogis’ sales collateral to align with brand strategy.Results: Developed a brand style guide for the design staff and global ad agencies to communicate colors, typefaces and applications of photography and images for a more consistent visual appearance for all marketing materials.

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Business Case: Create numerous property websites based on a common template and a content management system.Results: First website cost $30K and additional websites cost $7K saving thousands of dollars instead to each property producing their own individual marketing website.

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Business Case: Produce a national advertising campaign to build brand awareness in supply chain and industrial real estate markets.Results: Advertising leads were tracked using a custom URL and produced 1,200 website leads in 2008.

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Business Case: Produce an integrated marketing communications program to get a specified amount of customers to attend a user conference and participate in focus group meetings.Results: This program not only beat expectations and but also won a national direct marketing award.

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Biography Viki Mann, CBCPresident and OwnerWith a strategic mind, competitive spirit, long-term vision and strong creativity, Viki’s skills and talents complement each other to create a powerful combination of marketing expertise. She spent numerous years as a marketing professional with several Fortune® 500 companies including American Express Integrated Payment Services (now First Data), Corporate Express and most recently as Sr. Director of Marketing at ProLogis, a global industrial real estate company head-quartered in Denver with nearly $40 billion in real estate assets.

While at ProLogis, Viki’s key accomplish-ments included strategic planning, budget management and managing 13 graphic designers, map technicians, project manag-ers and writers along with two ad agencies and web development firms. With over 100 projects per month, Viki’s team received a rating of “nearly excellent” with over 300 internal clients. Viki was instrumental in developing ProLogis’ thought leadership (white paper) online marketing program.

In just 2.5 years, this campaign brought in nearly 10,000 registrants who downloaded over 22,000 white papers. This campaign truly positioned ProLogis as a thought leader and put the ProLogis brand “top-of-mind” amongst customers and prospects seeking industrial real estate.

Viki is an innovator and career market-ing professional. A member of BMA for 23 years, she served on the Board of Direc-tors, Vice President of Education and as a Certified Business Communicator’s Chair. Most notably, she developed and directed the BMA Marketing Manager’s Workshop, an educational program to assist marketing professionals in the Denver area.

Viki received her BA from Montana State University and a Certificate in Marketing Management from the University of Denver. In 2009, she was awarded the BMA Com-municator of the year. In 2010, in keeping up with marketing trends, she became a Certified Social Media Strategist.

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Why Geese?

Several studies have been done on the efficiencies of geese flying in formation verses solo. When geese are flying in a V-formation they can travel 70% further than a solo bird using the same amount of energy. This is due to the downdraft and drag created during flight. This is similar to drafting in bicycle racing when riders follow in close proximity to each other.

Positive benefits from efficiencies take place when employees and departments work together towards common goals. In order for teams to work similar to a V-formation, strate-gies and goals need to be clearly communicated to get the flock in the air and flying in formation. Building brand awareness takes a strong flock flying in strategic formation to reach business goals.

Mann Marketing LLCBlending Strategy and

Creativity to Build Brands

Phone: 303-666-7203 Email: vmann@mann-marketing.com

Mann-Marketing.com