MANIFESTO CREATIVE COMPANION TOOLS AND ... - service...
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Brand minded and people centred experts on branding, communication and design, that fit easily and flexibly in client or agency teams to provide added value in the triad of business, people and technology. MANIFESTO CREATIVE COMPANION For the past 15 years, CREATIVE COMPANION worked for well known design and online agencies, production companies and consulting firms like Studio Dumbar, Clockwork, av communication, EuroArts and Ordina on clients like: ABN-AMRO, AG2R La Mondiale, Allsecur, Artstart, Berliner Philharmoniker, Bakker Hillegom, Bundesverband Zementindustrie, Deutsche Grammophon Gesellschaft, Dutch Government, Essent, GE Access Europe, IMS Health, KPN, Mexx Europe, Nokia Headquarter, O.tel.O, Shanghai General Motors, University of Twente, University of Applied Sciences Inholland, W&W Versicherungen. Christof Zürn +31 6 14697251 www.creative-companion.com SERVICE DESIGN THINKING BRAND STRATEGY ONLINE CREATE CHOICES CREATIVE DIRECTION MAKE CHOICES FACT SHEET TECHNOLOGY BUSINESS PEOPLE emotional innovation process innovation EXPERIENCE functional innovation TOOLS AND APPROACH inspired by Tim Brown TECHNOLOGY BUSINESS PEOPLE BRAND EXPERIENCE
Transcript of MANIFESTO CREATIVE COMPANION TOOLS AND ... - service...
Brand minded and people centred experts on branding, communication and design, that fit easily and flexibly in client or agency teams to provide added value in the triad of business, people and technology.
MANIFESTO CREATIVE COMPANION
For the past 15 years, CREATIVE COMPANION worked for well known design and online agencies, production companies and consulting firms like Studio Dumbar, Clockwork, av communication, EuroArts and Ordina on clients like:
ABN-AMRO, AG2R La Mondiale, Allsecur, Artstart, Berliner Philharmoniker, Bakker Hillegom, Bundesverband Zementindustrie, Deutsche Grammophon Gesellschaft, Dutch Government, Essent, GE Access Europe, IMS Health, KPN, Mexx Europe, Nokia Headquarter, O.tel.O, Shanghai General Motors, University of Twente, University of Applied Sciences Inholland, W&W Versicherungen.
Christof Zürn +31 6 14697251 www.creative-companion.com
BRANDSTRATEGYONLINE SERVICE
DESIGNTHINKINGCREATE
CHOICESCREATIVEDIRECTION
MAKECHOICES
emotionalinnovation
processinnovation
EXPERIENCE
functionalinnovation
BRANDEXPERIENCE
TECHNOLOGY
BUSINESS
PEOPLE
BRANDSTRATEGYONLINE SERVICE
DESIGNTHINKINGCREATE
CHOICESCREATIVEDIRECTION
MAKECHOICES
emotionalinnovation
processinnovation
EXPERIENCE
functionalinnovation
BRANDEXPERIENCE
TECHNOLOGY
BUSINESS
PEOPLE
BRANDSTRATEGYONLINE SERVICE
DESIGNTHINKINGCREATE
CHOICESCREATIVEDIRECTION
MAKECHOICES
emotionalinnovation
processinnovation
EXPERIENCE
functionalinnovation
BRANDEXPERIENCE
TECHNOLOGY
BUSINESS
PEOPLE
FACT SHEET
BRANDSTRATEGYONLINE SERVICE
DESIGNTHINKINGCREATE
CHOICESCREATIVEDIRECTION
MAKECHOICES
emotionalinnovation
processinnovation
EXPERIENCE
functionalinnovation
BRANDEXPERIENCE
TECHNOLOGY
BUSINESS
PEOPLE
BRANDSTRATEGYONLINE SERVICE
DESIGNTHINKINGCREATE
CHOICESCREATIVEDIRECTION
MAKECHOICES
emotionalinnovation
processinnovation
EXPERIENCE
functionalinnovation
BRANDEXPERIENCE
TECHNOLOGY
BUSINESS
PEOPLE
TOOLS AND APPROACH
inspired by Tim Brown
BRANDSTRATEGYONLINE SERVICE
DESIGNTHINKINGCREATE
CHOICESCREATIVEDIRECTION
MAKECHOICES
emotionalinnovation
processinnovation
EXPERIENCE
functionalinnovation
BRANDEXPERIENCE
TECHNOLOGY
BUSINESS
PEOPLE
BRANDSTRATEGYONLINE SERVICE
DESIGNTHINKINGCREATE
CHOICESCREATIVEDIRECTION
MAKECHOICES
emotionalinnovation
processinnovation
EXPERIENCE
functionalinnovation
BRANDEXPERIENCE
TECHNOLOGY
BUSINESS
PEOPLE
Christof Zürn +31 6 14697251 www.creative-companion.com
PROJECT APPROACHProjects need a clear structure or methodology. But in theory things often look complicated and ‘the map is not the territory’. So do your first step, rehearse, prototype and have fun. Before the start: choose the right partner, clear the dance floor and trust your intuition.
1. Brand values and personality2. Brand research offline, online, social3. Differentiation and positioning4. Persona development5. Customer and consumer journey6. Consumer touchpoints and eco-system
7. Online and social media choices 8. Strategic and creative alignment 9. Ideation and innovation sessions10. Team composition and team lead11. Concept development 12. Communication and design
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