Managing Your Digital Professional Identity by LauraFries.com
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Transcript of Managing Your Digital Professional Identity by LauraFries.com
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Managing your digital professional
identity
Laura Frieslaurafries.com • [email protected]
web director, association of alternative newsweeklies
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truthiness time
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the industry is changing
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the industry is in transition.
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you’re entering a post-Arianna media market.
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“you will blog. And I won’t pay you….
mwhaha …”
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Huffingtonpost.com
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“Starting today, offthebus.net is recruiting perhaps 40 bloggers per candidate, all across the country. Most will be unpaid. Their job will be to track one specific aspect of a candidate in detail,
such as John Edwards’s poverty program, with someone else following his views on Iraq and
someone else focused on his advertising.”- New York Times, May 18, 2007
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Newspapers are experimenting with citizen-generated media/user-generated content with
reader blogs.
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CNN launches iReport, paying contributors in ‘bragging rights.’
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YouTube videos are playing directly on broadcast news.
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ugly truth 1it’s easier and cheaper to use citizen-generated
content than to pay professionals
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ugly truth 2americans have an
insatiable appetite for utter
bullshit
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ugly truth 3online revenue models are
(currently) based on volume
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ugly truth review
• business model in flux• people contribute free content• volume-based online revenue
models • people click on stupid stuff
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time for the good stuff.
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you’re here because you’re smart and talented.
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You are a professional.You need to get people to pay
you for what you do.You need to communicate a
value proposition.You need a brand.
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You are a professional.You need to get people to pay
you for what you do.You need to communicate a
value proposition.You need a brand.
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You are a professional.You need to get people to pay
you for what you do.You need to communicate a
value proposition.You need a brand.
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You are a professional.You need to get people to pay
you for what you do.You need to communicate a
value proposition.You need a brand.
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without an online identity, you don’t exist.
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Googling has changed professional identity forever.
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Who is Dwayne Steward?
Google says:
• Delaware, OH student
• Poynter Fellow
• Gay & Involved
• Chips Quinn intern
• Boxer in Minnesota?
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Who is Kalen Ponche?
Google says:
• Truman State writer
• Poynter Fellow
Who is Arek Sarkissian?
Google says:
• Tucson Weekly writer/designer
• Funny
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Don’t let an algorithm define who you are.
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Define your own brand.
• who are you?• what do you do?
• what are your unique skills?• how can you help an employer reach
their goals?
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among the VJs … Who is Tracy Boyer?
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among the VJs … Who is Ashley Mills?
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among the VJs … Who is William Couch?
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break
exercise: develop your brand
when we return• concrete actions
• mantras to live by• digital etiquette
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Laura Fries laurafries.com/about/digital_identity
laurafries.com • [email protected] director, association of alternative newsweeklies
presentation given at the Poynter Institute for Media Studies, June 2007