Managing MNCs in China JP Morgan China Conference 2007

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Managing MNCs in China JP Morgan China Conference 2007 Clinton Dines President BHP Billiton China Beijing - April 25, 2007

Transcript of Managing MNCs in China JP Morgan China Conference 2007

Managing MNCs in ChinaJP Morgan China Conference 2007

Clinton DinesPresident BHP Billiton ChinaBeijing - April 25, 2007

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Disclaimer

The views expressed here contain information derived from publicly available sources that have not been independently verified. Norepresentation or warranty is made as to the accuracy, completeness or reliability of the information. Any forward looking information in this presentation has been prepared on the basis of a number of assumptions which may prove to be incorrect. This presentation should not be relied upon as a recommendation or forecast by BHP Billiton.

Nothing in this release should be construed as either an offer to sell or a solicitation of an offer to buy or sell shares in any jurisdiction.

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BHP Billiton

CVRD

0102030405060708090

100110120130140

Mark

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n 28

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07 (U

S$Bn

)The largest company in a consolidating sector

Market value of minerals industry US$892bnValue of Top Four US$367bnValue of BHP Billiton US$134.8bn

Source: Bloomberg (data as at 28 March 2007)1. Market Capitalisation on 28 March 20072. Market Capitalisation on 28 June 2001

BHP Billiton Market Cap 2007 (1) 2001(2)

US$ bn $134.8 $29.5

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Structure driven by customer needsPetroleum

Energy Coal

Metallurgical Coal Manganese Iron Ore

Stainless Steel Materials

Base MetalsAluminium

Diamonds & Spec Prod

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Early days in China

Sales ledger of The Broken Hill Proprietary Company, 1891

BHP’s relationship with China began in 1888 with the visit of a Board Director.

Our first business transaction with China was recorded in 1891 when BHP exported 50 tons of lead to Fuzhou.

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BHP Billiton in China• First sale to China in 1891• BHP Billiton China - Headquartered in Shanghai and with an office

in Beijing• Core functions in China are Sales/Marketing, Distribution,

Exploration, Market Research & Analysis, Technical R&D, Business Development and Corporate Affairs.

• More than 80 staff, 90%+ are Chinese nationals• Part of the North West Shelf LNG joint venture with CNOOC• Wheelarra Joint Venture – our mining joint venture with four of

China’s leading steel mills for the Wheelarra Iron Ore Project in Western Australia

• Strategic Technical Cooperation Agreement with Baosteel – aims to optimise the iron and steelmaking process

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BHP Billiton in China continued……..• A comprehensive and active posture of business research in

macro-economic and sectoral industry analysis• Technology Group engaged in resources-related research and

development with Chinese partners, including a Strategic partnership with China Academy of Sciences

• Exploration Group active in reconnaissance and grassroots exploration

• A well-developed suite of Community programs supporting a variety of partners in social and sustainability initiatives

• Supplying iron ore, coking coal, copper concentrates, copper cathode, nickel, alumina, aluminium, energy coal, LNG, manganese ore, zinc concentrates, oil, etc. into China

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0

500

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1,500

2,000

2,500

3,000

3,500

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FY02 H1 03 H2 03 H1 04 H2 04 H1 05 H2 05 H1 06 H2 06 H1 07Petroleum Aluminium Base Metals Iron Ore Met Coal Manganese Energy Coal SSM

China• Sales into China increasing but overall diversification remains strong• Half year ended 31 December 2006, 18.1% of total company revenues

US$M

431785

1,0751,357

371

1,588

Europe

Japan

Other AsiaNth America

China

AustraliaROW

2,407

2,946

3,6113,999

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Global commodity consumption

Data for 2005*Source: CRU, Brook Hunt, BP Statistical Review of Energy, IISI, BHP Billiton

India

USAJapan

China

Europe

OtherChina

Other

Europe

USA

Japan

India

China

India

USAJapan

Europe

Other Other

Europe

China

USA

Japan

India

Aluminium

Steel*

Copper

Oil*

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China’s raw material and energy needs are prompting increased levels of overseas investment

Source: NBS

0.1 0.1 0.2 0.2 0.6 0.5 0.6

2.32.9

5.5

12.3

0

2

4

6

8

10

12

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

US$ Billion

Note: Outward investment refers to non-financial institution investment and excludes funds going to Hong Kong and Macau.

China’s outward investment 1995-2005

2.1

16.4

8.5

40.7

1.2

8.5

C hina US Japan EU India W orld

Outward Investment as a percentage of 2005 GDP

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State-owned enterprises were the major investors* and mining was the major investment destination

Source: Ministry of Commerce

State-owned Enterprise

65%

Private Enterprise

28%

Foreign Company7%

2004 China’s outward investment by ownership

Mining 32%

Wholesale and retail

15%

Others 10%

2004 China’s outward investment by industry

Manufacturing 14%

Lease and Business

Services 14%

Storage, post and transportation

15%

More support from government and financial institutes to SOEs

*There are many more private firms in terms of numbers of firms

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As at 31 December 2006Size of bubble indicates proposed capital expenditure; bold outer border signifies sanctioned project.

$US 200M$US 200M

Deep inventory of growth projectsBROWNFIELD

GREENFIELD

Blackwater CPP

StybarrowStybarrow

KoalaUG

KoalaUG

ZamzamaPhase 2

PyreneesPyrenees

Worsley E&GWorsley E&G

MaruwaiMaruwai

GEMCO

2009CY2007 2008 2010 2011

BakhuisBakhuis

ShenziShenzi

Cliffs Nickel Project

RavensthorpeRavensthorpe

KipperKipper

NWS T5NWS T5

NWSAngelNWSAngel

Newcastle Third Port

WA Iron OreRGP 4+

WA Iron OreRGP 4+

Mt ArthurCoal UG

Mt ArthurCoal UG

MaruwaiStage 1

Navajo SouthMine Ext

Navajo SouthMine Ext

SSM

Petroleum

DiamondsEnergy Coal

AluminiumIron OreMet CoalManganese

CSGGenghis KhanGenghis Khan

Atlantis SouthAtlantis South

AtlantisNorth

AlumarAlumar

Douglas –MiddelburgDouglas –

Middelburg

WA Iron OreRGP 3

WA Iron OreRGP 3

YabuluYabulu

SamarcoSamarco

NeptuneNeptune

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• Understanding supply and demand dynamics• Matching supply to demand, now and in the future• Managing relationships with customers• Managing image and reputation with key stakeholders• Understanding China’s strategic challenges• Understanding long term policy directions and imperatives

BHP Billiton’s strategic management challenges in China

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BHP Billiton’s tactical management challenges in China• People and skills• Institutional knowledge and information sharing• Capturing synergies• Maximizing value from our relationship with China• Managing relationships• Living our Charter Values – Safety, Community initiatives, Olympic

Sponsorship, Respect, etc.

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Diversified Minerals & Medals Sponsor of the 2008 Beijing Olympic Games

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