Managing Digital Transformation
Transcript of Managing Digital Transformation
![Page 2: Managing Digital Transformation](https://reader031.fdocuments.net/reader031/viewer/2022022201/588b01061a28abf8548b6d07/html5/thumbnails/2.jpg)
@jcaudron
• we are a digital and innovative marketing consulting company
• founded in 2009 as Dearmedia, now the nucleus of the Duval Union ecosystem
• we work for large European clients
• we have a strong vision on the impact of digital and act accordingly
• we are advisors, writers, coaches and entrepreneurs
![Page 3: Managing Digital Transformation](https://reader031.fdocuments.net/reader031/viewer/2022022201/588b01061a28abf8548b6d07/html5/thumbnails/3.jpg)
Hi, I’m Jo Caudron Active in digital since 1993
Internet entrepreneur involved in 20+ start-ups.
Founding Partner of
Are you an active social media user?
Do you embrace new technology?
Do you get your kicks from new business models?
Who are you?
![Page 4: Managing Digital Transformation](https://reader031.fdocuments.net/reader031/viewer/2022022201/588b01061a28abf8548b6d07/html5/thumbnails/4.jpg)
Digital disruption is real. Expect a smack in the face…
![Page 5: Managing Digital Transformation](https://reader031.fdocuments.net/reader031/viewer/2022022201/588b01061a28abf8548b6d07/html5/thumbnails/5.jpg)
who is your…
![Page 6: Managing Digital Transformation](https://reader031.fdocuments.net/reader031/viewer/2022022201/588b01061a28abf8548b6d07/html5/thumbnails/6.jpg)
Where did the money go?
![Page 7: Managing Digital Transformation](https://reader031.fdocuments.net/reader031/viewer/2022022201/588b01061a28abf8548b6d07/html5/thumbnails/7.jpg)
@jcaudron
Disruption
Modeling
Transformation
You have a choice
![Page 8: Managing Digital Transformation](https://reader031.fdocuments.net/reader031/viewer/2022022201/588b01061a28abf8548b6d07/html5/thumbnails/8.jpg)
@jcaudron
Disruption
Modeling
Transformation
You have a choice
Fear
Insight
Direction
![Page 9: Managing Digital Transformation](https://reader031.fdocuments.net/reader031/viewer/2022022201/588b01061a28abf8548b6d07/html5/thumbnails/9.jpg)
@jcaudron
Waves of Digital Disruption
1995+ Music Photography Video Rental …
2005+ Print Media TV Travel Real-Estate HR …
2015+ Finance Healthcare Automotive Real-Estate Retail Education Telco …
2020+ All Safe havens will be subject to digital disruption …
![Page 10: Managing Digital Transformation](https://reader031.fdocuments.net/reader031/viewer/2022022201/588b01061a28abf8548b6d07/html5/thumbnails/10.jpg)
@jcaudron
What can we learn?
![Page 11: Managing Digital Transformation](https://reader031.fdocuments.net/reader031/viewer/2022022201/588b01061a28abf8548b6d07/html5/thumbnails/11.jpg)
@jcaudron
What can we learn?
![Page 12: Managing Digital Transformation](https://reader031.fdocuments.net/reader031/viewer/2022022201/588b01061a28abf8548b6d07/html5/thumbnails/12.jpg)
Lack of understanding
creates fear
![Page 13: Managing Digital Transformation](https://reader031.fdocuments.net/reader031/viewer/2022022201/588b01061a28abf8548b6d07/html5/thumbnails/13.jpg)
Putting things in a frame creates insights
![Page 14: Managing Digital Transformation](https://reader031.fdocuments.net/reader031/viewer/2022022201/588b01061a28abf8548b6d07/html5/thumbnails/14.jpg)
• What can we learn?
![Page 15: Managing Digital Transformation](https://reader031.fdocuments.net/reader031/viewer/2022022201/588b01061a28abf8548b6d07/html5/thumbnails/15.jpg)
Glass House
Package
Frog
GatekeeperTraveller
Participant
CyborgTHE WHEEL OF
CHANGE
New experts and our peers decide what matters
People participate,
share and co-create
their future
Technology becomes part of
everything we do
The relationship with the market
changes
New experiences in product, service & packaging
The position in the value chain changes
Mobile gives access to everything, everywhere,
every time
![Page 16: Managing Digital Transformation](https://reader031.fdocuments.net/reader031/viewer/2022022201/588b01061a28abf8548b6d07/html5/thumbnails/16.jpg)
Glass House
Package
Frog
GatekeeperTraveller
Participant
Cyborg
Media
![Page 17: Managing Digital Transformation](https://reader031.fdocuments.net/reader031/viewer/2022022201/588b01061a28abf8548b6d07/html5/thumbnails/17.jpg)
Glass House
Package
Frog
GatekeeperTraveller
Participant
Cyborg
versus
Retail
![Page 18: Managing Digital Transformation](https://reader031.fdocuments.net/reader031/viewer/2022022201/588b01061a28abf8548b6d07/html5/thumbnails/18.jpg)
Glass House
Package
Frog
GatekeeperTraveller
Participant
Cyborg
Food
![Page 19: Managing Digital Transformation](https://reader031.fdocuments.net/reader031/viewer/2022022201/588b01061a28abf8548b6d07/html5/thumbnails/19.jpg)
Glass House
Package
Frog
GatekeeperTraveller
Participant
Cyborg
Finance
![Page 20: Managing Digital Transformation](https://reader031.fdocuments.net/reader031/viewer/2022022201/588b01061a28abf8548b6d07/html5/thumbnails/20.jpg)
Glass House
Package
Frog
GatekeeperTraveller
Participant
Cyborg
Health
![Page 21: Managing Digital Transformation](https://reader031.fdocuments.net/reader031/viewer/2022022201/588b01061a28abf8548b6d07/html5/thumbnails/21.jpg)
Glass House
Package
Frog
GatekeeperTraveller
Participant
Cyborg Auto-motive
![Page 22: Managing Digital Transformation](https://reader031.fdocuments.net/reader031/viewer/2022022201/588b01061a28abf8548b6d07/html5/thumbnails/22.jpg)
Glass House
Package
Frog
GatekeeperTraveller
Participant
Cyborg
Who’s next?
New experts and our peers decide what matters
People participate,
share and co-create
their future
Technology becomes part of
everything we do
The relationship with the market
changes
New experiences in product, service & packaging
The position in the value chain changes
Mobile gives access to everything, everywhere,
every time
Person(al)
Product
Channel
CompetitionPlace
People
Technology
![Page 23: Managing Digital Transformation](https://reader031.fdocuments.net/reader031/viewer/2022022201/588b01061a28abf8548b6d07/html5/thumbnails/23.jpg)
So, did this scare you or inspire
you?
![Page 24: Managing Digital Transformation](https://reader031.fdocuments.net/reader031/viewer/2022022201/588b01061a28abf8548b6d07/html5/thumbnails/24.jpg)
So now that you understand Digital Disruption, how do you start the actual Transformation?
![Page 25: Managing Digital Transformation](https://reader031.fdocuments.net/reader031/viewer/2022022201/588b01061a28abf8548b6d07/html5/thumbnails/25.jpg)
Stop hyping, start doing: Digital Transformation Modeling
Sold in over 30 countries
![Page 26: Managing Digital Transformation](https://reader031.fdocuments.net/reader031/viewer/2022022201/588b01061a28abf8548b6d07/html5/thumbnails/26.jpg)
Create your own Digital Transformation vision and plan1
Create Digital Leadership2
Innovate in the right place(s)3
Build the Transformation Fleet4
Change the culture5Sold in over 30 countries
![Page 27: Managing Digital Transformation](https://reader031.fdocuments.net/reader031/viewer/2022022201/588b01061a28abf8548b6d07/html5/thumbnails/27.jpg)
Create your own Digital Transformation vision and plan1
Create Digital Leadership2
Innovate in the right place(s)3
Build the Transformation Fleet4
Change the culture5Sold in over 30 countries
![Page 28: Managing Digital Transformation](https://reader031.fdocuments.net/reader031/viewer/2022022201/588b01061a28abf8548b6d07/html5/thumbnails/28.jpg)
You’ll need to understand disruption its impact
![Page 29: Managing Digital Transformation](https://reader031.fdocuments.net/reader031/viewer/2022022201/588b01061a28abf8548b6d07/html5/thumbnails/29.jpg)
You’ll need a strong vision on your
future
![Page 30: Managing Digital Transformation](https://reader031.fdocuments.net/reader031/viewer/2022022201/588b01061a28abf8548b6d07/html5/thumbnails/30.jpg)
You’ll need a plan with real
actions, a Digital Agenda, a
roadmap for the future
![Page 31: Managing Digital Transformation](https://reader031.fdocuments.net/reader031/viewer/2022022201/588b01061a28abf8548b6d07/html5/thumbnails/31.jpg)
Digital Transformation Modeling
Spot and understand the dynamics of
digital disruption
Sold in +35 countries
Analyse the impact on your industry and
business
Create a future vision and a transformation
strategy
Create a Digital Agenda that gets you
there.
![Page 32: Managing Digital Transformation](https://reader031.fdocuments.net/reader031/viewer/2022022201/588b01061a28abf8548b6d07/html5/thumbnails/32.jpg)
It’s no longer about digital, it’s about business
Corporate (comm) Strategy
Digital Strategy
Company Strategy
Digital World
![Page 33: Managing Digital Transformation](https://reader031.fdocuments.net/reader031/viewer/2022022201/588b01061a28abf8548b6d07/html5/thumbnails/33.jpg)
From ... ... to
The Business
Digital (at the sideline)
Digital in the core
![Page 34: Managing Digital Transformation](https://reader031.fdocuments.net/reader031/viewer/2022022201/588b01061a28abf8548b6d07/html5/thumbnails/34.jpg)
From ... ... to
The BusinessDigital (at
the sideline)
The Business
Digital (at the sideline)
![Page 35: Managing Digital Transformation](https://reader031.fdocuments.net/reader031/viewer/2022022201/588b01061a28abf8548b6d07/html5/thumbnails/35.jpg)
... to
The BusinessDigital (at
the sideline)
Digital in the core
The Business
Digital (at the sideline)
Digital in the core
Digital in the core
Digital in the core
From ...
![Page 36: Managing Digital Transformation](https://reader031.fdocuments.net/reader031/viewer/2022022201/588b01061a28abf8548b6d07/html5/thumbnails/36.jpg)
Create your own Digital Transformation vision and plan1
Create Digital Leadership2
Innovate in the right place(s)3
Build the Transformation Fleet4
Change the culture5Sold in over 30 countries
![Page 37: Managing Digital Transformation](https://reader031.fdocuments.net/reader031/viewer/2022022201/588b01061a28abf8548b6d07/html5/thumbnails/37.jpg)
“If you can't understand the new world of digital, fire yourself.
Build an executive team that is digital-first (when problems arise, the first solution is always digital). Make sure there is a techie on the
board of directors. If the board has a low digital IQ, the company
will have a low digital IQ”
George Colony CEO Forrester Research
So, where are you? How digital is your
company?
Digital Leadership
![Page 38: Managing Digital Transformation](https://reader031.fdocuments.net/reader031/viewer/2022022201/588b01061a28abf8548b6d07/html5/thumbnails/38.jpg)
The ideal situation
CEOIdeally your CEO is the digital lead
CIO COO CbsOSalesMkt
![Page 39: Managing Digital Transformation](https://reader031.fdocuments.net/reader031/viewer/2022022201/588b01061a28abf8548b6d07/html5/thumbnails/39.jpg)
This is Digital Leadership
![Page 40: Managing Digital Transformation](https://reader031.fdocuments.net/reader031/viewer/2022022201/588b01061a28abf8548b6d07/html5/thumbnails/40.jpg)
Sale
s
Mar
ketin
g &
Com
mun
icat
ion
Serv
ice
& Su
ppor
t
HR
(Dig
ital)
Tech
nolo
gy
PR &
Ext
erna
l Com
mun
.
R&D
& E
nter
prise
2.0
Digital Business Models
Are you locked-up in your vertical silo’s or can you create transversal business change?
Sale
s
Mar
ketin
g &
Com
mun
icat
ion
Serv
ice
& Su
ppor
t
HR
Dig
ital T
echn
olog
y
PR &
Ext
erna
l Com
mun
.
R&D
& E
nter
prise
2.0
![Page 41: Managing Digital Transformation](https://reader031.fdocuments.net/reader031/viewer/2022022201/588b01061a28abf8548b6d07/html5/thumbnails/41.jpg)
Create your own Digital Transformation vision and plan1
Create Digital Leadership2
Innovate in the right place(s)3
Build the Transformation Fleet4
Change the culture5Sold in over 30 countries
![Page 42: Managing Digital Transformation](https://reader031.fdocuments.net/reader031/viewer/2022022201/588b01061a28abf8548b6d07/html5/thumbnails/42.jpg)
The Classics The Converted The Digital The Ruptured
Traditional model Traditional channels
Traditional models Digital channels
New business models Digital channels Everything new
Incumbents (you) Challengers (them)
![Page 43: Managing Digital Transformation](https://reader031.fdocuments.net/reader031/viewer/2022022201/588b01061a28abf8548b6d07/html5/thumbnails/43.jpg)
Different types of innovation
The Factory The Guesthouse The Garage
Incremental innovation Change projects Breakthrough innovation
![Page 44: Managing Digital Transformation](https://reader031.fdocuments.net/reader031/viewer/2022022201/588b01061a28abf8548b6d07/html5/thumbnails/44.jpg)
Create your own Digital Transformation vision and plan1
Create Digital Leadership2
Innovate in the right place(s)3
Build the Transformation Fleet4
Change the culture5Sold in over 30 countries
![Page 45: Managing Digital Transformation](https://reader031.fdocuments.net/reader031/viewer/2022022201/588b01061a28abf8548b6d07/html5/thumbnails/45.jpg)
Digital Transformation Fleet
?Are you the captain of a rigid
(sinking) ship
Are you the commander in chief of a fleet that changes the world?
(no, this is NOT Captain Iglo, it’s Edward Smith from the Titanic)
![Page 46: Managing Digital Transformation](https://reader031.fdocuments.net/reader031/viewer/2022022201/588b01061a28abf8548b6d07/html5/thumbnails/46.jpg)
You’ll need balance
between your traditional
strengths and real innovations
Traditional revenue steams
new revenue steams
![Page 47: Managing Digital Transformation](https://reader031.fdocuments.net/reader031/viewer/2022022201/588b01061a28abf8548b6d07/html5/thumbnails/47.jpg)
Create your own Digital Transformation vision and plan1
Create Digital Leadership2
Innovate in the right place(s)3
Build the Transformation Fleet4
Change the culture5Sold in over 30 countries
![Page 48: Managing Digital Transformation](https://reader031.fdocuments.net/reader031/viewer/2022022201/588b01061a28abf8548b6d07/html5/thumbnails/48.jpg)
@jcaudron
1. The customer always decides
![Page 49: Managing Digital Transformation](https://reader031.fdocuments.net/reader031/viewer/2022022201/588b01061a28abf8548b6d07/html5/thumbnails/49.jpg)
@jcaudron
2. All things you do must start from a superior experience
![Page 50: Managing Digital Transformation](https://reader031.fdocuments.net/reader031/viewer/2022022201/588b01061a28abf8548b6d07/html5/thumbnails/50.jpg)
@jcaudron
3. From now on, you are an agile and flexible company
![Page 51: Managing Digital Transformation](https://reader031.fdocuments.net/reader031/viewer/2022022201/588b01061a28abf8548b6d07/html5/thumbnails/51.jpg)
@jcaudron
4. You live in a world of uncertainty
![Page 52: Managing Digital Transformation](https://reader031.fdocuments.net/reader031/viewer/2022022201/588b01061a28abf8548b6d07/html5/thumbnails/52.jpg)
@jcaudron
5. Always play on the offense instead of the defense
![Page 53: Managing Digital Transformation](https://reader031.fdocuments.net/reader031/viewer/2022022201/588b01061a28abf8548b6d07/html5/thumbnails/53.jpg)
@jcaudron
6. Don’t be afraid to cannibalize your own business
![Page 54: Managing Digital Transformation](https://reader031.fdocuments.net/reader031/viewer/2022022201/588b01061a28abf8548b6d07/html5/thumbnails/54.jpg)
@jcaudron
7. Never, ever, disrespect new or small players
![Page 55: Managing Digital Transformation](https://reader031.fdocuments.net/reader031/viewer/2022022201/588b01061a28abf8548b6d07/html5/thumbnails/55.jpg)
7 Key Take-Aways
![Page 56: Managing Digital Transformation](https://reader031.fdocuments.net/reader031/viewer/2022022201/588b01061a28abf8548b6d07/html5/thumbnails/56.jpg)
@jcaudron
Disruption is real, deal with it!
Disruption
Modeling
Transformation
1. Disruption is happening anyway, often without your knowing…
![Page 57: Managing Digital Transformation](https://reader031.fdocuments.net/reader031/viewer/2022022201/588b01061a28abf8548b6d07/html5/thumbnails/57.jpg)
@jcaudron
Disruption is real, deal with it!
Disruption
Modeling
Transformation
2. There are methods to
understand the impact and plan
for the future
![Page 58: Managing Digital Transformation](https://reader031.fdocuments.net/reader031/viewer/2022022201/588b01061a28abf8548b6d07/html5/thumbnails/58.jpg)
@jcaudron
Disruption is real, deal with it!
Disruption
Modeling
Transformation3. You can take transformation in your own hands, but you will have to start NOW, in
order to stay in the drivers seat!
![Page 59: Managing Digital Transformation](https://reader031.fdocuments.net/reader031/viewer/2022022201/588b01061a28abf8548b6d07/html5/thumbnails/59.jpg)
@jcaudron
4. You’ll need digital leadership throughout the entire organization
![Page 60: Managing Digital Transformation](https://reader031.fdocuments.net/reader031/viewer/2022022201/588b01061a28abf8548b6d07/html5/thumbnails/60.jpg)
@jcaudron
5. You will need to embrace new culture, policies, rules, methodologies,
technology, processes, attitude, …
![Page 61: Managing Digital Transformation](https://reader031.fdocuments.net/reader031/viewer/2022022201/588b01061a28abf8548b6d07/html5/thumbnails/61.jpg)
@jcaudron
6. You’re no longer too big to fail …
![Page 62: Managing Digital Transformation](https://reader031.fdocuments.net/reader031/viewer/2022022201/588b01061a28abf8548b6d07/html5/thumbnails/62.jpg)
7. you make your own choices!