Managing Content at Scale - Nick Spyer, Social.com
Transcript of Managing Content at Scale - Nick Spyer, Social.com
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Managing Content at ScaleNick Spyer- Social.com
6 November 2014
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Tech Connect LondonNicholas SpyerGM EMEA, [email protected]
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Safe HarborSafe harbor statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc.
could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of
subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded
services or technology developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, our new business model, our past operating losses, possible
fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, risks associated with possible mergers and acquisitions, the immature market in which we
operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-
salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K
for the most recent fiscal quarter. This document and others are available on the SEC Filings section of the Investor Information section of our Web site.
Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the
purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
Important Additional Information
The information in this presentation is neither an offer to purchase nor a solicitation of an offer to sell any securities – when the tender offer is launched ExactTarget, Inc. stockholders should read the tender offer statement because
it contains important information. Investors can get the tender offer statement and other filed documents for free at www.sec.gov. The tender offer statement, including a letter of transmittal and other documents, will also be made
available for free by the information agent for the
tender offer.
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The future of marketing is
the 1:1 customer journey.
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The Customer Journey Connects Discrete Interactions
Acquire
Onboard
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First Purchase
Engagement
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But Today These Interactions Are Isolated
Your BusinessYour Customers
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How do you create
1:1 customer journeys?
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Do you know who your
customers are?
Where are they
in their journey?
Are you engaging and
moving them along
the journey?
Are you measuring
the impact on your
business goals?
Four Questions
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Customers Now Expect Relevant 1:1 Experiences
Connected
Customers
Connected
Brands
Web Store CommunityEmailSocialMobileProduct
Connected
Experiences Stadium
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Customers Are on a Journey with your Brands
Click
Facebook Ad
Newsletter Sign-up
Personalized
Content Email
Mobile Opt-inDownload App
Contact Customer
Support
Evangelize on
Support Issue
Resolved
First Purchase
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*Transforming Customer Experience: From Moments to Journeys, 2013
Journeys are strongly
correlated with business outcomes.
+36%
Customer
satisfaction
+19%
Likely to
stay/renew
+28%
Willingness to
recommend
+33%
Less likely to
cancel/churn
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Salesforce Marketing Cloud
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Direct Sponsored Updates
Reach your target audience directly without publishing to all of your followers.
Multi-variant test the right message to the right people, in the feed.
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LinkedIn Advertising at Salesforce
15%Lead Form Conv. Rate
18xBetter CTR with
Sponsored Updates
Identify highly
targeted
audiences to
drive leads and
revenue.
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Thank you