Managing advertising and promotion for long-run profitability … · 2014. 7. 30. · Managing...
22
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. Managing advertising and promotion for long-run profitability Jedidi, Kamel; Mela, Carl F; Gupta, Sunil Marketing Science; 1999; 18, 1; ABI/INFORM Global pg. 1
Transcript of Managing advertising and promotion for long-run profitability … · 2014. 7. 30. · Managing...
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Managing advertising and promotion for long-run profitabilityJedidi, Kamel; Mela, Carl F; Gupta, SunilMarketing Science; 1999; 18, 1; ABI/INFORM Globalpg. 1
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
