Managing a Crisis One spokesperson, one voice Relationships – VC and exec; media colleagues Fully...
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![Page 1: Managing a Crisis One spokesperson, one voice Relationships – VC and exec; media colleagues Fully involved in all issues, high level Empowered, mature,](https://reader036.fdocuments.net/reader036/viewer/2022082723/5a4d1aee7f8b9ab05997cb28/html5/thumbnails/1.jpg)
Managing a Crisis• One spokesperson, one voice• Relationships – VC and exec; media
colleagues• Fully involved in all issues, high level • Empowered, mature, know context• Authority• Speed and accuracy • Balance and deflect
![Page 2: Managing a Crisis One spokesperson, one voice Relationships – VC and exec; media colleagues Fully involved in all issues, high level Empowered, mature,](https://reader036.fdocuments.net/reader036/viewer/2022082723/5a4d1aee7f8b9ab05997cb28/html5/thumbnails/2.jpg)
Managing a Crisis…• Transparency• Engage• Be available – 2 cellphones• Be calm, breathe deeply• Always be working towards a solution• Take the middle road• Have support systems in place
![Page 3: Managing a Crisis One spokesperson, one voice Relationships – VC and exec; media colleagues Fully involved in all issues, high level Empowered, mature,](https://reader036.fdocuments.net/reader036/viewer/2022082723/5a4d1aee7f8b9ab05997cb28/html5/thumbnails/3.jpg)
Managing a Crisis…• Media Monitoring in place• Crisis plan in place – full team, off-
site• Useful media:
– Whatsapp group for crisis team– Internal audience first for news– Facebook– SMS bundles– Internal email system– Q & A special webpage– Print copies distributed at sites– Media database continually updated
![Page 4: Managing a Crisis One spokesperson, one voice Relationships – VC and exec; media colleagues Fully involved in all issues, high level Empowered, mature,](https://reader036.fdocuments.net/reader036/viewer/2022082723/5a4d1aee7f8b9ab05997cb28/html5/thumbnails/4.jpg)
Managing a Crisis…• Often a bigger context than the crisis• Prepare a daily position• Time management
– Early morning news – national radio– Midday news – radio– Print media deadline – 2pm – Evening news/chat shows