Managerial Economics Sahid Pasca the Fundamentals of Managerial Economics
Managerial Economics Project
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IBG ( International Business Group )
Group was formed in early 90¶s
The Company's objective was to cater mainly demand of Indianssettled abroad.
Topline growth rate of more than 30%
Overseas Brands involve hair oils and hair care products
Managerial Economics ± Financial Analysis of Marico Ltd METIOM ± 12 th Mar 2010, Mumbai
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M arico·s Core business
Managerial Economics ± Financial Analysis of Marico Ltd METIOM ± 12 th Mar 2010, Mumbai
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IBG Product Range
Managerial Economics ± Financial Analysis of Marico Ltd METIOM ± 12 th Mar 2010, Mumbai
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IBG- BangladeshStrategy Adopted
T ried to penetrate the local market by reachingall the caterogories of people.
Floated world class television commercial
Distributor Software with B ills in B engali
Sales team carrying PDAs that can read B engalia web based monitoring portal.
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IBG- BangladeshO utput
MBL is the largest Indian F MCG C ompany inB angladesh.
Net Profit its increases to Rs 275 crores as Q3results
Leadership in coconut oil in B angladesh.
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IBG- Gulf CountriesStrategy Adopted
Setup of M arico M iddle east
Quick to adapt other practices ie. From hair oil tohair cream.
Acquired local firms and set up its own channels
and manufacturing bases
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IBG- Gulf Countries (cont)O utput
Significant market share in hair creamsin UAE.
B usiness grew out Dubai across G ulf C ooperationcouncil region.
Parachute cream has become the #1 playerwith market share of 23 percent
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IBG-South AfricaStrategy
Acquired Enaleni Pharmaceuticals ltdin 2007.
O utput
C urrent annualized turnover is about ZAR95 M illion (Rs 530 mn)
G rowing at the rate of 15% annually
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IBG-EgyptStrategy
In September 2006 acquired Fiancee and after3 months acquired haircode brand.
M arico acquired a unique category gel cream.
Restructuring of its distribution set-up ,internal sourcing and having its ownmanufacturing plants
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IBG-EgyptO utput
Achieved Rs 883 mio turnover in Q3FY09.
O verall Strategy resulted into cash flowof 185 crore in last financial year.
Egypt has become manufacturingB ase for M ENA Region