Management Skills Management Skills and Techniques for and Techniques for

Highly Effective Highly Effective OrganizationsOrganizations

Dr. Frank H. Wadsworth, CFEDr. Frank H. Wadsworth, CFEProfessor of MarketingProfessor of Marketing

School of BusinessSchool of BusinessIndiana University SoutheastIndiana University Southeast

New Albany, IndianaNew Albany, IndianaUSAUSA

11stst Annual China Global Franchise Summit Annual China Global Franchise SummitNovember 11 and 12, 2006November 11 and 12, 2006International CenterInternational CenterBeijing Normal University Zhuhai CampusBeijing Normal University Zhuhai CampusZhuhai, Guangdong, ChinaZhuhai, Guangdong, China

AgendaAgenda

IntroductionIntroductionBusiness ModelBusiness ModelLeadership ActivitiesLeadership ActivitiesManagement ActivitiesManagement ActivitiesConclusionsConclusions

IntroductionIntroduction

Effective leadership is vital Effective leadership is vital to business successto business success

Relate the urgency for and Relate the urgency for and enthusiasm with effective enthusiasm with effective organizationsorganizations

Critical issue of alignmentCritical issue of alignment

Business ModelBusiness Model

Model ComponentsModel Components

Mission Mission (Peter and Donnelly 2007)(Peter and Donnelly 2007)

Why you existWhy you existWho your customers areWho your customers areHow you serve your How you serve your

customerscustomers

Model Components (cont’d.)Model Components (cont’d.)

ExamplesExamplesA challenging, innovative, and supportive A challenging, innovative, and supportive

learning community committed to the learning community committed to the intellectual and social growth of its intellectual and social growth of its students, to the cultural and economic students, to the cultural and economic well being of Southern Indiana and the well being of Southern Indiana and the greater Louisville metropolitan area, and greater Louisville metropolitan area, and to the advancement of knowledge in the to the advancement of knowledge in the context of a global society context of a global society

Quality Education for a Lifetime of Quality Education for a Lifetime of Achievement Achievement

Model Components (cont’d.)Model Components (cont’d.)

Vision Vision (Kouzes and Posner 2002)(Kouzes and Posner 2002)

What you want to becomeWhat you want to becomeA picture of the futureA picture of the future

Model Components (cont’d.)Model Components (cont’d.)

ExamplesExamplesBecome an outstanding regional Become an outstanding regional

university: by achieving excellence in university: by achieving excellence in all its programs and activities; by all its programs and activities; by providing a broad range of highest providing a broad range of highest quality professional services to the quality professional services to the community through collaborations, community through collaborations, partnerships, and applied research; partnerships, and applied research; and by providing a broad range of and by providing a broad range of cultural activities and events that cultural activities and events that enrich the life of the campus and the enrich the life of the campus and the community.community.

To be a premier regional School of To be a premier regional School of Business Business

Model Components (cont’d.)Model Components (cont’d.)

Values and Guiding PrinciplesValues and Guiding Principles(Lencioni 2002)(Lencioni 2002)

Expected behaviors and Expected behaviors and activitiesactivities

Held in commonHeld in commonExamplesExamples

Commitment to ExcellenceCommitment to ExcellenceDiversityDiversity

Model Components (cont’d.)Model Components (cont’d.)

Set Goals and StrategiesSet Goals and StrategiesMeasurable components of Measurable components of

visionvisionVital to organization successVital to organization successExamplesExamples

400 outlets by 2010400 outlets by 2010$200 million in sales$200 million in sales

Model Components (cont’d.)Model Components (cont’d.)

Objectives, Work, and Objectives, Work, and PrioritiesPriorities

Focus our effortsFocus our effortsExamplesExamples

CleanlinessCleanlinessQuality is Job 1Quality is Job 1

Model Components (cont’d.)Model Components (cont’d.)

Business Processes and Business Processes and Management PracticesManagement Practices

How you get your work doneHow you get your work doneHow you treat one anotherHow you treat one anotherWho you interact withWho you interact withExamplesExamples

To buy an advertisement, the chair of the To buy an advertisement, the chair of the advertising committee and marketing vice advertising committee and marketing vice president must sign the purchase order.president must sign the purchase order.

Appreciate diversity – ethnic not Appreciate diversity – ethnic not ideologicalideological

Model Components (cont’d.)Model Components (cont’d.)

Put model up againPut model up again

Leadership ActivitiesLeadership Activities

Challenge the Process Challenge the Process (Kouzes and (Kouzes and Posner 2002)Posner 2002)

Search for opportunities Search for opportunities (Wheatly (Wheatly 1992)1992)Organizations stifle creativityOrganizations stifle creativityOpen to changing routine processesOpen to changing routine processes

Motivate Others to ParticipateMotivate Others to ParticipatePassion Passion (Panchak 2006)(Panchak 2006)External vs. Internal Motivation External vs. Internal Motivation (Deci and (Deci and

Flaste 1995)Flaste 1995)

Leadership Activities (cont’d.)Leadership Activities (cont’d.)

Encourage DialogueEncourage DialogueGive and Take InteractionGive and Take InteractionBe availableBe available

Foster CollaborationFoster CollaborationKey success factorKey success factorTrust Trust (PricewaterhouseCoopers 1999)(PricewaterhouseCoopers 1999)

Recognize ContributionsRecognize ContributionsReduces turnover (Zipkin 2000)Reduces turnover (Zipkin 2000)PersonalizedPersonalized

Management ActivitiesManagement Activities

PlanningPlanning

OrganizingOrganizing

StaffingStaffing

DirectingDirecting

ControllingControlling(Longest, Rakich, and Darr 2000)(Longest, Rakich, and Darr 2000)

ConclusionsConclusions

Stimulated your thoughtsStimulated your thoughtsAlignment is criticalAlignment is criticalLeaders responsible for cultureLeaders responsible for cultureEverybody is responsible for Everybody is responsible for

successsuccessA lot of workA lot of workFun, challenging, open Fun, challenging, open

communication, highly effective communication, highly effective organizationorganization

Thank You!Thank You!

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