Management Lessons From Dhirubhai 1227845200798203 8
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Transcript of Management Lessons From Dhirubhai 1227845200798203 8
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Dhirubhai
Ambani
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Dhirajlal Hirachand Ambani
born on December 28,
1932 in Chorwad, Gujarat.
Dhirubhai started off as a
small time worker with Arab
merchants in the 1950s
moved to Mumbai in 1958
to start his own business inspices.
he moved into textiles and
opened his mill near
Ahmedabad.
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During 1950s In the 1950s, the Yemini administration
Dhirubhai bought the Rials.
Entrepreneurships true sense lies in the fact that he always looks upon opportunity.
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In 1962, Dhirubhai started the Reliance
Commercial Corporation. Asia Times quotes: "His people skills were
legendary. A former secretary reveals: "He
was very helpful. He followed an 'open-
door' policy. Employees could walk into his
cabin and discuss their problems with
him."
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Dhirubhai Ambani is credited with startingequity investing in India. More than 58,000
investors from various parts of Indiasubscribed to Reliance's IPO in 1977.Dhirubhai was able to convince people ofrural Gujarat that being shareholders of his
company will only bring returns to theirinvestment.
Reliance Industries holds the distinctionthat it is the only Pvt. Co. whose severalannual general meetings were held instadiums.
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9 great management lessons
from Dhirubhai Ambani Dhirubhaism No 1: Roll up
your sleeves and help.
sense of do it yourself He does not wait for
infrastructure to be created tosupport his operations. He
goes out and builds it himself;be it a power plant for hispetrochemical enterprise or acanal to bring water from largedistances for his cooling plant.
"Small men like me don't inspire big words!"
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Dhirubhaism No 2: Be a safety
net for your team. There used to be a time whenour agency Mudra was the targetof some extremely vicious
propaganda by our peers, he gently asked M if They
needed any help in combating it.
knowledge that he knew and
cared for what his team wasgoing through, and that he wasthere for Them if needed him,worked wonders for confidence.
He gave courage which we never new we had
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Dhirubhaism No 3: The silent
benefactor. When he helped
someone, he never ever
breathed a word about itto anyone else
"Expect the unexpected"
just might have beencoined for him.
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Dhirubhaism No 4: Dream big,
but dream with your eyes open.
Whenever a task seemed too big to be
accomplished, he would reply: " No is no answer!"
Not only did he dream big, he taught all of us to
do so too.
his favorite phrase "dream with your eyes open"
"It's difficult but not
impossible!"
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5. Dhirubhaism: Leave the
professional alone! management techniquesof him is different
the simplest strategies
are often the hardest toadopt.
let professionals do thework
This technique enforcedresponsibility among histeam
"Produce your best."
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6. Dhirubhaism: Change your
orbit, constantly! Dhirubhai's "orbit theory."
This is no miracle.
when you change orbits, you
will create friction. The good
news is that your enemies
from your previous orbit will
never be able to reach you inyour new one. By the time
resentment builds up in your
new orbit, you should move
to the next level. And so on.
Changing orbits
is the key to
our progress as
a nation.
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. The arm-around-the-shoulder
leader It was Dhirubhai's veryown signature style
Arm around the shoulder -
With that one simplegesture, he managed toachieve many things.
This tendency that he had,to draw people towardshim, manifested itself incountless ways.that did much more than words in letting
me know that I belonged,
that I had his trust, and that I had him on my side!
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8. The Dhirubhai theory of
Supply creating Demand He was not an MBA. Nor an
economist. But yet he took
traditional market theory and
stood it on its head. Andsucceeded.
when everyone in India would
build capacities only after a
careful study of market, he went
full steam ahead and created
giants of manufacturing plants
with unbelievable capacites.
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9. Money is not a product by
itself, it is a by-product, so don't
chase it He did not breathe a word
about profits, nor about
becoming the richest A by-product is something
that you don't set out to
produce. It is the spin off
when you create something
larger.
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Success
Success in attaining that goal will
eventually ring in the cash. For instance, if
you work towards creating a name for
yourself and earning a good reputation,then money is a logical outcome.
People will pay for your product or service
if it is good Sounds too simplistic for belief? Well, look
around you and you will know exactly how
true it is.
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Thank you