EMIRATES AIRLINES

Submitted To:Sir Sajjad Ahmad

Submitted By:

IntroductionEmirates is an airline based in Dubai, United ArabEmirates. The airline is a subsidiary of The EmiratesGroup, which is wholly owned by the government ofDubai's Investment Corporation of Dubai.[3] It is thelargest airline in the Middle East, operating over

3,300flights per week from its hub at Dubai InternationalAirport, to more than 148 cities in 78 countriesacross six continents.[4] Cargo activities areundertaken by Emirates Sky Cargo.

Company's mission:

Generally, Emirates' growth has never been

lower than 20 per cent annually, and theairline has recorded an annual profit inevery year since its third in operation.

Theireffort is to continue their explosive

growthand increase the percentage of this

growth.

Environmental analysis:

The organization's environment is animportant point to be considered bymanagers because environmental factorscan significantly influence organizationaloperations. Good managers must be

awareof their organization's environment andknow how any changes may affect theorganization and their organization'savailable resources. (Robson 1997)

Industrial Analysis

This airline that named as Emirates is one of the most important key for corporation in the group of Emirates. Dnata is another largest travel organization in the Middle East that includes more than 8,000 staff and employees that manage and handle different passengers, ramp, cargo and technical support service for a huge number of airlines in Dubai International Airport, and next to Emirate Airline, it is known as a luxurious airline among all flight service industries and has a growing profitable activities.

Strength:

New business idea Reputation Competitive advantage Flight

WeaknessHigh competitionHigh cost to maintain brand

imageDependent on international

moving traffic Not catering for budget travelers

OpportunitiesContinuously purchasing newest

fleet availableIncrease number of destinations

grows market share

ThreatsCompetitors within the region

following the same modelChange in governmental policies

Departments Human Resources: Information Technology Operations Planning and Research Procurement & Logistics: Finance & Audit: Engineering: Marketing:Commercial:Legal Retail & Contact Centre:Security:Leisure & Tourism

Operational level Flow Chart:

Strategic Level

Decisions in strategic level:In strategic level senior managers need

todevelop their skill of making the bestdecision possible. This type of decisionusually concerns about general direction,long term goals. These decisions are theleast structured but they could havesignificant impact on the future of theorganization.

Strategic Level

ESS:Executive Support System ("ESS") is thetype of information system which is used instrategic level in order to help seniormanagers make strategic decisions. Amentioned, making profit is one of theEmirates' goals. Profit Planning System couldhelp the organization to catch this aim. Profitplanning system sets a profit target for thecoming period.

Tactical Level

Decisions in tactical level:Decisions in tactical level support thestrategic decisions. They tend to be

mediumrange, medium significance, with

moderateconsequences. The data used to drive

thistype of decision is usually found insummaries of routine transaction

Tactical Level

Information systems in tactical level:Management information system ("MIS")and Decision-support system ("DSS") aretwo important information systems whichsupport movement level. ManagementInformation System mainly concerns withinternal sources of information and usuallytakes data from the Transaction ProcessingSystems and summaries it into a series ofmanagement reports.

Knowledge Level:

Decisions in knowledge level:The decisions in this level are

made byengineering and designer. This

type ofdecisions involves creating new

investment,designing new career paths and

identifyingnew markets

Knowledge Level:

Information systems in knowledge level:

Knowledge Management systems are usedin knowledge level. The aim of thesessystem is to take documents withknowledge embedded in them, such asmemos, reports, presentations, articles andstore them in a repository where they canbe retrieved easily.

Operational Level

Decisions in operational levelOperational decisions are every

daydecisions and used to support

tacticaldecisions. In the operational level

the dailyrequirement are reviewed in order

to makethe decision.

Operational Level

Information systems in operationallevel:An Operational Information System is aclass of information system which provideinformation base for the day to dayoperation of the airline. In this system theinformation about lights, passengers, crew,situational, and environment gather.

Engineering IT Systems:

Emirates engineering operates anorganization-wide, standardized technicalenvironment, which is managed andmaintained by the Engineering IT Systemssection. It provides information systems andenables function integration, resourceoptimization and improvements in technicalreliability to all Engineering departments.

Emirates Airline and ezRez Software:

Travelers will be able to add hotel rooms, car rentals and destination activities to their flights when booking online at www.emirates.com, or they can use the website to book standalone hotel rooms and car rentals.  The entire itinerary, whether booked individually or in a shopping cart with Emirates flights, will be available through the "Manage a Booking" tab on the airline's homepage.

Wavetec facilitates Emirates:

Emirates Airline is a user of Wavetecprovided Queue Management

solutions inabout 71 stations worldwide and thisnumber is rapidly increasing. We

providedEmirates with a complete end-to-endsolution handling all their customermanagement needs.

Emirates Airline overhauls Sun hardware platform:Emirates Airline has upgraded its Sun Microsystems hardware to support the company’s continued growth. Mercator, the IT services arm of the Emirates Group, has implemented a Sun Fire 15K high end machine to power its financial applications and customer relationship management (CRM) systems.The applications were previously running on Sun’s Enterprise 10000 machines.

Ethical issues in usage of IT:

One of the main concerns about theinformation technology is Internet. Internethas been changed the way people used tolive. Nowadays people shop throughinternet, buy ticket online, communicatewith friends, family, college in the other side ofthe word, and that means traditional businesssuch as travel agents have lost their customersto the new competitor which calledinternet.

Conclusion

What is most concern in decision making

not only is "Is this a right decision" but also

is "Is this decision the best decision".Managers will always need to access to

theuseful information in order to make thebest decision.

Recommendations:

It is recommended for Emirates airlines toconcentrate more on the attitude and theway their servers or flight attendants acttowards the people. Even though theservice is good and the place is

comfortablebut the some of the attendants maysometimes be rude or a bit careless.

RecommendationsSome consumers who purchase ticketsBefore hand but come late may

sometimeslose their seat to other early arrivingpeople. Emirates airlines should stopallowing that from happening since thecustomer has already paid for the seat it

ishis/her right to keep it and not be sent toanother less desirable seat.

RecommendationsFirst, business, and economy classes all havedifferent lounges and would not allowpeople with an economy ticket enterbusiness or first and that seems sensiblebut there should be an exception to familymember when both parents have first classtickets while the children don’t so they areforced to leave them on their own