MANAGEMENT DEVELOPMENT PROGRAM ON

ONLINE REPUTATION MANAGMENTMultiply your Brand Value I Visibility I Reputation I Marketability I Recognition I Trust I Businesses

Why Online Reputation Management?

Your Online Reputation is your image on the Internet. Online Reputation Management (ORM) is about improving or restoring your name or your brand’s good standing. This is by countering, weakening or eliminating the negative material found on Internet-defeating it with more positive material to improve your credibility and customer’s trust in you. This program includes techniques and strategies to ensure that there are the right materials about you on the Internet. If done correctly, online reputation management creates balance, counteracts misleading trends, and allows you to put your best foot forward.

? Do you Know?

1,200% increase in annual revenue only by enhancing its reputation online- NATIONAL MORTGAGE BROKER

90% of consumers say that positive online reviews influence their buying decisions~ survey by DIMENSIONAL RESEARCH

85% of consumers use the internet to find local businesses and 16% do so every week~ LOCAL CONSUMER REVIEW SURVEY

72% of consumers trust online reviews as much as personal recommendations from real people~ LOCAL CONSUMER REVIEW SURVEY

18% increase in restaurant revenue with just extra 2 stars on YELP, HARVARD RESEARCH indicates that the revenue difference between a restaurant with three stars and a restaurant with five stars on yelp can be as much as 18%

NDIM Advantage

• Established in 1992. Approved by AICTE since 1996• Globally Accredited by ASIC, U.K with Premier College Status• Awarded Best Industry Linked MBA School in India by AICTE ( GOI) and by CII and

ASSOCHAM • 100% finest placements since inception• Chosen by the Govt. Of India for Smart India Hackathon- 2017 and 2018• Distinguished Faculty• Globally Connected Board of Presidents of FICCI,PHDCCI,AIMA,IICC,IOD• Advisory Council and mentoring by more than 400 Of Top Academia, Entrepreneurs, Industry

and Management Professionals

Industry Interface & Intellectual Capital

• Bracketed at 1st place in India at par with IIMs (AIMA, IMRB,Business Standard)• Among 20 Best B-Schools of India• Best Industry Linked Management Institute of the country - 2017

Futuristic Certification Programs at NDIM

NDIM also offers high quality new programs in sought-after futuristic areas like Data Analytics-using R, Data Analytics Using SAS, Data Visualization (Business Intelligence using Tableau), Financial & Technical Analyst, IOT, Cyber Security, Social & Digital Marketing, E Commerce and Internet Commerce, Management of Family Businesses, HR Analytics & Psychometric Assessment, Sports Management, Financial-Modelling, Financial Marketing, Technical & Fundamental Analysis of Stocks. These programs will be launched in partnership with prestigious world leaders and leading international universities so as to fill the gaps in the quality of similar courses presently run in the country.

How you get benefitted from ORM course at NDIM?

Increased Revenue

Reduced Internal Cost

Higher Perception Value of your Brand

Influencing Buying Decisionof your Customer

Higher Re-call Value of your Brand

Reduced Marketing Cost

By increasing positive perception of your Brand

By understanding & Managing the ORM System

By managing online reviews/content/feedback

By Enhancing positive feedback & reviews

Stay on Top of the Internet Search with positive feedback

By learning how to reach out to customers more cost effectively

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What would you learn?

Sharpen ORM acumen & commitment to Manage your Brand

Cultivate capabilities in fact-based decision making & data-driven problem solving

Learn essential ORM management & skills

Increase your brand image with enhanced skills

Gain ability to Design the Strategy for developing a Super Brand

Understand the science to develop high quality products/services at low cost

Nurture your Brand to learn the Customer Insight

Derive useful information from data using ORM tools

Gain the Skill to enhance + multiply + empower your brand value using ORM Management Tools

Develop capability to build trust in consumers Mind

How important is ORM for your career & daily life in the New-age world?

Become eligible for jobs demanding ORM background

Upgrade your Personal/professional Brand name in industry

Earn a rewarding Certification “ORM Expert Certification

Open doors to job opportunities abroad demanding ORM specialization

Upgrade your LinkedIn profile with global credential as “ORM Expert”

Distinguish your profile from peers during job Interviews

Improve your CV & LinkedIn profile with professional development

Get promoted in your current profile with most in-demand skill

Support your startup with improved process & performance Build a Startup with essential skill-set to build high quality products & services

Fill the void of thousands of untapped high-paying jobs for ORM Professionals with talent shortage

About the Program

Duration/Mode : 2-Day Management Development Program

Certification : Distinguish your profile with globally sought after Skills of ‘Certified ORM Expert’ and showcase expertise by using the Hallmark of India Centre for Global Excellence next to your name. For example: Mr.Neha Raj-Certified ORM Expert from India Centre for Global Excellence.

Trainers : Delivered by ‘Seasoned Industry Experts’ having specialized in Online Reputation Management. Our talented practitioners bring valuable experience and demonstrated success across diverse domains & industries.

Curriculum

Module 1 What is Online Reputation Management ? Why care about Online Reputation Management (ORM)

Module 2 How to Listen Online for Brand Conversations

Module 3 Analyzing and Measuring Sentiment of Public & your Stakeholders

Module 4 Dealing with Negative Conversations

Module 5 Creating ORM Strategy and tools . Analyzing Real-Time case studies

Program Outcome

How to create & execute Online Reputation Management (ORM) strategy? How should you multiply the image of your Brand? How to measure and analyze sentiment for a Brand? How to deal with Negative Conversations?

Training Methodology

Live ProjectsLive Projects will be taken up during 2 days of MDP to develop experiential learning for the participants. This helps in better understanding of the concepts and gain in- depth practical insight.

Real-Life Case StudiesUse of Real-Industry based case studies in MDP. Systematic approach to solve problems for real-life case studies.

End-to-End EngagementParticipants will be engaged throughout the training through reverse presentations, group activities, brainstorming sessions and hands-on experience.Solving your Real-Life CasesThis program encourages the participants to discuss their real-life issues/cases for finding hands-on digital solutions

Who should Attend?

Business Heads Sales & Marketing Executives Digital Marketers PR & Communication Companies Customer Relationship Management Teams Young & senior professionals looking for career enhancement in all fields Public figures keen to multiply their social recognition and public attention

Programme Details

DATES 24th & 25th August : 2018

VENUE- New Delhi Institute of Management 50 (B&C), Tughlakabad Institutional Area MB Road, New Delhi 110 062

FEE (Non-Residential) Fee Inclusions-

ORM Expert Certification

Program participation kit

Networking Lunch

High-Tea

Corporate Delegates: Rs.12,500/ + GST per participant

Academicians: Rs.7500/ + GST per participant

Students: Rs.2000/ + GST per participant

Concessions 10% discount in case an organization nominates 4 or more participants

Fee is payable in advance by way of local cheque/DD in favor of “New Delhi Centre for Excellence & Global Leadership” payable at New Delhi or through direct electronic fund transfer to NDIM Bank Account, as per following details:

Oriential Bank of Commerce Branch: Batra Hospital, New Delhi 110 062

A/c Type: Saving Account A/c No.06291132000348,

IFSC Code: ORBC0100629

Please mention the programme name while making the payment through electronic fund transfer.

NDIM Association with Digital Marketing Companies

These companies visit NDIM every year to hire Digital Marketing Students from the campus

NDIM Associated Dignitaries

Presidents and Secretary Generals of FICCI , PHDCCI, BRICCCI, NHRDN , UN , Global Compact , IOD, IICC are on the board of NDIM.

Ambassadors at NDIM

Recent guests at NDIM

H.E. Mr. Kenji Hiramatsu, Japan; H. E. Mr. Nadir Patel, Mr. ALI ILLIASSOU, Republic of Niger; H.E. Hyun Cho, Republic of Korea ; H.E. Mr. Carlos Duarte, Brazil; H. E. Mr Ton Singh Thanh, Vietnaam; H.E. Dr. Ali Abd- Al- Aziz Al-isawi, State of Libya at NDIM Canada; H.E. Mr. Milan Hovorka, Czech Republic; H.E.

Padmashri Harshavardhan Neotia, Chairman, Ambuja Neotia

Group and President, FICCI

Anil Khaitan, CMD, Sunil Healthcare Ltd and

President, PHDCCI

Dr. Mahesh Gupta, CMD, Kent R.O. Systems and

Immediate Past President PHDCCI

Hemant Kanoria Chairman & Managing

Director

Hon’ble Shri Pranab MukherjeeFormer President of India

Hon’ble Shri Prakash JavadekarUnion Minister of Ministry of Human Resource Development

(MHRD), Government of India

Mr. K. N. Memani Chairman Ernst & Young

Mr. Vijay Chadda CEO Bharti Foundation

Mr. Kyungmo Cho Managing Director

Dongyang, Korea

Mr. Hemant Kanoria Chairman & MD SREI

Group

Mr.Nagesh Pydah Chairman Oriental Bank

of Comm.

Mr. Sunil Bharti Mittal Founder & Chairman

Bharti EnterprisesMr. Analjit Singh

Chairman Max India Group

Mr. Sunil Duggal

CEO Dabur

Mr. Mahesh Gupta CMD Kent RO Systems

Ltd.

Mr. C.P. Gurnani MD, Tech Mahindra

CEO, Mahindra Satyam

Stalwarts-MDs & CEOs at NDIM

Mr. Harish Natrajan MD Bausch & Lomb

Dr. Arvind Lal Chairman

Dr. Lal Pathlabs

Mr. Adesh Gupta CEO Liberty Group

Mr. Suresh Kumar Chairman ITC Fortune

Hotels

Mr. Brijesh Agrawal Co-Founder IndiaMart

Mr. Anurag Batra Chairman Business

WorldMr. Vineet Singh

Hukmani CEO & MD 94.3 Radio one

Mr. K.L. Chugh Chairman Emeritus-ITC

Mr. Dong Sung Pak MD & CEO Hyosung

Corporation

Mr. Santrupt B. Misra, CEO Carbon Black Business

Aditya Birla Management

contact us

New Delhi Institute of Management

Address- 50 (B&C), Tughlakabad Institutional Area MB Road, New Delhi 110 062

Email id- mdp@ndimdelhi.org

Phone no- +91-7982400212

Telephone no- 011-40111000 & 011-29956566

For Registration contact

Mr. Sat Parkash

General Manager

Mob +91-9582333395