Management Book

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    MANAGEMENT:Management is the art of getting things done through others and with formally organized

    groups.

    ORManagement is the art and science of organizing and directing human efforts applied to control

    the forces and utilize the material of nature for the benefit of man.

    American society of mechanical engineers.

    Functional concept-as a process, management is what a manager performs.

    William Spriegel

    Management is the process by which a cooperative group directs action towards a

    common goal. Joseph Messie

    Human Relations concept-Management is the art of directing and inspiring people.

    J.D Mooney, and A.C Railey

    Leadership and decision making concept-Management is the art and science of

    decision-making and leadership.

    Donald J Clough

    Management means decision-making Ross Moore

    Productivity concept-Management is the art of knowing what to do ------------ in the

    cheapest way. F.W Taylor

    Management is a technique of increasing productivity.

    --Management means designing, organizing defining goals formulating policies and

    strategies in accordance with the prevalent environmental conditions and these environmental

    conditions are known as situations.

    --Management is merging quality and variety with cost that is providing unlimited variety

    of goods, better quality and at lowest price level to the customers.

    --Management is defined as a process of identifying problems and threats and taking care

    of these problems and threats in such manner that ultimately these turn out into opportunities

    which could benefit the organization in accomplishment of its objectives.

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    In latest view:

    Now a days in corporate sector taking advantage of the opportunities does not matter

    What matters is to convert or translate the opportunities then to face difficulties.

    Definitions based on mixed views:

    Good management achieves a social objective with the best use of human and material

    energy and time and with satisfactions for the participants and the public.

    Mary cursing Niles

    Management is the direction of human behaviour towards a particular goal or objective.

    Conclusion:

    On the basis of all the above-mentioned definitions it can be asserted. Management is the

    process which by planning, organizing, staffing, leading and controlling, a human group makespossible the maximum and efficient use of physical resources and helps in realizing the pre-

    determined objectives of any organization.

    ------In modern times when human needs are continuously rising, it is absolutely

    impossible to fulfill them single-handed. In such a situation the need of group activity is felt.

    Man cannot produce any single thing by himself alone and there is always the necessity of a

    human group whose activities and be named collective effort. Thus on human group produce

    one particular produce while another such group produce something different and hence, human

    needs are fulfill by collective efforts of different human groups.

    Now the question arises whether all the peoples comprising a particular human group

    are competent enough to achieve success in their activities without any outside discussion and

    control.

    The obvious to this all-important question can only be in the negative. The reason for

    such an answer is complex. So long particular human groups for into have their air aims,

    definite planning, proper distribution of work, defining rights and duties, establishing proper co-

    ordination among them, directing and controlling their activities, success cannot be achieved

    These are the problems, which give rise to another question, which is equally important, and the

    question is how to overcome these problems? The answer to this really complex question in

    inherent in management.Through the medium of management all these above-mentioned problems can be solve

    The activities of a human group can be efficiently managed on the pre-determined problems can

    be effectively achieved handling by a manager. It would not be out of place to mention here that

    the absence of proper management, the activities of a human group are like a ship without a

    captain. Thus it is evident that success of collective efforts requires some special power. AND

    THAT POWER IS THE MANAGER, who ensures the success of different activities by the

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    process of management. It is important to classify here that the importance of management is

    not limited to business alone but it is needed at all those places where human activities take

    place-for example: educational Institutions, Religious Institution, Govt. departments, unions

    forces, families.

    MEANING OF MANAGEMENT

    Anything minus Management is nothing--Sherlekar and Sherlekar

    MANAGEMENT:The word management can be styled as MANAGE-MEN-T. That means manage men

    tactfully. Why manage men tactfully. This is with a view to get the things done being with

    them. Thus management means managing men tactfully to get the things done being with them.Thus management. In order to manage men tactfully, one has to understand the highly

    unpredictable and uncertain human nature owing to this management is very complicated and

    challenging activity.

    Some times it is known as a group of administration officers working in a particular

    institution and sometimes it means a process of planning, organizing, staffing, directing, co-

    coordinating and controlling.

    In the light of different opinions the meaning of management can be analyzed in the

    following ways:

    (i) Management as a process: some times it is defined as a process. A process has

    means that different activities like planning, organizing, staffing, leading, controlling

    through a definite process.

    (ii) In other words, management is a definite process when coordinates different activities

    for the attainment of an aim or target set by an institution or organization.

    (iii) Management as a discipline: management is fast emerging as a discipline. Discipline

    here means a separate and recognized subject, which has its own identity

    Management is also being recognized as separate syllabi because it has its own

    thoughts, principles and methodology.

    (iv) Management as a economic resource: economists have accepted management as aresource of production like other resources (land, labour, capital, material and

    machine). Production is not possible without these basic things.

    (v) Management as a noun: when it is addressed as a noun, it is related to those persons

    who get other peoples work completed. E.g. board of directors, managing, general

    manages etc.

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    Meaning of management at glance:(i) As an activity: getting things done through others being with them.

    (ii) As a process: a series of interrelated functions performed in all organizational.

    (iii) As a discipline: a subject of study drawing upon knowledge of others disciplines. A

    young and growing discipline.(iv) As a group: a body of persons who perform the task of managing organization. An

    elite group in the society.

    Nature or Characteristics of management:

    (i) Goal oriented.

    (ii) Universal.

    (iii) Integrated process

    (iv) Social process

    (v) Activity based(vi) Group activity

    (vii) Art as well as

    science

    (viii) Multi disciplinary

    (ix) Intangible

    (x) Optimum co-

    ordination

    between human

    and materialresources.

    (xi) The combination

    of multiple

    functions

    (xii) Management is a

    distinct entity.

    (xiii) Management is a

    profession

    (xiv) Management based on

    authorities

    (xv) It is needed at all

    level

    (xvi) It is a social

    responsibilities

    (xvii) Purposeful

    (xviii)It is an executive

    function(xix) It is a

    coordinating

    force

    (xx) Dynamic in

    nature

    (xxi) Management

    principles a

    relative not

    absolute ---- it

    means thatmanagement

    results are

    according to the

    situation.

    (xxii) Management is

    creative and

    innovative

    formulate

    creativity;creativity is the

    process

    developing new

    ideas.

    OR

    After a careful study of definitions we embark upon such features, which illustrate the

    nature of management. Such features are as follows:

    (i) It is a process:process means a systematic method of doing some work. Management

    is recognized as a continuous process. It is that process in which work is done with

    others or it is got done from them. In order to achieve the pre-determined objective a

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    manager performs the work of planning, organizing, staffing, leading and controlling.

    A manager did these works in a continuous order. So, it is a process.

    (ii) Group efforts: management always efforts to group efforts and does not apply to an

    individuals. A group rather than an individual can easily and effectively attain

    management of an enterprise.

    (iii) It is a social process: management is called a social activity because it is connected

    with the people working in a human group and which requires organizing their efforts

    Any activity, which is connected with the people living in society, is called a social

    activity. In this context management is also described as a social activity.

    (iv) Attainment of pre-determined objectives: group efforts in management are always

    directed towards the achievement of some pre-determined objectives; with ou

    objectives management would be difficult if not impossible.

    (v) Management has a distinct entity: in view of the widening scope of business it is

    not possible for an owner to perform all functions himself. We can say that specially

    qualified experts are needed for managing the company.(vi) Management is a universal activity: it is clear that management is not only

    connected with business but also with non-business activities also, which is also

    important. Management is everywhere.

    (vii) Management as a profession: when we have recognized the distinct entity of

    management, there should not be any doubt or hesitation to call it a profession. The

    quality of a profession is that he must posses some special qualifications or ability for

    which he is paid remuneration. The knowledge of management is also a qualification

    and managers also get their remuneration for it. Hence, management is considered a

    profession.

    (viii) Management is an intangible force: management is a force, which is not visible. It

    can only be feel or realized on the basis of the success of an organization.

    (ix) It is a combination of multiple functions: the basic function of management is to

    achieve the objectives of the organization successfully. That is why a manager has to

    perform various function like planning, organizing, staffing, leading and controlling

    etc. hence management does not mean one particular job but it happens to be a

    combination of various jobs.

    MANAGEMENT Art, Science and Profession:

    As a science: systematic body of knowledge, universal principles, scientific experiments, cause

    and effect relationship, validity and predictability.

    As an art: practical knowledge, personal skill, creativity and continuous practice.

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    As a profession: specialized body of knowledge, formal education service motive

    representative association and code of conduct management is not a full-fledged profession.

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    MANAGEMENT AS AN ART:

    Main features of art are:

    (i) Art involves the application of knowledge and skills to achieve desired results.

    (ii) Art is essentially creative and the success of an artist is measured by the results he

    achieves.

    (iii) Art is a personalized process as every artist has his own style or approach.

    (iv) Art prescribes row to do things and it can be improved through continuous practice.

    Management is essentially an art because:

    Firstly, the process of management involves the use of knowledge and skills in solving various

    problems.

    It seeks to achieve concrete practical results that is output, profits, growth etc.

    Secondly, Management is creative as the manager creates new things and improves upon the

    old things.

    Thirdly, Management is a personalized process every manager has his own approach and

    techniques to solve problems, depending upon the environment in which he works.

    Lastly, the manager gets perfection in the art of managing through continuous practice.

    Thus management fully lives up to the description of an Art and therefore it is an art.

    OR

    Art implies the application of knowledge and skills to bring about the desired results.

    Features:

    1. Practical knowledge: every art signifies practical knowledge. An artist must not only

    learn the theory but also its application in practice. Similarly a person cannot become

    a successful manager simply by reading the theory if must also learn to apply his

    knowledge in solving managerial problems in practical life. A manager is judged notjust by his technical knowledge but his efficiency in applying that knowledge.

    2. Personal skill: every artist has his own style and approach to his job. This is

    level of their personal skill. Similarly every manager has his individual approach and

    style on solving managerial problems. The success of a manager depends on his

    personality in addition to his technical knowledge.

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    3. Result oriented approach: art seeks to achieve concrete results. Every manager

    applies certain knowledge and skills to achieve the desired results. He uses CMs to

    the growth of his organization.

    4. Creativity: art is basically creative therefore every piece of art requires imagination

    and intelligence to create. A manager effectively combines and coordinates the factors

    of production to create goods and services.

    5. Improvement through practice: every artist becomes more and more efficient

    through constant practice. Similarly a manager gains experience through regular

    practice and becomes more effective.

    Conclusion:

    One cannot become efficient and effective manager simply by learning. Management

    principles by heart it also requires practical application of those results.

    MANAGEMENT AS A SCIENCE:

    Main features of science are:

    (i) Science is a systematized body of knowledge.

    (ii) It is based on cause and effect relationship.

    (iii) The scientific study is based on observation and experiments.

    (iv) The principles of science have universal validity and applicability.

    Management is a science because:

    According to the given information about science, management is also a systematized body of knowledge. It consists of various concepts, principles and techniques developed

    through observation and experience. These principles are universal in nature and establish on

    cause and effect relationship. But the methods of observation followed by management are not

    purity objective because the subjects are human beings whose behaviors cannot be predicted

    with absolute accuracy.

    Thus management cannot be regarded as an exact science like physics and chemistry. It

    deals with the study of behavior of human beings, which is subject to constant changes and

    difficult to predict.

    Thus management cannot be regarded as exact science like physics, chemistry etc.therefore management may be called an inexact science, as is the case with other social science

    like psychology, sociology.

    OR

    Science means a systematic body of knowledge pertaining to a specific field of study. It

    contains general principal and facts which explains a phenomenon.

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    Features:

    1. Systematic body of knowledge: management is a systematic body of knowledge

    consisting of general principles and techniques. These help to explain events and serve as

    guidelines for managers in different types of organization.

    2. Universal application: scientific principles represent basic facts about and a particular

    field of enquires. These principles may be applied in all situations and at all times

    Management contains some fundamentals principles, which can be universally applied

    These principles are flexible and need to be modified in different situations.

    3. Scientific enquiry and experiment: scientific principles and derived through scientific

    investigation and reasoning. So they can be explained logically, scientific principles are

    critically tested. Management principles are also based on scientific enquiry and

    investigation. These have been developed through practical and experimental experience

    of a large number of managers.

    4. Cause and effect relationship: principles of science lay down a cause and effect

    relationship between related factors; similarly the principles of management establishcause and effect relationship between different variables.

    5. Test of validity and predictability: validity of scientific principles can be tested at any

    time and any number of times. Every time the test will give the same result.

    Principles of science can also be tested for their validity.

    Conclusion:

    Management is not a perfect science like other physical science such as astronomy,

    physics, chemistry, and biology etc. management deals with people and it is very difficult to

    predict their behavior accurately so management is a social science.

    Management as a profession:

    A profession is a caving that requires specialized knowledge and often long intensive

    academic preparation:

    Features:

    1. Specialized body of knowledge: every profession has a well-defined body of knowledge

    relevant to the area of specialization. In order to practice a profession a person requires

    specialized knowledge of its principles and techniques. There exists a substantially andrapidly expanding body of knowledge in management. Today, management is a separate

    discipline having a specialized and organized body of knowledge.

    2. Restricted entry: there exist institutions and universities to impart education and training

    for a profession. No one can enter a profession without going through the prescribe

    course of learning. Many institutions have been set up which offer courses for specialized

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    training in management. Formal education and training has become very helpful in

    getting jobs as managers.

    3. Service motive: a profession is a source of livelihood but professional are primarily

    motivated by the desire to serve the community. A profession enjoys community sanction

    or respect. A manager of a factory is responsible not only to its owners, by the is also

    expected to produce quality goods at reasonable costs and to contribute to the well being

    of the community.

    4. Representative association: in every profession there is a statutory association or

    institution, which regulates that profession. Managers have formed certain associations

    for the regular exchange of knowledge and experience.

    5. Code of conduct: members of one profession have to abide by a code of conduct, which

    contains rules and regulations providing the norms of honesty integrity and professional

    ethics. The representative association to ensure self-discipline among its members

    enforces the code of conduct. Any member violating the code can be punished and his

    membership can be cancelled.

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    Conclusion:

    Management fulfills several essentials of a profession but like other professions

    management does not restrict entry into managerial jobs, to people with a special academic

    degree.

    Objectives of management at a glance

    (i) Securing maximum results with minimum efforts.

    (ii) Maximum prosperity for employer and employee.

    (iii) Human better mere

    (iv) Elimination of all types of waste

    (v) Economic growth

    (vi) Social justice

    Importance of management at glance:

    1. Achievement of group goals

    2. Optimum utilization of resources

    3. Minimization of cost

    4. Survival and growth of business

    5. Generation of employment

    6. National development

    OR

    According to Drucker, management is a dynamic and life-giving element of every business. In

    its absence the means of production remain merely the means and can never be the producers.

    We know that not only in the field of business but in other fields also management has

    come to occupy an important place. In this reference, it is said that any thing minus

    management is nothing.

    These are some topics, which clearly highlight the importance of management.

    1. Achieving pre-determined objectives: each organization is established with

    certain aims. Management is the only power and medium which can help in thesuccessful attainment of these aims. A manager with the help of his expertise and

    cleverness makes and assessment of the future events and finally by his corrective action

    makes the impossible took simple.

    2. Maximum utilization of resources of production: management is that power

    which by establishing an effective coordination between the various resources of

    production makes an optimum use of these resources. Most efficient use of the limited

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    resources is the key to the successful business and thus this fact can be converted into

    reality with the help of management.

    3. Overcoming competition: these days business is not localized but it has

    assumed national or even international dimensions. Competition is increasing day by day

    In these competition days only that organization can survive which can make available to

    its customers the best quality of goods at the cheapest rates. Only an efficient and clever

    manager can make it a reality and save the reputation of an organization.

    4. Integration with changing environment: management is not only limited to

    various internal function of an organization but it has to compromise with the outer

    atmosphere also. So many goods having modern techniques are in the bazaar customers

    accept only those products which are cheap and the best. With the help of efficient and

    effective management a co-ordination between the new and prevalent work system and

    methods can be established to save the reputation of an organization.

    5. Research and investigation: a recent research has brought out the fact that

    only those companies or business enterprises which are constantly taking interest inresearch activities are developing very fast.

    6. Increased profits.

    7. To maintain a sound organizational structure.

    8. Fulfilling the social responsibility: Sound management monitors the

    environment of business and makes necessary changes in the business policies and

    practices so as to keep the consumers and workers satisfied to this way managers help an

    enterprise to fulfill its obligation towards different sections of society.

    9. Management minimizes risks.

    10. Reduces cost of production.

    11. Economic growth: Management is the catalyst of economic growth

    development is a matter of human energies rather than of economic growth and

    generation of human energies is the task of management. Management is the mover ad

    development in the consequence.

    12. Stability: management ensures the survival of an organisation in a fast

    changing environment. It co-ordinates the activities of different departments in an

    organisation and maintains team spirit amongst the personnel.

    13. Human development: Management is not simply directions of things but the

    development of men. It improves the personality and caliber of people to raise their

    efficiency and productivity. A good manager serves as a friend and guide to hissubordinates.

    14. Meets the challenge of change: Management is a catalytic force that enables

    an organisation to face the challenge of change. The environment of business has become

    very turbulent. Managers maintain a dynamic equilibrium between an enterprise and its

    environment through innovation and creativity.

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    MANAGEMENT AND ADMINISTRATION

    On the basis of different opinions of the experts over the world management and

    administration, there are three prevalent concepts: -

    (i) American concepts: Administration is a higher-level activity or system and

    management is lower.

    (ii) English concepts: management is the higher-level system and it has more power than

    administration.

    (iii) Modern concepts: According to it, management and administration are synonymous

    In the modern scientific age of management this is the most prevalent and accepted

    concept of management and it makes no difference between management and

    administration.

    DIFFERENCE BETWEEN MANAGEMENT AND ADMINISTRATION:

    Sr.

    No.

    Basis of

    difference

    Administration Management

    1. Meaning It means the determination of

    objectives, plans and policies

    of an enterprise.

    Management is to translate

    threats into opportunities.

    2. Purpose Administration aims at

    determining the objectives.

    Management aims at

    achieving pre-determined

    objectives.

    3. Nature Administration is a decision

    making function.

    Management is an execution

    or doing function.

    4. Decisions Administration decides what

    is to be done and when it is to

    be done.

    Management decides who will

    do the function and how he

    will do it, where he will do it.

    5. Scope The term administration is

    applicable at the top level ofmanagement.

    The term management is more

    applicable at middle level andlower level of management.

    6. Usage The term administration is

    generally used from business

    organizations like govt.,

    offices, colleges, universities

    etc.

    Management is generally used

    with reference to business

    enterprises.

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    7. Features

    affecting

    decisions

    Administration decisions are

    influenced by govt. policies,

    social and political

    circumstances and economic

    additions.

    Management decisions are

    mainly influenced by the

    target of enterprise.

    8. Relationship Administration is related

    mainly with the owner and

    top-level managers.

    Management is related with

    the workers and employers of

    organization.

    9. Function It is a determinative or

    thinking function.

    It is an executive or doing

    function.

    10. Concerned It is concerned with

    determination of major object

    and policies.

    It concerned with the

    implementation of policies.

    11. Level It is mainly top-level

    function.

    It is largely a middle and

    lower level function.12. Influence Its services are influenced

    mainly by public opinion and

    other outside forces.

    Managerial decisions are

    influenced mainly by

    objectives and policies of

    organization.

    13. Concerned It is not directly concerned

    with direction of human

    efforts.

    It is a activity concerned with

    directions of human efforts in

    the executions of plans.

    14. Involvement Planning and controlling are

    the main functions involvedin it.

    Directing and organizing are

    main functions involved in it.

    15. Skills Conceptual and human skills

    used eagerly in govt. and

    public sector.

    Technical and human skills

    used mainly in business

    organization.

    16. Minister, Commander,

    Commissioner, Registrar, Vice

    - Chancellor, Governor etc.

    Managing director, general

    manager, sales manager,

    branch manager etc.

    LEVELS OF MANAGEMENT (MANAGERIAL HIERARCHY)

    The management levels may be classified as follows:

    (i) Top management

    (ii) Middle management

    (iii) Supervisory or operating management

    (iv)

    Top or executive management:

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    Top management refers to the managing at the highest level in the management

    hierarchy. It is the ultimate source of authority. It is held responsible for the general success or

    failure of the organization.

    Top management consists of the board of directors and the chief executive or managing

    director they establish overall long-term goals and plans of the organization. It is their

    responsibility to ensure success of the organization. It is basically an organ of overall review

    and control. Chief executive is concerned with the overall management of the companys

    operations. He maintains coordination among different departments of the company. He also

    keeps the organization in harmony with its external environment.

    Features:

    (i) To analyse and interpret changes in external environment of the company.

    (ii) To establish long term corporate plans.

    (iii) To formulate and approve the master budget and departmental budgets.

    (iv) To design broad organization structure.(v) To appoint departmental heads and key executives.

    (vi) To coordinate and integrate the activities of different departments and divisions

    of the company.

    (vii) To provide overall direction and leadership to the company.

    (viii) To exercise the overall review and control of the financial and operating results

    of the company.

    (ix) To represent the company to the outside world.

    (x) To decide the distribution of profits.

    Intermediate management:

    Intermediate or upper middle management comprises departmental or divisional heads.

    E.g. works manager, marketing manager, finance manager etc.

    It is also known as departmental or functional management. Every divisional head is the

    overall uncharged of one particular division or department. He is accountable for the

    performance of his division or department to the chief executive. He performs the usua

    managerial functions of planning, organizing, staffing, directing and controlling in relation to

    one department. He coordinates and controls the activities of all personal working in different

    branches of his department.

    Middle management:

    Middle management consists of all sectional heads.

    E.g. plant manager, area sales manager, branch manager, office manager etc.

    These executives serve as a link between intermediate or top management and the

    operating management.

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    Function:

    (i) To interpret and explain the plans and policies formulated by top management.

    (ii) To control the operating performance.

    (iii) To cooperate among themselves so as to integrate the various activities of department.

    (iv) To train, motivate and develop supervisory personal.

    (v) To lay down rules and regulations to be followed by supervisory personnel.

    Supervisory or operating or first-line management:

    This is the lowest level of management in an organization. It consists of supervisors,

    foremen, sales officers, and purchase officers etc. supervisors and operating managers maintain

    close contacts with rank and file workers and supervise day-to-day operations. They are

    concerned with the mechanics of jobs.

    Function:

    1. To plan day-to-day production with is the goals laid down by higher authorities.2. To assign jobs to workers and to make arrangements for their training and development.

    3. To issue orders and instructions.

    4. To supervise and control workers operations and to maintain personal connection with

    them.

    5. To arrange material and tools is maintain machinery.

    6. To advice and assist workers by explaining work procdures, solving problems etc.

    7. To maintain discipline and good human relations among workers.

    8. To report feedback information and workers problems to the higher authorities.

    CONCEPTS OF MANAGEMENT

    (a) Process of management: it includes six ms.

    1. Men

    2. Money

    3. Machine

    4. Material

    5. Market

    (b) As a profession: you need proper degree. There are certain legal rules.

    SKILLS OF A MANAGER

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    In order to have a proper achievement of good and in order to have plan to be properly

    worked on a manager must have certain skills such as: -

    (1) Conceptual skills: A manager must have conceptual knowledge of

    management. Each principle and concept should be clear in the mind of

    a manager and he should be effectively able to apply him.

    (2) Technical skills: it is concerned with the application of skill or

    knowledge acquired. Management does not simply mean the knowledge

    of principles of management rather it is its application which makes its

    effective.

    (3) Human skills: A manager should have Psychological knowledge. He

    should able to deal with different persons in different circumstances.

    (4) Decision making skills: in crucial times a manager should be able to

    have the ability of making decisions. These decisions must be effective

    and practical in use as well.

    MANAGEMENT AND SOCIAL RESPONSIBILTIES

    FOR:

    Manager should have social responsibility for the people. Because manager is a person

    who is very skilled, if he will take interest in the social functions or problem, it will create a

    good impression on other people living or working under him it will motivate the sub-ordinates

    working under him. Thus, it creates a favorable impression on the society, which will ultimately

    helps the business.

    Managers have a creative and also communicative skill. As their main task is to have the

    cordial relations with people inside the organization or outside the organization. The had to

    interact with his subordinates, superiors and other members relating to business.

    So, the managers are very creative and if they will take part in social problems, thesociety is bound to improve in some kind or others. Managers take the input from the society

    e.g. education values etc. if managers will take part in social event or they will become

    responsible towards society, the society is sure to make progress become one man can change

    the whole environment. It will thus create the source of motivation towards the society

    According to System theory, for the efficient working and smooth working small sub-systems

    should work properly.

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    AGAINST:

    The main function of the manager is to govern his organization smoothly and efficiently.

    So, he should not make himself responsible towards the society. He should not be able to do his

    work properly. The social problem should be left for those people. So generally take the

    responsibility (political parties, interest groups etc) of improving are solving the problem of the

    society. Manager takes the salary for gobering his organizing properly not for solving the social

    problem of the society. Thus, manager should not move his mind towards social responsibilities

    of the society.

    OR

    There are many thinkers who have supported this, but there are others who have expressed their

    opinion both sides are given as under:-

    Arguments against social responsibility:

    1. Contrary to the objective of business: Just as the primary objective of players in

    the play-ground is to achieve victory, in the same way the chief objective of

    business is to enhance its profits by utilizing its, resources.

    2. Inefficiency in the system: there is no power other than self-interest, which can

    get work out of people. It owners of business, by ignoring self-interest, start

    thinking of social responsibility the whole work-system will turn inefficient.

    3. Effects of business values: Business should not have any social responsibility

    otherwise social values will come to be dominated by business values, which initself is a painful delaminate. It means that when business is alive to its social

    responsibility, the people in the beginning will be so thoroughly impressed by it

    that in future business will come to occupy a position of predominance the idea of

    social responsibility of management opinion against.

    4. Conflicting consideration: A business manager will be guided by two

    considerations, namely, private market mechanism and social responsibilities

    which are opposite to each other.

    5. Arbitrary power: Business managers will get arbitrary power in the matter of

    allocation of resources in the welfare of the society. They should have no right to

    interfere with the external environment of business.

    6. Disregard of marketing mechanism: the doctrine of social responsibilities

    implies acceptance of socialist view that political mechanism rather than market

    mechanism is the appropriate way to allocate scarce resources to alternative uses.

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    7. Burden on customer: if the price in the market for a product does not truly reflect

    the relative costs of producing mechanism of the market place will be distorted

    The consumers will have to pay higher costs.

    8. Difficult implementation: the concept of social responsibility is ill conceived and

    ill defined and is difficult to be implemented.

    Argument for social responsibility:

    1. Business is a part of society: Since business organizations are a part of society they

    must have a positive attitude towards the needs of society. Business is only a sub-

    system of society and this sub-system must contribute to the welfare of the main

    system.

    2. Avoidance of govt.regulation: If business does not care of its social responsibility

    the govt. has to interfere increasingly in the business system, which adversely affects

    the progress of business.3. Long term self-interest of business: the social responsibility of business, if taken

    care of in the present ensures the success of the organization in the future.

    4. Code of conduct: Members of a profession are bound to follow a code of conduct.

    Code of conduct includes rules connected with profession, honesty and morality

    which form its base.

    5. Business is a creation of the society and so it should respond to the demands of

    the society: Since business uses the resources which belong to the society. It is

    necessary that every business are obliged to use the social resources for the common

    good of society.6. The long-term self interests of the business are best served when business

    assumes social responsibilities: There is a growing realization on the part of the

    enlightened businessmen that it is in their self-interest to fulfill the demands and

    aspirations of the society. People who have good environment, education, and

    opportunity make better employees, customers and neighbours for business than those

    who are poor, ignorant or oppressed.

    7. It is the moral and right thing to do: It is widely agreed that businessmen today

    have considerable social power. This power is virtually granted to them by the society

    which must have a general relationship with social responsibilities. The socia

    responsibilities of businessmen must be proportionate to their social power. If the

    businessmen do not assume social responsibilities, their social power must be taken

    away by the society through government controls and regulations and other measures.

    8. Public image of business would be improved: The business will retain the needed

    credibility with the public if it performs its social obligations. It will also avoid

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    conflict with the society in its own interest. Good relation with the workers

    consumers and suppliers will lead to success of business.

    9. The consumers are well informed: They expect higher quality products a

    responsible rates. If they dont get fair treatment form business, they will organize

    themselves and compel the business its social responsibilities.

    MANAGERIAL SKILLS:

    1. Planning skills: the manager must passes the skills of thinking the skills of analyzing the

    environment, it includes what is happening in the society organization and political

    system. He must be able to assess or guess the changes in environment, traits offered by

    the changes in environment. He must be able to match two sets of environment on the

    basis of external and internal analysis.

    2. Organizing skills: organizing skill is needed to specify who will achieve what and how

    manager must be in a position of identification of specific activities and specific jobs. Amanager must be clear about grouping of various jobs, span of management, type of

    relationship to be established between various people and various jobs.

    3. Leading skill: leadership is the ability of individual to influence the people. Recognition

    of human factor is also included in leading skill of human factor various leadership track

    like communication and motivation are also included in the leadership skills.

    4. Technical skills: technical skills refer to the ability and knowledge in using the

    equipment, techniques and procedures involved in performing specific tasks. These skills

    require specialized knowledge and proficiency in mechanics of a particular job. A

    manager must know which skills should be employed in his particular enterprise and be

    familiar enough with their potentiality to ask discerning question of his technica

    advisors.

    5. Human skills: human skills consist of the ability to work effectively with other people.

    These are required to win co-operation of others and to build effective work teams

    Human skills are reflected in the way a manager perceives his superiors, subordinates and

    peers. An awareness of the importance of human skills should be part of managers

    orientation.

    6. Conceptual skills: conceptual skills comprise the ability to see whole organization and

    interrelationships between its parts. These skills refer to the ability to visualize the entire

    picture or to consider a situation in its totality. Such skills help the manager to analyse theforces working in a situation and to take a broad and foresighted view of the organization

    7. Diagnostic skills: it includes the ability to determine by analyzing and examination, the

    nature and circumstances of a particular condition. It is not only the ability to specify why

    something happened but also the ability to develop certain possible outcomes. It is the

    ability to it through unimportant aspects and quickly gets though the heart of problem.

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    8. Controlling skill: there are certain standards, which are fixed in a way such that

    accomplishment of those standards leads to the accomplishment of goals. A manager

    must keep check on the activities of subordinates and must rectify them if there are any

    problems.

    9. Decision making skills: there are two types of decisions to be taken by the manager.

    (i) Routine and program decision

    (ii) Non-routine and non-program decisions.

    The course of action to be followed is as under:

    1. The manager must be in a position to identify the problem.

    2. Reaching to the main cause or the problem.

    3. Searching for the alternative solution.

    4. Comparing merits and demerits of each solution.

    5. Selecting the best course of action.

    6. Formulating the plan by the application of the alternatives.

    Responsibilities of manager:

    1. Responsibility towards suppliers: people who supply raw material, mechanica

    components, financial institutions and advertising agencies. It is the duty or says

    responsibility of the manager that the suppliers are being paid at the time.

    2. Responsibility towards distributors: it is the responsibility of the manager to check

    regular supply of the product. Product must be checked for the quality, packaging (as in

    the case of children packaging plays a very important role). There must be free testing ofgoods that is distribution of samples. There should be fair return on investment that is fair

    commission must be paid. To motivate them the organisation must reward them, credit

    facilities must be made available to the middle class people etc.

    You can survive in the vest way if the industry will survive:

    a. You can take the advantage by showing collectiveness.

    b. Compiling with the norms lay down by the association.

    c. Providing correct information to organisation.

    d. Sharing latest knowledge.

    e. Supporting the individual members of the association.

    f. Indulging in fair and ethical competition.g. Not using any political or other strategies.

    3. Responsibility towards union: employees union is recognized as the enemy of the

    organisation.

    4. Responsibility towards govt.: Birth growth and death of any organisation will generate

    according to statuary provisions and these will be governed by the government of the

    organisation and this can be done by

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    (i) Sending the correct information.

    (ii) Taxes and duties must be paid regularly.

    (iii) Organisation must try to operate as a model citizen.

    (iv) Organisation must not try to damage the culture of that area and must

    try to maintain the rich culture of that area.

    5. Responsibility towards customers:

    6. Responsibility towards society:

    7. Responsibility towards competitors:

    8. Responsibility towards workers:

    9. Responsibility towards shareholders or owners:

    Roles of a manager:

    There are different types of managerial roles some of them are given below:

    1. Figurehead: In this role manager performs symbolic duties required by the status of his

    office. Making speeches, bestowing honors, welcoming official visitors, distributing gifts

    to retiring employees are examples of such ceremonial and social duties.

    2. Leader: This role defines the managers relationship with his own subordinates. The

    manager sets an example, legitimizes the power of subordinates and brings their needs in

    accord with those of his organisation.

    3. Liaison:It describes the managers relationship with the outsiders. A manager maintains

    mutually beneficial relations with other organisations, governments, industry groups etc.

    4. Monitor: It implies seeking and receiving information about his organisation and

    external events. An example is picking up a rumor about his organisation.

    5. Disseminators: It involves transmitting the informations and judgments to the members

    of the organisations. The information relates to internal operations and externa

    environment. A manager calling a staff meeting after a business trip is an example of

    such a role.

    6. Spokesman: In this role, a manager speaks for his organisation. He hobbies and depends

    his enterprise. A manager addressing the trade union is an example.

    7. Entrepreneur: It involves initiating changes or acting as a change agent. For example a

    manager decides to launch a feasibility study for setting up a new plant.

    8. Disturbance handler:This refers to takingcharge when the organisation faces a problemor crises. For example a strike, feud between subordinates, boss of an important

    customer. A manager handles conflicts, complaints and competitive actions.

    9. Resource allocate: In this role a manager approves budgets and schedules sets priorities

    and distribute resources.

    10. Negotiator: As a negotiator a manager bargains with suppliers, dealers, trade unions

    agents etc.

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    Functions of management:

    Planning:

    It is a process of thinking before doing. It involves determinations of goals and theactivities required to be performed to achieve the goals. It consists:

    What is to be done?

    (i) How it is to be done?

    (ii) Where it is to be done?

    (iii) When it is to be done?

    (iv) By whom it is to be done?

    So planning is a process of shorting out the path for attaining the determined objective of

    the business. Over all planning is deciding that in present, what is to do in future.

    Organising:Organizing refers to the way in which work of a group of people is arranged and

    distributed among the group members to achieve the objectives of an organisation. As a

    function of management organizing refers to the following:

    (a) Bringing together human and non-human resources that

    is the work to be done and its distribution in human resources.

    (b) To define and establish authority responsibility relationship for the

    achievement of goals.

    (c) Determination of objectives.

    (d) Division of activities into jobs(e) Fitting individuals into jobs, and

    (f) Developing relationships.

    In conclusion we can say that organizing refers to distribution of work to the superiors

    and sub-ordinates and fixing there authorities and responsibilities.

    3. Staffing:

    Staffing is the process of determining the manpower requirement that could meet the

    companys objectives. Staffing is a managerial function of attracting, acquiring, developing and

    maintaining the human resources required to achieve the organisation objective efficiently.Staffing also involves upgrading of quality/skills of the staff to get higher performance

    from then. Personnel department of an organisation looks after the function of staffing. Staffing

    usually includes the following activities:

    (i) Human resource planning.

    (ii) Announcing vacant positions, that is recruitment.

    (iii) Receiving applications.

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    (iv) Administering test.

    (v) Interviewing.

    (vi) Medical test.

    (vii) Final selection and appointment letter.

    (viii) Orientation and placement.

    4. Directing or Leading:

    Directing as a function of management is concerned with instructing, guiding and

    inspiring people in the organisation to contribute to the best of their capabilities for the

    achievement of organizational objectives. As a conclusion directing includes the following:

    (a) Communication: it is the process of passing information and

    understanding from one person to another. This process is necessary for making

    the subordinates understand what the management expects of them. A manager has

    always to tell the subordinates what to do, how to do it and when to do it. He has to

    create an understanding in their minds in regard to these matters.(b) Leadership: a good manager must also be an effective leader

    Leadership is concerned with influencing the behavior of followers. In order to get

    the cooperation of employees, the manager must have leadership skills. The style

    of leadership will vary from situation to situation.

    (c) Motivation: effective motivation is necessary for getting voluntary

    cooperation of the subordinates. Different types of rewards motivate differen

    people. Every manager should study the behaviour of individuals working under

    him to provide him or her proper inducements. To some financial incentives are

    important, while others are motivated by non-pecuniary incentives like job

    security, job enlargement, freedom to do work and recognition.

    (d) Issuing orders and instruction by the superior.

    (e) Leading the subordinates to influence their activities towards

    achievement of goals.

    (f) To ensure that the subordinates are working as per plans and policies.

    5. Controlling:

    Controlling is a process of verifying whether actual performance is in accordance to the

    planned performance and to take corrective action wherever required.

    It involves comparison of actual performance with the planned performance as to qualityquantity, time taken etc. and than analyse the deviations and to take corrective measures to

    correct the deviations. It involves the following steps:

    1. Establishment of standards.

    2. Measurement of actual performance.

    3. Comparison of actual performance with the planed performance.

    4. Find out deviations.

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    5. Taking corrective action.

    MANAGERIAL ETHICS:

    The term ethics refers to value-oriented decisions and behaviour. The word ethics

    comes from the Greek root, ethros, meaning character, giving beliefs, standards, or deals that

    pervade a group, a community, a people--------. Today ethics is the study of moral behaviour

    the study of how the standards of moral conduct among the individuals are established and

    expressed behaviourally. Terms such as business ethics, corporate ethics, medical ethics, or

    legal ethics are used to indicate the particular area of application. But to have meaning, the

    ethics involved in each area must still refer to the value-oriented decisions and behaviour of

    individuals. Ethics refer to a set of moral principles, which should pay a very significant role in

    guiding the conduct of managers and employees in the operation of any enterprise. Ethics is

    concerned with what is right and what is wrong is human behaviour. It is normative and

    prescriptive, not neutral. It addresses the question of what ought to be. Ethics refer both to thebody of moral principles governing a particular society or group and to the personal normal

    precepts of an individual.

    Some people subscribe to a utilitarian reference in determining what is wrong and what is

    right. They hold that a proposed course of action should be judged from the standpoint of

    greatest good for the greatest number of people. From this point of view, there are few absolute

    standards and each issue must be judged by studying its impact upon all affected parties.

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    ETHICS AND SOCIAL RESPONSIBILITIES:

    The term social responsibility conveys the moral conduct that relates to such broad

    issues as environmental pollution, discrimination, poverty, unemployment and inflation

    Accordingly, an organization whose practices contribute to inflation, unemployment, increasedpoverty and like would be viewed as socially irresponsible---as not fulfilling its responsibility to

    society. An automobile manufacturer who produces cars with faulty brakes, a pharmaceutical

    house that makes false claims about its comd remedies, or a food company house TV ads

    promote substandard food items are socially irresponsible.

    Some people feel that social responsibility is linked to organisation and ethics to

    individuals, but this is not a useful distinction. In the final analyses, decisions are made by

    people and therefore, individual managers at some level must assume responsibility for every

    corporate decision. The executive who lies about a competitors product, the manufacturer who

    markets a highly inflammable article of clothing, the industrialist who dumps pollutants into a

    stream-all behaves in an ethically irresponsible way. The most responsible way to distinguishbusiness ethics from social responsibility is in terms of a decisions implications for society as a

    whole. Within this frame of reference, business ethics are concerned with microethics (relating

    to daily operating decisions with limited social impact), social responsibility is concerned with

    macroethics relating to decision with broad implications for a large segment of society.

    However this distinction is not even followed in practice. The term ethics is used to

    convey both microethics and macroethics.

    DIFFICULTIES IN ESTABLISHING MANAGERIAL ETHICS:

    The problem of laying down managerial ethics is more complicated than it is in

    established professions such as medicine and law. The physician and lawyer understand clearly

    that their responsibility is to the patient or the client. The manager is torn between the interests

    of owners, employees and customers so that the client group is often impossible to identify

    and isolate. Whereas the physicians actions are ethical if the patients interests are served,

    the manager enjoys no such security.

    Established medical and legal associations have the legitimate authority to enforce

    standards of behaviour. There is no comparable management organisation that possessed the

    right to enforce ethical standards. Therefore, we have great difficulty in resolving the problems

    caused by questionable acts such as paying bribes or similar actions unless a law is violated. In

    management, the legal system also becomes the ethical system and where higher standards of

    behaviour than those required by law are desired, there is no way to enforce them.

    There are four ways to establish acceptable standards of behaviour. The first is the

    establishment of minimum standards of behaviour by law. But if law dictates ethical behaviour

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    the true meaning of personal morality, individual responsibility and free choice is lost

    Secondly, an attempt should be made to develop accepted code of ethics to guide managerial

    action. In India and other countries, management associations have attempted this approach

    But how to enforce the standards and make allowances for organizational and environmental

    differences is the main problem.

    The third approach is to follow the lead of medicine, law, engineering and accounting and

    establish a professional society to enforce codes of behaviour for the managers. This option

    would, however, require a new type of management organisation with mandatory membership,

    professional certification, and so on. Nothing approaching this presently exists. Any move n this

    direction would be, at best, long-range in character. One final option is the development of

    individual organizational code of behaviour. This idea has a great deal of support and short-

    term promise. But the individual organizational codes do not provide for uniform standards

    required of business.

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    EVOLUTION OF MANAGEMENT THOUGHT:

    1. Classical (Traditional) approach:

    (a) Bureaucracy (Webers)

    (b) Scientific management (Taylors)

    (c) Management process school (Fayol) (Administrative theory)

    Human relations approach (Neo-classifical approach) (Elton mayo) (It helps inloving and caring the employees, it held the stress on social aspects only):

    Behavioural science approach (Neo-classifical approach):

    Systems approach (Modern approach) (There should harmony among the sub-systems

    and among different departments of organisation):

    Contingency approach (Modern approach) (different theories needed for different

    situations):

    Quantitative approach (Modern approach):

    Classical theory:

    The classical organisation theory is also called the traditional theory. In this theory, we

    shall discuss the ideas of several contributors such as Taylor, Fayol, Luther Gulick, and Max

    Weber. All these thinkers were dissatisfied, in one way or the other, with the organizational

    practices of their time.

    The classical organisation theorists dealt almost exclusively with the anatomy of formal

    organisation. Organisation is treated like a machine and so making each individual, working in

    the organisation efficient, can increase efficiency. For instance, F.W. Taylor emphasized on

    division of labour, fixing everybodys work for the day and functional formanship. That is why;

    Taylors scientific management has been referred to as machine theory. It may be noted that

    scientific management group emphasized efficiency of lower levels of organisation. It was

    Henri Fayol who showed concern for efficiency at the higher levels for the first time.

    Features:

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    The classical theory is more or less mechanical in nature as is revealed by its following

    features:

    a. Classical organisation theory is built around an accounting model.

    b. The relationship between workers and management is established through

    formal communications, defined tasks and accountability and formalized procedures and

    practices to minimize conflict between them.

    c. The worker is essentially an economic man who can be motivated basically

    by economic rewards. Money is considered the main motivator under this theory.

    d. This approach to the organisation is the embodiment of the extra pair of

    hands concept.

    e. In designing the hob and in picking the extra pair of hands, classical theory

    assumes man to be relatively homogenous and relatively unmodifiable.

    f. Stability of the employees-stability in the sense of minimizing changes

    within the employees-is a goal in the organisation.

    g. Classical theory is in its essential character centralized, and the integrationof the system is achieved though the authority and control of the central mechanism.

    Criticism of classical theory:

    The classical theory is criticized on the following grounds:

    (a) Closed system: Classical theorists have viewed organisation as a closed system,

    that is, having no interaction with the environment. This assumption is totally unrealistic.

    A modern organisation is an open dynamic system, which has interaction with the

    environment.

    (b) Unrealistic assumption about human behaviour: The classical writers lacked

    sensibility to the Behavioural dimensions of an organisation and made over-simplified

    and mechanistic assumptions for the smooth running of organisation ignoring all

    complexities of human who perform tasks assigned to them and ignored their social

    psychological and motivational aspects of human behaviour. Human behaviour is most

    unpredictable and complex. This assumption of classical writhers led the workers to

    frustration, conflict and failure and thus made man subordinate to the organisation.

    (c) Inadequate emphasis on human beings: the interplay of individual personality

    informal groups and inter-organisational conflicts in the formal structure appears to be

    neglected by the classical writers. Bennis feels that the focus of classical theory is on

    organisation without people.(d) Economic rewards as main motivators: the assumption that people at work can

    be motivated solely through economic rewards is also wrong. Several researches in

    human behaviour have contradicted this assumption. Non-monetary factors like better

    status and job enrichment can also motivate the workers.

    (e) Hierarchical structure: the classical theory is based upon the hierarchical

    structure that establishes the authority relationship between individuals in an

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    organisation. It attempted to prescribe the right organisational structure. This was a very

    narrow approach as it concentrated only on line and staff structures. The classical writers

    did not explore why certain forms of organisational structure are more effective than

    others.

    (f) Over emphasis on universality: classical theorists have claimed that these

    principles have universal application. This suggests that the same principles can be

    applied in: (i) different organisations, (ii) different management levels in the same

    organisation, and (iii) different functions of the same organisation. The empirica

    researches, however, suggest that none of the principles has such characteristics

    Moreover, there are many of the principles, which are actually contradictory with other

    principles. For example, principle of specialization is quite in conflict with the principles

    of unity of command. Peter Drucker, Ernest Dale, etc. have also criticized universality

    concept.

    (g) Bureaucratic behaviour: Webers ideal bureaucracy, a major constituent of

    classical theory, suggested strict adherence to rules and regulations. The scope forindividual initiative and their contribution to the organisation goal is thus limited. The

    result is red-tapism and observation of rules and regulations becomes the main objective

    while the real objectives for which these rules and regulations are formed are forgotten.

    Bureaucracy:

    According to the name bureaucracy theory was evolved by the German sociologist Max

    Weber (1864-1920). The theory of bureaucracy is based upon hierarchy of authority and web of

    rules and relations. It visualizes a machine model of organisation characterized by impersonal

    control over human beings.

    Characteristics:

    (a) A well-defined hierarchy of authority with clear lines of authority and control and

    responsibility concentrated at the top of the hierarchy.

    (b) A high degree of specialization.

    (c) A division of work based on functional departmentation.

    (d) A system of rules covering the rights and duties of employees.

    (e) A definite system of procedures for dealing with the work situation and

    rationally coordinating activities.(f) A centralized system of written documents (the files) for collecting and

    summarizing the activities of the organisation.

    (g) Impersonality of relationships between employees.

    (h) Recruitment of managers on the basis of ability and technical knowledge.

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    The bureaucracy, or bureaucratic model, was one of the first theories of organisation. It

    was a theory; Weber hoped that would be used to understand how and why organisations were

    structured as they were, and the standard against which other organisations would be compared.

    But like most ideal forms of anything it was an extreme, an exaggeration. Having some

    specialization, adequate procedures and rules, and some centralization was and is clearly better

    than having no organisation at all. But Webers bureaucratic model quickly became

    synonymous with a rigid, unbending, inflexible structure manned by robots.

    Criticism of bureaucracy:

    Today when we hear the word bureaucracy, it immediately brings to mind visions of a

    ponderous, slowly moving organisation-one steeped in red tape, meaningless hurdles, and

    inefficiency. Various grounds of criticism of bureaucracy are as under:

    1. The specialization of labour often inhibits effective communication among

    technical specialists and between higher and lower levels of the organisation.2. The procedures and rules sometimes encourage organisational members to act

    mechanically rather than exercising initiative and using their inherent creativity. They

    often breed resistance to change.

    3. Promotions in real life can result from whom one knows and how one plays the

    organisation game rather from technical ability. Competent people may be denied

    promotion.

    4. Bureaucracy involves excessive paperwork, as every decision must be put in

    writing. All documents have to be maintained in their draft and original forms. This leads

    to great wastage of time, stationery and space.

    5. Personnel in a bureaucracy tend to use their positions and resources to perpetuate

    self-interests or the interests of their sub-units. Every superior ties to increase the number

    of his subordinates as if this number is considered a symbol of power and prestige. It is

    hard to destroy bureaucracy even if it has outlived its utility.

    6. Bureaucratic procedures involve inordinate delays and frustration in the

    performance of tasks. The procedures are nevertheless valued, perpetuated and multiplied

    for their own sake as also to pass the buck.

    Despite its drawbacks, bureaucracy has become an integral feature of modern

    organisations. It cannot be wished away. It is, therefore necessary to overcome its negativeaspects through proper application of rules and regulations, and reconciling the individual needs

    and organisational goals.

    F.W. Taylors scientific management (1856-1916):

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    F.W. Taylor scientific management means managing the affairs of an organisation

    scientifically in contrast to the rule of thumb approach.

    According to him, scientific management is the art of knowing exactly what you want

    men to do and then that they do it in the best and cheapest way.

    He is regarded as the father of scientific management, the main objective of scientific

    management was to eliminate wastage and increase the all round efficiency in the working of

    the organisation.

    He was the first person who insisted on the introduction of scientific methods in

    management. He launched a new movement in 1955, which is known as scientific

    management. That is why; Taylor is regarded as the father of scientific management.

    He was born in 1856 in Philadelphia, U.S.A. he started his career as an apprentice in a

    small machine making shop in 1870 and rose to the position of chief engineer of Midvale Steel

    works in 1884 at the age of 28. Taylor conducted a series of experiments over a period of more

    than two decades. He experimented with machine tools, speed metals and the like. One of his

    experiments led to the discovery of high-speed steel, which made him very popular. Otherexperiments related to the way men handled materials, machines and tools which led him to the

    development of a coordinated system of shop management. In short, he experimented in

    different fields to eliminate wastage of all types, increase the efficiency of workers and provide

    for functional management.

    Taylor was a man of strong will and convictions, he wanted to apply scientific reasoning

    to management. After leaving Midvale Steel Works, he joined Bethlehem Steel Company where

    he introduced scientific management. He was highly opposed by the management and the

    workers and his services were terminated unceremoniously in 1901. Taylor presented his first

    paper entitled Shop management was published in 1903; it focused attention on hi

    philosophy on management. His famous book principles and methods of scientifi

    management was published in 1911 and his other contribution was testimony before the

    special house committee which was given in 1912. it may be pointed out that the last two

    works were combined in one book entitled scientific management in 1947 by Harper and

    Brothers.

    Taylors principles of management:

    Taylor developed a number of principles of scientific management.

    Science, not the rule of thumb: according to this principle scientific methods should bedeveloped and used to perform each job and job should not be done as a rule of thumb, we

    should think before doing. For this purpose first normal time required to perform a job should

    be determined. Secondly fair days work of the workman be determined. Thirdly the best way of

    doing the work and a last maintaining standard working conditions and providing standard tools

    and equipments.

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    Close co-operation between workers and management (cooperation, not

    individualism): according to this principle objectives of organisation can only be achieved by

    close cooperation between all the workers and all the levels of management in an organisation

    and each superior and subordinate should cooperate each other to achieve the common

    objective of the organisation.

    Scientific selection, training of the workers: this principle suggests that skills and

    experience of the workers must be properly matched with the jobs, which they have performed.

    So selection should be based on tests and interviews in specified field, training be given if

    required and their capabilities should be developed to the maximum.

    Division of work and responsibility (separation of planning and operational works):

    there should be clear-cut division of work and responsibility between work and management.

    E.g.planning is the work of management and so managers should be responsible for the proper

    planning where as execution of plan is the work of workers and so worker should be responsible

    for proper execution of planning.

    Mental revolution (harmony): in an organisation the personnels (persons who areworking on an organisation) should be made mentally prepared to perform the activities

    assigned to them. So management should create suitable working condition and resolve all

    problems scientifically and the workers should perform their job devotedly and use th

    resources efficiently.

    Maximum prosperity for employers and employees: this principle requires that the

    aim of management should be to secure maximum prosperity for the employers along with the

    maximum welfare of employees.

    Criticism of scientific management:

    Taylors work was criticised on the following grounds:

    1. The use of the word scientific before management was objected because what is

    actually meant be scientific management is nothing but a scientific approach to

    management.

    2. It was argued that the principles of scientific management as advocated by Taylor

    were confined mostly to production management. He ignored certain other essential

    aspects of management like finance, marketing, accounting and personnel.

    3. Taylor advocated the concept of functional foremanship to bring about

    specialization in the organisation. But this is not feasible in practice as it violates theprinciple of unity of command.

    4. Trade unionists regarded the principles of scientific management as the means to

    exploit labour because the wages of the workers were not increased in direct proportion

    to productivity increases.

    5. Scientific management is based on the assumption that people are motivated by

    material gains. Taylor and his associated concentrated on physical and economic needs

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    and over-looked the social and ego needs of people. Later experience has revealed that

    financial gain is not the only thing that matters. Workers also want job satisfaction

    participation and recognition.

    6. Scientific management is quite limited in scope. It focused attention completely on

    efficiency at the shop floor. As a consequence management became the study of shop

    management while the more general aspects were overlooked. Scientific management has

    thus been described as a theory of industrial engineering.

    7. Increase in work speed: in scientific management the workers are supposed to

    work with more speed, which affects their health.

    8. no chance to show skill: in scientific management workers are supposed to work

    according one schedule and no thought is given to personal within and skill.

    9. Monotonous work: the workers are supposes co work only the specified portion

    of work continuously for many years the same work for many years make the work

    monotonous.

    10. Lack of initiative: no chance is left to show their ability only a mechanizedprocess of work is followed.

    11. Lack of employment opportunities: more work by lesser worker thus reduces the

    chance of more employment.

    12. Exploitation: workers are not given their due shares in the gains due to

    increased productivity of the enterprise. Comparatively, less efficient workers who are

    failed to achieve the standard are penalized wages do not rise in

    the same proportion in which productivity of labour increases.

    13. Weakness of trade unionism: scientific management reduces the role of trade

    unions as standards of outputs, wages and working conditions are determined on

    scientific bases. There is little scope of bargaining on this ratter. The differential piece-

    wage divides the worker into efficient and inefficient. Scientific management may lead to

    accuracy, as workers have to carry out the instructions of their functional basis. It cuts the

    roots of trade union movement.

    OR

    Speeding up of workers: workers feel that scientific management is nothing but a device

    to force workers to a greater speed, without much regard for their health and safety. It creates a

    lot of physical and mental strain on them.Loss of workers skill and initiative: he workers had to work according to the

    instructions of the foreman. This leads to loss of initiative from the workers and they cannot

    suggest better method of work. They further allege and too much of standardization, a pre-

    requisite for scientific term, due to loss of workers initiative it results into lower productivity.

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    Monotony: under this function of planning is separated from that of doing. Every worker

    is expected to perform his small part of a job due to specialization. This makes the work

    monotonous and worker lends to lose interest in his job.

    Unemployment: Scientific management reduces the number of processes and motions of

    workers, increases the hourly or daily output per worker, increases their efficiency by

    standardization and decision of labour, thereby, it creates unemployment by requiring lesser

    number of workers.

    Exploitation of workers: the workers feel that gains increased profit is taken away by

    investors and only insignificant benefit is given to the workers by way of increase in wages and

    bonus.

    Discrimination between workers: under this, efficient workers get more wages as

    compared to the inefficient ones due to the differental wage incentive scheme.

    Undemocratic in nature: workers object that scientific management is undemocratic in

    nature as it gives absolute control over workers to the functional bosses. The workers have to

    follow the instruction of the bosses without thinking on the part of the workers.Unsuitable for small-scale unit: some employers are of the opinion that scientific

    management is only suitable for large-scale units. Small-scale units cannot afford to introduce

    the scheme of scientific management.

    Techniques or elements of scientific management:

    Functional foremanship: Taylor believed that a single foreman might not be competent

    to supervise all functional matters. Functional foremanship involves supervision of a worker by

    several specialist foremen. So this concept is opposite of the principle of unity of command.E.g. matter relating to the speed of work of a worker should be supervised by speed supervisor

    and repair and quantity there of should be supervised by the repair supervisor.

    Standardization of work: according to this technique standards should be fixed at every

    level. So that the jobs can be performed efficiently. E.g. standard tools and equipments should

    be provided to the workers. Standard working conditions are provided at work place. Standard,

    size, quality, weights and other measures should be fixed. Standard time required performing a

    unit of job and standard working hours of a fair day. Standard performance of machines in a

    standard time.

    Simplification of work: the work should be simplified in a way so that an average

    worker can easily understand the steps to be performed to do a specified job. Simplification willcertainly improve the efficiency resulting more production and reduction in cost and wastages.

    Fatigue study: according to this technique management should determined the amount

    and frequency of rest intervals in completing a task. Because human being is bound to feel tired

    if works without rest interval for a long period and after getting tired he will not be able to

    perform the job with full capacity. But by rest he will regain stamina.

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    Method study: there may be various methods to perform a job with different cost

    requirements. So the organisation should try to find out the best way to perform the task. E.g

    shoes may be manufactured manually or by machines, which ever costs less be adopted.

    Deferential wage system: in this technique Taylor suggested that differential wage

    system for the wages to the employees on the basis of their performance should be introduced

    which will develop the idea/concept do more to earn more. The inefficient worker will also

    try to do to the maximum of his capacity and so the habit of doing the best and more in an

    efficient manner is develop.

    Mental revolution: working of the subordinate and superior is based on whether they are

    mentally prepare for doing the job or not. A positive attitude of both towards each other each

    necessary there must be an environment in an organisation in which the workers feel that the

    management is exploiting them. On the other hand management also should have no concept

    that the workers have a tendency of miss use of tools and equipments, resulting wastages.

    Time study: time study is a technique, which is used to measure/determine the time that

    may be taken by workmen of average skills/ability to perform a job/task. Purpose of time studyis to determine standard time required to perform a specified job and so fair days

    work/workman. Time study is conducted with the help of stopwatch.

    Motion study: motion study is a technique, which involves close observation of

    movements of body and limps required to perform a job. Its purpose is to determine the best

    way of doing a job by eliminating the wasteful motion, which will further reduce the fatigue

    resulting improvement in efficiency. Micro chronometer is the tool of study.

    Administrative theory:

    Henri Fayol was a French industrialist. He joined a French mining company in 1860 as an

    engineer and rise to the position of its managing director 1888. Through, his long practical

    experience Fayol developed a general theory of management. He published a book

    administration industrial general in French in 1916, which was translated into English in 1929

    under the title general and industrial management.

    Fayol began by dividing all industrial activities into six groups:

    1. Technical,

    2. Commercial,

    3. Financial,4. Security,

    5. Accounting, and

    6. Managerial.

    He gives a lot of principles of management which are explained below:

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    Division of labour: division of labour means dividing the work among members of

    organisations. It leads to specialization. It increases the efficiency of individual employee.

    Parity of authority and responsibility: authority and responsibility are two sides of

    same coin. Authority refers to the right of a superior to give orders to subordinates regarding

    use resources of the organisation and to take decisions on specified matter. Responsibility on

    the other hand, means obligation with respect to the performance of functions and achieving

    goals. There must be parity between authority and responsibility.

    Discipline: discipline in the context of management means obedience that is complying

    with rules and regulations of the organisation.

    Unity of command: according to this principle, a subordinate should receive orders and

    be accountable to one and only one superior. No employees therefore, should be asked to

    receive orders and instructions from more than one superior.

    Unity of direction: efforts of all the members of the organisation should be directed

    towards common goals. This principle ensures unity of action, and coordination.Subordination of individual interest to general interest: the interest of the

    organisation must precedence over the interest of individuals. In other words, individuals should

    give up their personal interest in the interest of the enterprise.

    Fair remuneration to employees: remuneration of employees should be fair and

    reasonable wages should be determined on the basis work assigned cost of living, and financial

    position of the business.

    Centralisation and decentralization: when top management retains most of the decision

    making authority, is called centralisation, sharing authority downwards leads to decentralization

    Fayol says that an organisation should strive to achieve a balance between centralisation and

    decentralization.

    Scalar chain: it includes the chain of superiors from the top to the lowest rank in

    management. Each manager is superior to the manager below him but he is also subordinate to

    his own superior. According to this principle each superior is to provide direction or instruction

    to immediate subordinate and subordinate to suggest or to complain to his immediate superior

    Some times orders, directions, suggestion, complain got delate. While communicating because

    of the strict compliance of scalar chain. Therefore the avoid the delays Fayol suggested the

    concept of gang plank. According to which two employees at the same level can

    communicate each other directly. But each one of them must inform to his own superior.

    Order: this principle is important to make the best use of personal and to avoidunnecessary delay in work. The principle is concerned with arrangement of things, which is

    called material orders, and placement of people called social order.

    Equity: the principle of equity suggests tha