Presented by:

Dave Shaw, VP of FUN!!

Makoto USA

The Makoto Arena

Outline for this training…

• History

• Science

• Features

• Markets

• Competition

• Differentiation

• Support

No other exercise product has such a broad,

multi-market appeal – NONE!

A note about Markets…

• Youth Fitness (YMCAs, Community Rec Ctrs,

Schools, JCCs)

• Medical Rehabilitation

• Sports Performance/ Military (Sports teams,

Gyms, Special Forces)

• Learning Disabilities/ ADHD/ Autism

• Others (Entertainment, Martial Arts, Parties,

Home Sales)

What is a Makoto Arena?

Makoto is…

History

• Invented in 1996, “Pay for play” in Arcades

• Developed for mass market 2002

• Discovered by medical community in 2003

• Now, 4th Generation - Proven, established

• Large customer base/ references

• Exposure: major motion pictures, ESPN,

Reality TV shows, Talk Shows, News

broadcasts

Features • 36/48 ultra-bright LED targets

• All lights individually addressed/programmed

• 3 imoact-certified speakers w/ variable volume control

• Uploadable/ customizable sound themes

• 8 Standard games

• Updateable/ customizable games

• Internet connectivity

• Large touch-screen monitor

• Windows-7 based

• Extensive reporting capabilities

• Made in USA – 14 gauge steel, “bullet-proof” lexan targets

• List price $9,995 (floor pads add $2,995)

The combination of random visual and audio stimuli along with cross-body, aerobic movement triggers the release of

neurotropic factors* which

promote the growth of neurons and synapses.

The growth of BDNF’s has significant implications for the treatment of numerous disabilities, academic

improvement, and enhanced

athletic performance. *BDNFs

Brain Fitness

“The average member

enjoys it for a break in their tedious workout routine. Kids love competing against one another - and everyone likes it because it’s fun!”

V. Paul Battaglia

Recreation Ctr. Director

Colorado

Youth Fitness Market

Makoto Puts Fun in Fitness

Who is the customer in the

Youth Fitness Market?

• YMCAs

• Community Recreation

Centers

• JCCs

• Boys and Girls Clubs

• Ray Croc centers

• ALL Schools! Public, private,

K-12

• Gyms

Sports Performance/Military Market

Health and Fitness Clubs “Makoto really sets us

apart from every other

club in our area. We’re

the only one that has it

and as soon as

someone understands

what Makoto does, they

never go anywhere

else!” - Holly Banks, Owner

Fitness Center

Iowa

Who is the customer in the

Sports Performance/ Military Market?

• All Pro Sports teams

• All College Sports teams

– Strength and conditioning coaches

• Private Training Facilities

– HIT Centers, Speed camps, Velocity

– Sports Specific training facilities

– Looking for ways to differentiate

• All Military installations

• Police Depts, Fire Stations

• Gyms

“Makoto is like no other

training or therapy

system I’ve ever seen. It

integrates the mind and

body for better overall

coordination and

movement. This is a true

advance in patient care.”

- Dr. J.T. Anderson, D.C.

Denver, CO

Medical/Rehabilitation Market

PT, OT and Neurological Therapy in the

Medical Industry

Who is the customer in the

Medical Rehabilitation Market?

• Note: Baseline data when used for training

• Medical Rehab Hospitals

– HealthSouth

– Balance and Movement

– Completing therapy

• Dirs. of Physical Therapy

• Private rehabilitation clinics

• Chiropractors

• Specialty Gyms

The American Journal of Occupational Therapy;

March 16, 2000

Cognitive Disabilities market

Eliminating Stigma and having Fun

“[Brain Fitness] appears to facilitate a

number of capacities, including

attention, motor control and a number

of selected academic skills, in boys

with ADHD.”

•Variable challenge levels

•ADD/ADHD

•Learning Disabilities

•Autism

•Stroke, Speech &

Physical Therapy

•Closed Brain Trauma

Who is the customer in the

Cognitive Disabilities markets?

• Learning Disabilities, ADD/ADHD,

Autism, Dyslexia, Stroke, TBI,

Multiple Sclerosis

• Private Facilities

• Homes

• Schools, YMCAs, etc.

• Support Groups

Who is the customer in the

Other Market?

• Amusement

– Bowling alleys, Arcades

– Amusement Parks

– Night Clubs, Fairs, Parties

• Martial Arts

• Home Sales

A new source of revenue for

Martial Arts

Excitement and Youth Fitness in

Amusement

Hottest New Market for 2012!

Senior

Fitness!

Improving cognitive functioning

and cardio?... At the same time!?!

It’s a home run!!!

• 1.11 grade level improvement in math fluency

• Reading fluency improved by 1.92 grade levels

• Students improved by 2.61 grade levels when performing

cognitive tasks under pressure to maintain focused attention

Institute for Human Performance,

Boca Raton, Florida

Academic Performance

“I retested a high school senior today on a timed reading and math test. He has been on makoto just about six weeks. His problem solving time went from 5 and a half minutes to just 5 minutes. His reading speed increased about 18%. Not too shabby, huh?”

- Paula Peron, MA, RN Brain Workout Center

Littleton, CO

Endorsements

No other product on the market improves a combination of:

• Physical & Mental Reaction time

• Aerobic activity

• Hand-eye coordination

• Cognitive function

• FUN!

NO direct competition!

One similar product

3Kick

Not 360 degrees

No reporting

No game variety or updates

No sound themes or updates

Only 9 single color lights

No programmability

Heavy maintenance costs

No internet connectivity

Costs ~ $7,500

“Makoto is amazing. Training on the machine builds focus, decreases reaction time, and increases body control and all this while you are having a great time. It is how the next generation of karate athletes will train.”

- Clay Morton Silver Medal Pan American Games

Bronze Medal Shotokan World Championships Member Athlete Advisory Council to the USOC

Endorsements

“Makoto is cool! It

really helps with my

focus and

concentration..

…and don’t tell

coach this, but it’s

really a lot of fun!”

Carmelo Anthony

Denver Nuggets/

New York Knicks

Endorsements

• Cornell Medical Center - Manhattan, NY

• HealthSouth Rehab Hospitals - Nationwide

• United States Sports Academy- Alabama

• YMCAs - Nationwide

• The Marsh Health Spa - Minnetonka, MN

• Washington University – St. Louis, MO

• Maple Valley High School – Vermontville, MI

• Altitude Performance Center - Aspen, CO

• Dr. Vicki Wyatt – OKC, OK

• LA PartyWorks – Monrovia CA

Other Selected Strategic

Installations and Endorsements

• Call Me!! Email Me!! Skype me!!!

• Road Shows – first come , first serve!

• Joint conference calls

• Website access – Videos – both sales & service

– Manuals

– Brochures

• www.makoto-usa.com (old)

• www.makotousa.com (new) – Password protected Dealer Area

– Downloadable brochures

– Pictures, videos, manuals

• www.facebook.com/makotousa

Dealer Support

• Dave Shaw, VP of Sales, Marketing and FUN!! – 303-766-3971 X107

– dave.shaw@makoto-usa.com

– “daveshaw-tab” Skype

Makoto Arenas –

The most versatile, exciting, unique…

and SELLABLE …

product in your portfolio!