Making Your Mark Through Effective Persuasion-2014

September 2-Birth of Persuasion

• Update your agendas and clear off your desk except for a pencil.

• What makes an effective argument?—Talk at your tables.

• Birth of Persuasion-– Guided Notes and PowerPoint– First part of Media Smart CD-Persuasive

Techniques in Commercials

September 3—Examples of Ethos, Pathos, and Logos in Ads• Update your agenda.• Foldable Notes on Ethos, Pathos, and Logos-see materials on

your tables—You have 20 minutes to finish this. HW—if not done. Directions are on the blog. Don’t ask questions. See my example.

• Ethos, Pathos, and Logos in Advertisements--As we go through the examples of advertisements, you’ll work with your peers at the table to identify examples of ethos, pathos, and logos.

• HW--Find an example of ethos, pathos, or logos. This can be an advertisement, a part of a book, a speech, a TV/movie clip, etc. If possible, include a link to or a copy of the example. If it isn't possible, write a couple of sentences describing the example. Then, write a paragraph explaining how the example illustrates ethos, pathos, or logos. Due Friday at the start of class.

September 3• Foldable Directions-• Fold the paper in 3rds• Cut the flaps on the top so that you have 3

flaps.• On the outside of the flaps, – Write Ethos, Pathos, and Logos– Write large but don’t take up all of the space.– Add an illustration to help you remember the

definition of each

September 3—Foldable Directions

Continued• Ethos—• -Credibility of author• -Build by using strong

resources, credible experts, being honest and not exaggerating

• -Experts are from well-respected universities or have experience in the field

• -Addresses the other side of the issue

• Pathos• -Emotion-positive and negative• -Touches the heart of the

audience• -Builds interest • -Be careful to not use too

much pathos in an argument• -Keeps the argument from

being “boring”• Logos• -Logic• -Statistics, expert opinions,

anecdotes, stories, facts• -The basis of any argument• -Keeps the argument from

being too emotional• -Can’t have ethos without

logos

September 4—You try…• Update Your Agenda-clear off your desk• Putting What You’ve Learned Into Practice– Video Clip

https://www.youtube.com/watch/?v=bHMQEggEG4k– Work, with partners that I assign randomly, to create

short skits like the ones illustrated in the video example. Write the texts. We’ll share these a couple a day for the next week.• Ideas—

– Convince a child to so something.– Sell something silly—sneakers for a pet parakeet

September 5—Argument Vocabulary

• Update your agenda. Get out your homework.• Skits• Persuasion Vocabulary– Anticipation Guide

• Complete the left side of the page alone.• We’ll go over the correct answers.

– Study Strategy• You choose: note cards, 2 column notes, or foldable 2

column notes

September 8--Identifying Vocabulary in Writing

• Update your agenda—start reading page 141 in the brown book

• Skits• Identifying Persuasive Elements in Writings– We’ll do “Say ‘Yes!’ to Skating” page 141 WAG

together.

• Study Guide—continue working on you study guide adding to your study guide from your notes: Birth of Persuasion, Ethos/Pathos/Logos, and vocabulary

September 9-Identifying Vocabulary in Writing

• Update your agenda, get out a pencil and a yellow text book off the cart by the door.

• Skits• Identifying Persuasive Elements in Writings– You and a partner will complete “Keep Your Dog on a

Leash” page 919 Yellow Text

Continue adding to your study guide or studying for Thursday’s test on persuasion/argument.

September 10• Update your agenda.• Get out a piece of

paper, a pencil, and your anticipation guide/notes.

• Review for Test http://www.flocabulary.com/persuasive-language/

• Practice Writing Elements • https://www.youtube.com

/watch?v=tXtD5b8BG3c

• On white boards.– Claim/Thesis– Opposing Viewpoint– Rebuttal/Counterargument– Call to Action/Agreement– Ethos– Pathos– Logos

Period 1– Claim/Thesis—People should buy a wig because it

looks natural, it helps build confidence, and it allows the wearers to express different sides of their personalities.

– Opposing Viewpoint—Although the wig looks natural, it is actually French nylon, a synthetic material that 46% of the puppet population is allergic to.

– Rebuttal/Counterargument—Even though 46% of the puppet population is allergic to the French nylon used in the original wig models, the new wigs use Spanish nylon which is hypoallergenic, so no puppets are allergic to the wigs.

– Call to Action/Agreement—Consider the benefits of wearing a wig and call 1-800-WIGS-RUS today.

– Ethos—Dr. Wiggins, a well-respected professor of puppet psychology at Harvard University, has found that puppets who change wigs to represent different aspects of their personalities are 96% happier than puppets with no wigs.

– Pathos—An article in last week’s Sesame Street Times, told a story of an aging puppet who had recently lost his job due to depression. When interviewed, he explained that his loss of hair caused him to lose self-confidence and become depressed.

– Logos—Because of the change to Spanish nylon, 100% of puppets can wear these fashionable wigs.

Period 2– Claim/Thesis—Puppets should wear wigs because

wigs allow puppets to look more attractive, feel better about themselves, and express themselves.

– Opposing Viewpoint—Although some puppets are happy with the amount of hair that they have, wigs may help them look even more attractive.

– Rebuttal/Counterargument-- Although some puppets are happy with the amount of hair that they have, wigs may help them look even more attractive.

– Call to Action/Agreement—Buy a wig today and see what a difference it makes in your life.

Period 2– Ethos—According to Dr. Wigman of Harvard

University, 96% of puppets are worried about what other puppets think of them.

– Pathos—Many desperate puppets can’t afford to purchase a wig for themselves, so Wigs Ahoy donates $5.oo from every sale to the Wigs for the Needy campaign.

– Logos-“Wigs for puppets are amazing. I have been wearing one for years,” says Miss Piggy, a Muppet superstar.

– According to Dr. Wigman of Harvard University, 96% of puppets are worried about what other puppets think of them.

Period 3– Claim/Thesis—Puppets with little or no hair should purchase

wigs because wigs come in many realistic styles, complement the wearers’ facial features, and look good on everyone.

– Opposing Viewpoint—Some puppets claim that wigs look fake; however, wigs purchased at Wigs R Us are made from French nylon and can pass for real hair.

– Rebuttal/Counterargument—Some puppets claim that wigs look fake; however, wigs purchased at Wigs R Us are made from French nylon and can pass for real hair.

– Call to Action/Agreement– • Buy wigs from Grover because they will complement you in every

way.• Go buy a Wigs R Us wig today. You won’t be sorry.

Period 3– Ethos–

• According to Grover, a world-class wig stylist, wigs by Wigs R Us are the best.

• Professor Watersworth, a teacher at Hollywood’s most prestigious cosmetic school, says that wigs by Wigs R Us come in most comfortable styles and best colors.

– Pathos– Young puppets suffering from cancer are very excited when Grover visits with free wigs from Wigs R Us because they are able to feel normal again after their chemotherapy treatments.

– Logos—• 96% of puppets that wear wigs from Wigs R Us are satisfied with

the outcome.• Nine out of ten puppets couldn’t identify the puppet in a wig by

Wigs R Us in a field test.

September 11• Update your agenda

and clear off your desk except for a pencil.

• Persuasion Test—– Put your first and last

name, date, period, and argu test (subject) on the scantron.

– When you finish, put the scantron and the test in two piles where you turn work in.

• Select one of the following photographs to write a story about.

• Or, you may start your REFLECTIONS paper.

• You must write until the end of the class period.

September 12—Compound Sentences

• Update your agenda.• Mentor Sentences #6• Mini-Lesson on Compound Sentences– Concept Attainment—Next 2 Slides– http://www.flocabulary.com/conjunctions/– White Board Diagramming Compound Sentences

—See slide on diagramming compound sentences.– Exit Slip

September 12—What do you notice about the following group of words?• the movie started late• my friend is Sally• we ran the 5K on

Saturday• the roses smelled sweet• the beach was warm

and sunny

• at the game• swam 30 laps• singing in the choir

September 12—Simple Sentences vs Compound Sentences—What do you

notice?Simple Sentences• The man mowed the

overgrown yard.• My mom cooked dinner and

cleaned up, too.• We went to the game but

forgot sunscreen.• They were happy floating in

the ocean.

Compound Sentences• The man mowed the

overgrown yard, but he didn’t edge it.

• John bought Sunny roses, and he sent them to school.

• Suzie, the dog, cried at the door, so Tom let her out.

September 12—Diagramming Compound Sentences

• Bob plays the piano, and Sarah plays the violin.

September 12—Diagramming Compound Sentences

• Simon wrote the story, but Ted read it.

September 12—Diagramming Compound Sentences

• The tall buildings trembled, and the land shook.

September 12—Diagramming Compound Sentences

• Amy can plant her seeds now, or she can plant them in October.

September 12—Exit Slip

• Number the paper I give you 1-5

• Write SS for Simple Sentence of CD for Compound Sentence

• 1. Jackie danced at the recital and received an award.

• 2. After the long game, Sam was hot and sweaty, so he took a shower.

• 3. Finally, the storm ended, and the sun came out.

• 4. James mowed the lawn, raked the leaves and bagged the clipping.

• 5. They were happy but did not tell me why.

September 22-23—Caine’s Arcade• Update your agenda.• Quickly review the persuasion vocabulary from before break.• View Caine’s Arcade--http://www.youtube.com/watch?

v=faIFNkdq96U• http://www.youtube.com/watch?v=kRCrAT1YcTo• Either alone or in pairs, create a print ad that would advertise the

arcade. – Neat– Color– Correct Mechanics and Spelling– Think about the audience when designing your ad.– On the back, write a short paragraph explaining how your

advertisement is an example of a good piece of persuasion.

September 24-25—Drafting Persuasive Paper

• Possible Topics– Caine’s Arcade is closing, write his dad a letter

persuading him to let Caine keep it open.– Persuasive letter to Santa– Create a holiday and write a persuasive letter

convincing the government to make it official

September 26, 29, and 30--Typing• We will be in the computer lab typing the final

copies of your persuasive papers.• Type your first draft. • Let a peer read your paper and offer suggestions.• Finish your final copy. Pay close attention to

punctuating compound sentences with commas and FANBOYS and commas after intro. phrases.

• Print TWO copies—Give me one copy and you keep one copy. You need your copy in class the rest of the week.

October 1, 2, and 3—Sharing Persuasive Papers

• Update your agenda• Everyone will read his/her paper in front of

the class.• http://www.flocabulary.com/public-speaking/• Remember, to breath, talk slower than you

think you need to, and talk loud enough to hear.