Making Your Case for Impact: The Story and the Algorithm
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MAKING YOUR CASE FOR IMPACT
July 30, 2012
Twitter: @mayurhpatel
Photo Credit: Flickr user Image Editor
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THE STORY&
THE ALGORITHM
Photo Credit: Flickr user Koen Vereeken
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(A) Data as the new Element
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YOUR (and your organization’s)
“INSIGHT IQ”
Source: Corporate Executive Board Company (CEB)
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Unquestioning Empiricists
Visceral Decision makers
Informed Skeptics
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(B) DESIGN MATTERS
Photo Credit: Flickr user Patrick Hoesly
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MAKERS OF MEANING
Photo Credit: Flickr user Johnmuk
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Collection
Analysis
Interpretation
Communication
Action
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WHY MEASURE?
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What’s wrong with this picture?
Source: flickr.com/photos/zoetnet/5824921697/
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Source: flickr.com/photos/zoetnet/5824921697/
No Feedback
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“Would you drive a car whose speedometer was
bolted on after the fact? On the outside of the car?
With the only measurement being the average speed
since your last stop? Based on an end-of-trip poll of
the passengers in the car as to how fast the trip felt?
Oh, and finally, the results of which required an
expert to read and interpret?
Right. I didn't think so.”
Michael Gilbert, The Gilbert Center
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FOUR Lessons
ONE Exercise
THREE Trends
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4 LESSONS
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1. Only Collect What you will Act On
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Source: http://www.infocaptor.com/
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Source: flickr.com/photos/austinevan/1225274637/
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“Data isn’t like your kids, you don’t have to pretend to love them equally.”
Amanda Cox, NYT Design Group
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Juice Analytics white paper
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2. Understand the Incentives Your
Measures Create
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“Bucks + Acres”
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3. Vanity Metrics on the Web: Be Careful
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Hidden behind the Cumulative
Source: The Lean Startup by Eric Ries
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New vs Returning
Deepening Engagement
Identified Data
TIPS
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4. Use Your Data to Tell a Story
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Trajectory of Research in Social Sector is to the PDF
Digital Distribution to Digital Information
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Our Journey…
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DIY Tools Have Arrived
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1 EXERCISE
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Instructions for Group Exercise
1. Form groups of 5; sit close
2. Invite one person to be the host
3. Discuss the question and generate insights for 10 minswhile host takes notes
4. Hosts will present highlights from their conversations during the large group report out.
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Group Exercise
• Think about an occasion when you were able to communicate data or findings from your work to a key audience that helped advance your mission.
• What was the audience and why do you think you were successful in sharing your story?
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3 TRENDS
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#1 OPENNESSTransparency is the
New Currency
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#2 BIG DATAData as Product
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#3 MOBILEHarnessing
Connectivity
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Recommendations: Outcomes and Metrics
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Recommendations: Learning and Psychology