MAKING THE TRANSITION FROM PIPE TO DIGITAL … · •4G - 5G •FttH Apps 4.4B API’s ......

Copyright © 2017 Accenture All rights reserved.

MAKING THE TRANSITION FROM

PIPE TO DIGITAL PLATFORM PROVIDER

Tom LoozenSenior Managing Director

Communications & Media IndustriesAccenture

TELCO'S ARE OPERATING WITH STEADILY DECLINING EBITDA AND ROI ON ‘TRADITIONAL SERVICES’

Disruptive Player

Digital Consumer

New services

Technology

OTT PLAYERS AND

OTHER DISRUPTORS attacking whole Telecoms Value Chain;

~$100bn voice and messaging revenue

globally lost to OTTs in 2016

(DIGITAL)

CUSTOMER69% of the telco customers want

multiple channel access (on-/offline)

to service but only 13% find digital-

physical well aligned

NEW TECHNOLOGIESwith the power to disrupt industries are becoming

increasingly specialised, effective and cheaper; basic

automation drives up outcomes with factor 3, AI drives up

efficiency with factor 100+

Copyright © 2017 Accenture. All rights reserved. 2

RISE OF LIVING

SERVICESMore than 20B sensors, 20B machines all

connected, interchanging more than 20EB

of data/month

OTT PLAYERS AND OTHER DISRUPTORS ARE UNDERMINING TRADITIONAL SOURCES OF STRENGTH…AND NOW MOVING IN TO THE HOME

Provision of free – low internet

access to remote populations

using digital assets (e.g.

drones, high altitude balloons,

satellites)

Selective fiber roll-out

(1GBit/s), delivering superior

fixed-line speeds to few cities

in US. Both B2C and B2B

‘Wi-Fi First’ providers of

connectivity, utilizing

‘freemium’ business models

High consumer engagement

for social apps such as

Facebook, Whatsapp, and

YouTube

VOICE & DATA

PRODUCTS

TRADITIONAL NETWORK

DEVELOPMENT

LAST MILE

OPERATORS

HYBRID WIFI/WIRELESS

MODELS

Home devices designed to

be at the centre of any

customer digital need and

powered by AI

HOME DEVICE

40% price reduction for AT&T

1Gbps Fiber in cities with 20%

Google penetration*

>$100Bn of Telco revenues

at risk in 2016

$15Bn per year estimated by

Google Project Loon**, 3,75X

Youtube Business

Increasing incumbents

spending in Home

+14,3% YoY Comcast CAPEX

to evolve STB and X1

Platform***

Rising risks of connected

devices bypassing 3G/4G LTE

network, where Corms will

invest > $170 Bn in NA in 5

years to 2020

SKYBENDER

Source: Comscore, Traction metrics, The Economist; oneweb.world; Accenture*$110-120 in cities without Google vs $70 in cities where Google offers its fiber patch.**Google estimate of $5 per served customer up to 120M served customers. ***Comcast Capex FY15, only Cable Business


Direct CompetitorsExperiential Competitors Perceptual Competitors

THE DIGITAL CUSTOMER EXPECTS STANDARDS THAT TELCO’S STRUGGLE TO MATCH


THESE STANDARDS ARE SET WITH A ‘CUSTOMER FIRST’ MINDSET…THEN POWERED BY TECHNOLOGY

2%

Monthly

ARPU

6.6%

1.3%1.6% 1.8%

1 2 3 4

....SPENDS MORE THAN 20 TIMES ON

RECOMMENDATIONS THAN PAY TV PROVIDERS.....AND HAS 5 TIMES MORE RESOURCES

DEDICATED TO EXPERIENCE AND UI

x5

% of total employees dedicated to UI and

Customer Experience

x22

TYPICAL PAY TV

PROVIDER

0,09%

US$150M

US$10M

NETFLIX

INVESTMENT IN RECOMMENDATION TECHNOLOGIES


Data

15.9EB

THE “RISE OF THE LIVING SERVICES” BRINGS A HUGE OPPORTUNITY FOR TELCO'S

Networks

4.9B

• Touch Interfaces

• Gesture Tracking

• Augmented Reality

• Voice Recognition

• Billing

• Motion

• Social

• Search

• Marketing

• Location

• Motion

• Chemical

• Light

• Heat

• Sound

• Phone

• Watch

• Light

• Car

• Wristband

• Glasses

• User Data

• Transaction Data

• Field Data

• Inventory Data

• Performance Data

• Bluetooth

• WiFi

• LiFi

• NFC

• 4G - 5G

• FttHApps

4.4B

API’s

80%

Sensors28.1B

Devices

25B


7

THE STONE AGE DID NOT END…

BECAUSE WE RAN OUT OF STONES

Connected Operations

Smart Homes

Connected Supply Chain

Connected Health

…

Connected Spaces

CUSTOMERS SERVICE PROVIDERS

Consumers

Offices

Industrial Sites and Manufacturing

Public Authorities

Cities

Small and Medium Enterprises

...

QUALITY OF SERVICE | PERSONILISATIONSECURITY | IDENTITY MANAGEMENT

OPERATORS ARE WELL POSITIONED TO BECOME THE DIGITAL PLATFORM PROVIDER, LEVERAGING THEIR TRUSTED BRANDS, EXISTING RELATIONSHIPS, UNIQUE LOCALITY, ROBUST NETWORKS & SPECTRUM AND A UNIQUE SET OF USER AND USAGE DATA…

HOME

MOBILITY

ENTERPRISE

CUSTOMER BASE | REACHBRAND | BILLING


BUT – THEY MUST GET SEVEN CORE CAPABILITIES RIGHT TO SUCCESFULLY DRIVE THE PLATFORM MODEL -PUTTING “THE CUSTOMER FIRST”

Copyright 2017 Accenture. All rights reserved. 9

7. INNOVATION CULTURE & TALENT

6. MULTI-SPEED ARCHITECTURE & OPERATING MODEL, IT & NETWORK

CUSTOMERS CARS HOUSES SENSORS ENTERPRISES

1. BRILLIANT CUSTOMER ENGAGEMENT (OMNI-CHANNEL)

SMART

DEVICES

2. LIVING SERVICES – DIGITAL VIDEO, AGILE HOME 2.0, LIQUID WAN, IIOT

3. SECURITY & DIGITAL IDENTITY

SDN / NFVCloudTraditional Infrastructure &

Network

5. PERVASIVE INFRASTRUCTURE

4. DATA OBSESSED, ANALYTICS & AI DRIVEN

NetworkOperationsCustomer, Channels & Products

10

DESIGNTHINKING, DOING

CULTURE

DATA & DELIVER THROUGH

TECHNOLOGY

DELIBERATECHOOSING

1 2 3

Create delightful experiences throughDesign Thinking, Design Doing, Design Culture

11

Copyright 2017 Accenture. All rights reserved.

IT Systems

DesignUser

Experience

DESIGN“IS A DEEP UNDERSTANDING OF PEOPLEAND TRANSFORMING THESE INSIGHTS INTO SOLUTIONS THAT ARE WONDERFUL FOR PEOPLE AND DELIVER VALUE FOR BUSINESS”

DESIGNERS WORK WITH MLP:

MINIMUM LOVABLE PRODUCT

NOT MVP…

12

ONE THING TO GET RIGHTDESIGN THINKING, DESIGN DOING, DESIGN CULTURE

DISCOVER DESCRIBE DESIGN DEVELOP RELEASE

METHOD PHASE

Affinity diagramming Discover, Describe, Design

Archetypes and Personas Describe

Backcasting Describe

Behavioral Mapping Discover, Design

Brand Associations Discover, Design

Business Drivers Describe

Chance Associations Describe

Collaging and Personal Maps Describe

Concept Poster Design

Context Tangents Discover

Cost/Value Relationships Discover, Describe, Design

Cultural Inventory Discover

Day in the Life Stories Discover, Design

Decision Ladder/Problem Tree

Discover, Describe, Design

Deep Dive Playback Describe

Desirability Testing Describe, Design, Develop

Directed Storytelling Discover, Design

Edges and Extremes Discover, Design

Enactments and Client Role-Play

Discover, Describe, Design

METHOD PHASE

Financial Model Cards Describe

Fjord Rumble™ Kit Discover, Design

Innovation Diagnostic Discover, Design

Journals and Mobile Mapping Discover, Design

Journey Mapping Discover, Describe, Design

Juice Tagging and Image Sorts

Describe

Objects of Meaning Describe

Opportunity Definition Scenarios Describe

Opportunity Space Definition Describe

Participant Observation Discover, Design

Personal Network Analysis Discover, Design

Platform Concepting Describe

Round Robin Discover, Design

Service Benchmarking Discover, Design

Service Blueprinting Discover, Describe

Service Concept Evaluation Describe

Service Concept Prototyping Describe

Service Design Breakthrough Canvas

Describe

Service Design Drivers Describe

METHOD PHASE

Service Ecology Describe

Service Experience Audit Discover, Design

Service Roadmapping Describe, Develop

Service Vision and Positioning

Describe

SET Factors Discover, Design

Shadowing Discover, Design

Sketching and StoryboardingDiscover, Describe,

Design, Develop

Stakeholder Interviews Discover, Design

Stakeholder Mapping Describe

Systems Logic Discover, Design

Technology Feasibility Assessment Discover, Describe, Design

Territory Mapping Discover, Design

Think Aloud Walkthroughs Discover, Describe

Touchpoint and Artifact Analysis

Describe

Touchpoint Reframing Discover, Describe, Design

Trends Reframing Discover, Describe, Design

Value Proposition Canvas Describe

Video Sketching Describe, Design, Develop

Visual Facilitation Discover, Describe, Design

Visualize the VoteDiscover, Describe, Design, Develop,

Release

SERVICE DESIGN METHODSIT'S AN ART AND A PROFESSION

DISCOVER DESCRIBE DESIGN DEVELOP RELEASE


A “Fjord Studio” @ EMEA Telco to

guarantee front-end channels are

carrying the same brand

experience

Be Digital

Design Studio

9 Fjord designers, 2 Telco Designers, 2

Content Managers, 2 Digital Creative

Technologist, 1 Accenture Business

Operations Manager

Compass for a Single Digital Language,

Spark the Mobile App, Revamp the Loyalty

to increase stickiness, Youth pure digital

program, Retail Digital Signage and more

than 20 small and medium projects as

business as usual

16


CULTURE

DATA & DELIVER THROUGH

TECHNOLOGY

DELIBERATECHOOSING

Exploit current visionary Technology to deliver

these experiences, and deliver them in new ways at new cost levels, leveraging Data

and advanced analytics

1 2 3

LEVERAGING DATA AND ADVANCED ANALYTICS

OBJECTIVE DATA ANALYTICS INSIGHTS ACTIONS OUTCOMES

Data

VALUE TREE ANALYTIC APPLICATIONSFocus Value Driver

ACQUISITION • Digital Conversion• Prospect Targeting• Buy Flow Analysis

RETENTION • Churn Analytics• Customer Loyalty

CHANNEL MIX • Store Footprint Optimization

• Channel Preference / Propensity

CARE • Digital Adoption• IVR Containment• Call Deflection

NETWORK • Network Performance• Service Assurance• Network Deployment

VIDEO • Viewership Analytics• Advertising Inventory• Content Optimization

STRATEGY DRIVEN VALUE REALIZATION

VALUEREALIZATION

OFFICE

2ANALYTIC

CAPABILITIES

1METRICS

REPORTING

4AGILE

IMPLEMENT-ATION

3INITIATIVE

DEFINITION

BUSINESS OBJECTIVES

Modeling

Apps

Functional

/ Business

Data

Science

Platform CoE

Unstructured

Cluster Analysis Regression Artificial Intelligence

Structured 3rd Party

Visualization

/ Channel

BI

Analytics

Solution Arch

Data

Architect

Big Data

Engineering

Data Mgmt


INTELLIGENT VIDEO ANALYTICS ARCHITECTURE BUILT ON THE ACCENTURE INSIGHTS PLATFORM WITH COMMON ARCHITECTURAL DESIGN PRINCIPLES

Improve Acquisition | Increase ARPU | Increase Ad Rev. | Reduce Churn | Reduce Content Cost | Reduce Ops Cost | Drive Content Consumption

Channel Analytic RecordVideo Analytic Record Content Value Score

Data StagingData Ingestion Data CleansingData Linking /

JoiningData Quality &

MDM

Adapter(s)

Data TransformationData Aggregation

Viewership Analytics Targeted AdvertisingAd Inventory Analytics

Content Pricing & Bundling

Channel Performance Optimization

Content Optimization

Quality of Experience

Internal Data

3rd Party Data Demographics Content Metadata 3P Ratings DMPs Social Media VOC

STB Interaction Logs

Business Intelligence Predictive Analytics

Metrics Dashboards Metadata

Analytic Records

Logistic Regression

Supervised Clustering

Neural Networks

Decision Trees Dynamic Simulation

Customer Analytic Record Advertising Analytic Record

Linear/Non-LinearOptimization

VOD Interaction Logs

Feature UsageCloud DVR Logs

App Embedded Agents

Ad Demand HistoryProvisioning Data

Subscription History

Experience Logs

Content Rate Cards Ad Supply History Care Interaction Logs

Artificial Intelligence Persona Identification Content Recommendations Metadata Vision

1

2

3

4

Lindo SPSS

5

Data Lake

Data Integration &

Quality

BI & Analytics

Optimize Business

Process

Business Outcomes

Optimize CAPEX & ROI | Optimize Network OPEX | Improve CSAT & Revenue

Data StagingData Ingestion Data Cleansing Data Linking / Joining

Data Quality & MDM

Adapter(s)

Data Transformation

Data Aggregation

Product Planning Analytics

Network Planning Analytics

Network Build Analytics

Network Operations Analytics

Network Performance

Analytics

Field Force Analytics Service Fulfillment Analytics

Internal Data

3rd Party Data

Corp Finance

Demographics Firmographics Social Media Partner Geographic Weather

Finance

Real Estate

Wire Centers Inventory

Billing

CRM

SLAs

Order Mgt

Product CatalogService Catalog

NFV Svc. Portal

SDN Controller

Service Orchestrator

Ticketing Platform

Inventory

NMS / EMS

Service & Network Mgt

GPS Route TrackingGarage

Centers DB

Traffic (xDRs, probes)

CPE & Device Data

Fault Mgt

Build Actuals DB

Price Sheet / BOM

Power Utilization

Workforce / HR Roster

Vendor Procurement

WFM Platform

Service Experience Analytics

CRM / Finance Service Delivery Engineering WFM

5

1

2

3

4

Lindo SPSS


Analytic Records

Artificial Intelligence Hardware / Software Anomaly Detection Self AutomationAI Performance

Monitoring

Enterprise NARNetwork Analytic Record

Service Analytic Record Agent Analytic Record Ntwk Perf. Analytic Record

Journey Analytic Record

Alarm Detection

Cust. Segmentation

KPI CalculationRecommend

ation UI Self Learning Recommendation Engine

Business Rules Config Predictive AI

Logs Indexing Metadata Mgt.Distributed Data

Search

Virtual Assistant

Self Organizing

INTELLIGENT NETWORK ANALYTICS ARCHITECTURE BUILT ON THE ACCENTURE INSIGHTS PLATFORM WITH COMMON ARCHITECTURAL DESIGN PRINCIPLES

Data Lake

Data Integration &

Quality

BI & Analytics

Optimize Business

Process

Business Outcomes

Improve Acquisition | Grow Base Revenue | Reduce Churn | Reduce Cost To Serve | Enhance Customer Engagement

Data StagingData Ingestion Data Cleansing Data Linking / Joining

Data Quality & MDM

Adapter(s)

Data TransformationData Aggregation

Virtual Agent Root Cause Analysis Personalization Analytics

Churn Hot Spot Generator

Customer Segmentation

Customer Journey Analysis

Internal Data

3rd Party Data Demographics Firmographics Social Media Partner

Customer/Account Consumption Data Usage

Billing Plan/Product

Prospect

Contract Outages

Mobile App

Interactions

Mobile Device Broadband Accessories Locational Voice of Customer

Lead Generation/ Nurturing

Next Best Action

Data Lake

Data Integration &

Quality

BI & Analytics

1

2

3

4Optimize Business

Process

Business Outcomes

Lindo SPSS

5


Analytic Records

Artificial Intelligence

Journey Analytic RecordProspect Analytic Record Customer Analytic Record Consumption Analytic Record Agent Analytic Record

Metrics Compute

Engine

Unified Metrics

ContainerMetadata Logistic

RegressionSupervised Clustering

Neural Networks

Decision Trees Dynamic Simulation

RPA Machine Learning Speech Recognition Sentiment Analysis

INTELLIGENT OMNI CHANNEL ANALYTICS ARCHITECTURE BUILT ON THE ACCENTURE INSIGHTS PLATFORM WITH COMMON ARCHITECTURAL DESIGN PRINCIPLES

$100M ANNUAL SAVINGS BY APPLYING IT IN THE CUSTOMER INTERACTION DOMAIN

30M Interactions/ Month

(IVR Only)

150M Interactions/ Month

IVR, Care, Web, Mobile, Retail

400M+ Interactions/Month

IVR, Care, Web, Mobile, Retail, Network, NPS, Chat, Churn, Text Analytics, Executive Relations,

Social, Marketing

PHASE 3Strategic Cross Channel Analytics

PHASE 1IVR Analytics

PHASE 2Cross Channel Analytics

Handset

Web

IVR(s)

CallCenter Agent

ChatSales & Service

NPS, ChatExec Relations

SocialMedia

NetworkExp

Retail (PoS /Express)

CUSTOMER

Outcomes

Self Service Completion Increase

Agent Productivity Increase

CIR Reduction

Handset

Web

IVR(s)Call Center Agent

Retail (PoS /Express)

CUSTOMER

IVR(S)

CUSTOMER


NETWORK & INFRASTRUCTURE

AS A PLATFORM PROVIDER A MULTI-SPEED TECH STACK IS KEY..

3RD PARTY

DECOUPLING

SYSTEMS OF ENGAGEMENT

SYSTEMS OF RECORD

OMNI-CHANNEL CUSTOMER ENGINES

CORE BSS / OSS / ERP

API SERVICE BROKER

DIGITAL EXPERIENCE

SDN / NFVCLOUDTRADITIONAL

NETWORK

PUBLIC APIS

SE

CU

RIT

Y

REAL TIME SERVICE

MNGT

SYSTEMS OF INSIGHT

PLA

TFO

RM

SIO

T / V

IDE

O /

OT

HE

RSDATA MNGT

ADVANCED ANALYTICS

DATA MONETIZATION

SY

ST

EM

S O

F T

RU

ST

3rd Party/OTTTOUCH POINTS & CHANNELS

CONNECTED EVERYTHING

• Serve customers consistently across all touch points incl. 3rd

parties to provide seamless experience and move from product to

user centric service model

• Decoupling the system of engagement from the complexity of the

system of records; streamline interdependencies between domains

• Develop leaner BSS and OSS systems at the proper level of

granularity across the systems in real time delivery

• Establish data-driven system of insights based on big data,

advanced analytics and enable data monetization

• Ensure extensive cloudification and network virtualization

• Build up security capabilities within domains and at interfaces to

3rd parties

• Implement agile and open principles to fully exploit open and

scalable public APIs and embrace open Eco-system play

Key characteristics

FUTURE TELCO MULTI-SPEED ARCHITECTURE

1

1

2

2

3

3

4

4

5

5

6

6

7

7


23

DELIVER THRU TECHNOLOGY, WITH IMMENSE OPPORTUNITIES…

UNIQUE IDENTITYTEXT ANALYTICS

VIRTUAL AGENTS

ROBOTICS VIDEO ANALYTICSDEEP LEARNING

IMMERSIVE REALITY AUTOMATION BLOCKCHAIN

“EATING OUR OWN DOGFOOD”: ACCENTURE TECHNOLOPOLIS IN BANGALORERPA DRIVING THE TRANSITION OF 30K ROLES FROM MANUAL OPERATOR TO BUSINESS ADVISOR…

110KHours spent on training

15KAI focused Professionals

7Accenture lab locations

30MHours Freed

…NOW DRIVING AUTOMATION AND AI IN NEW AND EXISTING ENGAGEMENTS, DELIVERING 20 – 40% ADDITIONAL SAVINGS

20-40%Efficiency gains

30KRoles transitioned

1,800Solutions

15+AI Agents

80%of our major client engagements

1,700TechMasters

65+Analytics Apps

2B+Client outcomes realized

13,000Deployments


An innovation studio to take an

EMEA Telco “onAIR” (Artificial

Intelligence and Robotics)

Be Digital

onAIR Studio

Combining Artificial Intelligence and

Robotics to improve efficiency and

automation among telco’s Enterprise

division:

█ Engineering & Customer Care Process

Scan and Business case driven process

prioritazion

█ 9 Robots to be rolled out by end of March

with an estimated 20% FTE Saving

█ 4 AI based Pilots rolled out for Customer

Care and Engineering department on both

Voice and Chat (for details see appendix)


27


CULTURE

DATA & DELIVER THRU TECHNOLOGY

DELIBERATECHOOSING

1 2 3

Create deep business impact, through very DeliberateChoosing: re-thinking,

re-designing, re-operating.

Slowing down…to speed up

28

MAKE IT IMPACTFUL

HIGH PERFORMANCE BUSINESS TOTAL SCORE

DIG

ITA

L P

ER

FO

RM

AN

CE

SC

OR

E

12

3

1 2 3

Digital high performers

Digital leaders

Copyright © 2017 Accenture. All rights reserved.

8 STEPS TO TRANSFORMATION

Engage the c-suite

and agree on the

direction, purpose

and ambition of the

change required

from the start.

Brilliant Basics

and Cutting New

Ground, giving

permission to think

pragmatically and

disruptively at the

same time.

Put the customer at

the centre of the

transformation. Get

to know how they

perceive your

organisation,

understand their

motivators and the

pain points they are

experiencing.

Partnering with

other companies is

key to

establishing the

technology, the IP

and even the

permission to

deliver

the vision at the

speed and with the

authority required

to succeed.

Design thinking

and design doing is

not enough, this

must be supported

by a design culture.

Your culture will

become a key

differentiator and a

“secret ingredient”

to success.

The final step is

taking everything

you learnt

throughout the

transformation

process and

infecting the entire

business with a

culture of change

and innovation.

You must become

a Living Business.

CREATE A

SPARK

SPLIT THE

TRANSFORMATION

WALK IN THE

CUSTOMERS SHOES

OPEN DOORS

TO PARTNERS

GROW A CULTURE

OF INNOVATION

INFECT THE

BUSINESS

ILLUSTRATE

THE AMBITION

OPERATE AT

DIGITAL SPEED

Transform the

insights from

your research into

a simple,

understandable

and memorable

illustration of your

north start vision.

Establish a

separate space

within your

organisation that

operates with new

skills, a new

culture and with

new ways of

working, to

deliver on your

vision at pace.

29Copyright © 2017 Accenture. All rights reserved.

ILLUSTRATE THE AMBITIONRETAIL EXAMPLE


NORTH STAR (MTP)

VITAL SIGNS

CORE PERSONALITY

INSTINCT

RELATIONSHIP

CRAFT

EXPERIENCE VISION

LIVING ROADMAP

CULTURE & WAYS OF WORKING

DESIGN & DELIVERY OF DIGITAL PRODUCT & SERVICES THROUGH AGILE DEVELOPMENT

INCLUDES INTRODUCTION OF NEW IT (API-BASED), AND OTT/AUTOMATION OF LEGACY

LEADING EXAMPLE OF NEW, AGILE WAY OF WORKING AND INNOVATION CULTURE

DIGITAL HUB25-200 FTE PER UNIT

PLATFORMS: ENHANCEMENTS & REPLACEMENT

INTRODUCTION OF NEW ARCHITECTURE: SYSTEMS OF ENGAGEMENT; SYSTEMS OF RECORD (BSS & OSS)BAU IT SYSTEMS

SHOULD BE CLOSELY LINKED TO NETWORK

JOURNEY OFFICE

PROGRAM STRATEGY / LEADERSHIP

VALUE REALISATION (INCL. DIGITAL INDEX)

INTEGRATED PROGRAM OFFICE, INCL. PARTNERS

ENTERPRISEARCHITECTURE

CULTURAL EVOLUTION

PRODUCT OWNERSDESIGNERSSCRUM MASTERS, DEVELOPERS, TESTERSANALYTICS EXPERTS

OPERATE AT DIGITAL SPEED, WITH A DIGITAL HUB, NEXT TO ‘BAU OPERATIONS’


DIGITAL HUB OPERATES WITH NEW SKILLS, A NEW CULTURE AND WITH NEW WAYS OF WORKING

Bring ideas to life with these new technologies in unique

ways

AUGMENTED AND VIRTUAL REALITY

Bring existing applications onto new architecture platforms like

micro-services and no-ops

APPLICATION MODERNIZATION

Assess and create a roadmap to transform your organisation

model. Help organisations move from waterfall to Agile &

DevOps delivery models

AGILE & DEVOPS

Assess and create a roadmap to modernise architecture

ARCHITECTURE ASSESSMENT CLOUD MIGRATION AND INFRA AS CODE

EMERGING TECH EXPERIMENTATION

Apply automation, analytics and risk-based testing to

reduce delivery cycle time and enhance production quality

ARTIFICIAL & COGNITIVE INTELLIGENCE

Ideate with studio residents to come up with new ideas and

new approaches to existing and non existing problems

INNOVATION AND DESIGN THINKING

WORKSHOPS

End-to-end services to launch, scale and operate

software products and platforms

Accelerate solutions for the Internet of Things

and wearables

AND MANY MORE….


33


CULTURE

DATA & DELIVER THRU TECHNOLOGY

DELIBERATECHOOSING

1 2 3

Exploit current visionary Technology to deliver

these experiences, and deliver them in new ways at new cost levels, leveraging Data

and advanced analytics

Create delightful experiences through Design Thinking, Design Doing, Design Culture

Create deep business impact, through very DeliberateChoosing: re-thinking,

re-designing, re-operating.

Slowing down…to speed up

34

DIGITAL TELCO - ANNEX

ENABLE LIVING SERVICES VIA “HOME 2.0”

CONNECTED HOME SERVICES Creating new revenue models by enabling a wider ecosystem via the IoT

hub and connected home (e.g. ATT Digital Life, KDDI)

CUSTOMER SERVICE EXPERIENCE Leveraging field force and back office customer service to support the

connected home experience beyond connectivity (“Home IT helpdesk”)

VIDEO MARKETING & MONETIZATION SERVICESRunning advanced analytics to identify new custom content and pricing

bundles to increase ARPU

PROGRAMMATIC ADVERTISING SERVICES Identifying and monetising opportunities for advertising (e.g. Verizon

Media & Telematics)

CONNECTED HOME DIGITAL HUB COMMERCEProviding a digital hub to support monetizing across OTT and connected

home related services (e.g. Telefonica AURA)

VIDEO HOME

82% Video as a percentage of all IP traffic by 2020 up from 70% in 2015

$70bnVideo Streaming market by 2021

Source: Cisco

IoT HOME

67% Connected IoT home devices shipped CAGR from 2014 to 2019

1.8bnConnected IoT home devices shipped per year by 2019

Source: Business Insider

NETWORK HOME

54% Growth in Connected Devices per Capita from 2016 to 2021

$251bnGlobal Broadband service revenue by 2018

Source: ABI Research

SECURE HOME

125% Increase in Zero-day vulnerability attacks from 2014 to 2015

78%of websites had unpatched vulnerabilities in 2015

Source: Symantec


http://www.businessinsider.com/connected-home-forecasts-and-growth-2014-9



ENABLE LIVING SERVICES VIA IIoT

• Insurance

Telematics - Driver

Behavior

• Connected Vehicle

OEM Solutions

• Fleet Management

• Connected Ship

• Multimodal Cargo

Transportation

• Connected Train

• Connected Home -

Utilities Services

• Connected Home -

Strategy (Strategy)

• Connected Home - Network

Service Providers

• Connected Kitchen

• Digital Underground Mapping

• Connected Bar & Beverage

• Connected Stadium

Enablement

• Connected Hotel Solutions

• Connected Public Safety

Responder

• Connected Home - Insurance

• Smart Parking

• HVAC Analytics

• Building Data Acquisition and

Visualisation

• Connected Airport

• Connected Campus

• Smart Lighting

• Connected Retail Store

• Connected Industrial

Worker

• Connected Mine

• Smart Water

• Connected Asset

Management

• Precision Agriculture Service

• Smart Shelf, Cooler, Vending

& Promotions

• Connected Production

Operations

• Connected OEM Assets

• IIOT Security Assessment

• Connected Hotel Worker

• Smart Manufacturing

• Connected Commercial Kitchen

• Smart Packaging

• Wearable Displays -

Procedures and Collaboration

• Digital Wayfinding

Enablement

• Connected Health

Strategy

• Connected

Wellness &

Prevention

• Connected

Patient

Experience

• Paydiant Ecosystem

Enablement

• Cryptocumency &

Processing Strategy

(Strategy)

• Digital Credential

Management Strategy

(Strategy)

• Digital Credential

Management Enablement

• Block Chain Digital Asset

Management Strategy

• Block Chain Trade Finance

• Block Chain Capital Finance

• Clinical Trials

• Remote Patient

Monitoring for

Diabetes

Management

SPACESTRANSPORT OPERATIONS HEALTH COMMERCE


MAKING THE TRANSITION FROM PIPE TO DIGITAL … · •4G - 5G •FttH Apps 4.4B API’s ......

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Transcript of MAKING THE TRANSITION FROM PIPE TO DIGITAL … · •4G - 5G •FttH Apps 4.4B API’s ......