“MAKING THE NET WORK FOR YOU” USING SOCIAL MEDIA TO BRAND YOURSELF ROSHANDA HOSCH.
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Transcript of “MAKING THE NET WORK FOR YOU” USING SOCIAL MEDIA TO BRAND YOURSELF ROSHANDA HOSCH.
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“MAKING THE NET WORK FOR YOU”
USING SOCIAL MEDIA TO BRAND YOURSELF
ROSHANDA HOSCH
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What is Social Media?
Social Media is the social interaction among people in which they create, share or exchange information & ideas in virtual communities & networks.
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Who uses social media?
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Popular Social Media Sites
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How Accessible Is Social Media?
Social media can be accessed on any device with internet or wireless
connection.
Mobile phone
iPad or Tablet
Laptop
Desktop
Digital camera with internet connection
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Incorporating Social Media Into Your Marketing Plan
WHEN – Social media should be integrated at the beginning of the
planning process to create overall continuity with your marketing
campaign.
WHERE – Establish your brand awareness & credibility by using social
media on all forms of marketing collateral. Even if it means placing social
media icons on your products.
WHY – Spread your message, build your brand & gain instant feedback
with this fast & effective way of promotion.
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Social Media Calendar
Develop weekly, monthly and quarterly social media campaigns
Use a social media management tool such as Hootsuite or SproutSocial to schedule your posts
Manage your social media sites on your time
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How Can I Keep My Audience Interested?
Audience Engagement Post a video with a special message
from you to your audience.
Direct audience to a website using a link.
Keep your content up to date & interesting for your consumers.
Audience Interaction Ask a question requesting a
response.
Contests with special incentive or offer.
Use a personalized hashtag for a social media campaign.
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Social Media Ideas For Branding
Instagram offers an informal behind the scenes of your business giving a more intimate client-customer relationship.
Use a YouTube channel with fun informative videos to showcase your products or services for your online business.
Facebook gives you the opportunity to expand your marketing efforts by sending public updates & posting special offers just like a business page.
Use Twitter to send out tweets & start a conversation with your followers about your brand & what you have to offer.
Create your own Pinterest board with pins that express your areas of interest & some of your own work.
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Gaining Audience Insight Using Social Media Management Tools
Find out who your audience is & how to effectively communicate to them
Create customized reports to show in-depth insight
Gender
Age
Location: Country, State, City
Language
Content
Reach
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Create Content Integration On Your Website
Social Media Icons
YouTube video
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Nefertiti ClavonSocial Media CoordinatorSister Network Inc.
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Sisters Network Social Media
FacebookTwitterPintrest Instagram Breast Cancer Survivor Social Network
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How To Get Posted On The National Social Media Pages?
Contact Nova: [email protected]
National Events Calendar on SNI Website
Contact Nefertiti: [email protected]
Breast Cancer Survivor Social Network Events Calendar
Please Provide @NAMES in email if you are requesting Twitter/Facebook
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Q&A
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THANK YOU!