Making the Most of Facebook for Your Hotel
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Transcript of Making the Most of Facebook for Your Hotel
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Making the Most ofFacebook for Your Hotel
vfmleonardo.com facebook.com/vfmleonardo @vfmleonardo
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Vice-President,Best Practices, Online MerchandisingVFM Leonardo Inc.
@darlenerondeau
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Product Manager,Social MediaVFM Leonardo Inc.
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It’s more visual.
It’s easier to navigate.
It engages the user.
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BEST PRACTICE TIP
Ditch the boring photos and “have a
little fun”
BEST PRACTICE TIP
Use a high resolution photo [851 pixels x 315 pixels]
BEST PRACTICE TIP
Change it up regularly – be creative!
Cover Photo: Make An Impression
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BEST PRACTICE TIP
Use a logo or your hotel name
BEST PRACTICE TIP
Use a high definition image
[minimum 180 pixels wide]
Profile Photo: Represent Your Brand
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BEST PRACTICE TIP
Put your most important Apps
first
Apps: Drive Interest & Interaction
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BEST PRACTICE TIP
Use an App to promote your special offers
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Vice PresidentZENique Hotels
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Ability to offer special promotions to Facebook fans
Opportunities to connect with fans on a regular basis
Cross-promotion for sister properties
Direct booking
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Recording of this webinar◦Share it with your colleagues
Missed the Webinar? It’s Ok, Check out the Recording
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Free guide ◦The Hoteliers Ultimate Guide to ◦Visual Storytelling on ◦Social Media
Download Free Guide
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Invitations to upcoming webinars◦Topics include maximizing your web
marketing with multi-media, moving to mobile optimization, and more!
Watch for Our Next Webinar