Making the most of corporate support

Making the most of corporate support

Pitching your organisation to business

Connecting Gloucestershire | 8 October 2014Pippin Consultancy Ltd | www.hellopippin.co.uk

http://www.hellopippin.co.uk/

Pippin Consultancy

• Written communications consultancy• 15 years’ copywriting experience and a

background in marketing• Focused on working with charities and

organisations that put ethics and sustainability at the heart of what they do



How to

• Focus on the value of your work• Paint a picture of your work in action• Be clear about what you can offer



Focus on the value of your work

• Think about the difference your work makes



Paint a picture of your work in action

• Tell a story



Be clear about what you can offer

• Give something in return



Questions?



© Ecclesiastical Insurance Office plc 2013

Making the most of corporate support

Liz Hunkin

Corporate Responsibility and Corporate Communications Executive, Ecclesiastical Insurance

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Introduction

Who are Ecclesiastical Insurance?

We’re a unique commercial organisation owned by a charity.

We were established in 1887 to protect the Anglican Church and we’re still committed to doing this today.

Over the years we’ve grown to provide tailored insurance for organisations and people who care – such as charities and heritage property owners.

More than 1,100 employees worldwide

Offices in Gloucester, Manchester, London and Birmingham, Ireland.

An international Group with operations in Australia and

Canada.

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What we will cover

Sense of fit and alignment to brand

Risks and challenges

What a successful partnership looks like

Tools to help

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Sense of fit and alignment to brand

Ecclesiastical Insurance

Who you are seen to do business with.

Sponsorship of stonemasonry course – protecting and repairing

the heritage we insure.

English Heritage – share expertise, protecting heritage.

Schools – improving employability

Supports education niche.

Ethics.

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Risks

What can go wrong?

Potential issue Example

Ethics What if the business you are in partnership with invests in an industry or engages in practices unacceptable to your organisation?

Negative associations/PR blunders Think about instances where footballers conduct meant loss of sponsorship deals, where association between brands could attract negative comments - Olympics and McDonalds, political associations.

Legality Contracts – do you have a proper written agreement on what is to be delivered?

Managing the relationship Regular touch points – keeping on top of activities and changesThanking your supportersReward and recognition

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Challenges

• Changing times• Economy• Politics• Legislation• Health and safety checks, liability• Restricted budgets • Mergers and acquisitions• Limited resources• Competing for service contracts• Variety and differentiating yourself and activities offered• Keeping abreast of trends and new technology• Managing the relationship, resources

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What a successful partnership looks like

Key elements of success

Clear objective – a purpose to working together, fundraising, carry out joint research, acquire new business.

Alignment between brands – complementary products and services, values, ethics

Agree brand guidelines.

Targets – specific, measurable, achievable, realistic, timely• To raise £30,000• To produce a report following a piece of research that can get some media coverage with• To sell a jointly branded product• Share expertise• Social media campaign to build awareness

Resource – how many projects and what will be required to run them, how the partnership will be managed and by whom.

Legal – proper contract, when does partnership begin and end, data protection if you are sharing information about customers.

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Tools to help

KnowHowNonProfit.org

Volunteering guide

Guide to fundraising

You can help each other

Making the most of corporate support

Government & Nonprofit

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