Making the Connection: What's the Role of the - ETCC · Making the Connection: What's the Role of...
Transcript of Making the Connection: What's the Role of the - ETCC · Making the Connection: What's the Role of...
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Making the Connection: What's the Role of the Connected Home in Utility Programs?
JORGE MARQUES, ESSIE SNELL, EMMETT ROMINE, MAURO DRESTI, JOE JANKOSKY
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April 20, 2017
Emerging Technologies Summit
Essie SnellSenior Manager,
E Source
Making the Connection
What’s the Role of the Connected Home in Utility Programs?
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Tons of Opportunities for Utilities!
Demand-response capabilities
Data on home energy use
Energy Star programs
Measurement and verification 2.0
Communication channels
Efficiency potential
Revenue-generating services
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Nearly half of surveyed utility
executives believe the
smart home will revolutionize
the utility industry
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Sources: iStock, ecobee, ThinkEco
Time to Think Outside the Box
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Four Approaches to Utility Smart Home Initiatives (So Far)
Focus only on specific individual smart home technologies
Install and study smart home technologies in new-construction projects
Create a custom smart home system from the ground up
Partner with third-party smart home vendors for utility programs
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Partnership Opportunities Are Emerging
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Utility-Centric
Smart Home
Platforms
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Platforms — Opportunities
Provide actionable
energy data
Integrate multiple smart
devices
Offer flexibility and customiza-
bility
Comprehen-sive solution (vs. focusing on individual
devices)
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Platforms — Challenges
Lack brand awareness
Utilities need to market the
solution
Upgradability/adaptability
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Bring-Your-
Own-Device
Implementers
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BYOD — Opportunities
Can take advantage of any device
that can affect demand
Enable customers to
purchase whichever
devices they want
Avoid paying for equipment
and installation
3rd parties are responsible
for the bulk of marketing
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BYOD — Challenges
Vendors are getting up to
speed
Device coordination
Data sharing
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Service Companies
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Service Companies — Opportunities
Have established,
well-recognized
brands
Have large customer
bases
Offer energy management
plus other services
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Service Companies — Challenges
Aren’t primarily energy-focused
May be more
challenging to partner
with
Risk of disinter-
mediation
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Energy Star
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Energy Star Is Helping Too!
▪ New specification criteria for smart thermostats has
been released
▪ Also evaluating specs for
connected appliances
▪ Working on standardized
approaches to data collection
and management
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Devices Provide EM&V
▪ Energy Star–connected
thermostats spec relies on
site-level thermostat data
▪ Combines local weather data
with HVAC data from the
thermostat
▪ Largely agnostic about the
method used to save energy
▪ Uniform data privacy standardsSource: Ecobee
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Voice Control
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Sources: Amazon, Google
The Smart Home Interface of the Future?
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What Do Your
Customers Think ?
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E Source Residential Utility Customer Survey
▪ Fielded in July 2016
▪ We surveyed 1,029 residential utility customers in the US
and Canada on a number of topics:
▪ Smart homes
▪ General thoughts and preferences
▪ Device-specific feedback
▪ Lighting
▪ Home battery storage
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Customers See Value in Smart Homes▪ People agree that smart homes:
▪ Increase efficiency
▪ Provide convenience
▪ Add security
▪ Save money
▪ Increase comfort
▪ High level of familiarity with a
variety of smart devices
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Utility Data Can Provide Value
▪ Customers would really
value getting notifications
when they’re close to
exceeding their average
monthly consumption
▪ Some of the most valued
attributes of the smart
home include:
▪ Being alerted to
malfunctioning devices
▪ Setting up devices to
automatically save energy
▪ Monitoring energy use
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The Role of Utilities
▪ Nearly 20 percent of
customers would prefer to buy
a smart home system from
their energy utility
▪ Utilities can help with some of
the major barriers:
▪ Expense
▪ Lack of knowledge
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Strategies for Success
Identify data ownership
and user privacy needs
Collaborate with
nontraditional stakeholders
Take advantage of energy
and non-energy benefits
Decide what you and your
customers each want
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Essie Snell
Senior Manager, Technology Assessment, E Source
303-345-9140 [email protected]
For More Information
CONTACT US
1-800-ESOURCE (1-800-376-8723)
www.esource.com
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Home Energy Management
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DISTRIBUTED ENERGY RESOURCES
DEMAND RESPONSEELECTRIC VEHICLE
HVACOPTIMIZATION
HOME AUTOMATION SMART THERMOSTATS
ENERGY STORAGE AND SOLAR
LOAD MONITORING
REAL-TIME ENERGY
DISAGGREGATION
HOME ENERGY MANAGEMENT
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~16%1981
~10%20151. Regulatory Research Associates, a division of SNL Energy
2. J.D. Power Electric Utility Residential Customer Satisfaction Study and Regulatory Research Associates, a division of SNL Energy
Average Common Equity to Total Capital(1)
~12%2001
~10%2015
Approved ROE for Top Quartile Satisfaction (2)
GREATER ENGAGEMENT, SATISFACTION, AND RETURN
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The Battle Ahead
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THE BATTLE AHEAD
E X P E R I M E N T A L S T A G E S U R V I V A L O F T H E F I T T E S T E R A O F D I S R U P T I O N
Strengthen customerrelationships
Protect core business
Grow newrevenues
Lagging UtilitiesLeading Utilities Industry Outsiders
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Traditional Program
5 Years
INNOVATE FASTER, TOGETHER
DTE Energy 1st Gen
3 Years
DTE Energy 2nd Gen
1 Year
Pilot Program
8 Weeks
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The Numbers
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DTE INSIGHT GROWTH CONTINUES TO ACCELERATE
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BENEFITTING BOTH USERS AND UTILITIES
C U S T O M E R U T I L I T I E S
Savings Energy efficiency
Peace of mind Demand response
Knowledge Strategy
Experience Revenue$
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DTE H.E.M. PILOT RESULTS
P I L O T U S E R S
110
R E T E N T I O NE N G A G E M E N T
HOUSEHOLDS LIVE
500HOUSEHOLDS TARGETED
36MINUTES PER USER/ WEEK
18SESSIONS PER USER/ WEEK
72%AVERAGE/ WEEK
104EVENTS PER USER/ WEEK
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M O B I L E B A N K I N G
18
Source: Malauzai 2015 - 375K banking customers
Source: DTE Pilot/ 110 users
G E N . 2 - H . E . M .
Source: DTE Insight 2014 - present
G E N 1 – R E A L T I M E
PROGRAM BENCHMARKS
SESSIONS/ MONTH
1.5MINUTES/ SESSION
16SESSIONS/ MONTH
.78MINUTES/ SESSION
72SESSIONS/ MONTH
2MINUTES/ SESSION
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Customers are opening the door to a new relationship with energy
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2025
E N E R G Y M A N A G E M E N T
H O M E A U T O M AT I O N
2 0 1 4 2 0 1 7
CONNECT THE SMART GRID TO THE SMART HOME
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Internet of ThingsLeveraging the Connected Home
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Southern California EdisonServes a population of more than 14 million people in a 50,000 square mile area of Central, Coastal and Southern California
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The Connected Home, is not just at home any more….
New technologies are more affordable and readily available..
50
The Cloud has changed the connected world.
The cloud has transformed how customers connect to and use smart energy efficient devices
More devices are now able to work together.
Advances in the industry are creating more interoperability between products - ridging the gaps between different communication protocols, technologies and standards
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Market GrowthIn 2020, the smart homes market revenue in the Americas is projected to grow to 22.4 billion U.S. dollars up from 7.19 billion U.S. dollars in 2013.
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Customers have many options for products and services
52
Appliance and Device Manufacturers
• Do-it-Yourself (DIY)
• Plug and play
• Limited or no fees
• Device / product specific
• Optional connectivity
• Knowledge of compatibility will be important for integration or automation Service Providers
• Professional installation
• Service / subscription fees
• Often an enhancement of existing offering or service
• Provides guidance for additional products and devices that work with system
Big Box Stores / Retailer Solutions
• Do-it-Yourself (DIY)
• Plug and play
• Hubs and /or device families
• Limited or low service fees depending on functionality desired
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And these options translates well to delivery choices
Customers are purchasing devices and are willing to install them
53
49% Would
Prefer a Service
Provider
27% Have no
Installation
Preferences
24% Would
Prefer a Do-it-
Yourself Option
Research: Parks & Associates
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Developing new customer offerings
New customer products, programs and services should help save energy and costs and embrace customer choice and improve satisfaction.
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Access to Home Energy Usage Isn’t Enough
Research: Parks & Associates
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Creating partnerships to add value
By adding “energy services” that enhance products which customers want to buy preserves customer choice and allows the utility to leverage market trends
• Partnerships will allow utilities to achieve efficiency and grid reliability goals
• Attain utility goals while preserving affordability
• Enables innovative customer solutions
• Enhances customer engagement and preserves the customer relationship
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Creating partnerships: important considerations
• Balancing information sharing and customer privacy• Data governance, strategy, ownership• Compliance
• Open communication standards enables the marketplace• OpenADR• ESPI / Green Button Connect My Data
• Embrace partnership• Co-branding and co-marketing• Improve business development• Measured risk taking
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Reaching the customer
Utility
Utility Path IoT PathEdison
SmartConnect
Meter
3rd Party
Cloud
Zig
Bee
/SEP
Inte
rface
Customer
Router or
Device
Proprietary
Protocol
Open
Protocol
Open
Protocol
AMIOpenADR
Proprietary
Protocol
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Leverage the Connected Home to save energy
Bring Your Own Thermostat (SCE Marketing Name: Save Power Days Incentive Plus)
• Partners perform marketing and provisioning for an annual management fee per customer
• $125 Save Power Day Incentive Plus enrollment SCE bill credit for end customers sponsored by both SCE and The Southern California Gas Company
• SCE provides a pay-for-performance credit of $1.25 per kWh reduction through the SPD program
• Utilize OpenADR 2.0 cloud platform to communicate events to partners and utilizes the Advance Metering Infrastructure to determine performance
• Partners must deliver an average of >500 watts of load reduction per household
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Marketing Activities• Email sent to over 674,000 SCE customers in September, October and November – 3 touches or
approximately 1.8 million emails sent out
• Landing page developed in support of emails
• Retail in-store events in conjunction with Southern California Gas Company
• Social media
• Bill onsert in October - 4 million + impressions
• Carousel ads rotating on SCE.com
• Program information on SCE.com in first spot on Rebates section
• Program information also on SCE.com in Your Home section
• Product fact sheet on SCE.com
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Co-Marketing Lift
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0
5000
10000
15000
20000
25000
06
/10
/20
15
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/19
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/30
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12
/23
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15
01
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16
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/26
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/04
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/25
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/07
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16
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16
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/20
16
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16
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16
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16
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/20
16
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/20
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Participation Growth by Date
Participants
Rebates and Co-Marketing
674k Emails sent out
Black Friday
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Third Party Smart Thermostat Program Results
Smart Communicating Thermostats
• Over 20,000 customers enrolled through Nest, EnergyHub and Whisker Labs with 15,000 joining just between July and December of 2016.
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Customers participated in 8 Save Power Day events with an average 750 watts of load reduction per participant.
Benefits
• Additional revenue on existing and new installed base for partners
• Provides customer choice and differentiates their products
• Co-marketing opportunities with SCE for participation in SCE programs
• OpenADR cloud platform enables scalable and domestic market model
• Reduces energy use and carbon production
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“Energy Collective”
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‘Connected Home’ is the Solution!
• Deploy a simplified “sticky” smart home offering
• Offer complementary devices from your marketplace
• Data for segmentation and program management
• Create energy value by growing EE & DR programs
• Optimizing the timing of loads behind the scenes
• Harvest minuscule measurement and verification
• Generate incremental revenue from other services
• Reduced call center overhead with digital interaction
• Leverage your brand to become ‘energy advisor’
Is that all there is to it?
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Reliability dispatchEconomic dispatch
EnergyCollective
Data Access Point Manager
Bundled home/bldg. services
BYOD
Energy Store
Micro grids
Local SMEs
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4
BENEFITS
• Avoided T&D associated costs; potentially defer capital and operational costs
COSTS
• Cost of the DERMS platform along with associated support costs (IT, OT, Labor) – CapEx, OpEx, AFUDC
• Improved customer experience through increased reliability and customer focused programs
• Data collection, processing of interconnection applications and end use technologies
• Reduction in labor managing DER applications• Protection Upgrades, Anti Islanding systems, Energy storage
associated costs
• O&M Savings in Capacity Planning and Customer Operations • Lost generation and distribution revenue due to DER
• EE Savings through demand reduction; consumer savings through lower electric bill
• Upgrade of CRM, SCADA and other engineering systems
• Societal benefits such as Greenhouse gas reduction• Refresh costs associated with any new systems installed based
on 10-20 year life
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$-
$100.00
$200.00
$300.00
Generation T&D Energy FrequencyRegulation
SpinningReserve
Total Value
Billions / Year
Global Annual Grid Value of IoT Platform Energy Use Cases
Capacity Ancillary Services
$300
$152
$46
$73$16 $11
Connecting devices / loads across residential and C&I buildings is worth $300 billion in annual value to the electricity system
How big is the market?
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Thank you!