Making the Case for Promotional Planning
20
part one: MAKING THE CASE FOR BY MARK KREBS ALWAYS FORWARD
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Make the most of your advertising budget with effective Promotional Planning. In part one, you will find benefits and goals of effective promotional planning and in part two, you can see how to implement an effective promotional plan in your company.
Transcript of Making the Case for Promotional Planning
part one: MAKING THE CASE FOR
BY MARK KREBS
ALWAYS FORWARD
ALWAYS FORWARD
EFFECTIVE PROMOTIONAL PLANNING WILL…
ALWAYS FORWARD
ALWAYS FORWARD
EFFECTIVE PROMOTIONAL PLANNING WILL…
Identify advertising spend productivity.
ALWAYS FORWARD
EFFECTIVE PROMOTIONAL PLANNING WILL…
Identify advertising spend productivity.
Aid in promotional inventory needs prediction.
ALWAYS FORWARD
EFFECTIVE PROMOTIONAL PLANNING WILL…
Identify advertising spend productivity.
Aid in promotional inventory needs prediction.
Create helpful decision tools and systems.
ALWAYS FORWARD
EFFECTIVE PROMOTIONAL PLANNING WILL…
Identify advertising spend productivity.
Aid in promotional inventory needs prediction.
Create helpful decision tools and systems.
Integrate ad decisions and financial planning.
ALWAYS FORWARD
ALWAYS FORWARD
PROMOTONAL PLANNING WILL…
ALWAYS FORWARD
PROMOTONAL PLANNING WILL…
Increase frequency of winning items and offers.
ALWAYS FORWARD
PROMOTONAL PLANNING WILL…
Increase frequency of winning items and offers.
Decrease / eliminate loser items and offers.
ALWAYS FORWARD
PROMOTONAL PLANNING WILL…
Increase frequency of winning items and offers.
Decrease / eliminate loser items and offers.
Decrease non-value added re-work and costs.
ALWAYS FORWARD
ALWAYS FORWARD
PROMOTONAL PLANNING RESULTS IN…
ALWAYS FORWARD
PROMOTONAL PLANNING RESULTS IN…
Increased sales and gross margin dollars.
ALWAYS FORWARD
Increased sales and gross margin dollars.
Be#er overall forecasting accuracy.
PROMOTONAL PLANNING RESULTS IN…
ALWAYS FORWARD
Increased sales and gross margin dollars.
Be#er overall forecasting accuracy.
More efficient ad planning process.
PROMOTONAL PLANNING RESULTS IN…
ALWAYS FORWARD
ALWAYS FORWARD
part two: HOW TO IMPLEMENT PROMO STRATEGY
ALWAYS FORWARD
Want to chat before that?
part two: HOW TO IMPLEMENT PROMO STRATEGY
