Ogone In-App-Payment-library Android manual v1.0.120 english.pdf
Making The Business Case for a Branded Mobile Payment App
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MAKING THE BUSINESS CASE FOR A BRANDED MOBILE PAYMENT APP
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Transcript of Making The Business Case for a Branded Mobile Payment App
MAKING THE BUSINESS CASE FOR A BRANDED
MOBILE PAYMENT APP
The market is primed for mobile payments…
The market is primed for mobile payments…
By 2017, global mobile payment transaction volume is forecasted to reach a staggering $721 billion.
Source: Statista
Sources:Payments Cards & MobileUS Federal Reserve Board
Consumer attitudes are changing…
Sources:Payments Cards & MobileUS Federal Reserve Board
Consumer attitudes are changing…
96%
Believe mobile payments provide improved transaction experience
Sources:Payments Cards & MobileUS Federal Reserve Board
Consumer attitudes are changing…
96%
17%
Believe mobile payments provide improved transaction experience
Smartphone users who have made a point-of-sale payment using their mobile phone in the past year
Cite convenience as the most positive aspect of mobile payments
Sources:Payments Cards & MobileUS Federal Reserve Board
Consumer attitudes are changing…
96%
17%
94%
Believe mobile payments provide improved transaction experience
Smartphone users who have made a point-of-sale payment using their mobile phone in the past year
How Can Businesses Capitalize on Mobile Payments?
Third Party Platforms
Digital wallets like Apple Pay and Google Wallet allow merchants to accept mobile payments at POS.
Branded Mobile Apps
Developing a branded mobile app allows merchants to enable mobile payments at POS, with the added benefit of loyalty and analytics integration.
Choosing Between A Third Party Or Branded App Depends On Your Objectives…
Third Party Platforms
Enable customers to pay with mobile devices
Third Party Platforms
Faster transaction times and increased efficiency at checkout
Third Party Platforms
Increase convenience for customers
Third Party Platforms
Retain control over customer data, insights, and trends
✕
Third Party Platforms
Retain control over customer data, insights, and trends
✕
Third-party platforms remove merchant control over customer data and analytics. This limits ability to gain valuable insight into customer trends and behavior
Third Party Platforms
Integrate loyalty programs
✕
Third Party Platforms
✕
“While there is a strong technological infrastructure to enable mobile payments, the same doesn’t exist for easy integration into mobile rewards programs.” - Steven Norton, WSJ
Integrate loyalty programs
Branded Mobile Payment Apps
Enable customers to pay with mobile devices
Branded Mobile Payment Apps
Faster transaction times and increased efficiency at checkout
Branded Mobile Payment Apps
Increase convenience for customers
Branded Mobile Payment Apps
Retain control over customer data, insights and trends
Branded Mobile Payment Apps
Retain control over customer data, insights and trends
Branded apps are closed loop, allowing merchants to capture data on transactions, buying habits, popular items, and customer insightscustomer trends and behavior
Branded Mobile Payment Apps
Integrate loyalty programs
Branded Mobile Payment Apps
Branded apps are the ideal way to integrate mobile payments and loyalty into a single platform that is managed by your brand rather than a third-party. This solution has proven hugely successful for companies like Starbucks and Tim Hortons.
Integrate loyalty programs
